atos ngin overview

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drivingbusinesswith next generation intelligent networks

2Atos has developed an advanced Next Generation Intelligent Networks (NGIN) product that pushes the envelope of technology in order to provide innovative telephony Centrex services that allow service providers to expand business into new segments, lock customers in, upsell new services, and become an innovator in the market.

This document explains:

What the NGIN means for users the convergent user concept.

What the NGIN means for Service Providers.

How the NGIN supports all of the business models a Service Provider would want to launch on the market, Enterprise and Residential.

How the NGIN supports business models for both developed and emerging markets.

How the large suite of NGIN services can be combined into a variety of market offerings.

Key technological capabilities of the NGIN.

Benefits for the Telco.

Next generation intelligent networks

Why Atos?

Proven technology

Huge suite of off-the-shelf services

Flexibility to support the following business models:

FMS and FMC

Developed as well as emerging markets

Enterprise and residential

Prepaid or postpaid

Mobile or Mobile+IP

Strong mix of telco business, technology, telco networks, and system integration skills.

2 Next Generation Intelligent Networks

3The NGIN concept has many possible definitions in terms of technologies and functionalities. But, the most important aspect should be what the NGIN means to a subscriber, and for a subscriber, the definition of NGIN can be summed up as a new service concept where:

NgiN for the subscriber

Services are independent of the devices used by the subscriber.

Subscribers are not limited to only one service or specific combinations of a couple of services, but rather subscribers can have many services at the same time and in a consistent way, including rich, blended services.

Subscribers can control their usage (prepaid, postpaid, or cost control modes) without losing functionality.

This idea is best illustrated by comparing a traditional service concept with the NGIN service concept.

What is a convergent user?

The convergent user concept links devices together and has features like:

One service, multiple numbers

Unified experience

Dual or sequential ringing

Aggregated presence

One voicemail box

One bill

3Next Generation Intelligent Networks

4Traditionalservice conceptIn a traditional service concept the services are linked to a device and network. For example:

A mobile phone may have services such as prepaid, Home-office Zone, TwinSim, and Voicemail, as well as supplementary services provided by the GSM network.

A POTS phone may have CLIP, CLIR, CW, CH, Call Restrictions, and Voicemail (but with a different voice mailbox from the GSM phone) and other supplementary services.

An IP desk phone may have Centrex services such as Voicemail, Audio Conferencing, Virtual Call Center or a Switchboard.

MobilegSM

iN

PrepaidgSM

CF,

CH, CWShort

CodesTwin

SiM

CLiP

CLiR

PrepayHOZ

Voice

Mail

FixedSiP

iMSPABX

SiP AS

CF

CHShort

CodesSwitch-

board

Barring

Audio

ConfCallback

Voice

Mail

However, even when the same services are available in different devices or networks, the behavior of the services is usually quite different and therefore the user experience is bad (or at least could be improved) and not unified. A quintessential example is having a different voice mailbox for each device.


5NgiNservice conceptIn an NGIN service concept, the services are independent of the devices. In other words, a subscriber can sign up for services without worrying about which devices can support the service.

With the NGIN service concept, convergence becomes a reality:

All devices have the same services available.

The user experience is consistent across all devices.

Any device (one or more mobiles, SIP phones or PABX extensions) can be used transparently, and even more, devices can be swapped during a call (e.g., call toggle).

A subscription can be associated with multiple numbers (e.g., mobile, geographic, and nomadic numbers).

All user devices can be addressed by any of the numbers that are associated with the subscription.

All user devices ring simultaneously or sequentially.

The same profile applies to all devices in terms of call restrictions/barring and supplementary services (CLIP, CLIR, CB, CF, CH, CT, CW).

Location, presence, and call status information about all devices (mobile and fixed) is available. In this advanced presence concept, the status of the devices is aggregated to avoid situations where, for example, a desk phone rings when an associated mobile phone is engaged.

All user devices belong to one subscription so that they can all be unified in one bill.

CF,

CH, CWShort

Codes

Twin

SiM

CLiP

CLiR

Prepay

HOZ

Voice

Mail

Absent

Reason

Hunt

groupSwitch-

board

Barring

Audio

Conf

RBWF

Mgr

Sec

VPN

gSM

iMS

NgiN


6The NGIN service layer supports the various possible business strategies that a service provider needs to offer to the Enterprise market. Well known examples of business strategies for the Enterprise segment are:

FMS (Fixed-Mobile Substitution) In an FMS model, mobile operators replace PABX extensions with mobile subscriptions and provide PABX-like features over the mobile network. In this way, a mobile operator gets additional mobile income from the replacement of fixed lines by mobile subscriptions.

FMC (Fixed-Mobile Convergence) Also known as a total communication provider model, in an FMC model, fixed lines are replaced by IP phones and the IP and mobile extensions are integrated seamlessly. PABX features are delivered by the service layer in a mixed mobile, PSTN, and IP environment. In this way, an operator provides new convergent services at a competitive price.

FMI (Fixed-Mobile Integration) Also known as business trunking, in an FMI model, the CS/PS PABXs are integrated by connecting them over the IMS network. The service layer is responsible for implementing fixed line basic services such as CF, CW, CH and CB, as well as legal obligations such as emergency calls and lawful intercept. In this way, an operator can integrate the Enterprises PABX extensions with the mobile extensions.

It is important to stress that these Enterprise business strategies can be used simultaneously by the same service provider to address different market segments. For example:

A service provider with mobile operations:

FMS is a perfect opportunity to take business away from fixed line providers by offering all of the traditional fixed line services in an all mobile environment and hosted from the network. This does not exclude the possibility to integrate company PABX (FMI) in the solution.

For a service provider, the NGIN must facilitate addressing the customer base (Enterprise or Residential) with generalised business strategies and market offerings for both developed and emerging markets.

NgiN for the service provider

A service provider with mobile and fixed operations in advanced markets:

FMS is suitable for home office and small companies that do not need a fixed line service.

FMC is suitable for medium and large sized companies that have good IP infrastructure with no significant investment in on-site PABX equipment.

FMI is suitable for large Enterprises that want to finish amortizing on-site PABX equipment while adopting FMC solution.

A service provider with worldwide operations:

For emerging markets, due to lack of (or poor) IP connectivity, pure FMS approach is most suitable in the short term and for most cases, while the possibility of providing an FMC and/or FMI offering is valuable for specific cases where conditions and infrastructure allow it.

Business strategies for the enterprise market

In addition to addressing the Enterprise market, the NGIN is highly suited to the residential market as well. For the residential market, the FMS and FMC business strategies are applicable, while the FMI business strategy is obviously not.

The Enterprise market is leading innovation in the area of VAS in the last few years. Most of the features implemented for the enterprise market in NGIN platforms can also be applied to residential users. This includes all Personal features. But Group features are also applicable to families and other types of non-enterprise user groups. These features are available to users with mobile and fixed (PSTN or IP) devices or combinations of them. A single service covers the needs of many user types.

FMS and FMC can be used for different consumer behaviors depending on the kind of service provider. For example:

A service provider with mobile operations:

The FMS is a perfect strategy for a mobile operator to capture subscribers from the incumbent wireline operators, especially in an environment where geographic numbers can be assigned to mobiles or environments with full number portability.

FMS is suitable for consumers who do not feel the need to have a fixed line phone service but who may want a geographic number associated with the mobile phone.

Business strategies for the residential market A service provider with mobile and fixed operations in advanced markets (and these markets also exist in emerging markets):

FMC is suitable for consumers who want to have some convergence between the mobile and the fixed line. In this model, the fixed line service is provided by the NGINs VoIP/DSL service with the same functionality as the traditional PSTN service.

IP/Broadband based residential services In this model, operators can offer a VoIP/DSL service with the same functionality as the traditional PSTN service. In this way, mobile and fixed operators can enter a new market.


7Enabling the quick bundling of services into offerings is one of the key differentiators of the NGIN concept. In addition to the service independence from the point of view of the subscriber and the general business strategies of the service provider, the NGIN must enable a service provider to bundle different NGIN services into market products or service offerings.

Service catalogue

The Atos NGIN consists of a comprehensive, feature rich suite of off-the-shelf services. A rough grouping of the services is shown below:

The NGIN services can be bundled together into different service offers. Some examples of bundling of services into offers are described in the following pages.

Mobile SupportSIP Support Roaming featuresPrivate Numbering Plan Closed User GroupsRestriction ManagementPreferential ChargingFavoritesPartner VPNPrivate Calls CalendarCompany Cost Control Office Zone CLIP No-ScreeningMultinational VPN

Convergent VPN

PBX Trunking Advanced PBX integrationRegistered /Unreg. PBXForce on PBXOffice Link- Network Resilience- Service Backup- Call Admission Control- Call Deflection

SiP Trunking

Home Zone / Office ZoneLocal Diversion Roaming Charging IN front end Multi-SIM (nGSM)

SIP Load Balancer

Add-On Services

CLIR / CLIPCF, CW, CH, CT, CB, ODBsEmergency CallsMalicious Call IdentificationLong Call Handling

VoIP with Mobile Backup

iP Line Services

On-line Charging Integr. CDR GenerationWeb Services APIAdministrator GUI

Feature Access Codes Common Address BookMusic Repository

Horizontal Features

IR.92 and IR.94 supportProfile Mgnt (Ut+Sh)SR-VCCT-ADSIN reroutingCharging Trigger Function

VoLTE Support

Manager- Assistant End User ICSAbsence FeaturePAS SkippingMultideviceRing Back When FreeAdvanced Call Forwarding

Personal Centrex

Mobile Call StatusSIP Call Status

Presence Enabler

Hunting Chain Hunt GroupCall QueuingGroup CLIGroup Call Pick-Up

group Centrex

Convergent End UserEnd User ProfilesCall Toggle Follow MeClick-to-Dial PC Toolbars Audio Conferencing

Selfcare GUIMobile GUI

Unified Comms

Switchboard OperatorAuto Attendant

Front Office

MS Lync EndpointsLync Convergent Users

MS Lync integration


8Market offerings

Enterprise Convergent CentrexAll types of users in the company (mobile, fixed, users with multiple devices, company PABX) are integrated and receive the same basic and advanced functionalities.

Enterprise Mobile CentrexPABX-like services provided in a hosted mode to mobile users. VPN and Centrex advanced functionalities are available to mobile users.


Convergent VPN

PBX Trunking

Advanced PBX integration

Registered /Unreg. PBX

Force on PBX

Office Link

- Network Resilience

- Service Backup

- Call Admission Control

- Call Deflection

SiP Trunking



Horizontal Features


Personal Centrex


group Centrex

Switchboard Operator

Auto Attendant

Front Office


SIP Load Balancer

Add-On Services

CLIR / CLIP

CF, CW, CH, CT, CB, ODBs

Emergency Calls

Malicious Call Identification

Long Call Handling


IP Line Services

IR.92 and IR.94 support

Profile Mgnt (Ut+Sh)

SR-VCC

T-ADS

IN rerouting

Charging Trigger Function

VoLTE Support

Mobile Call Status

SIP Call Status

Presence Enabler

Convergent End User

End User Profiles

Call Toggle

Follow Me

Click-to-Dial

PC Toolbars

Audio Conferencing

Selfcare GUI

Mobile GUI

Unified Comms

MS Lync Endpoints

Lync Convergent Users

MS Lync Integration

Convergent End User

End User Profiles

Call Toggle

Follow Me

Click-to-Dial

PC Toolbars

Audio Conferencing

Selfcare GUI

Mobile GUI

Unified Comms


Convergent VPN

PBX Trunking



Force on PBX

Office Link


- Service Backup


- Call Deflection

SiP Trunking


SIP Load Balancer

Add-On Services

CLIR / CLIP


Emergency Calls


Long Call Handling


iP Line Services



Horizontal Features



SR-VCC

T-ADS

IN rerouting


VoLTE Support


Personal Centrex

Mobile Call Status

SIP Call Status

Presence Enabler


group Centrex


Auto Attendant

Front Office

MS Lync Endpoints


MS Lync integration


9Market offerings

Residential MarketExamples of service offering or bundles for the residential market are:

Convergent User: A consumer can have the mobile and home landline associated with one subscription. Dual or sequential ringing of the mobile and home phone can be set up.

Home Zone: A consumer has a geographic number associated with a mobile. Calls can be received or initiated with either number when a subscriber is within a home zone.

Family Group: An extended family or group of friends can enjoy special tariffs and short number dialing for group members. Particular members of the groups can even be convergent users or home zone subscribers. The family can include the wireline home phone as a member of the Family group. The home phone can be associated with one of the family members (e.g., the mother) as part of a mobile-fixed convergent user, in which case the home phone and related mobile can be set up with dual or sequential ringing and can enjoy a unified voice mailbox. Via the GUI, the parents can configure the childrens phones with restrictions for making or receiving calls during school hours or late at night.

Enterprise Contact CenterThe Enterprise Contact Center consists of the core services needed to provide call center support for an Enterprise. The main application is the Switchboard Operator, which allows a receptionist to manage incoming calls to the company header number, answering and forwarding calls to the right extensions.


Convergent VPN

CLIR / CLIP


Emergency Calls


Long Call Handling


iP Line Services



Horizontal Features


group Centrex


Auto Attendant

Front Office


Personal Centrex

PBX Trunking



Force on PBX

Office Link


- Service Backup


- Call Deflection

SIP Trunking


SIP Load Balancer

Add-On Services



SR-VCC

T-ADS

IN rerouting


VoLTE Support

Mobile Call Status

SIP Call Status

Presence Enabler

Convergent End User

End User Profiles

Call Toggle

Follow Me

Click-to-Dial

PC Toolbars

Audio Conferencing

Selfcare GUI

Mobile GUI

Unified Comms

MS Lync Endpoints


MS Lync Integration


Convergent VPN

PBX Trunking



Force on PBX

Office Link


- Service Backup


- Call Deflection

SiP Trunking



Horizontal Features



SR-VCC

T-ADS

IN rerouting


VoLTE Support


Personal Centrex


group Centrex


SIP Load Balancer

Add-On Services

CLIR / CLIP


Emergency Calls


Long Call Handling


IP Line Services

Mobile Call Status

SIP Call Status

Presence Enabler

Convergent End User

End User Profiles

Call Toggle

Follow Me

Click-to-Dial

PC Toolbars

Audio Conferencing

Selfcare GUI

Mobile GUI

Unified Comms


Auto Attendant

Front Office

MS Lync Endpoints


MS Lync Integration


10

Considering the lofty goals discussed thus far in terms of the new service concept, business needs, and network evolution gives rise to implications on the technology used to implement the service layer. The most important technological implications are:

Technological implications of the new paradigm

The most effective way to provide this functionality is to use mediation capabilities in the platform that allow invoking service logics and on-line charging in parallel.

Charging of all services must be

possible in post-paid, pre-paid or cost-control modes. On-line charging

must not limit the services available to

subscribers.

This requires a platform that is able to invoke many services for a subscriber without restrictions and solve the interactions among them.

Rich service

offerings. A subscriber may

have contracted several services (classic IN platforms were limited to one or a few

services) and should get them working in

a consistent way.

This requires the availability of a comprehensive suite of Centrex services working with IN and SIP interfaces.

Maintaining consistency across

distinct devices for Centrex services provided from the

network as opposed to on-site equipment in

the Enterprises.

This requires having a leg in the CS network to avoid

the inefficiencies of IMS anchoring in all scenarios,

or in same cases, to be able to implement the service at all.

Compatibility with pure IN services such as

prepaid, Dual-SIM, Twin-SIM, Home/Office Zone, Single

Number and others.

This requires a platform with the necessary protocol

adaptors and mobile-aware services; in other words, services

prepared to cover the specific needs of mobile users.

Correct management of

mobile-centric issues such as roaming, mobile location

and status and mobile messaging.

This requires a horizontal platform to facilitate the implementation of the

same service logic for any type of network.

Future proofing through the evolution from Circuit

Switched to Packet Switched core networks.

Atos


11

The benefits of the NgiN service concept

increase market share get new customers or add new revenue streams in existing customers.

FMS Grow mobile business into the wireline service space. Provide all Enterprise PBX needs with a mobile service.

FMC Provide a convergent user experience. Tie mobile and fixed services together. Provide all communications to customers, not just mobile, fixed line, or Internet services.

Reduce churn - Tie mobile and fixed line services together.

Once users experience a convergent service, it will be difficult to go back to a basic service.

Few Service Providers can offer all communication needs. Once a total communications approach is taken, churning will require contracting mobile and fixed line services separately.

increase ARPU. More talk time.

Charge monthly fees for services.

12%annu

al increa

se in

Enterpris

e market

share

4%ch

urn

redu

ction

for

FMS cu

stom

ers

10%churn reduction for

FMC custom

ers

16%

incr

ease

in A

RPU

4%increase in talk time

Proven Results


atos.netAtos, the Atos logo, Atos Consulting & Technology Services, Atos Worldline, Atos Sphere, Atos Cloud, Atos Healthcare (in the UK) and Atos Worldgrid are registered trademarks of Atos SA. June 2011 2011 Atos.

For more information:Please contact [email protected] visit atos.net

About Atos

We make your transition to iMS worthwhile

Atos is an international information technology services company with annual 2010 pro forma revenues of EUR 8.6 billion and 74,000 employees in 42 countries at the end of September 2011. Serving a global client base, it delivers hi-tech transactional services, consulting and technology services, systems integration and managed services. With its deep technology expertise and industry knowledge, it works with clients across the following market sectors: Manufacturing, Retail, Services; Public, Health & Transport; Financial Services; Telecoms, Media & Technology; Energy & Utilities.

Atos is focused on business technology that powers progress and helps organizations to create their firm of the future. It is the Worldwide Information Technology Partner for the Olympic Games and is quoted on the Paris Eurolist Market. Atos operates under the brands Atos, Atos Consulting and Technology Services, Atos Worldline and Atos WorldGrid. For more information, visit: atos.net

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