august 2015 webinar: social media marketing€¦ · molly mccormick zach stone tom foster august...
TRANSCRIPT
MOLLY MCCORMICK
ZACH STONE
TOM FOSTER
August 2015 Webinar: Social Media Marketing
What we’ll be covering:
www.FosterWebMarketing.com
The Social Mindset
The Right Message for the Right Platform
Targeting Your Ideal Audience
Ads 101
Source: www.socialmediaimpact.com
The Social Mindset
Strategy & Goals
Leveraging Everything for Engagement
Social content
www.FosterWebMarketing.com
Source: www.socialbrighton.com
Strategy & Goals
www.FosterWebMarketing.com
Who is your perfect client or patient?
What do you hope to accomplish on this platform?
How do you plan to
accomplish this?
What is your strategy?
Source: www.nyfinestspeakers.com
Leverage Everything for Engagement
www.FosterWebMarketing.com
Events
Awards
Content
Breaking News
Trending Topics
Source: http://www.socialmediatoday.com
Social Content
www.FosterWebMarketing.com
Linked Content
Photo
Photo
What is the difference between social content and what is on your website?
How can you create social content?
The Right Message for the Right Platform
Google+
www.FosterWebMarketing.com
Source: www.business2community.com
www.FosterWebMarketing.com
Images
Videos
Achievements
Events
Offers
Source: www.mjrcg.com
www.FosterWebMarketing.com
Niched Content
Business Minded Articles
Infographics
Images
Videos Appoint Brand Ambassadors
Join Twitter Chats
Google+
www.FosterWebMarketing.com
Targeted Content
B2B Articles
Engaging Questions
Infographics Join Communities
Request Reviews
www.FosterWebMarketing.com
Actionable
Targeted to Audience Interests
Health-Related Content
Personal Interests
Current Events and News
Newsletters
www.FosterWebMarketing.com
Staff Accomplishments
Office Culture
Company Events
Inspirational Images Share on Other Platforms
Showcase Customers
(with permission!)
Host Photo Contests
Ads 101
Beta-Test with Organic Posts
Rotate Images
Split Test
Keep Mobile in Mind Where to Spend Ad Money on Social Media
What are your goals?
Which profiles are updated and active?
Where do you have the biggest audience?
Where do you have the best audience?
www.FosterWebMarketing.com
Targeting Your Ideal Audience
www.FosterWebMarketing.com
Twitter: Keywords
Username (Twitter handle)
Interests and Followers
TV
Website Visitors (remarketing)
Contact Lists
www.FosterWebMarketing.com
Facebook Age
Gender
Location
Upload lists
Interests
Industry
Job title
Life Events
Connections
Interests
Purchase Behaviors
Targeting Your Ideal Audience
Facebook Advertising
www.FosterWebMarketing.com
www.FosterWebMarketing.com
The Good
www.FosterWebMarketing.com
The Bad
The Ugly
www.FosterWebMarketing.com
Questions?
www.FosterWebMarketing.com