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TRANSCRIPT
August 2017
Overview
TV
Digital
OOH
TVBJ Prime Time Rating Update
超時空男臣 & 賭城群英會
Viu TV and J2 Rating Update
Weekday and Weekend rating
Premiere league package
NowTV
Upcoming Program Update
TVB Jade
JM Network
introduces a New Outdoor LED at Causeway Bay JP Plaza
Cinema
Distribution list update
Launch of Collection Ad
Innity
Launch of Mobile Spin format
Meitu
Exclusive Partnership with Google
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3/6
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3/1
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4/2
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5/1
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5/8
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5/1
5/2
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5/2
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5/2
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6/5
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6/1
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6/1
9/2
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6/2
6/2
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7/3
/20
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7
1st Line Drama 2nd Line Drama
1ST
LINE
DRAMA
2ND
LINE
DRAMA
Year to Date Average: 17.1
(From Jul 14- Aug 27, 2017)
Year to Date Average: 16.9
(From Jun 19 – Aug 4, 2017)
Average Rating
Period : Jan 23– Aug 4, 2017 | Target : People 15 – 49 | Universe : 3,198,000 | Source : Nielsen HKTAM
The performance of 1st line drama “射鵰英雄傳” keeps steady with average
17 rating points throughout the 9 weeks broadcasting, as well as in the finale
week. Followed by “超時空男臣”, which hits higher ratings with an average
19 rating points due to its humorous storyline & popularity.
Although the 2nd line drama “賭城群英會” performed better than the
previous drama “蘭花刼, nevertheless it maintained a fair performance in the
finale week of solid rating at round 17. Overall, a significantly increasing
trend of 10% prime time drama rating in July, and believed the rating will
keep growth with the new broadcasted 2nd Line Drama “同盟”, featuring with
attractive casts & action genre.
17.1 16.9
OMD's Point of View
1.45 1.441.4231.4461.534
1.115
1.3491.44
1.1361.223
1.1271.0420.9820.93
1.103
1.415
1.671.5561.621
1.683
1.964
1.447
1.737
1.37
1.586
1.3531.146
1.412
0.620.750.719
0.610.715
0.6 0.528
0.762
0.4330.386
0.750.782
0.5560.6460.6050.654
0.5570.579
1.166
0.8761.0691.144
1.0351.186
0.4760.410.4040.451
0
0.5
1
1.5
2
2.5
23
-Jan
30
-Jan
6-F
eb
13
-Feb
20
-Feb
27
-Feb
6-M
ar
13
-Mar
20
-Mar
27
-Mar
3-A
pr
10
-Ap
r
17
-Ap
r
24
-Ap
r
1-M
ay
8-M
ay
15
-May
22
-May
29
-May
5-J
un
12
-Ju
n
19
-Ju
n
26
-Ju
n
3-J
ul
10
-Ju
l
17
-Ju
l
24
-Ju
l
31
-Ju
l
J2 Viu
ViuTV local produced drama “詭探” maintained a good performance with
an average rating of 1.8 points throughout the 5 weeks broadcasting
period, also in the finale week. Followed by “瑪嘉烈與大衛系列: 前度”, an
significant 75% drop of rating points compared to “詭探”, which recorded
0.4 rating point on average, overall a 50% drop of prime time weekday
rating in July.
Given that the rating of J2 is stable for weekday and weekend prime time,
Viu TV hit 1.2 average rating points in week Jul 17, contributed by 香港世界桌球大師賽 2017-決賽. As being seen that the rating fluctuation is
heavily depended on programme genre and sport live programme
broadcasting is still an advantageous highlight of Viu TV.
Weekday Rating (2030-2330)
1.717
2.584
2.193
2.691
2.109
1.696
1.9752.157
1.7421.898
1.6651.841.874
1.4671.422
1.7
2.599
2.03
1.588
2.071
2.437
1.498
1.897
1.273
1.8671.719
1.585
1.938
0.5760.4890.708
0.3520.4060.5250.430.4690.532
0.3850.5620.6570.677
0.4570.672
0.3160.4860.508
1.187
0.8740.715
0.7210.851
0.609
0.9951.146
0.5890.481
0
0.5
1
1.5
2
2.5
3
23
-Jan
30
-Jan
6-F
eb
13
-Feb
20
-Feb
27
-Feb
6-M
ar
13
-Mar
20
-Mar
27
-Mar
3-A
pr
10
-Ap
r
17
-Ap
r
24
-Ap
r
1-M
ay
8-M
ay
15
-May
22
-May
29
-May
5-J
un
12
-Ju
n
19
-Ju
n
26
-Ju
n
3-J
ul
10
-Ju
l
17
-Ju
l
24
-Ju
l
31
-Ju
l
J2 Viu
Average Rating
Weekend Rating (2030-2330)
Period : 23 Jan, 2016 – 6 Aug 2017 | Target : People 15 – 49 | Universe : 3,198,000 | Source : Nielsen HKTAM
瑪嘉烈與大衛系列: 前度
OMD's Point of View
Tv – NOW TV releases the English
Premier League & La Liga package
Entitlement Full Season Pkg Half Season Pkg
Live spots on Premier League 720 360
Live spots on La Liga 720 360
Spots on Premier League’s ancillary program
100 50
Spots on NowTV advertisable channels 1400 700
Package Cost (Gross) HK$2,380,000 HK$1,380,000
NowTV combines the EPL package with La Liga.
Both are popular matches within soccer lovers, especially attract
to male audiences.OMD's Point of View
播映日期:2017年8月28日
播映時間:逢星期一至五 2030-2130
集數: 20
演員:薛家燕、黎諾懿、林嘉華、湯洛雯、姚子羚、張頴康、威 利、林漪娸
故事大綱:
俗語有話: 好仔不如好新抱; 乖女不如乖女婿. 奶奶與新抱, 外母與女婿, 雙方沒有血緣關係的親人. 相處不好, 就令兒子,女兒成為磨心. 相處得好, 就是多一個女兒,多半個兒子. 只是如何做到這一步, 實在考智力, 腦力, 和體力...
位於新界的鼎和豆品廠, 是個傳統家族企業, 一個廠房內, 都是皇親國戚, 在三朝元老, 總管蕭秀瓊的管理下, “和諧”地又中規中矩的在時代的洪流下營運。一天, 太子爺竇彰帶著企業醫生王兆明進駐豆品廠, 明更成為瓊的上司. 瓊眼中的”人情味”, 往往被明視為姑息養奸. 於是瓊帶著親信涂威龍一起對抗這兩個異族 。
誰知這場戰爭的戰線, 竟由辦公室移至家裡. 原來瓊的獨生女司徒嵐, 竟是明的愛侶, 二人更閃婚. 令身為上司的明成為瓊的女婿。瓊與明由辦公室鬥到家裡, 生意, 生活都是地雷, 一戰未停, 一戰又起, 難為了女兒, 也難為了周邊的人…結果嵐在混亂中跌到, 陷入昏迷, 清醒後竟失去了對明的記憶, 這對關係複雜的”敵人”, 又該如何面對…
Upcoming
TVBJ – 1st line drama燦爛的外母
播映日期:2017年9月18日
播映時間:逢星期一至五 2130-2230
集數: 21
演員: 馬國明、黃智雯、胡鴻鈞、劉佩玥、蔣志光、謝雪心、黃子恆
故事大綱:
季多次與死亡擦身而過,一次意外喚醒了沉睡百年的石精靈當,從此打開了天眼,看到凡人看不見的「東西」。當決心向百年前令他沉睡的邪魔報仇,每星期都要季跟他一起去鬧鬼的地方查找線索,途中遇上娜。娜誤會季是一位隱世的降魔大師,從此依賴著他,把他當作「人肉護身符」。
若離奇遇到交通意外,昏迷不醒,靈魂出竅。她的靈魂如不能及時回來,若便會永遠沉睡……究竟季能否拯救他的暗戀對象?
當終於追查到邪魔的下落,但決戰之時竟然使不出靈力。危急之際,季及時趕到,突然爆發出驚人靈力,殺邪魔一個措手不及,邪魔敗走!當的靈力被季吸走,驚怒交集,拂袖而去。
城裡發生連環兇殺案,行兇者竟是明。究竟是人心難測,還是被邪魔所惑?
Upcoming
TVBJ – 2nd line drama降魔的
Outdoor – JM Network introduces
a new outdoor LED at Causeway Bay
JP Plaza
The new TV locates at core shopping district and facing a
crossroad, good to capture the locals & tourists passer-by’s
eyeballs.
JM Network launched a New Outdoor LED, located at Causeway
Bay JP Plaza, operation hour from 0800 to 2400 daily.
Standard rate : HK$40,000 per week (180-sec air time per hour)
OMD's Point of View
Cinema – latest distribution
list among 4 vendors
Cinema advertising is shared by 4 different vendors, below is the
latest cinema list.
For Taikoo Shing cinema, it is under renovation and tentatively re-
open in October 2017.
And two new cinemas will open in Q4, locate at Sugar Street
Causeway Bay & Discovery Park Tsuen Wan.
Broadway network
Palace IFC
Cyberport
The One
Mongkok Broadway
Broadway Cinematheque
Palace APM
Hollywoord
Kwai Fong
Tsuen Wan
Kingswood Ginza
My Cinema Yoho
Taikoo Shing
(under renovation)
Golden Harvest / MCL / AMC
network
Ocean
The Sky (Olympian City)
Whampoa
Citywalk (Tsuen Wan)
GHTsing Yi
GH Fanling
STAR (Tseung Kwan O)
Festival Grand (Kowloon Tong)
Windsor
Metro City (Tsueng Kwan O)
Telford
South Horizons
Kornhill
Green Code (Fanling)
Pacific Place
The Grand (Elements)
Metroplex (Kowloon Bay Emax)
Cine-Art (Amoy Plaza)
UA / Newport network
UA Cine Times
UA Cine Moko (Mongkok)
UA iSquare
UA Meagbox
UA Shatin
UA Tmtplaza (Tuen Mun)
Newport (Mongkok)
President (Causeway Bay)
Hyland (Tuen Mun)
Ma On Shan
Cinema City network
Langham Place
JP Causeway Bay
Winner Centre (Chai Wan)
Sugar Street (Causeway
Bay, open in October)
Tsuen Wan (Discovery
Park, open in December)
FacebookLaunch of Collection ad
The last big addition to Facebook’s ad line-up came last year, with the
launch of Canvas, a fast-loading rich media ad. Like Canvas, collection ad
is created specially for mobile, to build a new shopping experience for
people and to help marketers drive discovery and sales in mobile.
Collection ad shows up in users’ news feeds – it leads with a video or
image, followed by four product images below . If someone taps on the ad,
it opens up a broader catalog of up to 50 different products, then if they
tap on a specific product, they’ll go to the advertiser's’ websites or app to
make the purchase.
Collection ad takes advantage of a number of broader trends:
growth of mobile commerce and video, plus the increasing
importance of fast performance on smartphones.
Through integrating shopping functionality, it is expected to see
the enhanced ability to generate ROI, which fit advertisers’
need to introduce new product and drive sales.
Advertiser can choose the
initial four products that
show up in a collection,
the rest are automatically
selected by Facebook,
based on the merchant’s
preferences and on user
targeting, aiming to create
an experience that’s “as
relevant as possible for
the consumer.
OMD's Point of View
InnityLaunch of Mobile Spin format
Innity has just launched a new format – Mobile Spin. Mobile Spin is an
overlay ad and has a spinnable display (resembling a disc). Tapping on the
ad would reveal a set of cards with additional information on the
product/brand. The cards can be swiped from left to right and vice versa
and closed by the user.
Dimensions
Height: 25% of the
screen height
Width : 100% of the
screen width
Video Support
Yes (in the Cards)
Primary Channel
Mobile Web
It is a new format in town, the spannable circle of display can
help to enhance the engagement, provide interactive and
engaging experience to user.
It is good for brands that look for branding and content
showcase with a new format.
OMD's Point of View
MeituExclusive partnership with Google
Meitu has over 4.5B monthly active users worldwide and just in Hong
Kong alone, 7M downloads across 4 of their popular photo and video
editing apps, Meitu, BeautyCam, MakeupPlus and SelfieCity.
Google launches an exclusive Meitu package, early bird price till end of
September. Each slot (50% SOV) offers over 500K+ impressions across
4 top Meitu App inventory.
Meitu is well-known photo editing app, its first ever exclusive
Google Meitu package can especially help advertisers to reach
millions of female target audiences across their 4 app
platforms.
Open App / Splash ad
(stay for 3-sec, skippable)Homepage Background /
iconSave/Share Page &Image Selection Page
OMD's Point of View
Get in Touch
For more information, please contact your
account management / planning team:
Business Director
• Alice Lee ([email protected])
• Cherry Choy ([email protected])
• Eppie Tsang ([email protected])
• Jacky Ho ([email protected])
• Kat Chan ([email protected])
• Louise Woo ([email protected])
Head of Buying
• Jaxie Ho ([email protected])