attributes of online social systems
DESCRIPTION
TRANSCRIPT
Avatars
AVATARAHindumythology
God’sdescenttoanotherbeing
DIGITALAVATARSOurdescenttoadigitalform
Types of Avatars
RealFace Animals Cartoons Evil
Celebrity Power PosiFonal SeducFve
Others Others Family Others
Social Software Themes
JobsandCareers
Theme
DaFng
CulturalGroups
INTERACTIONATTRIBUTES
Social System’s Interaction Attributes
Personal Impersonal
PersonalInteracFonandRelaFonshipsBuilding
EmphasizeonBiographicalInformaFon
EmphasizeonResources,Possessions,Trade‐ables,ExperFse
Social System’s Interaction Attributes
InformaFonareforcedpublictoelicitparFcipaFon
ContactwiththeCommunity
ContactswithIndividualsandControlledGroups
DesignedwithPrivacyfeatures
Private Public
Social System’s Interaction Attributes
InformalGroups
LooseandUnstructuredInteracFons
FormalGroupsConsensus‐Building
Leisure Work
Social System’s Interaction Attributes
BuiltoverseriousdisposiFonslike:JobHunFng,FileSharing,
BuyingandSelling,Classifieds
Builtovernon‐seriousdisposiFonslikeRole‐based,game‐basedacFviFes,fantasycommuniFes.
Non‐Serious Serious
Social System’s Interaction Attributes
Time‐sensiFveacFviFes
ResultsdrivethefastandsustainedparFcipaFons
Popularity‐basedCompeFFon‐based
UseofAlertSystemstoalertusers
PurposeisinformaFonandnotcontribuFon
Nothing(reputaFon,popularity)gainedfrominteracFon
Slow Fast
Social System’s Interaction Attributes
MakepublicvariouskindsofexperFse(search,
browsing,raFngs,ranks,directories)
Capture,organizeandprovideaccessto
informaFonandresources
Emphasizesperson‐to‐personencounters
Interpersonalmessaging
Personalbiographicalprofilingandmatching
InteracFve InformaFve
Personal Impersonal
Private Public
Leisure Work
SeriousNon‐Serious
Slow Fast
InformaFveInteracFve