augmented reality and mobile advertising
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Augmented Reality and Mobile Advertising. Ian Olson May 9, 2013 COM 597: Mobile Integration. Augmented Reality Timeline. What is Augmented Reality?. GPS Tracking. Marker Based Tracking. Key Players in the Augmented R eality Market. - PowerPoint PPT PresentationTRANSCRIPT
Augmented Reality and Mobile Advertising
Ian OlsonMay 9, 2013
COM 597: Mobile Integration
Augmented Reality Timeline
What is Augmented Reality?
Marker Based Tracking GPS Tracking
Key Players in the Augmented Reality Market In 2005 Metaio released the first
end-consumer AR app called KPS Click & Design in Germany which allowed users to put virtual furniture in an image of their actual living room
In 2009, the company released Junaio, an application for the Apple iPhone that they say is the “world’s first social AR platform.”
2010, Metaio launched the Unifeye Mobile Software Development Kit
The Adidas Neighborhood AR campaign
Key Players in the Augmented Reality Market-
Founded in 1999 First implementation of markerless
tracking. D’Fusion software- the most widely
used commercial AR development software for smartphones and tablets
TOPPS Trading Cards
Cost of Development The cost to integrate AR vary
depending of the degree of interactivity. $10,000-$20,000 for limited functionality and $75,000-$100,000 for more dynamic content
Total costs includes CG development, interactivity programming, AR engine license, integration, and testing.
Development of a stand-alone mobile AR app takes approx 2-3 weeks
Consumer Behaviors Towards AR vs. Traditional AdvertisingHidden Creative experiment-
Compared traditional display advertising with augmented reality marketing.
Asked two questions: would you buy the toy and how much would you consider paying?45% would consider buying the toy after
viewing the print ad whereas 74% would after interacting with the AR model
The average estimated value of the toy for the 2D print display was 5.99 £ compared to 7.99 £ for the 3D model
AR Integration with Traditional Advertising
AR Limitations2009 Perdue University
study compared traditional print advertising vs AR advertising in terms of information retention, one measure of marketing success. The print ad group on
average retained 82% of the total textual information
The AR group on average retained 59%
Privacy concerns
Future of Mobile AR
Future Future of Mobile AR
Minority Report