Attack the block poster review Mohamed Mahmoud

Introduction of film

Genre: Action | Comedy | Sci-Fi

Date released: 13 May 2011 (UK)

Director: Joe Cornish

Production company: StudioCanal, Film4, UK Film Council

Target audience: The target audience for this film is teenagers from 15-30

What is the purpose of a film poster: The purpose of a film poster is to promote the movie so people are aware of its coming also film poster might be seen in cinemas TV, adverts also buses and underground stations also at theatres and the web.

Genre Signifiers

How has the poster been constructed to show the genre of the film?

The poster has been constructed to show the genre of the film by adding falling meteors as soon as we see this we know it’s a sci-fi film and other species are going to be in the film also the tittle already tells us the block is going to be attacked and it looks like the youths are in a gang or a group trying to protect the block.

Also the tagline ‘inner city vs. outer space’ this tells us there’s going to be aliens. You can also see some of the group member’s have weapons this implies that they are trying to defend them selves from something.

Genre Signifiers

How will this appeal to the audience ?

The poster will appeal to the audiences because if you take a look and see the meteors falling toward the city if you enjoy sci-fi films you will also be persuaded. Also you can see a women beside the gang looking like she in het 20’s this will get other women that our in there 20’s to see what she is doing in the film. Also in the background you can slightly see the London city this was done to make the audience know were this film is based and also the way they have made the block bigger then everything else is really effective because we know this block is a main roll in the film.

Characters

How the characters appeal to the target audience?

In this particular movie they have additional added key elements for example their culture, outfits, props, and their stance furthermore all these aspects appeal to the target audience because there are selections of actors from dissimilar backgrounds so this expands the target audience. Also there are dissimilar sorts of individuals that can relate to the attack the block actors for example the boys are normal teenagers living in a estate also the women is a normal person that has a job and lives in London also the other two blokes are just typically smokers. Also some of the character will attract more viewers because they might have enjoyed an older film they made..

Settings

How has the setting been constructed in this poster to provide information for the audience ?

The reason they have made the block the biggest object in this poster is because they wanted to establish the location so the audience know. Also looking at the poster it looks like an invasion is happening and the gang are protecting there property. Also the city in the background was placed there so the audience know were film was filmed what city.

Settings

How does this appeal to the audience

This appeals to the audience in different ways for example the location this is because if you have been living in a similar atmosphere or so then the audience can relate there identities to the performers lastly the poster can appeal to the audience because of its colour so this then will imply the genre for this film.

Institutional promotion

Why have they included(from the producers of Shaun of the dead)?

The reason they have included ‘from the producers of Shaun of the dead’ is because it was such a big movie hit and also so much people liked and found it hilarious so all the Shaun of the dead fans will also view it because it’s the same producer and Shaun of the dead also they might think it’s another big movie. It also had fantastic feedback and great ratings.

Institutional promotion

What promotion method are mentioned on the poster and why? (Facebook)

They used social sites to promote there movie because it has millions of users and most of them are the younger generation so that will fit in with the target audience also this is really effective because you can also express you view on what you think about the film and you can also talk to other people about the film so it is very helpful to promote your video via social sites because a lot of people are always on the web.

Institutional promotion

How might the audience respond to these promotional methods?

The audience can respond to these promotional methods by commenting on there official Facebook page, twitter page also you can find out more information about the film online and you can also share you views on how you thought the film was and also getting other peoples opinions and you could also talking about the film.