audioBoomCreative advertising solutions for digital audio

• A digital audio programme usually 30 minutes long.

• Entertainment, news, sports, true crime & society

genres are most popular

• 60% mobile, 36% desktop & 4% tablet

• Available on podcast platforms including iTunes &

web embeds & social media

• Free to listen for user - ad supported model

What is a podcast?

Podcast Platforms

audio ads & sponsorships

Twitter & Facebook

video & audio plus companion

ads

Embed Players

video & audio plus companion ads

Where are podcasts distributed?

Engaged Audiences

77% support podcast

advertising

33% listeners consume

7+ podcasts per week

75% Podcast listeners

are aged 18 -44

58% Male 42% Female

Affluent Listeners: Median

income $63,000

$$$

Sources : Edison “Infinite Dial” Survey, RAJAR Midas Survey & audioBoom UK Survey

How can Publishers optimise

podcasting?

Brands can buy advertising space and

sponsorship on the world’s biggest

broadcasters, publishers and original

podcasts.

Over 70 million listens per month are

generated through audioBoom.

Podcast advertising solutions

Live

Reads

Branded

Content

Spot

Advertising

PODCAST ENGAGEMENT

Podcasting has become one of the newest and most

exciting medium for brands to connect with their

audiences

audioBoom UK survey of 2,646 podcast fans in March

2017

- 77% of listeners support podcast advertising

- Almost 40% have bought / tried or researched

something a host a s recommended

- 34% have a positive attitude to brands mentioned

in podcasts regularly

- Nearly 7% went to see the film after hearing the ad

Making your own podcasts Brands are using podcasts to engage and build its own audience directly.

AudioBoom Creative is the branded content arm of AudioBoom.

In-house production teams with years of radio experience at NPR, BBC, MTV Radio and

dedicated production studios in New York, Los Angeles, London and Melbourne

For more info visit

choose.audioboom.com