at&t’s mobile developer community: social, personalized, and built for scale
DESCRIPTION
The largest and most successful online communities, websites and applications on the internet today are social, personalized, and require large-scale content and user data management. To create a highly engaged community and resource center for its mobile developers, AT&T is turning to Crafter and MongoDB for the implementation of its next generation mobile developer community. This presentations discusses AT&T's journey in achieving an engaging community site for its Developer Program.TRANSCRIPT
AT&T’s Mobile Developer Community
AT&T’s Mobile Developer Community: Social, Personalized, and Built for Scale
September 11, 2014
Robert Gardunia Sr. Application Dev AT&T
Chris Bartsch Lead Principal Technical Architect AT&T
AT&T’s Mobile Developer Community
Your World Delivered.
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AT&T’s Mobile Developer Community 3
Network of Possibilities
AT&T’s Mobile Developer Community 4
AT&T Developer Program
AT&T’s Mobile Developer Community 5
Content equals Community
AT&T’s Mobile Developer Community 6
Fragmentation over Time
AT&T’s Mobile Developer Community 7
A Sea of Trees
AT&T’s Mobile Developer Community
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Chip Away the Stone? Or…
AT&T’s Mobile Developer Community 9
…Switch Gears
AT&T’s Mobile Developer Community
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Countdown to Summit
AT&T’s Mobile Developer Community 11
So now what?
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Traditional Community
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Content vs. Community
blogs/ forums
authors
users
cont
ent
AT&T’s Mobile Developer Community 14
Same Dog, New Tricks!
AT&T’s Mobile Developer Community 15
Everything is Content is Everything
universal content
authors users
AT&T’s Mobile Developer Community 16
Keeping it Real
AT&T’s Mobile Developer Community 17
Increase the Opportunity to Engage!
AT&T’s Mobile Developer Community 18
Tagging
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Meta to Many
ratings for
ums
universal content
metadata
AT&T’s Mobile Developer Community 20
Pilot!
AT&T’s Mobile Developer Community 21
Crafter Social
AT&T’s Mobile Developer Community 22
An Example: FAQ’s & Forums
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Connecting FAQ’s & Forums
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Tying things Together
COMMENT 2
COMMENT 1
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Another Look
Question
Base Answer
Comment 1
Comment 2
Comment 3
Comment 4
tags
tags
tags
tags
Question
Base Answer tags
Basic FAQ
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Another Look
Topic
Reply 4 (best answer based on rating)
Base Answer
Reply 1
Reply 2
Reply 3
tags
tags
tags
tags
tags
tags
Related Item 1
Related Item 2
Related Item 3
Related Item 4
tags
Dynamic Forum
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Building on Crafter Social Model
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Crafter Social Model
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And Now, with Tags!
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Flexible!
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Improved User Experiences
AT&T’s Mobile Developer Community 32
More Authoring Control Over UX
AT&T’s Mobile Developer Community 33
With Much More Engagement and Reuse
AT&T’s Mobile Developer Community
Questions and Answers
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AT&T’s Mobile Developer Community
Contact
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Robert Gardunia Senior Application Developer AT&T
Chris Bartsch Lead Principal Technical Architect AT&T