Emotions in UX Design… a mobile UI designer’s perspective

UX Camp London. Aug 2009

Can you imagine…

BMW only sells you cars?

Coke just talks about their fizzy citrus drinks?

What if Diesel just promotes comfort & styles of their jeans?

All these products have several things in

common.

Why get so emotional?Why now?

Interaction design a profession is also changing

Customer loyalty has become very finicky

emotive Design

Ok then, how the h*ll would one approach

emotive design?

User’s alues

Context

Tools, Methods & Lessons Learned

Lesson One:Approach with Empathy.

Lesson Two:Don’t just ask. Watch.

Lesson 3:Never under-estimate the power of fun & cuteness

:-)

Lesson 4: Never, Ever, Outsource

understanding.

People & Resources

• Pieter Desmet: studiolab.io.tudelft.nl/desmet/• Dave Armano:

http://darmano.typepad.com/logic_emotion/ • Looking for Meaning – Steve Diller, Nathan

Shedroff, and Darrel Rhea• Emotional Design – Don Norman• Design & Emotions Conference 2010, Chicago

About

• Alfred Lui is a Sr. User Interaction Designer in Chicago, specialized in Social Media.

• Alfred worked in Japan, Canada and United States. He currently lives in Chicago, but dreams about retiring in Paris.

• w: www.connection76.com• t: @connection76• e: alui@connection76.com