audiences & institutions the film industry – section b
TRANSCRIPT
What is Section B?
• One 45-minute essay; choose from two questions.
• The focus of the unit is the relationship between audiences and institutions, particularly in an age when digital technology is radically impacting the way in which media texts are produced, marketed and consumed.
The exam requires us to prepare a specific case study:
• A study of a specific studio or production company within a contemporary film
industry that targets a British audience (eg Hollywood, Bollywood, UK film), including
its patterns of production, distribution, exhibition and consumption by audiences.
• This should be accompanied by study of contemporary film distribution practices
(digital cinemas, DVD, HD-DVD, downloads, etc) and their impact upon production,
marketing and consumption.
The basics
• Think back to your first September Media lesson.•What are the three main media platforms?
The basics
• Think back to your first September Media lesson.•What are the three main media platforms?
• How might film institutions use all three of these platforms to promote their products?• Why might they do this? What are the advantages?
The basics
• Think back to your first September Media lesson.•What are the three main media platforms?
• How might film institutions use all three of these platforms to promote their products?• Why might they do this? What are the advantages?
This is called MEDIA CONVERGENCE:
technology is allowing the platforms to
merge and come together; as a result
institutions are diversifying and making
their products available in as many ways
as possible.