Who would be the audience for my media product?

By: Matthew Olsen

My target audience is both the established and technical middle class:

Established middle class: This is the most gregarious and the second wealthiest of all the class groups:

◦ People in this group enjoy a diverse range of cultural activities◦ They socialise with a broad range of people◦ Many work in management or the traditional professions◦ Most come from middle class backgrounds◦ They often live outside urban areas

Technical middle class: This is a small, distinctive and prosperous new class group:

◦ People in this group tend to mix socially with people similar to themselves◦ They prefer emerging culture, such as using social media, to highbrow

culture such as listening to classical music◦ They tend to live in suburban locations, often in the south east of England◦ Many people in this group work in research, science and technical

occupations◦ They come from largely middle class backgrounds

My Target Demographic

My target audience would have jobs such as a chief executive, scientist, software designer or university lecturer. Generally more desirable jobs, which require a higher education and include a higher salary. These are mostly office based. The middle/upper class culture that my target demographics are in would mean they spend more time in managerial roles, more likely to be higher up in a business.

My Targets Occupations

I believe my audience would spend their spare time doing more sophisticated activities which can require more money to do such as wine tasting sessions, watching operas, visits to theatre and sporting hobbies like gym and golf.

My audience would be interested in cross genres of music, with a taste for most music. Country would be of a particular appeal as it is a less mainstream and very unique/artistic genre of music.

My target audience is very secure financially and have a larger amount of disposable income available for a variety of activates. This means they are able to afford luxuries such as expensive/designer clothes, cars and property.

What do my audience do in their spare time?

My target audiences future aspirations would be to remain in their class and keep their level of wealth so they are able to continue living their adopted lifestyle, of highbrow cultural activities. Level of disposable income would need to remain the same in order to achieve this.

Future Aspirations