audience research

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A2 Media Audience Feedback

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Page 1: Audience Research

A2 MediaAudience Feedback

Page 2: Audience Research

I showed my music video to various people that were within my target audience and then

I asked them questions about it in order to gain some feedback on what they thought was good about the video and what they would change about the video in order to

improve it.

Page 3: Audience Research

What did you like

about the video?

“I liked the use of instruments throughout the

video.”

“I liked the costume that she was

wearing.”

“I liked the part with the steel

drum.”

“I liked the use of the water speakers, I think it looks

effective.”

“I liked the fast paced editing.”

“I liked the fade edits that were used, they fitted in with the

song.”

“I liked the colourfulness of your

artists costume.”

Page 4: Audience Research

What would you change about

the video?

“I would put a couple of costume changes into the

video.”

“I would use more locations to make

the video look more interesting.”

“I would may film parts of the video on a beach so that it links with the

song.”“Maybe use more than one person in the video.”

“Film more shots so the video is less

repetitive.”

“Re-do the close up shot of the girls mouth

– not a very clear shot.”

“Possibly include dancing as it is a

dance song.”

Page 5: Audience Research

Do you think the music video looks realistic?

And Why?

“Yes, because I think it follows many of the

conventions of a music video”

“Yes, because you have included lip

syncing which most music videos

have.”

“Yes because you have edited to the beat and used jump cuts which are conventional of a

music video.”

“Sort of, I think the quality of the video could have been better to make it look more

professional.”

“Yes I think it does look realistic as it has many of the elements of a real music video, such as the way you

have edited it.”

“In a way. I think to make it more realistic

you could have incorporated more costume changes.”

Page 6: Audience Research

What's the theme of the video and is it

clear?

“I think the theme is tribal because of the costume the artist is wearing and through the use of steel

drums.”

“I'm not sure what the theme of the music video is.”

“I think the theme is love as the girl is

singing about love.”

“I think the theme may be a kind of tribal theme because of the costume

the artist is wearing but I don't think it is clear enough.”

“I'm not 100% sure what the theme is but I think it could

be love as the girl is singing about love.”

“The theme is tribal due to the costume and instruments used, I think it could be love as well as the artist is singing a song

about love.”

Page 7: Audience Research

Does the mise-en-scene in the

video reflect the song?

“Yes because of the use of instruments that are used in the song.”

“Yes, because the costume is quite colourful and the

song is a happy song so the two go

together well.”

“Because the song features steel drums, the video reflects that element well as you have used steel drums in the video

too.”

“The song is quite summery and you

have filmed on what looks like a sunny day so this part

reflects the song.”

“Yes, you have used different instruments in your video, such as a

xylophone, steel drum, keyboard which reflects the instruments used in

the song.”

“The use of the water speakers

reflected the beat of the song.”

Page 8: Audience Research

Who do you think the target

audience is?

“I think the target audience is quite a

young audience, with an age range

between 14 and 20.”

“13-18 years old”

“Quite varied I think.”

“I think this video could watched by all

ages.”

“People who listen to dance/house

music.”

“Teenagers.”

“A fairly young audience, maybe

teenagers or young adults.”

Page 9: Audience Research

Do you think the video

follows the conventions of a dance video?

“No, because I think most dance

videos include dancing and are

usually located in a club or party.”

“Yes because you have edited to the beat, something

that is common in dance videos.”

“No I think it challenges many of the conventions as there isn't any dancing in it, and

it isn't set in a club, both which are typical of dance videos.”

“Yes I think so because it there is

fast paced editing in the video.”

“Yes because the shots that are used are similar to those seen in a dance video, such

as close up shots and extreme close up shots.”

“Many dance videos involve dancing and

shots of a DJ, this video does not.”

Page 10: Audience Research

What would you rate the video

out of 10?

“7/10”

“8/10”

“8/10”

“6/10”

“7/10”

“9/10”

“7/10”