attentively essence-pitch final
DESCRIPTION
Pitch for Attentive.ly at Essence Fest Chevron PowerMoves 2014 contestTRANSCRIPT
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Attentive.ly/Essence | 703.495.3198 | [email protected] © 2014 Attentively. All rights reserved.
WINNER2013 Realtime
Marketing ChallengeEngagement
Bringing high touch to high tech.
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Attentive.ly/Essence | 703.495.3198 | [email protected] © 2014 Attentively. All rights reserved. 2
The Problem
We
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Attentive.ly/Essence | 703.495.3198 | [email protected] © 2014 Attentively. All rights reserved.
The Problem
– 30%We
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Attentive.ly/Essence | 703.495.3198 | [email protected] © 2014 Attentively. All rights reserved.
Today’s tools are too narrow.
Our Unique Approach
Attentive.ly shows you the full picture.
What your customers love, what they need,
what’s on their minds right now.
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Attentive.ly/Essence | 703.495.3198 | [email protected] © 2014 Attentively. All rights reserved.
Being able to “listen” to your customers online is like having
a 24-7 focus group.
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Attentive.ly/Essence | 703.495.3198 | [email protected] © 2014 Attentively. All rights reserved.
Personalize 3x Revenue
75% of customers like when brands personalize messaging and offers.
…Yet 70% of brands still aren’t personalizing emails to subscribers.
The Solution
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Attentive.ly/Essence | 703.495.3198 | [email protected] © 2014 Attentively. All rights reserved.
How Attentive.ly Works How It Works
Start with your CRM.
EMAIL LIST
Match to 100+ social networks.
SOCIALMATCH
See what they’re
saying on social.
ENTERPRISE LISTENING
Automate email & social marketing.
ATTENTIVETARGETING
The Solution: Listen & Target Attentive.ly
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Attentive.ly/Essence | 703.495.3198 | [email protected] © 2014 Attentively. All rights reserved.
How Attentive.ly Works The Solution: Listen & Target Attentive.lyHow It Works: Before
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Attentive.ly/Essence | 703.495.3198 | [email protected] © 2014 Attentively. All rights reserved.
How It Works: After
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Attentive.ly/Essence | 703.495.3198 | [email protected] © 2014 Attentively. All rights reserved.
The Results
6x our typical
click through
5% increase in Facebook Fans in one week.3x our typical open rates
100% conversion. Everyone was super-excited to be part of the
campaign.
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Attentive.ly/Essence | 703.495.3198 | [email protected] © 2014 Attentively. All rights reserved.
Media Mentions & Awards
AWARDS
FINALIST
Pitch Competition
2013 RealTime Marketing ChallengeEngagement
WINNER
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Attentive.ly/Essence | 703.495.3198 | [email protected] © 2014 Attentively. All rights reserved.
Customers
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Attentive.ly/Essence | 703.495.3198 | [email protected] © 2014 Attentively. All rights reserved.
★
Marketing Automation Industry Growth Trajectory
$4.5 Billion in 2017
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Attentive.ly/Essence | 703.495.3198 | [email protected] © 2014 Attentively. All rights reserved.
Average Sale is $7,000 annual subscription.
The largest customers are
$68,000 annual.
Revenue Model
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Attentive.ly/Essence | 703.495.3198 | [email protected] © 2014 Attentively. All rights reserved.
Competition and Differentiation
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Attentive.ly/Essence | 703.495.3198 | [email protected] © 2014 Attentively. All rights reserved. 16
114 Agencies • 10 Software Platforms
Partners & Integrations
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Attentive.ly/Essence | 703.495.3198 | [email protected] © 2014 Attentively. All rights reserved.
Our Team
Cheryl ConteeCo-Founder
Roz LemieuxCEO, Co-Founder
Artie PatelVP Sales
Cindy MottersheadCTO
Jordyn BondsDirector of UX
Adam B.Sr. Developer
Scott ShaulSales Advisor
Fo ChiaCustomers
Dave LiloiaMarketing Advisor
Dom S.Intern
Brandon R.Marketing Advisor
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Attentive.ly/Essence | 703.495.3198 | [email protected] © 2014 Attentively. All rights reserved. 18
We’ve Come A Long Way
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Attentive.ly/Essence | 703.495.3198 | [email protected] © 2014 Attentively. All rights reserved.
…And Are Going Far
Every $100K
invested =
$1.2 Mil ROI
$
68K Q
1 Sal
es
S
eed R
ound
In
vest
men
t to s
cale
$
400K
201
3 Sal
es
$
200K
Q2
2014
Sal
es
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Attentive.ly/Essence | 703.495.3198 | [email protected] © 2014 Attentively. All rights reserved.
Thank You You’ve been a great audience!
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Attentive.ly/Essence | 703.495.3198 | [email protected] © 2014 Attentively. All rights reserved. 21
Let’s Talk
@attentive_ly
@ch3ryl
facebook.com/GetAttentively
Special Discount for ESSENCE: www.Attentive.ly/ESSENCE