audience research by aniqua khan

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Page 1: Audience Research by Aniqua Khan

Questions

Page 2: Audience Research by Aniqua Khan

Pop Burst Pop Whizz Pop United0

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Which of the following mastheads do you prefer?

This is the first question I asked, I wanted to get an idea of what masthead would actually appeal to my target audience, 10/30 people said they preferred ‘Pop Burst’, 5/30 people preferred ‘Pop Whizz’ and the majority preferred ‘Pop United’ with 15/30 people choosing it. This helped me to make a decision as to what my masthead for my front cover would be, as the majority picked ‘Pop United’ that indicated to me to be the best masthead to use for a Pop magazine.

Page 3: Audience Research by Aniqua Khan

Orange & Pink Purple & White Pink & Purple0

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Which of the colouring combinations do you prefer?

This is the second question I asked, I needed ideas as to what colour combinations people would like to see on my magazine, 14/30 people said they preferred ‘Orange & Pink’, 7/30 people preferred ‘Purple & White’ and 3/30 people picked ‘Pink & Purple’. Using this data, I was able to choose a colour scheme that I know would appeal to my target audience, which is ‘Orange & Pink’

Page 4: Audience Research by Aniqua Khan

£1.00 £1.25 £1.50 0

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Which of the following prices would you prefer?

This is the third question I asked, I wanted to see what my target audience thought was the right price for my Pop magazine, 10/30 people said they preferred the magazine to be ‘£1.00’, 17/30 people preferred the magazine to be ‘£1.25p and 3/30 people preferred the price to be ‘£1.50’ From this I was able to recognize which price would suit my target audience which is £1.25p

Page 5: Audience Research by Aniqua Khan

How to dress like Rita Ora What's the latest with Justin and Selena?

Rihanna's secret admirer?0

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What sell line would appeal to you the most?

This is the fourth question I asked, I wanted my sell line to be something that actually interests my target audience, thus why I asked this type of question. 12/30 people said ‘How to dress like Rita Ora’ would appeal to them the most, 11/30 said ‘What’s the latest with Justin and Selena’ would appeal to them the most and 7/30 people said ‘Rihanna’s secret admirer?’ would appeal to them the most. Since the most popular sell line is ‘How to dress like Rita Ora’ I decided to use that as a sell line for my front cover.

Page 6: Audience Research by Aniqua Khan

Free poster of One Di-rection

Free charm bracelet inside Free scented notepad inside

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Which of the following freebies appeals to you the most?

This is the fifth question I asked, I wanted to see what freebie would appeal the most to my target audience. 21/30 people said ‘Free poster of One Direction’ would appeal to them the most, 7/30 people said ‘Free charm bracelet inside’ would appeal to them the most and 2/30 people said ‘Free scented notepad inside’ would appeal to them the most. From this data, I came to the conclusion that using ‘Free poster of One Direction’ would attract my target audience the most.

Page 7: Audience Research by Aniqua Khan

Win 2 Justin Bieber Concert Tickets

Win 2 One Direction Concert Tickets

Win 2 Rihanna Concert Tickets

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Which form of competition appeals to you the most?

This is last question I asked, what form of competition you include in your front cover is important it needs to grab the target audience’s eye, that’s why I asked this question as I wanted a clear idea. 5/30 people said ‘Win 2 Justin Bieber Concert Tickets’ would appeal to them the most, 19/30 people said ‘Win 2 One Direction Concert Tickets’ would appeal to them the most, and 6/30 people said ‘Win 2 Rihanna Concert Tickets’ would appeal to them the most. From this there was a clear winner, which was ‘Win 2 One Direction Concert Tickets’ Therefore I decided to take this on board and use it on my front cover.