august 2014 supplementary issue

1 www.varindia.com August 2014

DATA CENTER

Powered by

A Multi-Billion dollar opportunity

SUPPLEMENTARY ISSUE

VOLUME 15 ISSUE 12 AUGUST 2014

Watch for

CHANNEL LEADERSHIPSURVEY 2014

2 August 2014 www.varindia.com

Since inception, D-Link has pi neered advanced cabling solutionsfor industries across the world, through technology that connects

global operations and adds values to Information exchange.

Build your network on D-Link’s world class cabling infrastructure and experience the difference today.

o

@

3G | BROADBAND | CABLING | IP SURVEILLANCE | NETWORK SECURITY | NETWORK STORAGE | NETWORK SWITCHING | ROUTING | WIRELESS LAN

D-LINK (INDIA ) LIMITEDKalpataru Square, 2nd Floor, Kondivita Lane, Andheri (East), Mumbai – 400059.

To know more:- E-mail: [email protected] Visit: www.dlink.co.in

Build your network with D-Link Category 6 products

The Category 6 cables is backward compatible with Category 5/5E

and Category 3 specifications. CAT6 cables reduce crosstalk and

system noise and can transmit data at 1000 Mbps (~1 Gigabit per

second) with a frequency of 250 MHz.

D-link

Network Enclosure

+91- 9833942799


SMEs are the undisputed powerhouse of India. To keep the fire burning, SMEs

have to utilize all its resources for better productivity. While the Union Budget 2014-

15 has done well to promote the interests of this sector, it remains to be seen how

many will eventually gain from the proposed schemes.

Data center market in India is expected to grow in a rapid pace in the years to

come. BFSI, IT and ITeS, telecom and social media are the major contributors to the

growth of data center. Friendly government policies and IT initiatives like SWAN/

SDC/NIC that increase on e-governance Infrastructure and digitization of records

further pushed the growth of data center. As per NASSCOM and DELOITTE, the

cloud computing market would reach $16Billion by 2020. Survey reveals third party

datacenter services in India are poised for strong growth in the years to come and

services market is on the flap of definite growth. The datacenter services market is

estimated to touch 1.2 billion USD by 2016.This supplement on data center will

primarily talk about how hardware and software vendors are positioning themselves

to compete in the datacenter space, besides reviewing the strategies, market positioning

and future direction of several providers.

The major challenge in the data center business is however Energy and power

Consumption. Data centers are highly energy Intensive which implies high cost on

the organization for its operations. Increasing energy imposes tremendous pressure

on the developers to design energy efficient Data centers. With strong demand from

both domestic and International market, there are much opportunities for the data

center growth in India and it is absolutely a fact that there is an opportunity for

equipment supplier, software vendors and data center operators.

It is true that, growth never happens without intelligently using of experience.

Data centers are critical facilities for supporting the majority of businesses. Starting

from managing complexity to improving energy efficiency, from meeting security

to business regulatory requirements, data centers face many challenges. No industry

can survive long without the right Infrastructure support and industry friendly

policy from the government. Like wise if the power issues

are sorted out, I am sure many big brothers in this data

center business will come and invest and it will be a great

potential to them. I do hope that Data Center will help to

reduce overall IT [email protected]

Data Center: A multi - billion Dollar opportunity

S Mohini RatnaEditor, VARINDIA


Industry Overview

Introduction: Data Center

Data Centers in India

In Focus

Automation

DDos (Distributed Denial Service)

Electronics Security

Enclosures

UTM & Firewall

Security - IT

Load Balancing Solution

Networking

Power

Routers

Servers

Software Defined Data center

Storage

Structured Cabling

Switches

Virtualization

Video Conferencing

WAN Optimisation

Conclusion

04

08

11

12

13

14

15

16

17

20

21

22

23

24

25

26

27

28

29

30

32

33

34

Content Page No.Website: www.varindia.com

Publisher: Deepak Kumar SahuEditor: S Mohini RatnaExecutive Editor: Dr. Vijay Anand Assistant Editor: Samrita Baruah Sr. Correspondent: Satinder KaurCopy Editor: C. M. DuttaCorrespondent: Aparna MullickArt Director: Rakesh Kumar Network Administrator: Ashok Kumar SinghManager-IT: Subhash MohantaManager-SEO: Bidyadhar Behera

BUSINESS:Commercial Manager: Amit Ku. JhaCirculation Manager: L G SwamiRegional Manager (North): Ashok Ranjan DashMarketing Manager: Dipendra Kumar

CORPORATE OFFICE: VAR House, A-84A/3 Rose Apartment, Paryavaran com-plex, IGNou Road, New Delhi - 110030Tel: 011-41656383, 46061809Email: [email protected]

Bangalore: Bureau officeMarketing Manager: Shubhendu NandaCorrespondent: L. G. SwamiD-103 G.F., Ashish JK Apartments Thubarahalli Extended RoadBengaluru- 560066 Tel: 91-80-40939454Mobile:08904205750/9916134482E-mail: [email protected], [email protected]

Mumbai: Bureau officeRegional Manager (West): Anil KumarSr. Correspondent: Mamta S.Anurag Residency, 204 - “B” Wing, Plot No-5, Sector-9, Kamothe, Navi Mumbai-410 209 Tel: 022-65561292, Mobile: 08108017479E-mail: [email protected], [email protected]

Chennai: Bureau office Branch Manager: Parthiban KA2, R.C.Residency, Cholambedu Road, Thiruvenkada nagar, Ambathur, Chennai - 600 053 Mobile: 098400 55626E-mail: [email protected]

Hyderabad: Bureau office Branch Manager: L.G. SwamiCorrespondent: S.M. ChoudhuryPlot No. 103, Sagacity Apartments, Street No. 10 Himayat Nagar, Hyderabad - 500029Tel: 040-32989844/ Cell No. 08374935692E-mail: [email protected]

Kolkata: Bureau office Marketing officer: Sunil KumarCorrespondent: Kiran Kumar New Korola, Near Alampur, Land Mark Asian International School, Howrah - 711302Mobile: 08100298033, E-mail: [email protected]

Printed and Published by Deepak Kumar Sahu on behalf of M/s. Kalinga Digital Media Pvt. Ltd. and Printed at Pushpak Press Pvt. Ltd. 153, DSIDC Complex, okhla Industrial Are ,Phase-I, New Delhi-110020 and Published at A-84A/3 Rose Apartment, Paryavaran complex, IGNou Road, New Delhi - 110030, Editor - S Mohini Ratna.

For Subscription queries contact: [email protected]: Rs. 500(12 issues)Rs. 1000 (24 issues)All payments favouring: KALINGA DIGITAL MEDIA PVT LTD© All rights are reserved. No part of this magazine may be reproduced or copied in any form or by any means without the prior written permission of the publisher. (1999-2014)

* All disputes are subject to the exclusive jurisdiction of competent courts and forums in Delhi only.


Business of Cloud leads to growth of Data Center

Data center is the heart of most companies’ operations, preserving data to and from users, storage devices and the web. The importance of effective management of increasingly large amounts of data is prompting many companies to significantly upgrade their current operations. The growth of cloud computing continues to rise on the future of the data center. IT leaders are proactive about exploring opportunities and challenges so they can make timely, informed decisions about creating a high-performing next-generation data center.

Data center is mixed with integrated diverse technologies, combining different cabling types, matching capacity to traffic and making sure that the whole system performs reliably, creating a set of complex tasks. Critical issues need to be addressed. Companies have data centers in-house, run them as captive units, or outsource them to specialist players such as Tata Communications, Reliance, Airtel, Netmagic, CtrlS, Sify and others. Typically, there are two types of data centers – Enterprise and Collocation. Majority of the data centers are privately owned and operated, as each company develops a data center to support their commercial needs. These Enterprise Data Centers are typically treated as a cost center, controlled by the companies’ IT departments and are likely to be highly customized to the needs of that company.

“According to Schneider Electric, in 10 years 80% of datacenters will be outsourced. The main change will stem from the probable generalization of Cloud computing. This is not simply a technological upheaval;

it is first and foremost a change in business model for players in the IT landscape. Enterprises are going all out to replace traditional data center infrastructure technologies and management processes to adopt cloud computing. Companies in particular will shift massively from "purchasing" to "pay per use" model in Data Center architecture and this will mean that datacenters will rapidly shift to co-hosting,” states Amod Ranade - General Manager - Data Center Business Development, Schneider Electric IT Business, India.

Data centers, which initially made their major appearance in India in mid 1990s, have matured into essential business drivers. The India Data Center Services market is growing at a 23% CAGR over the last three years and touched Rs. USD 1.2 billion by the year 2013. India is bound to witness a growth in data center operations owing to the strong demand both from domestic and international markets in last few years.

“India is all set to emerge as an important data center hub of the world. It is all due to influencing factors like swift connectivity from multiple service providers, easily available technical expertise, and decreasing implementation costs. Even during the economic slowdown, the data center market was in the growth path. The other factor influencing the growth of Data centers is e-governance policy and the creation of state wide area networks (SWAN), National informatics centre (NIC) and State data centre (SDC),” remarks Arun Ghosh, Country Head, CyberPower India.


Since India has been the world’s backyard for IT and back office services for many years, there could be some opportunity for growth with a new ICT policy which is yet to be announced. “With the new government focusing on Mission Mode Projects like providing citizen centric services etc. and Enterprises focusing on adapting more efficiency on their compute and embracing cloud for non-core requirements, there is a huge opportunity for datacenter business to come up. Our major focus is helping our customers build Scalable Networks to cater to their changing IT requirements with Cloud Security Services and Managed Security Services,” says Manoj Kanodia, CEO – Inspira.

With the modernization of the data center more data will be collected and this will happen at an even faster pace. “Further there will be more IT data that will be collected. This basically is the promise of the domain of big data. As more and more data gets collected, the challenge for the IT manager will be how can they use this better and how quickly can they use it to drive insights from this data. Tableau will be the front-end to all of this data enabling a better understanding by the users,” informs Deepak Ghodke, Country Manager, Tableau India.

Cloud & Virtualization – going hand in hand

The adoption of cloud computing has been increasing over the last few years due to the promise of access from anywhere, and it also enables new services to be rolled out in a fast and agile manner. As organizations move

towards Cloud computing and virtualization to optimize their infrastructure and to meet the needs of their ever demanding applications, a resilient datacenter is the need of the hour. “Technologies such as Virtualization, have driven server consolidation in the data center. Virtualization of the network, server, storage and application layers in a data center allows dynamic provisioning, routing, processing, storing and retrieving of data in a way that makes key information available to the business in a quick, accurate and in a reliable manner. The emergence of Cloud Computing and Virtualization are complementary, thus pushing the computing, storage and data infrastructure to be consolidated in the Data Center,” replies Sridhar Iyengar, Vice President - Product Management – ManageEngine.

“Cloud and virtualization are two broad trends that not just driving investments in the data center but are becoming the core of the infrastructure strategy / architecture. Virtualization investments will help deliver greater utilization levels of the infrastructure and making the IT infrastructure more lean and agile. This means that companies who have deployed virtualization can align business needs and priorities to the IT infrastructure, thus business value,” says Venu Reddy, Research Director – IDC.

“Guaranteeing the uptime and guarding against all kinds of disasters would provide lot of scope on all fronts within the datacenter business. Large organizations would ideally like to have the datacenter in house with the above capabilities and majority of the mid-tier organizations would make use of the cloud service providers. Private cloud and public cloud provide enormous scope for growth of datacenter business which includes server, data storage, virtualization, networking and security, etc,” observes Sridharan Mani, CEO and Director. American Megatrends India Pvt Ltd..

With the Enterprise mobility market expecting to reach $1.8 billion by 2017 (as most organizations want to get into mobility apps for increasing productivity at the workplace) the speed at which these data centers are growing will further accelerate in the country. “Data is very


important for any organization, which must be stored and protected extremely cautiously. Enterprises are increasingly generating enormous amount of data and they are using myriad applications. Therefore, IT professionals are looking at robust, efficient, and cost effective storage,” explains Subroto Das, Director – South Asia & India, WD. He further adds, “We put our datacenter products through extensive Functional

Integrity Testing (F.I.T) prior to any product launch. This testing ensures our products consistently meet the high quality and reliability standards of the WD brand.”

Importantly, India is losing out data center business to small nations and, at present, none of the Internet biggies – Google, Amazon or Facebook – host their data center in India. A big question mark is: Are the biggies seriously considering to set up their data centers in India? n

Quotes Srinivas TadigadapaDirector – Enterprise Solution Sales, Intel South Asia “The revolution in the multi-billion dollar datacenter world is coming sooner in the form

of re-architecting of the datacenter—moving from the old, static model of racks of power-hungry servers that have to be manually provisioned, to a new model based on power-efficient high density servers than can be modified on the fly with software tools. Intel’s x86 based servers dominate the data centre space, and cloud has been a major contributor

to data centre expansion. Now, big data is expected to provide another thrust to the data centre business."

Shekhar DasguptaFounder – Greenfield Software

“2 years back, the awareness for Data center Infrastructure Management (DCIM) was relatively low but as data centers are proliferating and consolidating, it is

becoming significantly higher, with even mid-sized data centers starting to adopt it. Today at least 40% of a customer’s operating cost is power related and nobody would like wastage of so much of computing power. Another point which many do

not pay attention to is that in a data center, you do not need necessarily IT people but the large section of manpower that you require are more of non-IT people like plumbers, electricians.”

Adam McCarthyGeneral Manager and Director - Rackspace Asia“Our large base of deployments and strong relationship with vendors such as EMC and

NetApp, allows us to get the best options available to a customer, without a considerably higher upfront or ‘all in’ cost. Our solutions from a pure cost perspective are the benefits offered by the scale of our solutions. Coupled with our support staff providing Fanatical Support, not only can we help business with optimized operations and delivery of service, but we can do so while keeping an eye on the bottom-line impact for our customers.”

Tirthankar BanerjeeDirector, Technology Support Services, HP India

Business is demanding more services, innovation, speed and flexibility from data centers. At the same time, it is demanding less energy consumption,

infrastructure cost and operations. Aging infrastructure and facilities limit your agility and drain away your IT budget. There is a need to find a way to meet the

IT demands of the business while providing the innovative services for company’s competitive advantage. A challenge CIOs face in this aspect is balancing out costs without compromising on data resiliency and application availability."


Data Centers in India

DATA CENTERS IN INDIA CAPTIVE DATA CENTERS IN INDIA DATA CENTER CONSULTANTS

CtrlS Datacenters Ltd

Cyquator Technologies

Cyber Futuristics

DataGalaxy

Data First

Dimension Data

ESDS Software Solution Pvt. Ltd.

Go4Hosting

GPX India Pvt.

Honesty Net Solutions

(India) Pvt. Ltd.

Netcon Technologies India

Net4 Data Center

Netmagic Solutions

Progression Infonet

Rackbank Datacenters Pvt. Ltd.

RICOH INDIA LTD

Server Colocation

Sify Hosting

Spectranet

Tulip Telecom ltd

Bharti Airtel Ltd.

Reliance Data Center

INFOSYS

ACCENTURE

ITC

wipro

TCS

CONVERGYS

COGNIZANT

ICICI BANK

BSNL

BANK OF AMERICA

RAILTEL

TCIL

VODAFONE

PWC

3-i INFOTECH

WIPRO

SIFY

PRITHVI

TRIMAX

HCL

NIIT

SPANCO

GENSAR TECHNOLOGIES

DELOITTE

SCHANABEL DC CONSULTING

PTS DATA CENETR SOLUTIONS

HP INDIA

HITACHI

IBM INDIA

EMC INDIA

COMMSCOPE

DELL

CISCO

REDUCE DATACENTERCOMPLEXITY.BOOST AGILITY.


• SAP co-CEO Bill McDermott hasrecently said the company would expand its HANA Enterprise Cloud data center footprint to 20 locations from 14 by year-end and India is one of those destinations where its data center will come up. HANA Enterprise Cloud data center will also come up in China, Australia, Russia, Canada, Mexico and Brazil.

• After the Softlayer acquisition, IBMhas been increasing its network of data centres. The company will be setting up a new data centre in India by the end of this year as part of its $1.2-billion investment to expand its global cloud footprint. IBM is preparing itself to be a leading player in the global cloud services sector, having invested $7 billion and acquired 17 cloud companies in the last seven years.

• Netmagic, an NTT Communicationscompany, has launched its new 100,000 sq. ft data center in Bangalore. The 100,000 sq. ft. data center is part of NTT’s Global Cloud Vision to become a genuine global ICT partner for enterprises. Another one is soon coming up in Mumbai which will be a much larger project of 2, 00, 000 sq ft

• NetAppBangaloreR&Dunitwillhavea 25,000 square foot data center. The data center will support global development and business operations. The facility is scheduled for completion in late 2015. Spread over 15 acres, the total size of the R&D unit will be one million square foot.

• Department of Posts, Govt. of Indiahas recently started its data center at the Dhirubhai Ambani Knowledge City (DAKC), Navi Mumbai. The data center hosts the postal department’s servers

In Focusand manages its data infrastructure centrally. Post offices across India can access daily transactions details on real time basis.

• Tata Communications has recentlysaid that it has plans to invest $200 million over a period of three years to double its data centre capacity in India. It plans to double its capacity from 5 lakh square feet to 10 lakh square feet over a period of three years. Tata Communications has announced the launch of its second data centre in Delhi recently over 1 lakh square feet.

• IntelCFOStacySmithhassaidthatitwill be shifting investments towards the data center business, besides tablets and low-power SoCs. Its data center business continues to see robust growth as a result of the build out of the cloud and the exposure of devices that compute and connect to the internet.

• Videocon d2h has selected BrocadeEthernet fabric solutions to revamp its data center networks. The Brocade VCS Fabric Technology running on Brocade VDX switches within its new and existing data centers in order to support continued rapid business growth.

• Infosyshasenteredintoamulti-yearagreement with Daimler AG covering management of infrastructure services and data centers, providing e-collaboration and middleware services as well as overseeing database operations. This agreement was signed in the second quarter of Infosys financial year 2014.

• BSNL’ssixInternetDataCenters,builtand operated by Dimension Data have successfully passed the certification audit called "SAP Certified in Hosting

Services for India". For organizations planning to outsource the hosting of their environments running SAP solutions, they now have the option of hosting services provided by BSNL IDCs.

• At the Microsoft Worldwide PartnerConference, Cisco has announced a multi-year sales and go-to-market agreement with Microsoft designed to modernize data centers through the delivery and acceleration of integrated solutions. Cisco and Microsoft will both invest in sales, marketing and engineering resources to drive global alignment.

• Check Point Software TechnologiesLtd. has announced the launch of two new security gateways that extend the company’s best-in-class data center network security portfolio. The new 13800 Appliance extends the 13000 line while the 21800 augments the 21000 Appliance family.

• Dellhasannounceditscomprehensivestrategy to enable faster and smoother customer migration to the software defined enterprise. Taking its Software Defined Storage vision forward, Dell has entered a global agreement with Nutanix to develop a series of converged infrastructure appliances.

• Sify has announced the launch of "ClouDCentre", the next-generation cloud-enabled Data Centre. This follows the recent launch of Sify's Tier-3 Green Data Centre at Noida, NCR, which was design-certified by the Uptime Institute. All of Sify's major Data Centres and Cloud infrastructure in India are connected through "Cloudcover", a robust fiber network connecting a total of 36 Data Centres.


Automation

The data center is the core of IT. One needs it to run smoothly and independently so you can focus on the rest of your business. Hence, it is very necessary to have control on the data center. Manage data center automation complexity and

reduce your IT costs by leveraging the expertise of our project managers, consultants and architects. Automation gives us the ability to automate tasks across servers, networks, databases and applications – in both the traditional data center and in the cloud. The key functions of Automation is to primarily -

• Provision and configure seamlessly across all environments• Streamline your network and prevent outages• Improve efficiency and lower costs• Stay compliant with industry regulations and IT standards

Stephen BovisVice President and General Manager, HP Servers, Asia Pacific and Japan

“Since today’s data centers are ill-equipped to handle the extensive space, power and infrastructure necessary to run the required level of processing power, demand for HPC

applications across industries is growing rapidly. As a matter of fact, we are seeing up to 35 percent performance increase in our customers’ Electronic Design Automation application

workloads. They have been designed to deliver up to four times the performance of standard rack systems and to shake up the current crop of high-performance computing players.”

Parag KhuranaManaging Director - F5

Networks The vision of the automated

data center is a lofty one. The automated data center is expected to dynamically provision

computing resources in the most efficient manner while also

meeting business needs by enforcing service level agreements (SLAs). This

goal is a difficult one, as it requires management of resources as well as performance.

Current data center architectures have been built to support performance and capacity requirements, which leave available resources sitting idle. With the growing emphasis on reducing IT budgets, it becomes imperative that IT implement a solution that can not only continue to meet SLAs, but can become more efficient in its use and distribution of computing resources.

SOLUTION VENDORS INTO AUTOMATION

BMC | EMC | CA TEChnologiEs | F5 | CisCo | iBM | hP | VMwArE


DDoS (Distributed Denial Service)

DDoS stands for Distributed Denial of Service. A malicious hacker uses a DDoS attack to make a computer resource (i.e. website, application, e-mail, voicemail, network) stop responding to legitimate users. The malicious hacker does this by commanding a fleet of remotely-controlled computers to send a flood of network traffic to the target. The target becomes so busy dealing with the attacker’s requests that it doesn’t have time to respond to legitimate users’ requests. That can cause the target system to stop responding, resulting in long delays and outages.

One DDoSer can do a lot of damage. This denial of service attacks is called distributed because they come from many computers at once. A DDoSer controls a large number of computers that have been infected by a Trojan virus. The virus is a small application that allows remote command-and-control capabilities of the computer without the user’s knowledge.

Lee ChenCEO and Founder – A10 Networks

"DDoS attacks are rapidly evolving to becoming a big

number game, with malicious bots or zombie machines

directing massive amounts of traffic in unison towards target

victims. Effective DDoS solutions must be able to mitigate at equally

massive scale and performance to prevent service interruption. The A10 Thunder TPS Series is designed to provide high-

performance and more sophisticated DDoS attacks."

Attley NgVice President and General Manager – APAC, Arbor Networks

"As businesses around the world grow increasingly reliant upon the uptime of Internet-connected services, there is corresponding growth in the nature, volume and sophistication of DDoS attacks by criminal syndicates and hackers looking to disrupt that service availability. Arbor Networks DDoS mitigation solutions are pervasively deployed in global service provider networks. To reach the enterprise market, we required the reach and resources and relationships of a partner like

Ingram Micro. Ingram Micro is the market leader in Asia and we are excited about leveraging their vast resources with a very compelling product for data center operators at a time when network

security threats are evolving and presenting acute challenges. Ingram Micro is distributing Arbor's Pravail Availability Protection System (Pravail APS) for enterprise network availability and the Peakflow

SP platform for large enterprise and service provider networks.”

Lakshman NarayanaswamyCo-Founder and Vice

President of Products - Sanovi Technologies

"Continuous innovation and enhancing our customers’ user experience drives our

development. With this in mind, our solutions have improved

security features that will help enterprises go great lengths to manage

and keep the integrity of their production server, database and application passwords."

SOLUTION VENDORS INTO DDoS (Distributed Denial Service)

ProlExiC | sAnoVi | Aio | rAdwArE | hP | ChECk PoinT | ForTinET | JuniPEr | PAlo AlTo | CisCo | iBM | gATE ProTECT

Business Services

Education

Financial Services

Gaming

Internet & Telecom

Media & Entertainment

Public Sector

Software & Technology

Figure 5: Industries most frequently targeted by DDoS attacks in Q2 2014


Electronic Security

The surveillance function, one of the main applications for security, makes heavy use of CCTVs. The CCTV components are connected directly, as opposed to broadcast television, where any correctly tuned receiver can pick up the signal from

the airwaves. The starting point for any CCTV system is the camera, either analog or digital.Protecting assets within the data center is a crucial aspect of the overall security system, from perimeter security down to the

rack level. Physical security is critical to the protection of electronics and telecommunications enclosures. Many data centers focus security efforts on access control to the grounds, the buildings and the secure areas within. Once inside the building, however there is often minimal physical security in place to prevent unauthorized access to the enclosures that store valuable equipment and data by verifying their identities with designated RFID cards or biometrics, Electronic access solutions like Intelligent electronic locks that work with existing user credentials to keep server racks secure and offer access reporting options.

Sudhindra HollaCountry Manager - India, Axis Communications

"Axis invented the IP Surveillance technology and it today leads the market with over 30% share in IP camera. Our cameras consume 30% to 40% less bandwidth than competitors. For large installations like city surveillance (which stores up to 60 day record), the need for huge storage demands product reliability, high frame rate and good quality video. Axis has an extensive range of IP cameras including thermal cameras and we

score over competitors for factors like reliability, energy efficiency, storage, image quality, compression. For this reason, Axis network cameras are used for data security applications

around the world."

Srikanth KamathCountry Manager, MOBOTIX AG

"The biggest advantage a MOBOTIX AG Security Vision System is that there will be no need of anything else as it combines the NVR / VMS in the Camera with direct

connectivity NAS for Storage. The innovative camera design also features a weather-proof IP66 Camera operating -30°C to +60°C at 4Watts of Power, no moving parts and unrivalled

robustness ensuring a longer product lifecycle resulting in a lower total cost of ownership over the life of the product.One MOBOTIX camera replaces 5 to 10 normal cameras and

gives more accurate detail of wide-angled images with 5 megapixel technology. In case more cameras need to be added to the setup, it does not require any additional license fees."

SOLUTION VENDORS INTO ELECTRONICS SECURITY

Axis CoMMuniCATions | sAMsung | CP Plus | honEywEll | nEC | PAnAsoniC | MoBoTix | ZiCoM | TyCo | sPArsh | BosCh | CAnon | gE | sChnEidEr


Enclosures

All data centers are populated by combination of racks, cabinets and enclosures. Racks and cabinets come in two widths – 483 mm (to accept ‘19-inch’ wide components) and 584mm (to accept ‘23-inch’ wide components). Enclosures and Data

Center Infrastructure Management (DCIM) (increasing efficiencies, reducing costs and maintaining availability) are top priorities for today’s data center administrators. In the past, the idea of conserving resources while enhancing performance was next to impossible even to the most experienced IT and facilities organizations. That was until data center infrastructure management came along. Solutions enable you to store, cool, power, manage and secure your critical IT equipment. Optimize data center management and performance for IT systems and data centers.

Shibu MathewsDirector - IT and Telecom, Rittal India

“Considering the concerns of on-demand service & in order to be able to meet clients’ needs for flexible solutions for new business models Rittal designed Data Center Infrastructure solution which are modular, standardized data centers to support the growing trend towards simple, scalable data centre infrastructures, uniform interfaces and complete automation with optimized Energy efficiency with simplified administration & service. This greatly benefits the IT managers

for tendering the best services to his customers. The IT manager has to ensure that the Data Center is dynamic, future proof with ease of expansion for on-demand service with highest Physical security

and reliability in term of serviceability / redundancy. In fact, we are the first company to offer a modular standardized data centre in the shape of a single complete solution.”

Shrirang DeshpandeCountry Head-Data Center Business, Emerson Network Power

“Emerson Network Power has an integrated set of tools, products, and services that help manage complexity and change. This offers data centre managers and IT

professionals a variety of options while allowing them to optimize performance thereby controlling costs. Our SmartRow is a data center in a row and is a simple, fully integrated row-based infrastructure. Similarly, SmartCabinet is an intelligent integrated

infrastructure that combines industry’s finest power, precision cooling and infrastructure management technologies in a sealed environment – which can be placed at any indoor conditioned space. Trellis Platform Express Edition, which is our industry-leading DCIM

solution gives customers a holistic, real-time view of the data center across facilities and IT resources, providing the information needed to improve overall operational efficiency and to plan for the future.”

SOLUTION VENDORS INTO ENCLOSURES

EMErson | PAnduiT | rEd hAT | APC | EATon

“Revenues in the global market for IT racks and enclosures to grow by nearly a billion dollars over the next five years, from an estimated $1.7 billion in 2011 to $2.6 billion at the end of 2016. Most of the revenues will be added in Asia, where new data center construction and

upgrades are driving a fast rate of growth. Aside from China, other regions expected to grow by double-digits over the five-year forecast include Brazil, the Middle East, Russia, and India”

– iMs report


UTM & Firewall

High Performance Firewall, Next-Gen Firewall and UTM service work for organizations of all sizes – benefits include streamlined and centralized management. Networking

security involves the use of various tools that serve the basic purpose of preventing harmful programs from entering a computer.

A firewall blocks programs that you do not want to access your computer. Firewalls and network security ensure that your computer is free from harm. The basic role that a firewall plays is to disallow unauthorized access while letting in everything else. Unified Threat Management (UTM) protects and controls your business assets. Next-generation firewalls are able to perform full packet inspection and can apply security policies based on Layer 7 information. As application connections come and go, the firewall must also create and tear down its own internal data structures to maintain state information for every session. This state information is checked and updated for every packet that passes through the firewall to provide the highest level of protection against sophisticated attacks.

Anil BhasinManaging Director,

India & SAARC, Palo Alto Networks

“The next-generation firewalls of Palo Alto

Networks give businesses the ability to track security

policies to virtual machine creation and movement via

dynamic address groups. This ensures that businesses continue to meet security and regulatory compliance requirements. In addition, the

ability to integrate next-generation security policies with cloud orchestration software ensures that security

does not slow down the automated nature of virtual workload provisioning. Together, these next-generation

security platforms safely enable the ‘North-South’ and ‘East-West’ traffic throughout an enterprise’s physical,

virtualised and cloud environments. Enterprises will also have full visibility into the applications being used, knowledge of the users accessing those applications, and

protection against known and unknown threats.”

Rajesh MauryaCountry Manager, India & SAARC, Fortinet

“As networks continue to accelerate, the data center is at the forefront of the requirement to support higher performance and need high-speed, high-capacity, and low-latency firewalls. With data centers becoming more dynamic, organizations are embracing network segmentation as a best practice to isolate data streams based on applications, user groups, regulatory requirements, business functions, trust levels, and locations. As a result, firewalls need to provide high port density

to support physical segmentation and virtual domains/virtual LANs for virtual segmentation. Fortinet’s FortiGate Network Security Platform can provide the backbone of your Data Center

strategy. Fortinet’s industry-leading, high capacity Firewall technologies deliver exceptional throughput and ultra-low latency, enabling the security, flexibility, scalability and manageability you demand in an

Edge or Core platform.”

SOLUTION VENDORS INTO UTM & FIREWALL

CheCk Point | Fortinet | WatChguard | CisCo | hP - tiPPingPoint | WinMagiC | Palo alto | soPhos - CyberoaM | gajshield | dell soCoMeC |

JuniPEr | gATE ProTECT

Gartner Magic Quadrant for Enterprise Network Firewalls


A snapshot of our differentiators

Advantage BSNL IDC

Integrated service management tool:A globally proven simplified

management tool to manage options, provision services, metering and reporting that can be accessed from anywhere is provided to all BSNL IDC clients.

Highly efficient data centre:Our service is backed by the

most efficient and agile data centre, enabling greater automation and responsiveness in the delivery of business services. Some of our features include high performance switching architecture, the best switching and routing designs available, hardware-based encryption and more.

Low latency Internet Data Centre cluster:

BSNL’s high speed network scaling up to STM4 connects the data centres to remote locations in India offering LAN like convergence, ideal for synchronous replication of data.

Highest levels of data Integrity and Security:

BSNL IDC offers assured protection with security built at five levels covering over 25 check points. We are ISO 27001 certified and compliant to SSAE 16 / ISAE 3402 standards.

True ‘utility’ models:BSNL IDC offers a comprehensive suite of Data Centre & Cloud

services designed to meet all client requirements from entry level to advanced usage options.

Bharat Sanchar Nigam Limited and Dimension Data have formed a strategic alliance to provide Indian enterprises the power of cloud computing via their data centre services in India. These services are designed to meet global IT standards, with effective connectivity, manageability and security.

Some of the BSNL IDC differentiators are listed as below:

India’s first Uptime Institute Certified data centres:

With combined connectivity and IT services availability from BSNL, we can offer enterprise grade SLAs for Data Centre & Cloud Services with an assured uptime of 99.982%. We are also the world’s largest Uptime certified Tier-III data centre cluster.

At a Glance

Managed ColocationGive your business the power of a full-fledged Internet infrastructure with world class facilities at a fraction of its cost.

Managed HostingDeploy IT as a utility with a wide portfolio that can give you the solution you seek, especially when combined with BSNL IDC Managed Services.

Managed IT ServicesThe primary focus of managed services is to enhance efficiency of business management. Relegate repetitive functions and their management to a specialist.

Cloud ServicesBSNL IDC Cloud Services is probably India’s most comprehensive suite of applications and infrastructure offered as a service

Some of the services offered are as listed:

Public Compute-as-a-Service (CaaS)Our Public CaaS is a public cloud infrastructure-as-a-service (IaaS) that provides on-demand, self-service, pay-for-use access and control of virtual servers storage and networking. Our Public CaaS has enterprise-class security, controls and performance guarantees.

Private Compute-as-a-ServiceHosted within your data centre, this is a dedicated cloud infrastructure-as-a-service (IaaS) that provides on-demand, self-service, pay-for-use access and control of virtual servers, storage and networking.

Hosted Private Compute-as-a-ServiceHosted at the BSNL IDC, this is a dedicated cloud infrastructure-as-a-service (IaaS) that provides on demand, self-service, pay-for-use access and control of virtual servers, storage and networking.

Desktop-as-a-ServiceGet secure virtual desktop access to your applications, files and email anywhere you want. Support structures are available 24/7 with remote control capabilities allowing easy assistance.

Video-as-a-ServiceAn enterprise-class, end-to-end video conferencing solution with a modular and flexible design that enables high-definition content sharing. The service is fully virtualised and can leverage existing investments in virtualised environments.

Secure MessagingGet the efficiency and freedom of a mobile,

collaborative messaging environment without the administrative overheads. Secure access is provided to e-mail from within the corporate network or outside, through a number of means.

Enhanced Web FilteringThe service integrates inbound and outbound filtering and anti-malware blocks spam, strips threats and reduces risky or unproductive surfing.

Enhanced E-mail FilteringAutomatically block spam, phishing scams, viruses, and inappropriate email content in the cloud, before it reaches your network without the hassles of buying hardware, installing multiple software and painful maintenance operations.

Reliable Backup & RestoreOur backup and restore services both protect your data and eliminate the complicated and expensive task of managing the data backup lifecycle.

Business Continuity ServicesOur Disaster Recovery and Business Continuity service ensures your organisation can get back, up and running almost immediately in the event of a disaster.

For further information visit: www.bsnlcloud.com

Our Portfolio

Secure.We are ISO 27001 certified and SSAE 16 / ISAE 3402 compliant,

with over 25 layers of security.

Simple.We ensure simplicity in provisioning, monitoring and

managing all our services.

Connected.Our high-performance, high-availability architecture

provides clients a LAN like experience.


Security IT

We keep the data safe and secure by using dozens of critical security features: Data Center Security Market (Logical Security, IDS, IPS, DDOS, VPN, DNS, SSL, DLP, UTM, IAM, SIEM, DR, ILM) and Physical Security (PSIM, PIAM,

Biometrics, HDCCTV, Video Surveillance, Analytics). The latest trends in markets in Information Technology (IT) are virtualized data centers and cloud services. There has also been a significant increase in the growth of mega data centers. The current market for IT is also looking at the increased global IT spending and a significant rise in the spending of enterprises for security solutions to safeguard their data and critical IT infrastructure. The development is also causing new security risks such as more sophisticated viruses, worms, spyware and unauthorized access over the physical and virtualized data centers.

Many organizations have come up with an ever-evolving data center security solutions to secure and defend data center and to deliver secure, dynamic information while identifying vulnerabilities and risks. The solution provides multilayer security for the servers and networks in the data center infrastructure as well as provides end-to-end security management for the data stored in it. In addition to these, it also offers unprecedented levels of targeted security, encryption techniques, antivirus, and firewalls without hampering performance.

Anand PrahladManaging Director & Head of Operations, McAfee India Center, part of Intel Security

“Data center security has traditionally been “bolted on” in retrospect rather than built in during the architectural design stage. Because today’s data centers must be optimally available, flexible, resilient, and secure, the traditional approach compromises their primary intent: robust and uninterrupted service delivery. While a reactive approach has worked with monolithic data centers of the past, it’s no longer viable. Today’s next generation data centres require a proactive, strategic

approach to dramatically improve service delivery while reducing risk and improving compliance. McAfee has developed a collection of data center security solutions managed centrally from McAfee

ePolicy Orchestrator (McAfee ePO) to provide a holistic, yet modular security infrastructure for today’s complex data centers. McAfee has specific Data Center suites comprising our Server Security and

Virtualization Optimized solutions that are specifically targeted to our Data Center customers.”

Murali RamalingamCountry Manager and

Senior Director of Sales, Ixia“Advanced threats are

unique for its characteristics change based on the defense

it is up against. Their sophistication, redundancy and

persistency have successfully broken down many seemingly

strong defensive networks. Time and again these threats have proven that stopping attack does not

mean signature detections from firewalls but a collaborative effort from several network devices like next generation fire

walls, unified threat management devices, DDoS mitigates, log collectors, etc. With Ixia’s applications and security

solution enterprises can replicate hundreds of well-known advanced threat methodologies through their network

defenses. This gives the enterprises the opportunities to both singularly assess each of its network components security

effectiveness and also validate the collaboration between all to detect, isolate and prevent any types know/unknown

threats that may occur in its production network.”

SOLUTION VENDORS INTO SECURITY IT

syMAnTEC | MCAFEE | TrEnd MiCro | EsCAn | PAlo AlTo | CisCo | rsA | ixiA | iMPErVA | wEBsEnsE


Load Balancing Solution

A load balancing hardware is a device utilized for splitting the amount of network loads across different servers, somewhat the same way a software load balancer is used. It controls computers to respective servers in a network, built on the

conditions such as utilization of server processor, the number of server connections, and the total server capability. By using a load balancing hardware, one can reduce network downtime, effectively manage traffic prioritization, apply end-to-end application monitoring, supply user authentication, and provide protection or security against malicious attacks. Load balancing works by sending network traffic to a shared IP (often called virtual IP or VIP), which is an address connected to the load balancer.

Load balancing is important because under normal conditions, load balancing helps maximize available capacity and performance of a given resource, including storage space and processor time.

Anshuman SinghDirector, Product Management of Application Security, Barracuda Networks

“Data centers are becoming the central location from where organizations are rolling out their IT services. The Barracuda Load Balancer ADC also has the built in Web

application security module. This platform is utilized by organizations to distribute and optimize the traffic that is flowing into their data centers and to their servers hosting

Email, DNS or FTP services or even Virtual desktop solutions. Barracuda Load Balancer ADC supports scalability for application in a single data center and also support Global

Server Load Balancing to provide data center fail over. If organizations utilize virtual desktop environments then Barracuda Load Balancer can also help scale to those deployments.”

Mandar KulkarniSenior Vice President - Solutions Engineering & Private Cloud Practice, Netmagic - An NTT

Communications Company “If you look at the change in perception that has happened over the years, customers are not

worried about security but are more concerned about the compliance. In the early years we would have to convince customers about security but it is not so now. We have been delivering standard data center services for last 15-16 years and load balancing is one of those services. Our load

balancing services enhance availability and performance. This service could operate either among servers within the Netmagic datacenter, or could be between geographically separated facilities."

Shibu PaulRegional Sales Director

– India, ME and SEA Array Networks

"Over the years, point-level products such as load

balancers, SSL accelerators, caches and the like have

been consolidated into robust solutions called application delivery

controllers (ADC). Today, ADCs give IT the control necessary to quickly map application delivery solutions to new business initiatives by flexibly

implementing business logic across data center infrastructure to achieve both technical and business agility. It increases

application performance up to 10X, reduces server requirements and costs by 50% on average and reduces

WAN bandwidth utilization and costs by 30% on average."

SOLUTION VENDORS INTO LOAD BALANCING SOLUTION

FirEEyE | rAdwArE | ArrAy nETworks | BArrACudA | MCAFEE | A10 | F5 | hP CiTrix | BluE CoAT


Networking

Today’s modern infrastructure is built around data-on-demand and a constantly connected end-user. More organizations are utilizing elements of cloud computing

and are striving to be more agile. One challenge facing many organizations is that they are inhibited by their legacy network infrastructures which are often proprietary. Their networks are no longer able to meet current business demands, let alone support business growth or new technological innovations. It is important to find the right medium of technology where your organization can increase network capabilities and performance without increasing costs.

SOLUTION VENDORS INTO NETWORKING

Amandeep Singh DangCountry Manager – Dell Networking

“We are a very forward-looking from an enterprise strategy stand-point. When we do our hardware engineering,

the biggest chunk in a 5 year ownership on IT asset is not the cost of CAPEX but the cost of OPEX. From a market standing that we have in India,

we can say that the biggest pain point of the CIO will not be the cost of his asset but the cost of rack space, power and air-conditioning. Networking is not a revenue-generating

asset but storage is where you gain the extra bucks because you keep information and earn money out of it. We have networks of whatever the industry benchmark is, we have cut it down by more than half in terms of size and capacity. For instance, for every 20 racks that a

customer requires, traditionally he would reserve 2 racks for networking. But from our solution per se, Dell networking can be seamlessly integrated to the other racks and so I return 2 racks back to the customer, thus reducing the rack cost for him.”

Prakash KrishnamoorthyCountry Manager, HP Networking, HP India

“HP Advisory Services experts offer industry insights and proven approaches to help organizations in the areas of New Style of IT that develops a transformation strategy and roadmap using an integrated approach with a governance framework to achieve defined business goals; Applications Modernization and Cloud that review critical applications and develop an application modernization strategy designed to heighten innovation and accelerate business agility; Analytics and Security to

ensure a consistent, measurable and proactive approach to manage risk and compliance.”

George ChackoSystems Engineer Manager and Lead Technical Consultant, Brocade

“From a data center per se, we have Ethernet fabric solutions, Network Functions Virtualization (NFV) and Software Defined Networking (SDN) solutions to offer. Besides

there is the Brocade Vyatta platform which is the first phase of a multiyear strategy and encompasses proven Network Functions Virtualization (NFV) and emerging Software-

Defined Networking (SDN) technologies based on open standards and open source initiatives. Storage has been virtualized long back, after which computing followed thereafter

with a hypervisor kind of architecture. Network was the last piece that required to be virtualized as we feel that this virtualization of networks is a stepping stone to the Cloud.”

ati | tP-link | hP | dell | netgear | airtight | aruba | d-link | engenius | huAwEi | ruCkus | sMArTlink | ZyxEl | CisCo

“data Center networking Market to reach $21.85 billion by 2018. adoption of next-generation Ethernet switches, sAn products, and network security tools as data centers becomes increas-ingly virtualized will drive market growth” – MarketsandMarkets


Power

Data center power is the most important component to help maximize uptime, increase capacity and improve cost savings. As we often say in our business, power monitoring

gives operators greater transparency into the energy usage and overall efficiency of their data center operations.

Data center power monitoring systems can be a powerful tool to help achieve the overall initiatives in the facility. Selecting the right power monitoring system for your facilities current and future needs is an important part of the selection process. Implementation and integration of the power monitoring system are steps that can be easily overlooked, but they play a big role in the effectiveness of the facility and the DCIM or BMS systems they complement. Flexibility, adaptability, accuracy, communications, and device functionality are important characteristics of a successful power monitoring system.

Olivier Tremouille Managing Director, Socomec Innovative Power Solutions Pvt. Ltd.

“With respect to the critical power protection, we offer our new range of UPS system with a global efficiency of 96%. Through that the losses in the electrical system are reduced and improve the operational excellence of the Data center. Our UPS with unity PF will help the customers to optimize the capacity of the UPS required when compared to other players in the market knowing the fact that the servers are now with unity PF. There are two parameters that help the customer

to optimize both his Capex & Opex. Also our solution on Energy Efficiency can monitor the energy demand of the distribution and can give an alarm to the customers when the power demand is

increased above the threshold level. Based on which the customer can take corrective action.”

Suhas JoshiVP, Delta Power Solution

“For power distribution requirements of medium to large data centers, effective

Power Distribution Cabinet (PDC) providing an optimal

solution is a necessity. The space-saving PDC is easy to move and adapt to future reconfigurations

of the data center. The PDC offers superior power protection and monitoring, and the flexibility

to match actual power distribution requirements.”

M GuruduttDirect Channel Business,

Schneider Electric IT Business, India

"India’s Data Center market which stands at USD 2.5 billion in 2013, is expected

to grow to USD 3 billion by 2016, growing at CAGR

8.5% every year. With multiple applications running simultaneously,

organizations are looking at a more centralized operation and hence the dependency on Data Centers is increasing."

SOLUTION VENDORS INTO POWER

aPC (sChneider) | delta | eMerson | nuMeriC | soCoMeC

Of course, solar does not represent the only potential for signi�cant change in the future power pro�le of data centers. Other non-renewable sources could also play a larger role. Sean James, senior research program manager for Microsoft’s Global Foundation Services, shared in Scienti�c American (November 2013) that researchers at Microsoft are studying the feasibility of powering a data center entirely by fuel cells integrated directly into the server racks, bringing the power plant inside the data center and minimizing power distribution losses. On- or near-site energy generation, i.e., micro-grids, will bene�t from improved end-to-end energy conversion, transmission and distribution e�ciencies.

If renewable or alternative energy technologies do account for a higher percentage of data center power, they will likely have to achieve those gains based, at least in part, on their cost e�ectiveness. The majority of participants predict increased use of private power generation in hyperscale facilities (Figure 5). Sixty-�ve percent believe private power generation is at least likely and another 23 percent consider it an even odds.

Asia Paci�c seems most likely to move to private power generation: 33 percent of respondents in this region believe it will de�nitely happen, with an additional 44 percent considering it likely. As one participant noted, “Data centers will be co-located with power generation, and likely environmental cooling options—producing their own power and dumping heat into geothermal heat pumps, freshwater containment, or polar installations.”

As for backup power, 30 percent of participants expect high-e�ciency AC uninterruptible power supply (UPS) systems to be the primary source in 2025 (Figure 6). UPS systems have made signi�cant advances in e�ciency in recent years with the introduction of eco-mode and intelligent paralleling and can now produce e�ciencies approaching 99 percent, making them less likely, in the minds of participants, to be displaced by competing technologies.

Other hardware approaches that could challenge the AC UPS according to this study include a momentary duty inverter that provides just enough ride-through power to switch to an alternate source (27 percent) and DC UPS (13 percent).

About one in four participants see the potential for software failover to become the new data center back-up paradigm rather than today’s UPS / generator combination. Consulting engineer Mark Monroe of DLB Associates voiced the hopes of those envisioning increased software management of data center resources:

“We have these ‘compute bubbles’ that we can move from server to server within a data center, and now we’re starting to see those bubbles move from one data center to another. I can see that becoming more common in 10 years, where we move the load to where it is most e�cient or cheapest to run it at a given time. That has implications not only for load utilization but for disaster recovery and planning.”

Figure 5. What’s the likelihood hyperscale facilities will be powered by private generation in 2025?

Figure 6. What will be the primary means of delivering backup power to data center equipment in 2025?

40%

50%

30%

20%

10%

0%De�nitely Likely Equal

ChanceNotLikely

NeverHappen

22 %

43%

23 %

11%

1%

Chance of Private Power Generationin Hyperscale Data Centers

20%

25%

30%

35%

15%

10%

5%

0%

High-e�ciencyAC UPS

MomentaryDuty Inverter

SoftwareFailover

DC UPS Other

30%27 %

24%

13%

7%

Backup Power Source


Routers

Businesses today want their networks to support all forms of media, as well as new wireless and wired devices. To meet these challenges, networks must contain intelligence,

and integrate advanced applications into an adaptable, pervasive and collaborative system. Through Router that connects multiple networks together, typically at Layer 3 (network layer) of the OSI model and acts as a gateway and can connect networks of different protocols, it provides access to applications and services, and integrates technologies and applications.

Surya PanditiSenior Vice President and General Manager, Service Provider Networking Group, Cisco

“If you think about ultra HD video or cloud, which all of our customers are doing and then machine-to-machine

which is also adding to the kind of scale that's needed, and then mobility; in order to support them, you need to evolve the programmable networks. The new family of routers, dubbed the

Cisco Network Convergence System (NCS), creates a network fabric that Cisco says will arm service provider networks with the bandwidth and

scalability they need to support these jumps in traffic. NCS is also, however, designed to help service providers prepare their networks for the burgeoning Internet of Everything, which Cisco said

is creating trillions of programmable events or "conversations" between people, applications and devices.”

Mike Marcellin, Senior vice president of strategy & marketing, Juniper Networks

Today’s distributed business is forcing enterprises to build new data centers, adopt clouds, and move existing servers and clusters of servers to geographically distributed locations in order to provide nonstop, reliable, and secure access to critical business applications for users anywhere, anytime. Juniper’s holistic approach to interconnecting data centers and clouds simplifies and accelerates the deployment and delivery of applications within and across multiple data center

locations. Being at the forefront of data center routing, Juniper enables seamless physical-to-physical, physical-to-virtual and virtual-to-virtual network connectivity and translations.

Rajesh MauryaCountry Manager, India

& SAARC, Fortinet“At the heart of the

FortiGate Data Center firewalls are purpose-built

FortiASIC processors that enable extremely high levels of performance. These

custom processors provide near-wire speed switching, routing, and stateful firewalling. The FortiASIC processors eliminate

the need for legacy L2 switches and routers within the datacenter. Instead, the FortiGate device can perform

network segmentation, switching, routing, and network security, all while reducing network complexity.”

SOLUTION VENDORS INTO ROUTERS

CisCo | hP | dell | digisol | d-link | netgear | tP-link | ZyXel | ati | enge-nius | linksys | ForTinET | huAwEi | rAd dATA | ZTE


Server

Server is a combination of hardware and software that provides applications, such as corporate-mail and webhosting, to client computers. There are various types of servers

being used in data centers like proxy, mail, web, application, real-time communication, FTP server and server platforms. Successful businesses are continually seeking new ways to improve the efficiency and effectiveness of their strategies and tools. Their expansion into new markets typically relies on their ability to do more with less. The performance of server improved and the amount of revenue tied up in space, power and equipment went down.

SOLUTION VENDORS INTO SERVER

Alan AtkinsonVP and GM, Dell Storage

“Dell is in an industry leading position to deliver server-centric, software-defined systems to automate and simplify IT. Dell’s IT vision is customer led, defined by software, accelerated by hardware and standards driven for value and choice for our customers no matter where they start or what workloads they are seeking to run.”

Ali AlastiSenior VP, Hardware Development, Oracle

“With Oracle’s x86 elastic computing capabilities

— achieved by engineering together the server design based

on Intel Xeon Processor E7-8895 v2 with Oracle Solaris and Oracle Linux — customers can configure these systems to dynamically optimize for core count or core performance

to support optimal performance for a given workload. The Sun Server X4-4 and Sun Server x4-8, the newly launched

enterprise-class servers further Oracle’s goal of simplifying IT and significantly reducing operating expenses for our

customers by delivering products that are best for Oracle Database In-Memory Option and business analytics.”

Vikram KDirector – Servers, HP India“HP Apollo builds on HP’s

legacy of server leadership and innovation, leading the market in

the creation of x86 servers, blade servers and HP Moonshot extreme

lower-power, software defined servers. T h e new HP Apollo portfolio includes the air-cooled HP Apollo 6000 System, which maximizes performance efficiency and makes HPC capabilities accessible to a wide range of enterprise customers. The HP Apollo 8000 System, a supercomputer that combines high levels of processing power with a groundbreaking water-cooling design for ultra-low energy usage. Comprehensive HP Apollo Services that make HPC more accessible through financing, assessment services, deployment and HP Datacenter Care support.”

AMEriCAn MEgATrEnds | CisCo | dEll | EMC | hiTAChi | hP | huAwEi | nETAPP | netgear | ibM | Fujitsu | tP-link | oraCle

hP Maintains Big Q1 server share leadHewlett-Packard maintained its top spot for server shipments in the first quarter of 2014, ac-cording to research firm Gartner’s server market-share numbers. HP’s share of the server rev-enue pie was 25.5 percent. Worldwide server shipments increased 1.4 percent year over year, according to Gartner, while revenue declined 4.1 percent. The Asia-Pacific region, however, was a bright spot with 3.3 percent revenue growth and 18 percent growth in shipments.


Prakash KrishnamoorthyCountry Manager, HP

Networking, HP India" S o f t w a r e - d e f i n e d

Networking (SDN) is enabling opportunities that develop new applications which shape

how the network functions are secured for end user or mission

critical business applications. Along this are the opportunities for network

integrators and system integrators to put together complex networks that are becoming platforms for next-gen enterprise applications. SDN finds extensive applications across verticals like Banking, Financial Services and Insurance (BFSI), Healthcare, Education, Government and Energy, as it extends the power of networking programing to give the application the ultimate control needed to meet the demands of business. SDN can be deployed for video and collaboration applications, converged storage and mobile network service orchestration."

Software Defined Data Center

The IT architecture for the new cloud era with software-defined data center (SDDC) virtualizes all data center resources: compute, storage, network and security, for new levels of agility and automation to all of the data center’s resources and

services to achieve IT-as-a-Service (ITaaS). Data centers are rapidly evolving to accommodate higher expectations for growth, consolidation, and security. In a software-defined data center, all elements of the infrastructure – networking, storage, CPU and security – are virtualized and delivered as a service. While ITaaS may represent an outcome of SDDC, software awareness in the infrastructure is not visible to tenants.

Demands for scalability, flexibility and high availability can be summarized as follows:• Scalability — A data center must support fast and seamless growth without major disruptions.• Flexibility — A data center must support new services without a major overhaul of its infrastructure.• High availability — A data center must have no single point of failure and should offer predictable uptime (related to hard

failures).Analysts project that at least some software-defined data center components will experience strong market growth in the

near future. The software-defined networking market is expected to be valued at about US$3.7 billion by 2016, compared to US$360 million in 2013. IDC estimates that the software-defined storage market is poised to expand faster than any other storage market. (SDN) architecture, customers would be able to protect their investment by utilizing SDN interface to enable unparalleled interoperability with third-party solutions as well as leverage OpenStack plug-ins for full orchestration across the entire network.

Tarun KauraDirector – Technology Sales, Symantec India

“According to the results of Symantec’s 2012 State of the Data Center Survey, in order to increase overall efficiency, the industry will see the concept of Software Defined Datacenter, which virtualizes the server, network, and storage levels, gaining more prominence. SDDC will bring in a more efficient and centralized model of utilizing IT resources. Symantec product portfolio is aligned with the market needs providing the best of products. Symantec being an information

protection expert has an exhaustive portfolio which provides not just Symantec, but its customers the competitive edge. Symantec recently announced latest version of Storage Foundation 6.1, Backup

Exec 2014, NetBackup 7.6. NetBackup 7.6 is Symantec’s proof point for the modern, software-defined data center – one that is agile, high performance and heterogeneous.”

Yogesh SawantDirector, Partner

Sales and Field Alliances Organization, India,

Hitachi Data Systems“Virtualization is central

to the software-defined data center, the three major building blocks of the SDDC

being network virtualization, storage virtualization and server virtualization. As our focus being technology driving

business outcomes, we have recently announced the next step in storage virtualization, supporting a continuous cloud

infrastructure. Storage Virtualization OS is the first stand-alone software implementation system and customers have

greater choice, flexibility and a simplified infrastructure for a future-ready path to the software-defined data center

without the complicated layers required by competitive offerings. Similarly, Hitachi Virtual Storage Platform G1000

helps companies deploy a single platform for all data.”

SOLUTION VENDORS INTO SOFTWARE DEFINED DATA CENTER

VMwArE | hP | CisCo | CiTrix | EMC | hiTAChi | iBM | rEd hAT


Storage

Storage is an increasingly important and complex component in the modern data centers. Requirements for fast data access combined with other often conflicting requirements

for retention, legal discovery, longevity, integrity, accessibility, security, disaster recovery must be carefully balanced. The recent move towards cloud infrastructures signal an additional requirement to convert traditional capital expenses (CAPEX) into operational expenses (OPEX). This has the effect of shining a spotlight on the existing operational costs of storage, which brings the power usage of the equipment into a much sharper focus than has been traditionally seen.

Abhijit PotnisDirector Technology Solutions

- India and SAARC - EMC“The storage industry is in

transformation impacted by the megatrends of SMAC (social, Mobility, Analytics and Cloud)

that are impacting enterprises globally and in India. We are seeing

increased adoption of technologies s u c h as Flash; Unified/Converged, Scale out capabilities (Scale out NAS); preferred journey to the Cloud – either through best of breed or customized or converged ready to use. Additionally, enterprises while considering storage today also use the filter of technological capabilities such as data de-duplication, back-up and recovery, flash ready and automation intelligence or FAST (fully automated storage tiering). As an agile leader, we have continuously spotted trends early and have invested ahead of the curve in addressing enterprise customer needs.”

Barun P LalaDirector – Storage Division, Enterprise Group, HP India

“HP OneView’s enhanced capabilities extend management across HP 3PAR storage and supports flexible storage resource pools with converging automation of servers and storage. The newly enhanced HP ConvergedSystem platform for IT-as-a-Service combines HP OneView with HP ConvergedSystem for Virtualization to provide a common management platform across servers, storage and networking. The new HP platform automates routine tasks, simplifies complex IT tasks

and breaks down IT silos with a single, integrated view of devices in a data center. Simplifying these everyday tasks, reduces IT operational expenses and decreases response times to business needs.”

Santhosh D’ SouzaDirector- Systems

Engineering, NetApp Marketing & Services

Pvt. Ltd India“As data center

requirements continue to change and technology partners

deliver new capabilities to market, NetApp has been advancing industry leading technologies to meet the

requirements of the customers. NetApp has a comprehensive flash portfolio across all cores of used cases and we are

continuously expanding our flash portfolio offering. The recent launch of our new High-End Hybrid Storage System –

FAS8080 EX and the new Entry-Level FAS2500 is a testimony to our efforts to provide best in class solutions to enterprises."

AMEriCAn MEgATrEnds | CisCo | dEll | EMC | hiTAChi | hP | huAwEi | nETAPP | netgear | ibM | Fujitsu | tP-link | oraCle

SOLUTION VENDORS INTO STORAGE

Neeraj MatiyaniDirector – Storage Business, Enterprise Solutions Group, Dell

“In the last few years, we are seeing a lot of interests coming around converged solutions and systems. Several characteristics make converged infrastructure well suited

to cloud deployments. Now customers are evaluating if whether they manage their infrastructure themselves or do they get somebody else do it on their behalf. This is a

transition happening in the industry and is still in process. However, the risks and the costs involved are not standardized yet and so we are telling our customers to continue

with their stand-alone solutions if they are happy with it. There are also a lot of architectural changes that have happened with technology around storage becoming more open.”


Structured Cabling

The design and quality of the passive cabling components can have a major impact on the performance and reliability of your data center and network. Many data centers

today are victims of historical point-to-point cabling practices like direct connections – "Point-to-Point" (i.e. from switches to servers, servers to storage, servers to other servers, etc). A standards-based structured cabling system will provide functionality and scalability with the maximum available options for current and future equipment. While Top of Rack (ToR) and End of Row (EoR) equipment mounting options are now available, these should supplement, not replace, a structured cabling system. Data center cabling pathways

and spaces are often overlooked until late in the design process. However, careful and early planning can save time and frustration later. Underfloor and overhead are the two most

common ways to handle the cabling between cabinets and areas within the data center.The wiring for a data center can be a work of art or a bird's nest. Most data centers have at

least three different types of cabling (copper, fibre and power). In addition to providing increased resiliency, data centers have two sets of each type of cable, referred to as A side and B side. That allows

the systems housed in the data center to connect to redundant power, networks, etc by being connected to both the A and B side cabling. Keeping separation between the copper wires and the power cords is important because the power cords could cause disruption to the signals on the copper. Of course, fibre is not affected by that type of interference.

K.K. ShettyDirector, India & SAARC (Enterprise & Telecom Networks), TE Connectivity

"The demand for data centre space is from IT and IT-enabled service firms, banking and financial services sector, telecom companies, Internet service providers and consumer goods firms.We have had setup several data centres for the Government sector. As far as our data center solutions are concerned, Fiber and copper connectivity products remain at the core of our portfolio. Forming the physical infrastructure that connects the vital

storage, application and networking assets of a data center, its product set is engineered to offer optimum performance while addressing the business needs for agility and efficiency.”

Michel RivaCEO - R&M

"We have been able to grow rapidly in India year on year and with the acquisition of AFS we are looking forward to broaden and strengthen our fiber optic portfolio. AFS has been a certified assembly partner for R&M so it will be a smooth transition in terms of technology implementation. This will be a very important year for R&M's fiber solutions. We can now actively participate in the growing fiber-optic network deployments, Fiber-to-the-Home (FTTH) roll-outs and Data

Center projects. I remain confident that our high-quality approach and greater local presence will take us to the next level in India."

SOLUTION VENDORS INTO STRUCTURED CABLING

TE ConnECTiViTy | Corning | MolEx | CoMMsCoPE | sChnEidEr | 3M | d-link | r&M


Switches

Switch is a networking device that connects multiple segments together and typically operates at Layer 2 (data link layer) of the Open Systems Interconnect (OSI) model.

Switches scale to meet the needs of networks of all sizes. Adapt your network to meet evolving business requirements and optimize new application deployments and get highly secure multitenant services by adding virtualization intelligence technology. Build a data center network based on switches that promote infrastructure scalability, operational continuity, and transport flexibility. Scale network performance and reliability with industry-leading network services, integrated service modules, and validated design guides.

Subhodeep Bhattacharya Regional Director – India & SAARC, NETGEAR Technologies

In data center business, confidence is everything. When it comes to the network, it’s even more important. The NETGEAR Stackable, Managed 10 Gigabit Switch M7300 XSM7224S comes with a removable power module for the main power supply with a second internal redundant power supply available as an option. It allows for a flexible top-of-rack infrastructure. All 24 ports of 10 Gigabit SFP+ interfaces are Gigabit/10 Gigabit capable and deliver wired speed performance with

ultra low latency. Two removable fan trays increase the availability of the system, providing front-to-back cooling airflow for best compatibility with data center hot aisle / cold aisle airflow patterns.

Mr. Anuj Goel, Pre-Sales Consultant, IP Division,

Alcatel-Lucent, India"At Nuage Networks,

which is a subsidiary of Alcatel-Lucent, we have

developed a highly advanced software-only SDN solution that abstracts, virtualizes and

automates any existing datacenter network. We are bringing the most

sophisticated network technologies but we do that without the end user getting exposed to any of the complexities; rather we provide easy to use tools to manage, deploy,

operate and troubleshoot these networks. We remove all constraints for all work-loads in the data centers. All work-

loads get connected to the network instantly at L2 and L3, with L4 enforcement, within or across data centers."

SOLUTION VENDORS INTO SWITCHES

BroCAdE | hP | iBM | nETgEAr | uBiQuiTy | ExTrEME nETworks | dEll | CisCo | ATi | EngEnius | AlCATEl luCEnT


Virtualization

Transitioning from a physical data center to a virtualized environment takes careful planning to avoid downtime or data loss that can hurt employee’s productivity, customer’s satisfaction and business in general.

Data center virtualization, which includes storage, desktop, and server virtualization, reduces overall IT equipment electrical load through consolidation of systems. The resulting energy savings can be further maximized if IT or facilities managers adjust the power and cooling infrastructure to accommodate the reduced loads. The use of virtualization in the data center has led to a money-saving increase in processing power by eliminating the need to purchase more expensive hardware. Virtualization also helps organizations meet the high-intensity processing requirements of video conferencing, especially as it pertains to high-definition (HD) and multiple users.

Atul AhujaDirector - Desktop & Apps, Microsoft Alliance, India Sub Continent, Citrix

“Employees are demanding the freedom to choose their own devices at workplace, as an outcome of consumerization of IT. Therefore, many organizations are driving workspace transformation by adopting mobility solutions and implementing BYOD strategies, which empower employees while protecting enterprise data and simplifying IT manageability. This has triggered organizations to embrace a virtual desktop environment, replacing traditional desktop infrastructure and thus,

desktop virtualization has evolved into a mainstream technology redefining the way we work and empowering mobile workforce. However, many companies, including a majority of SMBs, have

continuously faced challenges in the adoption of desktop virtualization primarily due to the initial investment or due to a lack of skilled staff capable of sustaining it.”

Nitin RainaGlobal Director – Client

Infrastructure Delivery, ThoughtWorks

“We continue to leverage use of virtualization technologies

like VMware ESXi and XenServer. This lets project

teams spin up environments for development and testing. We also use

VMware’s vCenter tool to manage our VM inventory. We have deployed industry grade networking

solutions using Cisco’s 4600 Catalyst range of switches to provide a stable and reliable environment for hosting. Dell

continues to be our provider of choice for enterprise servers. They seem to offer a wide range of x86 server hardware.”

Sanjay BiswalCountry Manager - India

QNAP “Virtualization increases the

efficiency of IT management and the availability of IT applications and resources.

QNAP Turbo NAS provides a high-performance, reliable

and affordable storage solution for virtualization applications such

as VMware vSphere, Microsoft Hyper-V and Citrix XenServer. In addition, QNAP provides the Virtualization Station which is available on the QTS App Center and enables virtualized desktop operations on the Turbo NAS for managing multiple virtual machines.”

SOLUTION VENDORS INTO VIRTUALIZATION

dEll wysE | VMwArE | CiTrix | orAClE | MiCrosoFT | rEd hAT


Breakthrough Performance

® ® ®

Comprehensive Virtualization Applications

Seamless Capacity Expansion & Flexible Volume Management

Empower Your Business with the App-driven QTS Operating System

www.qnap.comContact us: [email protected]

Boost Business Workf low with Exceptional Performance, Scalability, & Virtualization-Ready NAS Solutions

TS-EC2480U-RP Turbo NAS

Copyright © 2014 QNAP Systems, Inc. All rights reserved.

TS-ECx80 Series

TS-EC1680U-RP TS-EC1280U-RP TS-EC880U-RP TS-EC1080 Pro TS-EC880 Pro

Max 144TBScale up to 700TB


Video Conferencing

Video conferencing uses audio and video telecommunications to bring people at different sites together. This can be as simple as a conversation between people

in private offices (point-to-point) or involve several (multipoint) sites in large rooms at multiple locations. Besides the audio and visual transmission of meeting activities, allied video conferencing technologies can be used to share documents and display information on whiteboards.

Multi-party video conferencing may be one of the inter-data center networks. It is typical for enterprises to rely on services from cloud providers in order to build a scalable platform

with abundant available resources to satisfy user demand, and for cloud providers to deploy a number of data centers interconnected with high-capacity links, across different geographical

regions and with the objective of maximizing the total throughput across all conferences, yet without violating end-to-end delay constraints.

SOLUTION VENDORS INTO VIDEO CONFERENCING

PolyCoM | huAwEi | Vidyo | AVAyA | liFEsiZE | CisCo

Minhaj Zia, Managing Director, India & SAARC, Polycom"Polycom RealPresence One organizations can choose from the new, flexible video delivery

options available, including hybrid and on-premises video, depending on the option that works best for their business models and budgets. All of the options include the same benefits now what the size of the investment making RealPresence One truly scalable.”

Gary E. Barnett, senior vice president & GM, Collaboration Platforms – Avaya

“With an increasingly mobile and remote workforce, user preferences for BYOD, a growing number of multi-vendor technologies and cloud based applications, Avaya is helping businesses to support, simplify and scale to meet demands and keep a competitive edge. Avaya’s collaboration portfolio enables those businesses to seamlessly integrate the technologies they choose, no matter the vendor.”

Rajesh Rege, Director and Country Head (Datacenter &

Cloud Business Entity), Cisco India / SAARC

“Cisco’s Unified Computing System (UCS) around Linux and OpenStack will help ensure that

our customers, especially in the government, telecom and Internet

service provider space, have access to the virtualized, highly secure, and economically compelling solutions needed for them to leverage the full benefit of the cloud."


WAN Optimization

WAN optimization is a collection of techniques for increasing data-transfer efficiencies across WAN (Wide Area Network). WAN optimization devices are used to optimize end-user traffic mainly. Employers connecting to remote applications

can achieve better user experience if a couple of WAN optimizations are deployed. Typically, web applications, file sharing and email can be well accelerated: end-users can increase their productivity with a little investment.

WAN optimization is not just a data compressor. It optimizes data transmission over media with lower bandwidth and higher latency. Let us assume that two data centers are interconnected using an MPLS network provided by an ISP. The links are pretty reliable and the packet loss ratio is very low. One data center is main and active, the other one is secondary and standby.

Shibu PaulRegional Sales Director – India, ME and SEA - Array Networks

“Array is a global leader in the Application Delivery Networking space (ADN) and most of the constituents in ADN technology directly helps cost optimization of Data centers. ADC’s helps in optimizing servers, Optimizing bandwidth, accelerating applications, reducing the infrastructure & inducing added security at application & network layer. WAN optimization helps to optimize and accelerate the WAN traffic and applications associated with it. In short, all our products

are targeted at optimizing and accelerating IT infrastructure bringing in operational efficiency in your data center. Array is working very closely with some of the Indian service providers (Cloud)

and enabling them to develop offerings that can compete against the mighty global players. We have specifically developed cost effective virtualized solutions for cloud service providers.”

Bill TingMarketing Evangelist, APAC

& Japan, Riverbed Technology

“Distance, delay, and inefficiencies can dramatically

slow down the access to data and applications over the Internet

or a wide area network (WAN). By attacking the causes of slow

performance, Riverbed WAN optimization accelerates applications and data transfer, so distributed employees can be much more productive. Through this

technology, Riverbed aims to enable location independent computing, where users can access centralized information

with consistent performance no matter where they reside. At the same time IT gains control and visibility across datacenters

and branch offices. Riverbed SteelHead is the industry’s leading WAN optimization solution that accelerates the

delivery of applications from datacenter or the cloud to the branch, and allows IT to control or prioritize delivery of

mission-critical applications over the fastest networks.”

SOLUTION VENDORS INTO WAN OPTIMIZATION

riVErBEd | F5 | CisCo | AlCATEl luCEnT | CiTrix | BluE CoAT | ArrAy nET-works | A10 | BArrACudA | dEll


To conclude... Data centers are the nerve centers of an organization. Traditionally, enterprise

data centers were built to deliver quality services, supporting the corporate mission. However, data centers have undergone a gradual transformation in the context of cloud, mobility and virtualization. Next generation data centres have emerged as a viable option enabling firms to transfer IT assets from capex to opex, thus freeing resources to focus on core businesses.

Data center operation, which made its first appearance on the Indian soil in the mid-nineties, is in for a big overhaul. India is witnessing a strong demand for IT services coming from both domestic and international market and this eventually is leading to the unfolding of a big opportunity in the data center space. According to the Datacenter Dynamics 2013-14 Annual Census, India is now the world’s third largest internet user after US and China, with an estimated number of 151,598,994 users making it one of the Hyper emerging Markets in the world. India will become one of the 5 largest datacenter markets in the world by 2050 and this presents a unique opportunity to the datacenter industry here. Some of the big names in the enterprise data center space today like HP, Dell, IBM, Cisco, Emerson,Brocade, EMC, Microsoft, Array Networks, Huawei,Tyco, Fortinet, Schneider, McAfee and Check Point to name a few are the ones who will make this growth happen.

A revolutionary technology that is here to transform life and society is IoT (Internet of Things). The day is not far when IoT will become commonplace and make homes, health monitoring systems, energy management, etc., smart. Among other things, IoT is believed to have a big impact on the data center. Gartner estimates that IoT will facilitate 26 billion units installed by 2020. The brunt will be felt by data centers of the workload and will need to make necessary adjustments to meet customer expectations. But it can also be a big opportunity for more data centers to spring up in the country to keep up with the steady stream of Big Data and analyze it in real-time.

Of all the other market drivers in the country, the Indian Government, having started initiatives like Aadhaar, SDCs, NeGP Mission Mode and the latest e-procurement for all government buying process has emerged as one of the major drivers for the data center in India. National and state governments are setting up their own data centers with the prospect to store citizen data and deliver seamless government services to them. eGovernment initiatives are hence driving a big demand for Indian data centers. Also contributing largely in terms of the huge data generated are the telcos, financial services, banks, call centers, e-commerce and Social Media that are soon adopting data-center based operations and hence will drive the data center business in the country.

So where does India stand when it comes to data center hosting? While it still remains a far-fetched dream for India to emerge as a data center hub at least in the next few years, it brings some degree of elation and positivism to find biggies like Microsoft and IBM establishing a data centre very soon in India that would allow it to offer its cloud solutions more seamlessly to Indian businesses.While a few of the businesses still continue to have their captive data centres, the data centre hosting market will grow, as hinted by many, notwithstanding the challenges that it is maimed with today.

But for that we need to wait and watch and find out how far this prophecy comes true!

Samrita BaruahAsst. editor, VARINDIA


Palo Alto Networks® next-generation security platform provides a security architecture

that protects, scales, and evolves with data center needs. Our firewalls are designed

to safely enable applications by user, application, and content without compromising

performance. We support physical, virtualized, and mixed-mode data center environments

—and address key virtualization and cloud challenges:

Safe enablement of intra-host virtual machine communications.

Tracking security policies to virtual machine movement.

Automation and orchestration of security policies.

www.paloaltonetworks.com

Next-generation security platform:built to secure and adapt to your virtualized and cloud environments.

Email: [email protected]

India Toll Free: 000 800 4402490

C

M

Y

CM

MY

CY

CMY

K

PAN_VirtualDCAD_20x26-5cm-bleed.pdf 1 7/17/14 3:33 PM

36 pages Including cover

august 2014 supplementary issue

Documents

data center footprint

data center market

complete data center

data centerpowered

dlink category

custom tailored data

mumbai hq

right technology