attaching msdn universal to enterprise and select agreements nick abbott group manager, developer...

Attaching MSDN Attaching MSDN Universal to Enterprise Universal to Enterprise and Select Agreementsand Select Agreements

Nick AbbottNick AbbottGroup Manager, Developer CommunityGroup Manager, Developer CommunityMicrosoft AustraliaMicrosoft Australia

www.microsoft.com/australia/partnerwww.microsoft.com/australia/partner

AgendaAgenda

Why Attach MSDN Universal?Why Attach MSDN Universal? Developer challangesDeveloper challanges How do I attach MSDN Universal?How do I attach MSDN Universal? New Licensing detailsNew Licensing details Q&AQ&A


Setting the sceneSetting the scene Two schools of thought in our Two schools of thought in our

accounts. accounts. Build Build or or BuyBuy The ‘Build’ companies employ large The ‘Build’ companies employ large

teams of developersteams of developers Most customers buy dev tools FPP Most customers buy dev tools FPP

and tend to treat them like a site and tend to treat them like a site licencelicence

MSDN offers significant cost MSDN offers significant cost savings for most companies doing savings for most companies doing development.development.


Developer challangesDeveloper challanges

Learn new technologies

Leverage new products

Rapidly buildapplications


Developer challengesDeveloper challenges

Rapidly buildapplications

ComprehensiveComprehensive developer tooldeveloper tool

Enterprise database Enterprise database tools tools

Integrated with Integrated with application servicesapplication services

Enhanced support for Enhanced support for teams teams

Enhanced lifecycle Enhanced lifecycle productivity productivity


Learn new technologies


Developer challangesDeveloper challanges

MSDN Subscription MSDN Subscription Services is the best way Services is the best way to get Visual Studioto get Visual Studio

Stay up to date on the latest Stay up to date on the latest Microsoft .NET technologiesMicrosoft .NET technologies

Get instant access to the Get instant access to the best information source for best information source for Microsoft .NET developmentMicrosoft .NET developmentLearn new

technologies


Rapidly build applications


Visual Studio Enterprise Architect

MSDN UniversalSubscription Services

All Operating Systems, All Operating Systems, All Enterprise ServersAll Enterprise Servers

Productivity Tools, Productivity Tools, MS OfficeMS Office

Product Information, Product Information, ExamplesExamples

Product Updates, Product Updates, New ReleasesNew Releases

So what is MSDN ?So what is MSDN ?


Business BenefitsBusiness Benefits Competitive advantage (Developer Competitive advantage (Developer

Agility)Agility) Productivity Productivity Developer skilling Developer skilling Cost Saving Cost Saving Licensing ComplianceLicensing Compliance


Purchases & Licensing Purchases & Licensing

One user, one license One user, one license 12 month subscription12 month subscription Full versions of softwareFull versions of software

Develop and test license onlyDevelop and test license only

EA additional products list or Select price EA additional products list or Select price list list

Licenses / MediaLicenses / Media Licenses acquired via EA, Select or OpenLicenses acquired via EA, Select or Open Complimentary Media, 1:10 EA/Select licenses Complimentary Media, 1:10 EA/Select licenses

soldsold

EA and Select Subscription expires with EA and Select Subscription expires with EA/Select expiration, Open valid for full year.EA/Select expiration, Open valid for full year.


Target CustomersTarget CustomersHow to find your customerHow to find your customer

New EA / Select agreements

Key Productscustomer

Piracy / Compliance

Identify target accountsIdentify target accounts Add to at least 4% of desktopsAdd to at least 4% of desktops Add upfront for best price and annualAdd upfront for best price and annual payments payments

Identify target customers based Identify target customers based on product usageon product usage

EA with less tool licenses than 4% EA with less tool licenses than 4% of the desktops licensesof the desktops licenses


Target CustomersTarget Customers

Cross-sell OpportunityCross-sell Opportunity LargeLarge Tools' Tools' EEAAs %s %

AverageAverageEA %EA %

BackOffice ServerBackOffice Server 52.552.5 7.37.3

Exchange ServerExchange Server StandaloneStandalone 15.015.0 3.73.7

Exchange ServerExchange Server EnterpriseEnterprise 20.020.0 2.82.8

SQL Server StandSQL Server Standardard Ed Editionition 22.522.5 4.04.0

SQL Server Enterprise EditionSQL Server Enterprise Edition 5.05.0 1.11.1

SQL Server Internet ConnectorSQL Server Internet Connector 2.52.5 0.20.2

Windows NT ServerWindows NT Server 32.532.5 6.56.5

ProjectProject 67.567.5 6.66.6

SNA ServerSNA Server 10.010.0 1.41.4

System Mgmt ServerSystem Mgmt Server 12.512.5 3.43.4

Site Server - CommerceSite Server - Commerce 7.57.5 0.40.4

Key productsKey products


Purchase processPurchase process

For EA:For EA: MSDN Universal MSDN Universal licenses are licenses are purchased purchased

from the EA additional products list from the EA additional products list

For SelectFor Select MSDN Universal licenses purchased via MSDN Universal licenses purchased via

normal Select channels. normal Select channels.

Media Media is is supplied in a 1:10 Ratiosupplied in a 1:10 Ratio


Licensing Options and Licensing Options and DetailsDetails

One license - one userOne license - one user Each license dedicated to one user onlyEach license dedicated to one user only Only MSDN Library may be shared through Only MSDN Library may be shared through

out the companyout the company

Develop and test license onlyDevelop and test license only Products are only for use in develop and Products are only for use in develop and

test environmenttest environment


Why would a customer buyWhy would a customer buy

Typical DeveloperTypical Developer Visual Studio Enterprise Visual Studio Enterprise OfficeOffice ProjectProject VisioVisio SQL Server Test SQL Server Test Content Management ServerContent Management Server

MSDN Universal MSDN Universal $2387 pa$2387 pa


L&SA and developer toolsL&SA and developer tools

MSDN Subscriptions automatically provides MSDN Subscriptions automatically provides updates to developer products – it is the updates to developer products – it is the Software Assurance for developer toolsSoftware Assurance for developer tools

Customers can buy:Customers can buy: Licenses for Visual StudioLicenses for Visual Studio Software Assurance licenses for MSDNSoftware Assurance licenses for MSDN

And to do this, we willAnd to do this, we will change the volume license SKU names for MSDN:change the volume license SKU names for MSDN:

MSDN new/initial SKUMSDN new/initial SKU becomes becomes MSDN Lic/SA SKUMSDN Lic/SA SKU MSDN renewal/upgrade SKU MSDN renewal/upgrade SKU becomes becomes MSDN SA SKUMSDN SA SKU

Customers who want Software Assurance for developer tools will purchase MSDN Subscriptions

Customers who want Software Assurance for developer tools will purchase MSDN Subscriptions

johncase

i took out references for visual tools; no standard skus will be in volume licensing


MSDN new levelsMSDN new levels

MSDN Universal

MSDN Professional

MSDN Enterprise

MSDN Library

MSDN Operating Systems

Before Oct 1 Now

MSDN Library

MSDN Universal

MSDN Professional

New

New

Old

Old ProPro


Why the new levels?Why the new levels?

VS Enterprise Architect

VS Enterprise Developer

VS Professional

MSDN Universal new VSEAnew VSEA

MSDN Enterprisenew VSEEnew VSEE

MSDN Professionalnew VSPronew VSPro

VB/VC++/VC# Standard

MSDN Operating Systems

MSDN Library

SA

One-Time Licenses Software Assurance


NEW MSDN Subscription LevelsNEW MSDN Subscription Levels MSDN UniversalMSDN Universal….. ..Enterprise, plus….. ..Enterprise, plus

Development ToolsDevelopment Tools:: VS Enterprise Architect, Modeling Tools, Ent. Frameworks VS Enterprise Architect, Modeling Tools, Ent. Frameworks Servers (Dev & Test):Servers (Dev & Test): BizTalk Server, Content Management Server, Operations BizTalk Server, Content Management Server, Operations

Management, ISA, MIS, SharePoint Portal Server, Application Center, SMSManagement, ISA, MIS, SharePoint Portal Server, Application Center, SMS ProductivityProductivity:: Visio, Office Developer, Project, MapPoint Visio, Office Developer, Project, MapPoint

MSDN EnterpriseMSDN Enterprise…….Professional, plus…….Professional, plus Development ToolsDevelopment Tools: : VS Enterprise Developer, VSSVS Enterprise Developer, VSS Servers (Dev & Test):Servers (Dev & Test): SQL Server, Commerce Server, Exchange Server, HIS, SQL Server, Commerce Server, Exchange Server, HIS,

Win2KWin2K

MSDN ProfessionalMSDN Professional…...all Operating Systems, plus…...all Operating Systems, plus Development ToolsDevelopment Tools: : VS Professional DeveloperVS Professional Developer

MSDN Operating SystemsMSDN Operating Systems….currently named MSDN Pro….currently named MSDN Pro Tools: Tools: MSDN Library, & Subscriber DownloadsMSDN Library, & Subscriber Downloads Operation Systems: Operation Systems: Windows PlatformWindows Platform

MSDN LibraryMSDN Library


New MSDN Volume New MSDN Volume Licensing ProcessLicensing Process Customer purchases MSDN volume licensesCustomer purchases MSDN volume licenses

For Select, purchase under active EnrollmentFor Select, purchase under active Enrollment For Open, initial order must be 5 Microsoft Open For Open, initial order must be 5 Microsoft Open

licenseslicenses only 1 license must be MSDN, the other 4 licenses can only 1 license must be MSDN, the other 4 licenses can

be other MS productsbe other MS products

Customer emails License Registration Form Customer emails License Registration Form to MSDN Customer Service Center as an to MSDN Customer Service Center as an attachmentattachment Complimentary media providedComplimentary media provided

Open = 1 media kit for every 5 licenses purchasedOpen = 1 media kit for every 5 licenses purchased Select = 1 media kit for every 10 licenses purchasedSelect = 1 media kit for every 10 licenses purchased

MSDN Subscriber Downloads access provided MSDN Subscriber Downloads access provided for all purchased MSDN licensesfor all purchased MSDN licenses


Media entitlementMedia entitlement

# MSDN License(s) Purchased (per product family)

Media Subscription Entitlement

1 to 5 licenses 16 to 10 licenses 211 to 15 licenses 3

etc

OPEN - MSDN MEDIA ENTITLEMENT

# MSDN License(s) Purchased (per product family)

Media Subscription Entitlement

1 to 10 licenses 111 to 20 licenses 221 to 30 licenses 3

etc

SELECT - MSDN MEDIA ENTITLEMENT


MSDN New MSDN New OpenOpen License License Registration Process Registration Process

End-customer placesMSDN license

subscription orderwith Resellers

Distis enter licenseorders into MOET/

EDI

An MSDN OpenLicense Welcome

letter is sent tonew customers

End-customersretrieve

registration formfrom url

indicated

End-customers fill up theform and email to the

respective MSDN CustomerService Center

Media Subscription andDownload Access areprocessed within 2

working days

Distis/ LARcould also sendregistration form

to End-customers

Forms are alsoposted to CPWeb

MSDN Customer ServiceCenter will work with end-

customer if the form isincomplete or invalid

Resellers placeorders withDistributors

Communicate theURL for

downloading ofregistration forms

For eOpen countries

URL are posted toCPWeb Order

Confirmation andeOpen website

For additional media required, the customer can contact their local MSDN Customer Service Centre


MSDN New MSDN New SelectSelect License License Registration Process Registration Process And And Fulfillment of the Complimentary MediaFulfillment of the Complimentary Media

CUSTOMERCUSTOMER

MSDN Customer MSDN Customer Service CentreService Centre

LARLAR

MOETMOET

11.. Places MSDN Places MSDN license order with LARlicense order with LAR

3.3. Order information flows to Order information flows to MSDN Customer Service CentreMSDN Customer Service Centre

2.2. Places MSDN order Places MSDN order with Microsoft via MOETwith Microsoft via MOET

5.5. Customer registers licenses by Customer registers licenses by downloading Registration Form from downloading Registration Form from website and e-mails completed Form website and e-mails completed Form to MSDN Customer Service Centreto MSDN Customer Service Centre

OrOr

LAR provides Customer url or e-mails LAR provides Customer url or e-mails the Registration Formthe Registration Form

6.6. MSDN Customer MSDN Customer Service Centre sends Service Centre sends CDs after licenses have CDs after licenses have been registeredbeen registered

4.4. MSDN Customer Service Centre MSDN Customer Service Centre sends Welcome Letter to customersends Welcome Letter to customer


MSDN Additional MSDN Media MSDN Additional MSDN Media Purchase Process - Select Purchase Process - Select

CUSTOMERCUSTOMER

MSDN Customer MSDN Customer Service CentreService Centre

LARLAR

APLQuestAPLQuest

11.. Places Additional Places Additional MSDN media order MSDN media order with LARwith LAR

3.3. APOC forwards MSDN APOC forwards MSDN Order FormOrder Form

2.2. Emails order with existing MSDN Emails order with existing MSDN Order Form to Order Form to [email protected]@microsoft.com

NO CHANGE:NO CHANGE:- Order as per Today’s - Order as per Today’s process process - Cost of Media is - Cost of Media is billed to LARbilled to LAR

4.4. MSDN Customer MSDN Customer Service Centre sends CDs Service Centre sends CDs to Customerto Customer


MSDN Additional Media Order MSDN Additional Media Order Form - Select Form - Select

Customer Information Part NumberEnrollment NameEnrollment NumberEnrollment Expiration Date

Program Version 534-00478

534-00479

Log NumberInvoice NumberInvoice Date 388-00397

388-00398

318-00236318-00237

Middle Int. Last

State Postal Code

Middle Int. Last

State Postal Code

Microsoft Internal Information

Ship to Information

Contact Name:

Ship Email Alias

City, State, Postal Code

Country

Address 3

Ship to Company Name

Ship Email Alias

1

FirstContact Name

Ship to Phone Number

Address 1Ship to Company Name

Contact Email Address:

Direct Partner Number:

Direct Partner Name:

Order InformationPurchase Order NumberOrder Date

Direct Partner Information

Email: [email protected] Media Order Form

Quantity

Order InformationYear 3 & Greater

Price

Part Number

Quantity

CarrierAirway Bill NumberShip Date

Year 1 & 2

Address 3

Country

City

Address 2

Year 3 & Greater

Price

Carrier


Comments

DescriptionMSDN Universal (FE version)

All languages 1 year

All languages 2 year

MSDN Professional (FE version)

Subscriber ID

All languages 1 yearAll languages 2 year

MSDN Library(FE version)All languages 1 yearAll languages 2 year

*Note: For enrollments with terms greater than two years, an additional order is required to ensure coverage over the entire term of the agreement. If the agreement has a term greater than two years, order a two year SKU in the Year 1 & 2 box and a one or two year SKU in the Year 3 & Greater box.

Contact Phone Number:

2

Ship to Information

Address 2

Address 1

City, State, Postal CodeCity

Order Information

Contact NameFirst

Part NumberYear 1 & 2

Airway Bill NumberShip Date

Ship to Phone Number Subscriber IDComments


Form can be found on: Form can be found on: http://www.cpweb.mshttp://www.cpweb.ms under Programs / under Programs / Select / Forms folder Select / Forms folder


How does the customer get How does the customer get the license registration form?the license registration form?

1)1) https://aprt.one.microsoft.com/msdnregistrationhttps://aprt.one.microsoft.com/msdnregistration

2)2) Channel can download form from CPWeb and Channel can download form from CPWeb and deliver to customer electronicallydeliver to customer electronically

3)3) MSDN License Welcome Letter that includes MSDN License Welcome Letter that includes above URL will be sent to Open/Select customer above URL will be sent to Open/Select customer for every new MSDN license purchasefor every new MSDN license purchase

4)4) Open Only – above URL will be communicated Open Only – above URL will be communicated via:via: CP Web Order ConfirmationCP Web Order Confirmation eOpen web siteeOpen web site


MSDN Select License Registration FormMSDN Select License Registration Form

# MSDN License(s) Purchased (per product family) Media Subscription Entitlement

1 to 10 licenses 1

11 to 20 licenses 2

21 to 30 licenses 3

etc

COMPLIMENTARY MEDIA SUBSCRIPTION- Please choose your media subscription preferences and provide your shipping details.

Authorization No: (*)

License No: (*)

MSDN Product Family: (*) MSDN Universal

Type of License: (*) Upgrade subscription

Subscription ID (if you are upgrading or renewing):

Media preference: (*) DVD

Language preference: (*) INTL ENGLISH [includes English]

SHIPPING DETAILS

First Name of media subscriber: (*)

Last Name of media subscriber: (*)

Company Name: (*)

Address : (*)

City: (*)

County/State:

Zip/Postal Code:

Country: (*)

Telephone: (*)

Fax:

Email Address of media subscriber: (*)

First Name Last Name Email Address DayPhone

Note: (*) denotes a mandatory field which must be completed.

Please email the completed form as an attachment to: [email protected] customer queries, please contact: 123455

MSDN SUBSCRIBER DOWNLOADS ACCESS - Please provide contact information for the remainder of the licenses purchased under the product family indicated above:

Upon receipt of a complete and valid form, your welcome kit will be shipped within 2 business days. Instructions on how to access MSDN Downloads site will also be sent within 2 business days.

Congratulations on your MSDN Select License Purchase! As an MSDN Select customer, you are entitled to one complimentary media subscription** for every 10 licenses you purchase under the same product family. The remainder of your licenses will be entitled to access the MSDN Subscriber Downloads web site. Please note that license registration is available only for the following product families: MSDN Operating Systems, MSDN Professional, MSDN Enterprise and MSDN Universal licenses. INSTRUCTIONS: Please register your license(s) by filling out and emailing this form to the email address indicated below. You will need to fill out a separate form for each ten licenses purchased.

MSDN SELECT LICENSE REGISTRATION FORM - SOUTHEAST ASIA

Note: please provide as much detail as possible in the shipping details section to ensure product can be delivered in a timely manner.

** Please contact your local MSDN Customer Service Center for information on how to purchase additional media.


Call to actionCall to action Identify target accounts Identify target accounts

Among your own accountsAmong your own accounts Find customers with less than 3-4% tools attachedFind customers with less than 3-4% tools attached

Find customers with key productsFind customers with key products

Get to know your customers developer strategyGet to know your customers developer strategy Contact the customers developer managerContact the customers developer manager

Set up a meeting with manager and developers to find Set up a meeting with manager and developers to find out what they do and needout what they do and need

Think about how to attach toolsThink about how to attach tools

Attach tools on new Enterprise AgreementsAttach tools on new Enterprise Agreements

Increase your revenueIncrease your revenue


Q&AQ&A

attaching msdn universal to enterprise and select agreements nick abbott group manager, developer...

Documents

backoffice server

sql server enterprise

developer challangeshow

exchange server enterprise20

exchange server standalone15

new licensing detailsqawww

site server commerce7

selectmsdn universal