attracting hispanic patients staff meeting presentation series module 7
TRANSCRIPT
Attracting Hispanic Patients
Staff Meeting Presentation SeriesModule 7
Top Ancestries In U.S. in 2000
German 43 MillionIrish 31 MillionEnglish 25 MillionUnited States or American21 MillionItalian 16 Million
Hispanic 45 MillionMexican? 30 Million
Source: U.S. Census Department and Synovate estimates
15 % of U.S. population is ofHispanic ancestry
Source: U.S. Census Bureau – March, 2004
U.S. Hispanic Projected Population Growth(millions)
35,622
73,055
47,756 59,756
87,585102,560
2000 2010 2020 2030 2040 2050
Hispanics will reach 24% of U.S.population by 2050
10 Fastest Growing Hispanic States (1990-2000)
% Growth
North Carolina 449%Arkansas 344%Georgia 329%Tennessee 299%South Carolina 236%Nevada 225%Alabama 222%Kentucky 194%Minnesota 189%Iowa 169%
Source: U.S. Census Department
Spanish Only/ Mostly
63%
Spanish & English
23%
English Only/ Mostly
14%
Language Spoken at Home
(% of Hispanics)
Source: Synovate, U.S. Census Bureau, 2000
• Nearly two-thirds of Hispanics speak mostly Spanish at home while another quarter say they speak both Spanish and English equally
30%
14%19%
54%47%
60%
38%
28%
10%
5 to 17 years 18 to 64 years 65 years and over
English Only Bilingual Spanish OnlySource: US Census Bureau 2000
Most U.S. Hispanics are bilingual, but older Hispanics are more likely to speak
Spanish only
LANGUAGE PREFERENCE OF HISPANICS BY AGE
Check Census Bureau to determine the % of Hispanic in your area.
If Hispanic % exceeds 15% of local population, take steps to attract these patients.
Assessing Hispanic Opportunity
Hispanic or bilingual employees Hispanic messaging evident in signage (“Hablamos Espanol” - -
“We speak Spanish”) Bilingual in-store communications (signage, forms, brochures)
Conveys friendliness, respect
Bi-lingual magazines in waiting area Spanish-language website section Involvement in Hispanic community events Outreach to Hispanic community groups, churches, schools,
companies
Tactics to Attract Hispanic Patients
Source: Saatchi & Saatchi X Insights Team, 2005 and CIBA Vision Recommendations
Words to Learn
ENGLISH Good morning (afternoon) (evening) My name is… Sit down please What is your name? Open your eye wide Cover your right (left) eye Which is better, 1 or 2, or about the same? Are they clear? I don’t understand
SPANISH Buenos dias (tardes) (noche) Yo me llamo… Sientes por favor Como se llama? Abra sus ojos bien grande Cubra su ojo derecho (izquierdo) Cual es mejor uno o dos o se ve igual? Estan claras? No entiendo
Source: Women in Optometry, November 2007
For Discussion
How can the office be made to appear more Hispanic friendly?
Are office forms bi-lingual? Do marketing materials encourage Hispanic patients to
visit the practice? Are Spanish language materials available to explain
products, ocular conditions, etc?