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Audience surveys: Film poster and radio trailer

By Sharmila Aktar and Nishat Simi Khan

We sent out a second survey to our audience regarding our film poster and radio trailer to find out which posters

were most remembered and most attractive to them and which radio trailers made them want to watch a film the most.

In order to make our trailer as memorable as possible we asked our audience which film trailer they remembered the most so that we can find similar features that will attract our audience to our trailer. We found out that film trailers such as, Chucky, Scream 3 and The Mirror were mentioned because they instantly gave the audience a shock and gave a sense of realism to the real world.

From this question, we found out what our audience want from a horror film trailer. They mention typical conventions related to horror, such as, blood, jump scares and climax. They also say they want to see the date of release, the theme of the film and an idea about what the film will be about. Therefore, we will include these aspects in order to grab our audience’s attention.

The majority of our audience said they would not like to discover the whole plot within the trailer whilst only 3.5% agreed they would. So, to leave our audience in suspense we will not include our whole story in our trailer because this will give everything away and so the audience would see no point in watching the actual film.

38.10% of our audience said they would prefer to see a red and blood colour theme because these colours are most associated with horror whilst only 33% said they would like to see only black and grey colours.

Most of our audience said they remember the poster from Saw because of the male character used that had his head cut off in a bucket. Most of the posters from Saw use vivid images of human body parts, such as, fingers, legs and arms. These types of images are usually remembered by an audience because they instill fear within them. However, there are some mentions of The Conjuring because it portrays a hidden message that the audience.

The most attractive layout that appeals to our audience is a simple layout because this gives a balanced look to the whole poster. Therefore we will construct our poster carefully in order to have a simple but yet effective poster.

Most of our audience said they are not interested with a catchphrase within our poster so we will not include this but we will include this within our trailer so it stays enclosed within the minds of our audience.

The majority of our audience (61.9%) said they prefer not to discover the narrative within the film poster so we will not include a narrative because it becomes tedious and the audience will lose their interest in the film if they have nothing to look forward to.