audience feedback. the people we asked the video
TRANSCRIPT
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Audience Feedback
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The People we Asked
-17 18-21
22-25
26-29
30+0
2
4
6
8
10
12
Age
Age14
16
Genders
MaleFemale
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The Video
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Video Popularity
194
7
"Did you like the video?"
YesNo, I didn't like the videoNo, it's not the kind of music I lis-ten to
Most people we asked had
a positive reaction to the
video.
We asked a wide range of
people to take our
questionnaire, which is why
so many disliked the video
because it wasn’t in their
preferred genres.
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Comments on the Video
• People who didn’t like the video said:
• “It needs some colour.”
• “The guy keeps staring angrily at the camera and it’s disconcerting.”
• “I didn’t like the still images in the video.”
• People who liked the video said:
• “The song was pretty good!”
• “I liked the illustration effects.”
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Video Success
16
3
"If you liked the track, would you buy it based on this video?"
YesNo
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The Album
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Album Artwork
194
7
"Did you like the album artwork?"
YesNo, I didn't like itNo, I didn't understand it
While the album artwork
was mainly well-received, it
became clear that a non-
trivial portion of our target
audience didn’t understand
what the character on the
front was supposed to be.
Most people seemed to like
the art despite that.
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Comments on the Album
• People who disliked it said:
• “What is the guy on the front supposed to be?”
• “It’s pretty useful (it shows the song lyrics and stuff) but other than that it’s not very cool.”
• People who liked it said:
• “The album art is very professional.”
• “The whole thing has a very Celtic feel to it – I like that.”
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The Advert
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20
10
"Did you like the advert?"
YesNo
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Advert Feedback
"Would you buy the album based on the
advert?"
YesNo, it's not my kind of thingNo, the ad-vert doesn't sell it
From what we’ve seen,
most people found the
advert appealing enough to
sell the music.
Most people who didn’t like
the advert disliked it
because it was for music
they weren’t interested in,
rather than because the
advert was poor.
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Final Thoughts
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Project Comments• We asked people what they would improve about
the items we created, and they had the following comments:
• “Make all of the pieces fit together better – they’re good individually but don’t feel the same as each other.”
• “Pick a less angry singer, his eyes scare me.”• “Try using colour alongside the black and white –
an area of vivid colour really stands out.”
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Data Trends• The music video was
more popular than either the booklet or the advert
• The advert was surprisingly popular with our younger age groups
• The song was much more popular with guys than girls, and slightly more popular with older age groups than with the younger ones
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Evaluation• Audience feedback is crucial for iterating and
improving upon our work. With that in mind, what would we do differently based on our feedback?
• Use some colour to contrast with the desaturated images.
• Make the advertising more specific to the target audience.
• Have a more accessible theme for the album artwork
• Maybe the album cover image was focused too much on the genre and not enough on the band itself.