Augmented reality in Russian business Augmented reality in Russian business realiarealia

Dr. SERGEY MATVEEV

EligoVision Founder and CEO

In 1994 Paul Milgram and Fumio Kishino defined a mixed reality as "…anywhere between the extrema of the virtuality continuum."(VC), where the virtuality continuum extends from the completely real through to the completely virtual environment

Shake but do not mixShake but do not mix

PanemPanem et et circensescircenses

Augmented Reality on the big stageAugmented Reality on the big stage

This is a hi-tech solution for conducting large-scale presentations using AR markers on a big stage.

An image of a speaker together with augmented and real-time interactive content is displayed on the big screen behind his back.

Augmented Reality StudioAugmented Reality Studio

• Few market professionals

• Technical complexity

• Expertise in the field

• Attention to details

• Human factor

• Viral effect

NicheNiche’’s Pro and Contras Pro and Contra (Augmented Reality Studio)

HybridHybrid niche niche

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Where else to go AR? Where else to go AR?

• Education

• Edutainment

• Medicine

• Industrial

• Social networks

• AR is now a Valuable Solution

• Extensive use of AR in Wearable devices

• 3D View of the World

• AR Moves to Enterprise

• Emergence of a New Interface

5 AR Trends for 2014 5 AR Trends for 2014