augmented reality deck by arworks - v2
DESCRIPTION
An upgraded version of the previous deck -this was presented on the Marketing on Tour conference in Munich - 13/Nov/2013 by ARworks.TRANSCRIPT
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Smartphone Appsin Marketing
using Augmented Reality (AR)
Sab BudahazyARworks
CEO
www.ARworks.com [email protected]
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The Mobile World
1.400.000.000 pcs
3 hours
13.5 bn USD
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Go Mobile
Make Apps
Use Augmented Reality (AR)
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TEXT PHOTO VIDEOINTERACTIVEANIMATION
AUGMENTED REALITY
-1900 -1950 -2011 2012-
Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua.
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AR
What is
Why use
How to
use
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What is AR?
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AUGMENTED REALITYAdding multimedia
content to the real world
through the smartphone’s
live camera view
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Content
Text Sound, music
Image Video
3D models
3D animatio
n
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Showreel video
Video link: https://www.youtube.com/watch?v=yU1fp4sBk7M
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Augmented Reality App types
• Marker based AR– Adding virtual content
to prints, products
• GPS based AR– Adding virtual content to locations
• Panoramic 360 AR– Immersing users in surroundings
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Marker based-Print-IKEA
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Ikea -Video
Video Link: https://www.youtube.com/watch?v=vDNzTasuYEw
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Marker – Billboard
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Beetle Video
Video link: https://www.youtube.com/watch?v=KRA0SZhKNyo
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Marker based AR-Product-Beer
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Bulmers video
Video link: https://www.youtube.com/watch?v=__4MdUB_M7E
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GPS based AR-Vodafone
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Vodafone Video
Video link: https://www.youtube.com/watch?v=nv2aHbWi0Gk
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Panoramic AR-Mercedes
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Mercedes Video
Video link: https://www.youtube.com/watch?v=b8HO9jD71GA
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Augmented Reality App types
• Marker based AR– Adding virtual content
to prints, products
• GPS based AR– Adding virtual content to locations
• Panoramic 360 AR– Immersing users in surroundings
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Why use it?
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Advantages• Smartphone (vs other digital)– Always with the customer– Fully interactive digital channel
• App (vs mobile web)–Works Off-line– Stays on the phone– Uses sensors, camera, etc
• Augmented Reality (vs regular)– Interactive 3D products– Immersive 360 worlds– Direct link to the product/shop
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How to use apps and AR?
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Standard app content • Product catalogue in AR• Manual/instructions in
AR• Useful tools in AR• Shop/dealer info • Sales/promotions info• Coupons• Prize draws in AR• Exclusive content in AR• Fun content, games in
AR
Shops
Coupons
Special Discounts
Useful Tool
3D Manual
Products
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AR App ideas solutions
Spar Mercedes
Mercedes 360 InteriorDT LeafletSPAR Album
SPAR: http://www.arworks.com/en/portfolio-item/panoramic-ar/DT: http://www.arworks.com/en/portfolio-item/telekom-augmented-reality-spring/Mercedes: http://www.arworks.com/en/portfolio-item/augmented-reality-panoramic-ar-mercedes-bemz/
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AR App ideas solutions
Discovery Shark AttackNovartisAudi A3
Audi: http://www.arworks.com/en/portfolio-item/audi-a3-sportback-singapore-experience_augmented-reality/Novartis: http://www.arworks.com/en/portfolio-item/syringe-in-the-eye/Discovery: http://www.arworks.com/en/portfolio-item/shark-attack-for-discovery/
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Cool AR solutions
• Interactive products • Talking billboards• Navigation to your shops• Exclusive content only at outlets• Treasure hunt promotional games• Virtual shops• Space Travel
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AR on expos/events• Unique, extraordinary visual experience
– Holographic Expo stands
• Unlimited 3D content on limited space• Can be taken away as a public app• Low cost• Re-usable
Mahindra Keler Dubai Customs
Allianz Dubai Customs Opel Dakar Rally
Allianz: http://www.arworks.com/en/portfolio-item/haunted-house/ Dubai: https://www.youtube.com/watch?v=azcvGWH2kqYOpel: http://www.arworks.com/en/portfolio-item/dakar-race-in-a-shopping-mall-in-ar/
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App Tips
Avoid complex games
Add product connected useful features
Motivate download with exclusive content
Advertise
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Go Mobile
Make Apps
Use Augmented Reality (AR)
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Use smartphone apps with
augmented reality
and other impressive 3D visual technics
to win your customer