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August 29, 2010 TechMed Summit 2010: “Get Ready for Success in Health IT” November 11 th , 2010 HIT Session – Day 2 Presented by: Paula J. Magnanti, MT(ASCP) Founder & Managing Principal Strategic Healthcare Solutions

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TechMed Summit 2010: “Get Ready for Success in Health IT” November 11 th , 2010 HIT Session – Day 2 Presented by: Paula J. Magnanti, MT(ASCP) Founder & Managing Principal Strategic Healthcare Solutions. August 29, 2010. Healthcare national landscape effecting healthcare IT. AGENDA - PowerPoint PPT Presentation

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Page 1: August 29, 2010

August 29, 2010

TechMed Summit 2010: “Get Ready for Success in Health IT”

November 11th, 2010HIT Session – Day 2

Presented by:Paula J. Magnanti, MT(ASCP)Founder & Managing PrincipalStrategic Healthcare Solutions

Page 2: August 29, 2010

AGENDA• Welcome

• Government Initiatives: brief review of HIT Session - Day 1

• A New Day in Healthcare for America: “Affordable Care Act”

• Strategic Healthcare Overview of Target Markets

• Organizations for Support: Healthcare Information & Management Systems Society (HIMSS)

• Getting Started: Profiling and Targeting Top Healthcare Accounts

• Alignment with Physicians for Clinical Workflows

• Looking towards the future Healthcare Echo System

• Next Steps

Healthcare national landscape effecting healthcare IT

Page 3: August 29, 2010

August 29, 2010

Welcome November 11th, 2010HIT Session – Day 2

Page 4: August 29, 2010

August 29, 2010

Healthcare national landscape effecting healthcare IT

Government Initiatives: a brief review of HIT Session Day 1

Page 5: August 29, 2010

November 2nd, 2010

Healthcare national landscape effecting healthcare IT

ARRA

HITECH

HEALTHCARE REFORM

ACO~ACCOUNTABLE CARE ORGANIZATIONS

HIE's, HIO's, RHIO's

REC~REGIONAL EXTENSION CENTERS

The National Healthcare Landscape

MEANINGFUL USE

CCHIT, EHR's, PHR's

BEACON COMMUNITIES

PATIENT-CENTERED MEDICAL HOMES

HIPAA 5010, HIPAA HITECH

ICD10 – The International Statistical Classification of Diseases, Revision 10

Page 6: August 29, 2010

National Healthcare Legislation: Review

• ARRA - $787 Billion, February 17, 2009

American Recovery and Reinvestment Act

• HITECH - $ 25.8 Billion Health IT , February 17, 2009 The Health Information Technology for Economic and Clinical Health Act (HITECH Act)

• Meaningful Use – Final Rule, July 13th, 2010

EHR Adoption starting 2011: 15 Core Objectives for Phase 1 staring January 2011

• Beacon Communities – Pilot grants for 17 Communities$13.8 M-Cincinnati HealthBridge, Inc, $16.8M- Southeastern Michigan Health Association

• Regional Extension Center – 60 (REC’s) in the US

EHR Adoption to Physicians and HIE Statewide Framework

Healthcare national landscape effecting healthcare IT

Page 7: August 29, 2010

National Healthcare Legislation: Websites

www.hhs.gov/recovery

www.regionalextensioncenters.com/

www.beaconcommunityprogram.com/

www.cchit.org/

http://www.healthcare.gov/

Healthcare national landscape effecting healthcare IT

Page 8: August 29, 2010

August 29, 2010

Healthcare national landscape effecting healthcare IT

A New Day in Healthcare for America: “Affordable Care Act”

Page 9: August 29, 2010

National Healthcare Legislation

“AFFORDABLE CARE ACT”: March 30, 2010; H.R. 3590

The comprehensive health care reform law enacted in March 2010. The law in two parts:

The Patient Protection and Affordable Care Act was signed into law on March 23, 2010

Health Care and Education Reconciliation Act on March 30, 2010. The name “Affordable Care Act” is used to refer to the final, amended version of the law.

The Patient Protection and Affordable Care Act of 2010 directs the Centers for Medicare and Medicaid Services (CMS) to create a national voluntary program for accountable care organizations (ACOs) by January 2012. ACOs are provider groups that accept responsibility for the cost and quality of care delivered to a specific population of patients cared for by the groups’ clinicians.

Healthcare national landscape effecting healthcare IT

source: http://www.healthcare.gov/

Page 10: August 29, 2010

August 29, 2010

Healthcare national landscape effecting healthcare IT

Strategic Healthcare Overview of Target Markets

Page 11: August 29, 2010

HIMSSLocal Chapters

Reseller

National HIMSS

TechData

Enterprise Hospitals

Medium Hospitals

CAH-Critical Access

Hospitals

Beacon Communities

Patient Centered Medical Homes

HIE Health Information

Exchange

HIO Health Information

Organization

Regional Extension

Centers

Accountable Care Organizations

HIMSS Board

Strategy

Strategic TOP

Accounts

C-LevelIntroductions

CMIO’sPhysicians Executives

Practice Administrators

Strategic Healthcare SolutionsPHO’s IPA’s

EHR Adoption1. Family Medicine2. Internal Medicine3. Cardiology4. Pediatrics5. Chiropractors6. Dentists

ComplianceRegulations

HIPAA Security

Standards

HL7 Strategic Initiatives HIPAA 5010

Page 12: August 29, 2010

August 29, 2010

Healthcare national landscape effecting healthcare IT

Organizations for Support: Healthcare Information & Management Systems Society (HIMSS)

Page 13: August 29, 2010

NEHIMSS

New England HIMSS Networking Strategy1. Physicians2. CIO, CMIO3. C-Suite 4. HIT

How to use the Power of LinkedIn to Building Relationships and Trust over time.

Page 14: August 29, 2010

August 29, 2010

Healthcare national landscape effecting healthcare IT Getting Started: Profiling and Targeting Top Accounts

Page 15: August 29, 2010

How to get Started?

BUILDING RELATIONSHIPS…BUILDING TRUST

The Healthcare industry is changing it’s entire national landscape effecting healthcare IT, payers, providers, physicians, enforcing meaningful use incentives, privacy and security as well as the strengthening of legal enforcement trends.

This is the most exciting and challenging time the healthcare industry has faced in decades!

Healthcare national landscape effecting healthcare IT

Page 16: August 29, 2010

How to get Started?

• Identify your C-Level Healthcare Executives• Align with the Transformation of the National Landscape• Understanding the Changing Role of Physicians, the

Healthcare CIO, and CMIO• Legal Enforcement Trends and Compliance• Healthcare Practice: partnering with Healthcare Experts

Healthcare national landscape effecting healthcare IT

Page 17: August 29, 2010

How to get Started?

• Healthcare Target Accounts: Top Health Accounts• Healthcare Practice: Identify who’s your target?• Physician & Hospital Profiling, knowing your customer?• Integrating a CRM and Marketing Campaigns • Embracing the new landscape: Healthcare Industry

Market Development, Networking, events and shows!

Healthcare national landscape effecting healthcare IT

Page 18: August 29, 2010

August 29, 2010

Healthcare national landscape effecting healthcare IT

Target Markets: Hospital & Physician Organizations

Page 19: August 29, 2010

August 29, 2010

Healthcare national landscape effecting healthcare IT

How far Along are Healthcare Providers in Using an Electronic Health Record System?

source: CompTIA, “Second Annual Helathcare IT Insights and Opportunities Study”

Page 20: August 29, 2010

Hospital Organizations: CY 2010

• Enterprise Hospitals (500 – 600 beds)• Medium Hospitals (250 – 500 beds)• Community Hospitals (100 – 250 beds)• Critical Access Hospitals (25 – 50 beds)• Community Health Centers • Rural Health Centers & Clinics

Healthcare national landscape effecting healthcare IT

Page 21: August 29, 2010

Physician Organizations: CY 2010

• Solo Physician Practices (1-2)• Small Physician Practices (2-10)• Independent Physician Practices(IP’s)• Independent Physician Associations(IPA’s)• Physician Hospital Organizations (PHO’s)

Healthcare national landscape effecting healthcare IT

Page 22: August 29, 2010

Physician Organizations: CY 2015

• Accountable Care Models• Patient-Centered Medial Homes• Integrated Delivery Systems• Multispecialty Group Practices• Virtual Physician Organizations

Healthcare national landscape effecting healthcare IT

Page 23: August 29, 2010

August 29, 2010

Healthcare national landscape effecting healthcare IT

Alignment with Physicians for Clinical Workflows

Page 24: August 29, 2010

How EHR’s Improve Care?

• Practice Management• Chart Management• Communications• Improved Workflow Processes• Quality Reporting measures for Incentives• Empowers Patient care • Reduces Medical Errors• Ensures Best Practices

Healthcare national landscape effecting healthcare IT

Page 25: August 29, 2010

Clinical IT Adoption Process

Planning Design Implementation Training Go-Live Support /

Improvement

Page 26: August 29, 2010

August 29, 2010

Healthcare national landscape effecting healthcare IT

Looking towards the Future

Page 27: August 29, 2010

Summary: Future of Healthcare

• Universal Access• Integrated Delivery Systems• IT Infrastructure• Transparency• Quality Improvements• Cost Containment• Accountability

Healthcare national landscape effecting healthcare IT

Page 28: August 29, 2010

Looking Towards the Future

• Patient Centric Healthcare• Patient-Centered Medical Homes• Accountable Care Organizations• Virtualized Healthcare Enterprises• Paperless: Digitized Medical Records • m-Health: integration of wireless mobile

technology for healthcare providers

Healthcare national landscape effecting healthcare IT

2015

Page 29: August 29, 2010

Next Steps: Assess, Plan and Execute

• Plan your Healthcare Strategy• Create your Roadmap• Partner with your Healthcare Champions• Identify your new targets: Hospital or Physician• Create your Value Proposition• Messaging: Create a well thought out

Healthcare Message, emails, Newsletters• Attend Networking event, Seminars and Shows

Healthcare national landscape effecting healthcare IT

Page 30: August 29, 2010

August 29, 2010

Healthcare national landscape effecting healthcare IT

Thank You!

Contact Us:

Paula J. Magnanti, MT(ASCP)Founder & Managing Principal

STRATEGIC HEALTHCARE SOLUTIONS

617.852.5564 [email protected]://www.linkedin.com/in/paulajmagnanti

"Your Healthcare Advisor Executive"