atv safety summit: consumer awareness atv dealers/teens - sales force e-course
DESCRIPTION
Tom Yager, Vice-President of the Specialty Vehicle Institute of America (SVIA) presented this at CPSC’s ATV Safety Summit Oct. 11, 2012. The SVIA and its member and participating companies engage in a number of efforts to create ATV safety awareness to purchasers and prospective purchasers. One of the latest offerings in our efforts to improve consumer awareness is the ASI ATV Sales Force E-Course. This on-line course is intended for ATV dealership sales staff, the vital link between the manufacturer and the purchaser. The new E-Course is intended to help ensure the safety of ATV customers by having a sales force that is well-informed about basic ATV safety principles, rider training, and matching an ATV to the intended rider. The course is under one hour long and includes a quiz at the end that must be successfully completed to receive credit. Information about this interesting and informative course was communicated to SVIA member company dealers. SVIA’s Vice President, Tom Yager would like to share this latest effort to help ensure new and existing dealer personnel are best equipped to increase consumer awareness of ATV safety.TRANSCRIPT
ASI Sales Force E-Course
Presented at the
Consumer Product Safety CommissionATV Safety Summit – Keeping Families Safe on ATVs
Bethesda, MarylandOctober 11, 2012
Tom YagerVice President
The Need
• GAO Report to Congressional Committees on ATVs – April 2010
“Manufacturers and Distributors Have Agreed Not to Sell Adult-Sized ATVs for Use by Children, but We Found That Many Dealers Will”
Registration
Introduction
Course Content Menu
ATV Safety Institute
ATV Safety Institute
ATV Safety Institute
ATV Sales Guidelines
ATV Sales Guidelines
ATV Sales Guidelines
ATV Sales Guidelines
“It’s better to lose a sale than to put a child at risk on an adult size ATV and also lose your job, your dealership, your reputation, and more”
ATV RiderCourse
ATV RiderCourse
ATV RiderCourse
ATV RiderCourse
ATV RiderCourse
Quiz
Quiz
Quiz
Completion Certificate
Communication to Dealers
• All member company dealers notified by letter or email
• 3732 = consolidated number of franchised dealers
Participation
• Number of Registered users = 11% of active franchised dealers
• 83% of registered users complete the quiz
Encouraging Participation• Integration with member company proprietary
dealer networks• Requirement for salesperson eligibility for
sales incentives• Initial training for sales staff• Re-education of sales staff
Moving Forward
• Expand program to include SVIA Participating Company dealers
A Comprehensive Approach
The ASI Sales Force E-Course is one of many elements to help ensure ATVs are used safely and responsibly. This includes but is not limited to:• Vehicle requirements
• On vehicle labels• Messaging in Owners
Manuals• Messaging in
advertising• Safety Training• Messaging in safety
video
Thank you