Redherring Asia 2014 Presentation

Where Big data Meets Online Commerce Chaos

Overseas  Business  Development  Director  Yuma  Ichiba    

Aucfan  Co.,  Ltd.      

Outline

•  About  Us  •  Key  Internet  Trends  •  Our  vision  •  Our  products  •  Core  Technology  •  Experimental  Appliance    •  InternaEonal  AspiraEons  •  Product  PorGolio  •  Future  Milestones  •  Financial  Summary  •  Takeaways  •  Q&A    

Who we are: Founded in 2007, aucfan has been growing very fast, having achieved the IPO in 2013.

Number  of  Paying  Subscribers  

Over  55,000  Number  of  Unique  Users  

Over  10M  

Number  of  Media  Coverage  

Over  200  Amount  of  Capital  Raised  

Over    $6.8M  

Number  of  Datasets(item-­‐based)    

Over  20,000,000,000  

Information has gone from scarce to superabundant “Every  two  days  now  we  create  as  much  informaEon  as  we  did  from  the  dawn  of  civilizaEon  up  unEl  2003”-­‐  Eric    Schmidt,  Google  

Winners : Data-driven enterprises. Online commerce: $1T> potential market remains to be leveraged by data power. Overview  of  winners,  their  industries,  products  and  services.    Who  to  be  the  new  king  in  the  ever  growing  online  commerce  conEnent?  

Industry Company Products/  Services  

Financial  data

Financial    data

Online  Commerce  

・SaaS/Apps  ・Equity  Trading  PlaGorm  ・MarkeEng  PlaGorm

・RaEng  Services  ・ICT  soluEons  ・MarkeEng  PlaGorm

・Media  ・AnalyEcs  Tools  ・Data  PlaGorm

SecuriEes/Stocks

Who  will  conquer  this  new  conEnent  at  all?       ?

Our vision : we secure dominant position at the heart of online commerce chaos by leveraging gigantic amount of commodity goods data.

Master  DB

Inventory Customer  Review

Retail  Price AucEon  Price

Price  Indexes

Asset  Based  Lending

RecommendaEon  Engine

Purchase  Analysis

MarkeEng  Insights

Inventory  OpEmizaEon

Data  Warehouse

Product  Search  Engine

Price  PredicEon

Resale  Value

POS Behavioral  Log

ApplicaEon

Technology

Service/Product Consumers Enterprises

Media: Securing dominant recognition in the domestic market. 10M+ monthly UV, applox. 40,000 (paying) subscribers.

Aucfan.com allows users to compare such information as auction information, sale price, transaction volumes across both domestic and overseas major online marketplaces.

Aucfan.com is seller-oriented media unlike the most of buyer side price comparison media. we stand out as the biggest price comparison media where online merchants and retailers gain pricing insights.

POINT１

POINT 2

POINT 3 Aucfan’s marketing intelligence, leveraged by more than 20 billion datasets(item-based) is delivered to customers in many ways, SaaS analytics, mobile apps, smartphone site.

Smartphone Sites

7

Component Technology = Building master item DB generated from +20B datasets(item-based) accumulated over 10Ys

Genre Source Output Applications

Online Retail data

AucEon  data

Third Party data

・Online Review ・Behavioral Log ・POS data

Solutions - Data Consulting

Applications -  SaaS Product -  Apps/Media

APIs SDKs

Aucfan    Master  Item  DB

Experimental applications: will it be possible to predict the final sale price of iphone 4 across the auction platforms?

0  

100  

200  

300  

400  

500  

600  

700  

predicEon  price  

actual  price  

Experimental    DemonstraEon  

・Product  informaEon  ・Bidders  InformaEon  ・Market  Trend  

・Exhibitors  informaEon  

Price  predicEon  model

PredicEve  price  levels    

Input   Output  

Applied  Technology

QuesEon:  To  which  amount  will  the  actual  sale  price  of  iphone4  on  a  given  date  converge?  

Our products constellations satisfy the various needs of online merchants from buyers to sellers.

Aucfan Pro

Professional

Beginners Mono Cheki

(iOS/Android App)

Global aucfan

Aucfan Schol

Buyer side

Seller    Side  

Data Offering

aucfan.com

aucfan Touch

10 Copyright  ©  2013  Aucfan  Co.,Ltd.  All  Rights  Reserved.

Asian expansion: We outreach the exponentially growing markets in Asian region: 2B>middle classes, $1T>EC market potential1.    

 Strategic  Investment          Data  Exchange  Strategic  Alliance  Outsourcing    

Future Milestones: we will stand out as the only destination for marketing intelligence in commodity goods trade.

toC

toB

Master  Item  Matching:  Natural  Language  Processing

Price  PredicEon：PredicEve  Algorithm,  Behavior  Analysis

Online  Retail  Price

AucEon  Price

Cross  Boarder  Trading

AucEon  Price  Matching：Natural  Language  Processing

Offline  Retail

Master  Item  DB

Master  Item  DB(non-­‐model  number)

Reiew/Behavioral  Log

Behavioral  Log(External  Alliance)

2013 2014 2015 2016

R&D

SoluEon/ApplicaEon

Data  Source

ConsulEng/Business  SoluEons/ABL

Data  Type

Financial Overview = strong +40% in Operating Profit on Sales Rate…Expected to hit $9M in Revenue in 2014

Hikng  $9M  in  2014

Key Takeaways: Thank you for listening…Summary for our presentation

•  The  big  data  is  eaEng  the  world.  Only  the  agile  data  driven  companies  can                survive.      ・  We  will  pursue  the  unique  dominant  posiEon  in  the  online  commerce  market,                and  reach  our  hand  over  the  global  market.              Besides  the  online  data  we  have  collected,  we  will  aggregate  offline  data  too,              as  well  as    local  retail  prices  and  online  reviews.    •  We  will  aggressively  invest  in  emerging  startups  in  SEA  region                who  leverage  disrupEve  technology  and  bigdata.      

Contact:  Yuma  Ichiba  ichiba@aucfan.com