audience research
TRANSCRIPT
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A2 MediaAudience Feedback
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I showed my music video to various people that were within my target audience and then
I asked them questions about it in order to gain some feedback on what they thought was good about the video and what they would change about the video in order to
improve it.
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What did you like
about the video?
“I liked the use of instruments throughout the
video.”
“I liked the costume that she was
wearing.”
“I liked the part with the steel
drum.”
“I liked the use of the water speakers, I think it looks
effective.”
“I liked the fast paced editing.”
“I liked the fade edits that were used, they fitted in with the
song.”
“I liked the colourfulness of your
artists costume.”
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What would you change about
the video?
“I would put a couple of costume changes into the
video.”
“I would use more locations to make
the video look more interesting.”
“I would may film parts of the video on a beach so that it links with the
song.”“Maybe use more than one person in the video.”
“Film more shots so the video is less
repetitive.”
“Re-do the close up shot of the girls mouth
– not a very clear shot.”
“Possibly include dancing as it is a
dance song.”
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Do you think the music video looks realistic?
And Why?
“Yes, because I think it follows many of the
conventions of a music video”
“Yes, because you have included lip
syncing which most music videos
have.”
“Yes because you have edited to the beat and used jump cuts which are conventional of a
music video.”
“Sort of, I think the quality of the video could have been better to make it look more
professional.”
“Yes I think it does look realistic as it has many of the elements of a real music video, such as the way you
have edited it.”
“In a way. I think to make it more realistic
you could have incorporated more costume changes.”
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What's the theme of the video and is it
clear?
“I think the theme is tribal because of the costume the artist is wearing and through the use of steel
drums.”
“I'm not sure what the theme of the music video is.”
“I think the theme is love as the girl is
singing about love.”
“I think the theme may be a kind of tribal theme because of the costume
the artist is wearing but I don't think it is clear enough.”
“I'm not 100% sure what the theme is but I think it could
be love as the girl is singing about love.”
“The theme is tribal due to the costume and instruments used, I think it could be love as well as the artist is singing a song
about love.”
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Does the mise-en-scene in the
video reflect the song?
“Yes because of the use of instruments that are used in the song.”
“Yes, because the costume is quite colourful and the
song is a happy song so the two go
together well.”
“Because the song features steel drums, the video reflects that element well as you have used steel drums in the video
too.”
“The song is quite summery and you
have filmed on what looks like a sunny day so this part
reflects the song.”
“Yes, you have used different instruments in your video, such as a
xylophone, steel drum, keyboard which reflects the instruments used in
the song.”
“The use of the water speakers
reflected the beat of the song.”
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Who do you think the target
audience is?
“I think the target audience is quite a
young audience, with an age range
between 14 and 20.”
“13-18 years old”
“Quite varied I think.”
“I think this video could watched by all
ages.”
“People who listen to dance/house
music.”
“Teenagers.”
“A fairly young audience, maybe
teenagers or young adults.”
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Do you think the video
follows the conventions of a dance video?
“No, because I think most dance
videos include dancing and are
usually located in a club or party.”
“Yes because you have edited to the beat, something
that is common in dance videos.”
“No I think it challenges many of the conventions as there isn't any dancing in it, and
it isn't set in a club, both which are typical of dance videos.”
“Yes I think so because it there is
fast paced editing in the video.”
“Yes because the shots that are used are similar to those seen in a dance video, such
as close up shots and extreme close up shots.”
“Many dance videos involve dancing and
shots of a DJ, this video does not.”
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What would you rate the video
out of 10?
“7/10”
“8/10”
“8/10”
“6/10”
“7/10”
“9/10”
“7/10”