AUGMENTED REALITYCommunication Technologies and Change Research Project PresentationKate Morrison 3025120

Definition: Augmented reality combines the real and the virtual by the addition of digital graphics or audio to a real world environment.

- Essentially enhancing our perception of reality

Entertainment and GamingAdvertisingEducationRetailDefenceNavigation, Maps and Tourist Information guides… among many others

YOU CAN USE IT WITH:

Handheld devices

• Or a spatial display

Head Mounted Displays & Wearable Computers

Or a Spatial Display

If you’re using a smart phone it can look like this:

It’s awesome because…

…It blurs the line between the imagined and the real. Creating an altogether new form of reality…

…Changing the ways in which we view the world and perform tasks

As Jesse Schell says:

“How can there be a more powerful art form than one that actually changes what you see?”

Thanks for watching!