august 2011

August 2011

STATE OF THE ENTERPRISE MOBILITY MARKET OPPORTUNITYSCOTT DROBNERDIRECTOR, BUSINESS & MARKET INTELLIGENCEMOTOROLA SOLUTIONS

Vartech 2011, Miami, Florida

MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © 2010 Motorola, Inc. All rights reserved.

FIVE MEGA TRENDS IMPACTING ALL TECHNOLOGY PROVIDERS

Mega Trend 2010 – 2014 Impact

1. Globalization: Consolidation & Convergence M & A

2. Implementation: Access & Delivery Cloud, SaaS on the rise

3. Modernization: Systems & Virtualization SOA, BPM

4. Socialization: Collaboration & Context Social media, UCC, context

5. Consumerization: Process & Relevance New Form Factors, Apps


The telephone has too many shortcomings to be seriously considered as a means of communication. Western Union Internal Memo, 1876

There is no reason for any individuals to have a computer in their home.Ken Olsen, President, Chairman and Founder of DEC, 1977

Where a calculator like the ENIAC today is equipped with 18,000 vacuum tubes and weighs 30 tons, computers in the future may have only 1,000 vacuum tubes and perhaps weigh only 1½ tons.Popular Mechanics, March 1949

EXTRAPOLATING THE PAST – FAMOUS FORECASTS


The reality…109 million

(Off by a factor of about 120)

The consultant’s prediction: 900,000 subscribers

1980: A large telephone company commissioned a top consulting firm of that day to forecast cell-phone use by year 2000.

EXTRAPOLATING THE PAST – FAMOUS FORECASTS

http://images.google.com/imgres?imgurl=http://www.ikiw.org/wp-content/uploads/2009/07/ATT-Bell-1969-logo.png&imgrefurl=http://www.ikiw.org/2009/07/20/dont-att-your-roi-a-lesson-for-wiki-adoption/&usg=__98-t4g3b8WFhjotF5b1CYpE7xYk=&h=459&w=325&sz=11&hl=en&start=6&um=1&itbs=1&tbnid=6GvChrLo-Nth3M:&tbnh=128&tbnw=91&prev=/images?q=AT&T+1980&hl=en&safe=active&rlz=1T4GZEZ_en-GBUS287US287&um=1


• 50% OF U.S. 21 YEAR OLDS HAVE CREATED CONTENT ON THE WEB.

• 70% OF U.S. 4 YEAR OLDS HAVE USED A COMPUTER.

• OVER 31 BILLION GOOGLE SEARCHES WERE PERFORMED — LAST MONTH —VS. 2.6 BILLION 3 YEARS AGO.

• THE AVG AMERICAN TEENAGER SENDS 3,339 TEXT MESSAGES EACH MONTH.

DID YOU KNOW?

• 34% OF MILLENIALS STATE THEY HAVE BETTER TECH AT HOME THAN WORK.


KEY CIO PRIORITIES FOR 20112011 2014

Increasing enterprise growth 1 1

Attracting and retaining new customers 2 3

Reducing enterprise costs 3 6

Creating new products or services (innovation) 4 4

Improving business processes 5 13

Implementing and updating business applications 6 12

Improving the technical infrastructure 7 7

Improving enterprise efficiency 8 10

Improving operations 9 2

Improving business continuity, risk and security 10 23

Expanding into new markets and geographies 11 5

Attracting and retaining the workforce 12 8

Introducing and improving business channels 15 9


TOP 10 CIO STRATEGIC TECHNOLOGIES FOR 2011

2011 2010 2009

Cloud computing 1 2 16

Virtualization 2 1 3

Mobile technologies 3 6 12

IT management 4 10 7

Business intelligence (BI) 5 5 1

Networking, voice and data communications 6 4 6

Enterprise applications 7 8 9

Collaboration technologies 8 * *

Infrastructure 9 * *

Web 2.0 10 3 15


Traditional Client• Standard PC• Enterprise-owned• Corporate image and installed applications

Emerging Client• Multi-device, mobile• Remotely hosted (terminal services)• Remotely hosted (virtual desktops)• Non-enterprise-owned• "Bubbles" (virtual machines)• Streamed applications• Software as a service

THE VIRTUALIZATION OF EVERYTHING…


Estimated CAGR 2010-2015 2%

20%16% 6%8%

-17%12%

WHAT’S NEXT – NEW SET OF MOBILE WORKERS


David Mitchell Smith, Vice President and Gartner Fellow

CONSUMERIZATION WILL BE MOST SIGNIFICANT TREND

AFFECTING IT DURING NEXT 10 YEARS

REMEMBERING 2004….


“Consumerization of IT”

Facebook for the enterprise

YouTube for the enterprise

Bring-your-own PC

Bring-your-own smartphoneSaaS

Cloud computing

Enterprise social

CrowdsourcingEmployee-generated video

Social technology

Skype

Google Docs

Technology Populism

NO MATTER WHAT YOU CALL IT…


ITS HAPPENING ON THESE DEVICES…


...AND THESE DEVICES


Global Bay Mobile Technologies’ Mobile POS solution

Billing Revolution’s mobile transaction processing service CHARGE Anywhere’s

mobile point of sale software

ThinkLink’s FaceCash

mobile payment system

NFC-based

iPhone 5

...AND THESE DEVICES CONTINUE TO EVOLVE

http://www.google.com/imgres?imgurl=http://areacellphone.com/wp-content/uploads/2010/11/iphone5-nfc.jpg&imgrefurl=http://areacellphone.com/2010/11/iphone-5-with-nfc-chip-will-take-over-any-compatible-mac/&usg=__ix9yDcPIzHfAshZhcwjg1q2tZiY=&h=333&w=500&sz=81&hl=en&start=8&sig2=weOoiqEfFuYF6NCClNsmFw&zoom=1&tbnid=f6Os-CZVVEygQM:&tbnh=87&tbnw=130&ei=WApQTaC9D8SclgeG57jpDw&prev=/images?q=IPHONE+NFC&um=1&hl=en&sa=N&rlz=1T4GZEZ_en-GBUS287US287&tbs=isch:1&um=1&itbs=1


…AND BECOME MULTI-FUNCTION


…WITH SEVERAL KEY FEATURES ENABLING NEW OPPORTUNITIES


WW MOBILE PAYMENT MARKET NFC TIMELINE

Source: Motorola Solutions Business & Market Intelligence, Gartner(June 2011)

*

2011 – 2013Smartphones

2013 – 2015Digital Eco

System

2015 – BeyondFeature Phones

• Mobile marketing

• Information retrieval

• Social networking

• Gaming

• Loyalty programs

• Check-in/check-out

• Event ticketing

• Pairing , Access control

• Communications devices, wireless routers IP cameras

• Computing devices, PCs, tablets, printers and storage

• Consumer electronics TVs, set-top boxes, Blu-ray, digital cameras and digital picture frames

• Automotives, infotainment, security

• Payment

• Ticketing

• Information retrieval

• Mobile marketing

• Loyalty programs

• Check-in/check-out


Strengths• Instant-on, long battery life• Well-suited for media consumption (e.g., video and e-books)• App and content stores• Usability and simplicity• Attractive, fashionable designs• Easily accessible lightweight applications

Challenges• Fragmentation of applications, platforms, app stores, features, support• Functional limitations (e.g., sharing data, PC integration, advanced Web content and browser plug-ins)• Can't yet replace a PC or a Smartphone for most users• Weaker security and manageability• Rapid evolution and a commercial battleground

STRENGTHS AND CHALLENES


WHAT’S NEXT – NEW SET OF MOBILE TECHNOLOGY DRIVERS


• BY 2014, 90 PERCENT OF ORGANIZATIONS WILL SUPPORT CORPORATE APPLICATIONS ON PERSONAL DEVICES.

• BY 2014, 20% OF ENTERPRISES WILL OWN NO IT ASSETS.

• ANDROID NOW OWNS 34% SHARE, UP 24.7 PTS YOY AND MSFT SHARE SITS AT 3.5 PTS DOWN 4.6 PTS SINCE ‘10 AND 14 PTS FROM ‘09.

• BY 2013, 80 PERCENT OF BUSINESSES WILL SUPPORT A WORKFORCE USING TABLETS.

WHAT IS MOVING NOW?

• BY 2015, 90% OF ENTERPRISE SECURITY CONTROLS WILL BE CONTEXT AWARE, UP FROM 10% IN 2009.


BIG DATA: NEXT IMPACT FRONTIER FOR THE ENTERPRISE


• BY 2015, 10 PERCENT OF YOUR ONLINE “FRIENDS” WILL BE NON-HUMAN.

• IN 1997, A GIGABYTE OF FLASH MEMORY COST $7,870. TODAY, IT COSTS $1.25…IN FIVE YEARS?

WHAT’S NEXT?

• SPENDING ON WIRELESS-ENABLED SENSORS GREW MORE THAN 80% IN 2010.

• MORE VIDEO WAS UPLOADED TO YOUTUBE IN THE PAST TWO MONTHS THAN IF ABC, CBS AND NBC HAD BEEN AIRING NEW CONTENT 24/7 SINCE 1948…IN TEN YEARS?


• MORE THAN 50% OF GOVERNMENT OUTCOMES WILL DEPEND ON CONSUMER OR HIGHLY-COMMODITIZED TECHNOLOGIES.

• BY 2015, ENTERPRISES WILL GENERATE 50% OF WEB SALES VIA THEIR SOCIAL PRESENCE AND MOBILE APPLICATIONS.

WHAT’S NEXT IN VERTICALS?

• BY 2014, 90% OF GLOBAL 1K COMPANIES WILL IMPLEMENT CLOUD PRINTING SERVICES FOR MOBILE WORKERS.

• BY 2014, 40% OF HEALTHCARE DELIVERY ORG’S WILL SWITCH 20% OF SERVER-BASED COMPUTING TO HOSTED VIRTUAL DESKTOPS.

august 2011

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