#atomicchat

7/29/2019 #AtomicChat

1/17

#AtomicChat#AtomicChat

2013/03/25

Atomic ReachToronto@Atomic_Reach

Date: 03/26/2013

Analysis of the session '#AtomicChat' created with Tweet Category


2/17

Session #AtomicChatAtomic ReachToronto

@Atomic_Reach

Introduction: Analysis of activity on Twitter of #AtomicReach, with the transcript organized by questions.

Statistics

468 44106 275 74

13 0 0

1.236.153 ImpressionsPotential impact

10,6

137.256 UsersPotential reach 3.119

Categories

Category Total

tweets

% Original

Tweets

RT User

Others 188 40 109 79 34

Replies 75 16 74 1 17

Positive 74 16 67 7 25

Quotes 38 8 34 4 17

More questions 37 8 33 4 19

Links 14 3 13 1 5

Q3 14 3 11 3 7

Q4 11 2 9 2 6

Rest of categories 17 4 12 5 12

Charts

num.

tweets

time

4

00:0025 mar

464

00:0026 mar

num.

users

num.

followers

4

0-50

1

50-100

0

100-150

0

150-200

1

200-250

0

250-300

1

300-400

1

400-500

2

500-750

7

750-1000

4

1000-1500

16

1500-5000

3

5000-10000

4

>10000

num.

tweets

per user

num. users

161

32

13

34

05

21>5

Most Active Users

Atomic_Reach

100tweets

1631followers

getsocialpr

77tweets

3494followers

Amberzcorner

30tweets

846followers

4zacharyjeans

23tweets

1698followers

5a_robinson

18tweets

1483followers

6doomzTO

18tweets

2078followers

7LindsayFultz

14tweets

4402followers



3/17

Others

Positive

Others

Positive

Others

Positive

Others

Replies

Others

Positive

Charts

Category Total

tweets

% Original

Tweets

RT Users Impressions Potential Reach Tweets/

User

Followe

User

Others 188 40 109 79 34 527.725 100.624 5,5 2.959Replies 75 16 74 1 17 165.139 41.875 4,4 2.463

Positive 74 16 67 7 25 178.947 67.902 3,0 2.716

Quotes 38 8 34 4 17 89.641 37.314 2,2 2.194

More questions 37 8 33 4 19 89.871 51.134 1,9 2.691

Links 14 3 13 1 5 46.549 22.555 2,8 4.511

Q3 14 3 11 3 7 42.122 26.486 2,0 3.783

Q4 11 2 9 2 6 47.432 22.599 1,8 3.766

Q1 7 1 4 3 5 12.794 9.532 1,4 1.906

Q2 6 1 5 1 4 28.778 23.586 1,5 5.896

Q5 4 1 3 1 3 7.155 6.140 1,3 2.046



4/17

44 4,4 10,6 28.094

Atomic_Reach

100tweets

getsocialpr

77tweets

Amberzcorner

30tweets

tweets

tweets

LovelyLu

16.763followers

SteveCassady

14.449followers

MarthaGiffen

12.763followers

followers

followers

getsocialpr

269.038impressions

SteveCassady

187.837impressions

Atomic_Reach

163.100impressions

impressions

impressions

Atomic_Reach

11num. categories

getsocialpr

11num. categories

zacharyjeans

8num. categories

num. categories

num. categories

Atomic_Reach

17num. of RTs

Amberzcorner

14num. of RTs

SteveCassady

7num. of RTs

num. of RTs

num. of RTs

Atomic_Reach

83original tweets

getsocialpr

71original tweets

doomzTO

17original tweets

original tweets

original tweets

3119

2

Very low

0 to 10

followers

2

Low

10 to 50

followers

1

Medium-low

50 to 200

followers

3

Medium

200 to 500

followers

9

Medium-high

500 to 1000

followers

20

High

1000 to 5000

followers

7

Very high

>5000

followers



5/17Analysis of the session '#AtomicChat' created with Tweet Category

@getsocialprRodger

A5.2 Your plan should include a targeted media list or lists, where

journalists have been hand selected. #atomicchat

Cat.: Q5 @Atomic_ReachAtomic Reach

Q5: @getsocialpr Besides timeliness what do you need to be

influential with the media? #AtomicChat

Cat.: Q5

@getsocialprRodger

A4.3 And, Googles new updates seem to reward earned media with or

without a link back in conjunction social sharing. #atomicchat


Q4: @getsocialpr Why Has Earned Media Turned Atomic?

#AtomicChat

Cat.: Q4

@AllThingsJenAll Things Jennifer

RT @SteveCassady: RT @zacharyjeans: A3: The most important

aspect of securing earned media is trust. #atomicchat


Q3: @getsocialpr What is probably the most important aspect of

securing earned media? #AtomicChat

Cat.: Q3

@LovelyLuLouise DiCarlo

A2 Earned media is valuable because it brings people in from different

channels. Increases exposure. #atomicchat


Q2: @getsocialpr Why is earned media valuable to an organization?

#AtomicChat

Cat.: Q2

@getsocialprRodger

A1.2 Earned media isnt new. But its definition has expanded in

proportion to the Internet and social media. #atomicchat


Q1: @getsocialpr So what is earned media, anyway? #AtomicChat

Cat.: Q1

@BrandIdeas

Timm McVaigh

Thanks everyone for the gift of your time and thoughts #atomicchat

Cat.: Positive @Atomic_Reach

Atomic Reach

Huge thanks to @getsocialpr for taking the time out to be with us

tonight! #AtomicChat

Cat.: Positive

@ShannonBelewShannon Belew

Great chat; many good tips tonight! RT @Atomic_Reach Thanks to

@getsocialpr, I've got a good handle on earned media! #AtomicChat

Cat.: Positive @jameshicksJames Hicks

Learning about 'earned media' with @getsocialpr on #atomicchat -

great conversation

Cat.: Positive

@RobSchnappRob Schnapp

@Atomic_Reach Great topic: earned media #atomicchat

Cat.: Positive @LindsayFultzLindsay Fultz

Question? What do you all use for contact info, pitches? Cision, HARO(help a reporter out) ??? #AtomicChat

Cat.: More questions

@SusanCross1Susan Campbell Cross

@MsBizConcierge @brandideas What's a USP? #AtomicChat

Cat.: More questions @Atomic_ReachAtomic Reach

Anyone here pitch stories to journalists and work with them? What tips

can you provide? #AtomicChat

Cat.: More questions


6/17

Annexes



Category

Q1Tweets related with question number 1

4 5 3 9.532 12.794 0,8tweets users retweets potential reach potential

impact

tweets / user

Most Active

Users

1.Atomic_Reach2.Amberzcorner

3.a_robinson4.doomzTO5.getsocialpr

Tweets from this category

@Atomic_ReachAtomic Reach

@SusanCross1 No worries, that's what q1 is all about! coming up ...

#AtomicChat


Q1: @getsocialpr So what is earned media, anyway? #AtomicChat

@getsocialprRodger

A1.2 Earned media isnt new. But its definition has expanded in

proportion to the Internet and social media. #atomicchat


@OnlyMyMusings See http://t.co/Y6XeRBvHlu A1 answer was via

@getsocialpr :) #AtomicChat



Category

PositivePositive tweets


impact

tweets / user

Most Active

Users

1.Atomic_Reach2.getsocialpr

3.a_robinson4.Joannahertzberg5. jameshicks


@getsocialprRodger

RT @cammipham: A8 Create amazing lists, they will save a lot of time.

My favorite tool is @twbeat #AtomicChat

@aStephichilds0Sol Urbach

@abeltmillin Offtopic... Very cool upgrades to your website I must

say... #atomicchat

@getsocialprRodger

At 9 p.m. eastern, I will be talking #earnedmedia. Looking forward to

lots of conversation and learning. #atomicchat

@getsocialprRodger

Again, looking forward to sharing about #earnedmedia with folks in

about 15 mins. #atomicchat

@getsocialprRodger

@doomzTO Hi. Thanks for joining in #atomicchat

@getsocialprRodger

@a_robinson Hi! Looking forward to it.

#atomicchat

@doomzTOCasey E. Palmer

@getsocialpr Thanks for being the guest :) I'll try to behave. TRY!

#AtomicChat


Hey @a_robinson thanks for poppin' by early! :) #AtomicChat

@getsocialprRodger

@StephFurlan Hi! Thanks for joining. #atomicchat

@zacharyjeansZachary Jeans

I am stoked for #atomicchat!

@AmberzcornerAmber Rehman

@Atomic_Reach looking forward to it #AtomicChat


Nice! RT @zacharyjeans: I am stoked for #atomicchat!


We've got another great turnout tonight, welcome everyone!

#AtomicChat


@socltribe thanks for the follow! We're kicking off #atomicchat right

now join in :)

@k_schulerKaty Schuler

Hi first time here & looking forward to it! #AtomicChat

@JoannahertzbergJoanna Hertzberg

Hey @SusanCross1 hope you had a great Monday ! #atomicchat




@Atomic_Reach Great topic: earned media #atomicchat


Can't take full credit. It was all @getsocialpr's grand idea :) RT

@RobSchnapp: @Atomic_Reach Great topic: earned media

#AtomicChat


Welcome! Thanks for joining us tonight! RT @k_schuler: Hi first time

here & looking forward to it! #AtomicChat

@a_robinsonAndrea Robinson

+1 @RobSchnapp: @Atomic_Reach Great topic: earned media

#atomicchat


@padma_mohan Doing great, how are you doing tonight? :)

#AtomicChat

@getsocialprRodger

@a_robinson Thanks ... #atomicchat

@SteveCassadySteve Cassady

Looking forward to your insights RT @getsocialpr: Hi folks. Im very

happy to be here. #atomicchat


@ShannonBelew Hi! Happy you're here again :) #AtomicChat

@getsocialprRodger

@SteveCassady Thank you ... #atomicchat

@padma_mohanPadma Mohanram

@Atomic_Reach Doing well. Looking forward to Spring :-)

#atomicchat


@Atomic_Reach Thx! Looking forward to the great topic - earned

media! #atomicchat


@Atomic_Reach How nice... "Summer" looking forward to "Spring" :-)

#atomicchat


@Amberzcorner after making an account, you can choose to join a

tribe and/or create your own, of topics you're interested in.

#AtomicChat

@LindsayFultzLindsay Fultz

@AtomicChat busy evening at work. Great topic! Looking fwd to recap

tonight. #AtomicChat

@StephFurlanStephanie Furlan

@doomzTO True enough! Which is why I enjoy Robin/Nightwing and

Batgirl (Barbara)...they're comic relief. #AtomicChat

@BrandIdeasTimm McVaigh

24hr news cycles and web content demands mean that great stories

becomes currency #atomicchat

@doomzTO

Casey E. Palmer

@StephFurlan There's SO many EPIC Batman stories, though! We

don't love Batman for inspiration; we love him for his awesome :D

#AtomicChat

@OnlyMyMusings

@OnlyMyMusings

#AtomicChat May I get a working definition for "earned media" given

its expansion in relation to the addition of new media? Thanks!

@OnlyMyMusings@OnlyMyMusings

@Atomic_Reach @getsocialpr Thanks for having me! #AtomicChat

@MsBizConciergeRebecca Palmer

@atomic_reach Give them a couple facts and something new that may

interest their viewers/readers. Show you know your info. #atomicChat



@jameshicksJames Hicks

Learning about 'earned media' with @getsocialpr on #atomicchat -

great conversation


@Joannahertzberg @amberzcorner @atomic_reach Glad in in good

company! #AtomicChat

@MediaLabRatRobert Moore

Awesome post, thanks for sharing! @StephFurlan @doomzto

@amberzcorner #AtomicChat


@SusanCross1 @amberzcorner @atomic_reach sounds amazing,

can't wait! #atomicchat


@MediaLabRat @doomzTO @Amberzcorner Thanks! :) #AtomicChat

@getsocialprRodger

I listen to WIFM all the time :-) Great tunes. RT @jameshicks:

.@SusanCross1 USP is also similar to WIFM #atomicchat


@jameshicks Aha! Gotcha! I think I'm the pitchee, rather than the

pitcher. Interesting 2 hear thought process! #AtomicChat

@getsocialprRodger

@zacharyjeans That's a great question. 1. Send a journalist news.

#atomicchat

@getsocialprRodger

@a_robinson that's great insight from @sethgodin #atomicchat


@getsocialpr Thanks for the encouragement Rodger. #atomicchat


.@Atomic_Reach thanks - we'll check those tribes out and may add

them to our sites #atomicchat

@getsocialprRodger

@Atomic_Reach Thanks !!! #atomicchat


Cool! RT @jameshicks: .@Atomic_Reach thanks - well check those

tribes out and may add them to our sites #AtomicChat


I look for it - thanks MT @wildheart4vr: @jameshicks I have a tribe on

@Atomic_Reach as well look for Wildheart Social Media #atomicchat

@getsocialprRodger

@zacharyjeans Google+ group. Great idea! #atomicchat

@getsocialprRodger

A5.3 Write ready-to-run articles that help solve problems. These are

great 4 niche magazines. 4 newspapers, think op-ed pieces.

#atomicchat

@Atomic_Reach

Atomic Reach

Thanks to @getsocialpr, I've got a good handle on earned media!

#AtomicChat

@getsocialpr

Rodger

My pleasure! This is a wonderful group. #atomicchat


The hour ran right past us, great idea tonight @getsocialpr!

#AtomicChat


Great chat; many good tips tonight! RT @Atomic_Reach Thanks to

@getsocialpr, I've got a good handle on earned media! #AtomicChat




Yes, great insights. Thank You! RT @Atomic_Reach: Thanks to

@getsocialpr, Ive got a good handle on earned media! #atomicchat

@AndreaCam31Andrea Camara

@Atomic_Reach @getsocialpr It was a great chat! Good tips!

#AtomicChat

@getsocialprRodger

Thanks again! #atomicchat


Huge thanks to @getsocialpr for taking the time out to be with us

tonight! #AtomicChat


Thanks everyone for the gift of your time and thoughts #atomicchat


And thank you to the lovely community for the continuous support and

Atomic chatter every week! #AtomicChat


@andreacam31 @getsocialpr Glad you enjoyed it! #AtomicCHat


@amberzcorner Glad you enjoyed it! #AtomicChat


@shannonbelew Glad you enjoyed it! #AtomicChat


Nice to meet you @AllThingsJen @bekiweki you missed a great chat

with @getsocialpr #atomicchat


Thanks @getsocialpr sorry I had to cut out early #atomicchat

@jodycarswellbrojody Hert

@eitak6712 Offtopic... Very cool upgrades to your website I must

say... #atomicchat



Category



impact

tweets / user

Most Active

Users

1.getsocialpr2.zacharyjeans

3.Atomic_Reach4.LovelyLu



Q2: @getsocialpr Why is earned media valuable to an organization?

#AtomicChat

@LovelyLuLouise DiCarlo

A2 Earned media is valuable because it brings people in from different

channels. Increases exposure. #atomicchat

@getsocialprRodger

A2.2 Once called the pass-along, earned media now fuels word of

mouth, and a message can spread faster than ever before.

#atomicchat


A2: Earned media is essentially A/B tested upfront in its creation. What

flies, flies; what falls, falls. Super valuable. #AtomicChat

@getsocialprRodger

A2.3 earned media when it hit the right WOM cord has the potential of

being viewed by millions; leads to wider message spread. #atomicchat



Category



impact

tweets / user

Most Active

Users

1.zacharyjeans2.AllThingsJen

3.Atomic_Reach4.LindsayFultz5.getsocialpr



Q3: @getsocialpr What is probably the most important aspect of

securing earned media? #AtomicChat


A3: The most important aspect of securing earned media is trust.

#atomicchat


RT @SteveCassady: RT @zacharyjeans: A3: The most important


@getsocialprRodger

Yes! RT @SteveCassady: RT @zacharyjeans: A3: The most important



+1 RT @zacharyjeans: A3: The most important aspect of securing

earned media is trust. #AtomicChat


A3: Trust is built by consistency & transparency. Be real.

#atomicchat EarnedMedia


A3: Seth Godin pointed out that trust is the new currency in a

relationship economy. via @ThisIsSethsBlog #atomicchat


A3 You can also gain trust by building relationship before pitching.

#earnedmedia #AtomicChat

@getsocialprRodger

Yes. RT @AllThingsJen: RT @Atomic_Reach: A3 You can also gain

trust by building relationship before pitching. #earnedmedia

#atomicchat


This ---> RT @Atomic_Reach: A3 You can also gain trust by

building relationship before pitching. #earnedmedia #AtomicChat


More important than ever yes?@LindsayFultz: @Atomic_Reach: A3

You can also gain trust by building relationship before pitching

#AtomicChat

@MarthaGiffenMartha Giffen

Yes! RT @Atomic_Reach: A3 You can also gain trust by building

relationship before pitching. #earnedmedia #AtomicChat



Category



impact

tweets / user

Most Active

Users

1.getsocialpr2.zacharyjeans

3.SteveCassady4.Atomic_Reach5.StephFurlan



Q4: @getsocialpr Why Has Earned Media Turned Atomic?

#AtomicChat


:) RT @Atomic_Reach: Q4: @getsocialpr Why Has Earned Media

Turned Atomic? #atomicchat


A4: Earned media has turned Atomic because you can't buy real

friends. #atomicchat


A4: Earned media has turned Atomic because you can't buy real

friends; you have to earn them. #atomicchat


RT @Atomic_Reach: RT @zacharyjeans: A4: Earned media has

turned Atomic because you cant buy real friends. #AtomicChat

@getsocialprRodger

Preach it! RT @zacharyjeans: A4: Earned media has turned Atomic

because you cant buy real friends. #atomicchat


Well said! RT @zacharyjeans: A4: Earned media has turned Atomic

because you cant buy real friends; you have to earn them. #atomicchat

@getsocialprRodger

A4.2 Word of mouth spreads more rapidly than ever before, given

ubiquitous social networks. #atomicchat

@getsocialprRodger

A4.3 And, Googles new updates seem to reward earned media with or

without a link back in conjunction social sharing. #atomicchat


Very Quickly RT @getsocialpr: A4.2 Word of mouth spreads more

rapidly than ever before, given ubiquitous social networks.

#atomicchat



Category



impact

tweets / user

Most Active

Users

1.AllThingsJen2.Atomic_Reach

3.getsocialpr



Q5: @getsocialpr Besides timeliness what do you need to be

influential with the media? #AtomicChat


A winning personality. MT @Atomic_Reach Q5: @getsocialpr Besides

timeliness what do you need to be influential with the media?

#AtomicChat

@getsocialprRodger

A5.2 Your plan should include a targeted media list or lists, where

journalists have been hand selected. #atomicchat


RT @crazedmom: RT @getsocialpr: A5.3 Write ready-to-run articles

that help solve problems.#atomicchat



Category

QuotesTweets related with the topic


impact

tweets / user

Most Active

Users

1.BrandIdeas2.zacharyjeans

3.a_robinson4.AllThingsJen5.Atomic_Reach



@Atomic_Reach I don't know what earned media is. #AtomicChat


RT @MediaLabRat: I think our Tweets just waved to each other in

cyberspace! @Joannahertzberg #atomicchat


@SusanCross1 @atomic_reach 3 media types: owned, paid, earned.

#atomicchat


@MediaLabRat @susancross1 half here as celebrating Passover -

dedication or what!? #atomicchat


@Atomic_Reach I love earned media. No cost (other than hard work).

#atomicchat

@getsocialprRodger

Nice. Yeap! RT @RobSchnapp: @Atomic_Reach I love earned media.

No cost (other than hard work). #atomicchat

@MediaLabRatRobert Moore

MazelTov :) RT @Joannahertzberg @MediaLabRat @susancross1

half here as celebrating Passover - dedication or what!? #atomicchat


Do you think earned media is more important than paid or owned?

#AtomicChat

@doomzTOCasey E. Palmer

@getsocialpr I will take all the earned media the world has to give me

:) What do you MEAN I have to earn it :| #AtomicChat


Earned media lends authority of endorsement it borrows from the

channels you appear in- a tick of approval #atomicchat


@Atomic_Reach @getsocialpr #AtomicChat earned media would be

more reliable than paid no?


@MediaLabRat @doomzTO @Amberzcorner Totally wrote an article

about content marketing (#Batman style). http://t.co/TrTa5aod0Q

#AtomicChat


A blogger gets pitched by PR to cover a product/ event/ story. Is this

earned media? #AtomicChat


YES! not easy to do @getsocialpr: Earned media gives business

credibility because it becomes part of the news. #atomicchat


@StephFurlan @medialabrat @doomzto ohhh wud love to read it!

#AtomicChat


It should be remembered that a media story cycle is to build you up

and then tear you down - be prepared #atomicchat


17/17


@SteveCassady @getsocialpr What's an example if earned media? A

RT? Someone else posting a link 2 yr work on FB? #AtomicChat


The value in earned media is that it's tested & formed in the

public's eye; w practice a brand hones its most effective voice.

#atomicchat


Give media a reason to tell a story find your USP and a motivator for

people to connect with your story #atomicchat


@Atomic_Reach Timing and giving a reason to have earned media

wanting to talk about you. #AtomicChat


@Atomic_Reach If earned media likes what you have to offer, I believe

the public will be more favourable #AtomicChat


@Atomic_Reach @getsocialpr write well, use your own voice and use

your own ideas, proof read, edit proof and edit agin haha #atomicchat

@crazedmomcrazedmom

Trust is a hard sell with more online prescense Seth Godin pointed hat

trust is new currency in a relationship economy.#atomicchat #thevoice


@getsocialpr write well, use your own voice and use your own ideas,

proof read, edit proof and edit agin haha #atomicchat


Trust has always been important even in "earned media" #sethgodin

#atomicchat


Yes RT @zacharyjeans: @getsocialpr write well, use your own voice

and use your own ideas, proof read, edit proof and edit agin

#atomicchat


Media loves "cycles of novelty" how many news stories are not news

but viral novelties or gossip- "will my story blend" lol #atomicchat


Using your own voice is key. My voice can work with an orchestra or

roller derby because voice behind the pitch is authentic. #atomicchat


What bums out businesses is that earned media implies 'work'.

Further, that they have to submit themselves to their clients.

#atomicchat

@getsocialprRodger

Sometimes bad #earnedmedia can be good. Let's save that for

another discission. #atomicchat


Not all media is earned, but your ad has to add to your community.

#atomicchat


Sounds juicy ... RT @getsocialpr: Sometimes bad #earnedmedia can

be good. Lets save that for another discission. #AtomicChat

@a_robinson

Andrea Robinson

True @derekhalpern good at this@getsocialpr: Sometimes bad

#earnedmedia can be good. Let's save that for another discission.

#atomicchat

@BrandIdeas

Timm McVaigh

have a downloadable "press kit" on your site- usable images logos

background info - make it easy #atomicchat


Social Roles have to be a salaried position, adequately compensated

for it's 'lifestyle' demand. #atomicchat @RobSchnapp @AllThingsJen

#atomicchat

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