attributes evolved marketers should adopt & avoid
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MARKETERS should adopt & avoid!
ATTRIBUTES
Presented By: Heather Meza!
!Inspired by THE LEGO MOVIE!
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evolved
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ADOPT THESE TRAITS:!
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Strategic!Vitruvius!
Define and document your vision!
Focus on outcomes, not just tasks!
Know why and what it will take to win!
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Experimental!Wyldstyle!
Have an informed hypothesis and test it!
Leverage insights to optimize and iterate!
Courageously fail forward!
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Resourceful!Batman/!
Bruce Wayne!
Always be prepared, be agile!
Put your money where your mouth is!
Innovate to differentiate!
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Emotional!Unikitty!
Have empathy for people!
Connect in a genuine way!
Embrace your personality!
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Trustworthy!Benny!
Listen and validate before taking action!
Do what you say, and own what you’ve done!
Be there when you are needed!
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Creative!MetalBeard!
Buck the status quo!
Get scrappy, be passionate, and make it happen!
Innovate for function, not fame!
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AVOID BEING LIKE ONE OF THESE GUYS!!
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A Perfectionist!
President Business!
DON’T put process before people!
DON’T value activities over results!
DON’T assume you know it all!
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A Bully!
Bad Cop!
DON’T use shame as an incentive!
DON’T reward culture-killing behaviors!
DON’T posture or withhold information!
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A Conformist!
Robo Fed!
DON’T get distracted by un-insightful data!
DON’T hyper-fixate on consistency and scale!
DON’T operate in un-connected silos !
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A Narcissist!
El Macho Wrestler!
DON’T ignore feedback!
DON’T get distracted by shiny objects!
DON’T make it all about you!
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Everything is AWESOME!!
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Because...
REMEMBER:
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YOU are The Special!!
Thank you
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