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Total Video Audiences, Insight & Solutions Kids Trends

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Total Video Audiences, Insight & Solutions

Kids Trends

Alvin and the Chipmunks

Editor RTL AdConnectStéphane Coruble 43 boulevard Pierre FriedenL-1543 LuxembourgT. +352 42142 4721

PublishingResearch& CommunicationCarine [email protected]

Daniel Bischoff dbischoff @rtladconnect.com

Coraline [email protected]

Diane [email protected]

Mylène [email protected]

Editorial Staff Yvonne [email protected]

Jordan [email protected]

Jan [email protected]

Photography. Die Dschungel-Helden © 2017 Broadcasting Companies, Inc. Alvin and the Chipmunks ©2014 Bagdasarian Productions, LLC

Graphic Design. Emilie [email protected]

www.rtl-adconnect.com@rtl_adconnect

11

Kids & Total Video

Children are faithful consumers of Total Video content. Across

Europe, entertaining programmes engage the kids target group up to

1h46* per day.

RTL AdConnect offers children safe and educational content in 12 European markets. All

programmes are recognised and trusted by parents in each country and deliver responsible, inspiring, and

non-violent content.

Children keep watching linear TV (87% of German children consume it daily)- which dominates video consumption

in Europe. In order to fit the demand, RTL AdConnect offers quality content on 17 kids’ shows and 11 dedicated kids’

timeslots. Our large panel of platforms allows us to reach the next generation of digital and social media natives in Europe, always in

an educational environment.

Total Video solutions effectively promote products and reach our children audience. At RTL AdConnect, we set-up your campaign in complete

compliance with the local legislation, to fully associate your brand with the image and values of kids content.

*Source: Eurodata TV Worldwide – Kids TV Report 2017 - Edition 1 / Relevant partners, January-June 2017; studied countries: Germany, France, Italy, Spain, UK

2

Croatia

Germany

ItalyBelgium

HungaryAustria

TV TV TV

TV

TV

TV

TV

TV

Online

Online

Online

Online

Online

Online

Radio

Radio

Radio

Radio

France

Luxembourg

Reach MoreAudiences.Access the number one global & premium Total Video inventory

3Non-exclusive portfolio

Spain

Switzerland

The Netherlands

TV TV TV

TVOnline

Online

Online

Radio

Radio Global

United Kingdom

100+TV

Channels

300Digital

Platforms

30Radio

Stations

4

Total Video children's offerin every country

Reach MoreAudiences.

Spain

South Belgium

France

The NetherlandsUnited KingdomChannel/Timeslot Channels Channels/Timeslots

Timeslots

Timeslot

Channels

Online

North Belgium

Croatia

Online

Channel/Timeslot

Online

Online

Online

Online

Online

CITV3.3% Kids 4-9

All channels37.9% Kids 4-11

RTL Kockica23.7% Kids 4-14

RTL Telekids9.2% Kids 3-8

All channels except for Nick Jr.30.5% Kids 4-11

M6Kid8.3% Kids 4-14

Neox Kidz6.5% Kids 4-12

5

RTL kid’s channels are N°1 in Eastern & Central Europe: Germany, Austria,

Croatia, Belgium & German speaking Switzerland.

AustriaSwitzerland

Hungary

GermanyChannels/Timeslots

Italy

Channels Channels

Channel

Timeslots

Online

Online

Online

Online Online

Source: Eurodata TV | BARB / Kantar Media [United Kingdom]; Jan-Nov 2017, 6:00-20:00; Eurodata TV, Médiamétrie / Médiamat [France]; Jan-Nov 2017, Mo-Fr, 7:00-9:00; Eurodata TV, Kantar Media [Spain]; Jan-Nov 2017, 7:00-9:50;

My Eurodata TV, Stichting KijkOnderzoek (SKO) [The Netherlands]; Jan-Nov 2017 6:30-17:00; AGF/GfK Fernse-hforschung, TV Scope [Germany]; Jan-Nov 2017, 6:00-20:15; Eurodata TV, CIM / GfK Audimetrie [North Belgium];

Jan-Nov 2017, 6:00-20:00; Eurodata TV, Audimetrie CIM South [South Belgium]; 6:00-20:00, Jan-Nov 2017); Mediapulse TV-Panel [Switzerland]; Jan-Nov 2017, 6:00-20:15; AGTT/GfK TELETEST; Evogenius Reporting [Austria];

Jan-Nov 2017, 6:00-20:15; AGB Nielsen Media Research [Croatia]; Jan-Nov 2017, 6:00-20:00; Nielsen Audience measurement [Hungary] Jan-Nov 2017, Mon-Fri : 06:00-07:30; Auditel [Italy]Jan-Nov 2017, All day

All channels21.9% Kids 3-13 SUPER RTL

20.4% Kids 4-14SUPER RTL25.8% Kids 3-13

Kölyök Klub12.2% Kids 4-14Rai Gulp

3.5% Kids 4-14

6

Germany

Austria

Croatia

The Netherlands

Italy

South Belgium

North Belgium

Spain

Switzerland

France

Non-exclusive portfolio

United Kingdom

Popular kids brandson our TV channels

Reach MoreAudiences.

HungaryHungary

7

United KingdomCITVNinjago: Masters of SpinjitzuMarvel’s Ultimate Spider-ManTeen Titans Go! What’s New Scooby-Doo

ITVNinjago: Masters of SpinjitzuBe Cool Scooby-DooMister Bean: the Animated SeriesHorrid Henry

France, SwitzerlandM6 KidMartineAlvin et les ChipmunksLes Souvenirs de MametteSammy & Co

W9Les SimpsonMa famille d’abordSodaMalcolm

SpainNeox KidzAngry Birds ToonsPiggy TalesRabbids la InvasionLos Padrinos Magicos

North BelgiumDisney Channel Soy LunaBackstageDescendants Wicked WorldDe Middleste Van 7

Disney Junior Jake and the Never Land PiratesMickey Mouse ClubhouseElena and the Secret of AvalorSofia the First

KadetPower Rangers Ninja SteelPokemonPokemon Go UpdateLego City

NickelodeonLegends of the Hidden TempleChica VampiroDroomkamersDe Ludwigs, Wie is de Dief?

Nick Jr.Dora’s Easter AdventureShimmer and ShineLittle CharmersPaw Patrol

VTMKzoomMy Little Pony, Equestria GirlBaba Yega OntdektDe Buurtpolitie ExtraBroer En Zus

South BelgiumClub RTLDisney Channel Backstage, les Coulisses du SuccèsDescendants: Génération MéchantsLa Reine des NeigesSoy Luna

Disney JuniorLa Maison de MickeyLa Reine des NeigesCapitaine Jake et les PiratesPrincesse Sofia

NickelodeonLa Malédiction du Temple MayaUn Ami qui Tombe Pile-poilNinjago, Masters of SpinjitzuLes Mystères d’Hunter Street

Nick Jr.

ItalyRaiGulpMako MermaidsMaggie & Bianca Fashion FriendsSoy LunaAlex & Co

HungaryJó reggelt,Skacok!Mickey Egér JátszótereCsorike és SzilveszterKölyök Klub Tom és JerryLego Ninjago

Austria, Germany, SwitzerlandSuper RTL & Toggo Plus Super Toy ClubWow Die EntdeckerzoneWoozle Goozle Weihnachtsmann & Co. KG

The NetherlandsRTL TelekidsLego CityBrandweerman SamThree Fu TomSuper 4

BOZDragons Defenders of BerkDragons Riders of BerkNinjago Masters of SpinjitzuNexo Knights

Cartoon NetworkJimJam

CroatiaRTL Kockica Masha’s Spooky StoriesSuper WingsWissperZak Storm

RTL TelevizijaKung Fu PandaPenguins of MadagascarSuperbookLego

8

EDUCATIONAL

500+videos

ACTIVITIES

500+videos

UNBOXING

50+videos

KIDS MOVIES

5movies

KIDS SONGS

700+videos

DIY

400+videos

KIDS SHOWS

300+episodes

#1 Digital producer of Kids content

52+Channels

10+Languages

1.5BMonthly

Views

Source: Hooplakidz is represented by BroadbandTV; YouTube CMS, December 2017

Reach More

Associate your brand with Hooplakidz content,available for licensing

Reach MoreAudiences.Hooplakidz, inspiring and powerful YouTube channels for kids

9Source: Medialaan 2017

Reach MoreInsight.

1Screen

For kids, TV is still

by far the

#1

50%of children

between 4-14 watch TV

daily

Brands become content aggregators

Kids' viewing habits

Viewing behaviour is evolvingIn the past

Content needs to be personalised (e.g by gender, by age).

Kids favourite content are based on strong characters, strong personalities and strong local productions.

Today 4.3Screens

Digital

Analogue

Watch television anytime, anywhere

Limited television time

9 kidschannels + online offers

Limited channels – kids shows were not a focus

Content is available instantly, 24/7

Slow content access

Source: Medialaan 2017

10

Germany

Children 3-13

7.4M10%

Universe% of the population

France

Children 4-14

8.3M14.3%

8:00 9:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00

TheNetherlandsChildren 3-8

1.1M6.8%

TheSouthBelgiumChildren 4-14

629K14.1%

SouthNorthBelgiumChildren 4-14

809K13.4%

North

Reach MoreInsight.Societal differences explain media consumption

Kindergarten (3 to 6 years old)

Children (from 6 years old)

Maternelle/Primaire (3 to 10 years old)Mon-Fri - No school on Wednesday

Children (from 10 years old)

Kindergarten and basic normal schoolMon-Fri - No school on Wednesday

Pre-Schools: 2 half-days and a maximum of 4 days (a half-day lasts 3 hours)

Primary school (4 to 12 year old) Most schools are closed after 12:00/12:30 on Wednesday afernoon

School hours

11

Daily TV viewing time

Ratings in %

Source: Eurodata TV, Stiching Kijkonderzoek (SKO)[The Netherlands], Mediametrie/Mediamat [France], CIM TV North [North Belgium], CIM TV South [South Belgium], AGF in Zusammenarbeit mit GfK; TV Scope 6.1 [Germany], Jan-Nov 2017

Germany

Children 3-13

1h12

France

Children 4-14

1h37

TheNetherlandsChildren 3-8

1h22

TheSouthBelgiumChildren 4-14

1h34

SouthNorth BelgiumChildren 4-14

1h20

North

5

10

15

20

25

22:3021:3020:3019:3018:3017:3016:3015:3014:3013:3012:3011:3010:3009:3008:3007:3006:30

France 4-14 N.Belgium 4-14The Netherlands 3-8Germany 3-13 S.Belgium 4-14

Morningpeak

Lunchpeak Back

fromschool

Prime time peak

12

Brand appeal and advertising spark children’s interest

Sources: IP Touchpointstudie Toys, Ilovemymedia-panel, N=480, Question: How did your child become aware of this arti cle? (Base: children are decision makers N=300), Germany

Source of inspiration for kids to fi nd a product

4%love the book according to it

9%have seen it on the internet

32%have seen TV advertising

33%are fan of a brand

26%have seen it in the catalog

23%have seen it in the store

22%were influenced by friends

12%love the TV series

according to it

10%

20%

30%

40%

Reach MoreInsight.

13Sources: Study “Little Big Influencers” 2015, Viacom International, 6 countries, 6 to 13yo

In every country, parents greatly consider their child’s opinionHow parents value their child’s opinions

98%of children

are included in purchase

decisions

86%of children telltheir parents

what they should buy

GermanyTheNetherlands

Denmark Belgium Poland Sweden

95% 93% 92% 87%90% 90%

14

360° brand partnershipwith RTL AdConnect

Reach MoreSolutions.

Your brand+ Kids TV brand

TV sponsorshipPoint of sale

Print

Online

ProductEvent

Source: Implementation example by SUPER RTL

1515

Directly exhort a consumer to buy a product by exploiting their inexperience or credulity Directly encourage children to persuade their parents to buy a product Exploit the special trust that is placed in parents/teachers/others Include product placement.

Extension of the Audiovisual Media Service Directive’s scope: Video-sharing platforms (YouTube, etc.) must set up codes of conduct to protect minors from accessing harmful content.

Advertising must not

Source: egta database

Advertising legislation for children

Centre breaks allowed? Sponsorship allowed?

Germany

PUBLIC TV

PRIVATE TV ** Transmission of the sponsorship logo is prohibited.

France

PUBLIC TV

PRIVATE TV

All advertising for any processed food and drinks with additives must be accompanied by a message on the benefi ts of a balanced diet.

The Netherlands

PUBLIC TV

PRIVATE TV **Programme has to be longer than 30 min.Note: advertising for food high in fat, sugar and salt is prohibited when aimed at children younger than 7 y.o.

Belgium N.

PUBLIC TV

PRIVATE TV

Dental warnings required for foods high in fat, sugar, and salt.

Belgium S.

PUBLIC TV

PRIVATE TV

All advertising is banned in children’s programmes on public TV (for children under 12).

UK

PUBLIC TV

PRIVATE TV

**

* If the programme is <30 mins, ad breaks are not allowed within children’s programmes.

Note: no advertising of products high in fat, sugar and salt.

Spain

PUBLIC TV

PRIVATE TV

n.a. n.a.At least 30 minutes between each ad break.

16

Reach More.

160MTV viewers on our channels

every day in Europe

100+Channels

76/100Top European commercial TV programmes

on our channels

7.5BnAdvertising contacts

on our channels in an average month

Create a unique and simplified access to RTL

Group’s Total Video portfolio for international advertisers

with RTL AdConnect

Up to

4h30 a day

Daily European radio usage

30Radio stations

36BnVideo views

per month (MCNs only)

93KContent creators

300+Online platforms

120M+Unique visitors on our VOD platforms per month

9BnVideo ad decisions per day (SpotX)

>95%Video Completion Rate on our VOD platforms

EuropeAustria [email protected]

[email protected]

Denmark [email protected]

France [email protected]

Germany [email protected]

Italy [email protected]

[email protected]

Poland [email protected]

[email protected]

Spain [email protected]

The Netherlands [email protected]

United Kingdom [email protected]

EU/ Middle EastTurkey [email protected]

Middle EastUAE [email protected]

North [email protected]

South [email protected] AsiaSouth Korea [email protected]

Bangkok [email protected]

HeadquartersStéphane Coruble, Managing [email protected]

Christophe Loisel, Deputy Managing Director [email protected]

Heads of Global & Total Video SalesChristophe [email protected]

Simone [email protected]

CommunicationCarine [email protected] MarketingDaniel Bischoff [email protected] TV Key [email protected]

FinanceBaptiste [email protected]

Reach More.

More contacts on www.rtl-adconnect.com@rtl_adconnect