atlanta streetcar - run the rail 5k presented by siemens
DESCRIPTION
Over 1,000 individuals completed the Run the Rails 5K presented by Siemens. Through the Run the Rails 5K event, Central Atlanta Progress and its partners were able to provide participants with a unique, once-in-a-lifetime opportunity to run along the Atlanta Streetcar track to become familiar with the route and with all of the exciting Downtown assets that will soon be connected via the Streetcar. The race received extensive, positive feedback, helping to generate continued anticipation surrounding, and further support for, the upcoming opening of the Atlanta Streetcar systemTRANSCRIPT
June 21, 2014
Downtown Atlanta’sNew Streetcar System
Event Overview Over 1,000 individuals completed the Run the Rails 5K presented by Siemens. Through the Run the Rails 5K event, Central Atlanta Progress and its partners were able to provide participants with a unique, once-in-a-lifetime opportunity to run along the Atlanta Streetcar track to become familiar with the route and with all of the exciting Downtown assets that will soon be connected via the Streetcar.
The race received extensive, positive feedback, helping to generate continued anticipation surrounding, and further support for, the upcoming opening of the Atlanta Streetcar system.
• More than 1,000 individuals completed the Run the Rails 5K with assistance from 70 volunteers.
• Electronic newsletters promoting the event reached 12,269 unique readers. Print and broadcast coverage reached 8,660 individual news consumers while online news stories reached 2,363,114 unique viewers.
• The dedicated website
www.TheAtlantaStreetcarRace.com netted 15,081 page views and our social media posts reached 35,803 unique visitors on Facebook.
Event Results
Event Registration Overview
Event Registration Metrics
Sponsors
Sponsors
Sponsors
T-shirts
Banners
Postcards
Hotel Offers
We partnered with Downtown hotels along the alignment to offer discounts, and an opportunity to stay with fellow runners at nearby locations
200 Retail Posters
The Warm Up
B98.5 fitness expert Madison James
See full photo gallery at www.TheAtlantaStreetcarRace.c
om
The Starting Line
“The Baton Pass™” Campaign To Benefit Stand Up to Cancer
“The Baton Pass™” Campaign To Benefit Stand Up to CancerParticipants Got a Glimpse of the
Streetcar
Awards
Medals
Winners
Winners
Finish Line
Fruit20 was enjoyed by runners
Facebook ads
Tweets
CAP digital newsletter banner ads
250,000 views per day for 3 weeks
Allen Plaza Billboard ad
Cox Media Group – Official Media Partner
Cox Media Group
As the official media partner for Run the Rails 5K, Cox Media Group provided the following marketing package valued at $27,300 to promote Run the Rails 5K:
B98.5 On-Air Promotion Elements• Three weeks of broadcast marketing, featuring a total of 25
spots running from June 5th through June 21st and reaching 343,200 individuals an average of 1.2 times each
• Race entry prize giveaways, paired with gift cards
Digital Promotion Elements• Social media posts leading up to the event• Web ads on B98.5 streaming webpage, netting approximately
50,000 impressions• B98.5 event calendar listing• Blog feature on the AJC.com’s MAD About Fitness by Madison
James
Cox Media Group – Official Media Partner
Print Advertising Elements• Quarter-page color ad in the
Atlanta Journal-Constitution on Sunday, June 1st
Onsite Promotional Elements• Pre-race event and warm-up session hosted by
Madison James• B98.5 promotions team onsite with giveaways
and music created a fun and lively atmosphere• Run the Rails 5K mentions on-air during live
breaks throughout the event on B98.5
Cox Media Group
Media Coverage
Media Coverage
Thank you!The Run the Rails 5K was a once-in-a-lifetime experience! The race to the finish could not have been executed without your contributions and support. Because of your investment, we are able to continue to build excitement for the Atlanta Streetcar and the celebrate the benefits the project brings to Downtown Atlanta.