atkinsons brochure 2015

In the early Spring of 1799, James Atkinson, an enterprising young gentleman from the wilds of

Cumberland, set forth by carriage for the glorious city of London. In his suit pocket were recipes for fine scents and toiletries of his own devising. Next to him sat a sizeable quantity of rose-scented bear grease balm. Next to the balm sat a growly bear.

5

The growly bear wasthoroughly devoted to James.

Within mere days the utterly fantastic balm became indispensable to London’s most uppity

crust, who braved the bear at the door of 44 Gerrard Street (“that marvellous perfume shop

with the most terrifying bear”) to procure sufficient stock for the Social Season.

HISTORY

EARLY DAYS

History

6

HISTORY

TRULYUNCOMMON

SCENTS

HISTORY

FOR YOURNOSE ONLY

Atkinsons’greatest devotee inRegency England

was thatfabulous arbiter

of all things elegant,Beau Brummel,

First Dandyof the Realm.

In 1800, James Atkinson hit upon his most startling creation to date, a fearlessly English Eau de Cologne totally different from the Italianate

colognes then in vogue. Curiously fresh yet warm and spicy, the new Eau de Cologne was stronger

and more prepossessing than its continental cousins, with a lingering trail that conjured forth the confident attributes of the British Empire.

It and all things Atkinsons became such a sensation with the royal ranks that when King George IV caught a whiff of it at Buckingham in 1826, he proclaimed Atkinsons the Official

Perfumer to the Royal Court of England on the spot. From then on the sweet smell of Atkinsons’ success wafted throughout the realm, emanating most deliciously, in 1832, from its utterly fantastic

new headquarters at 24 Old Bond Street.

7

Lesser luminaries—Napoleon,the Duke of Wellington, Admiral Nelson, Lady

Hamilton, Prince Tomasi Di Lampedusa, Queen Margherita di Savoia, and the Tsarina of Russia—also

clamoured after Atkinsons’ customised bouquets. Soon, all of society was hot for the house’s instantly

recognisable, off-the-peg creations. To meet demand, new shops were opened abroad—in Paris, the

Americas and Australia. The Atkinsons inventory was positively bursting with new fragrances.

White Rose. English Lavender. Royal Briar. The British Bouquet. The Odd Fellow’s Bouquet….

Then as now, and quite unlike anything anyone has sniffed before or since, each is

unconventionally powerful, and unexpectedly vigorous and enduring. They are, we dare say,

the very essence of English Fragrance.

9

After a most delightful hibernation,Atkinsons and its growly bear have awoken from

their slumber totally refreshed and revived. Drawing on 200 years of English eccentricity, style and impeccable manners, not to mention

an incomparable heritage and imperishable commitment to making the highest echelons of society as fragrant and delectable as humanly

possible, we are now ready to usher in a new century of perfume snobbery. How? By means of our newest collections, our boldest and most irresistible to date.

“True style,” as Beau Brummel once said,“never goes out of fashion. You simply

cannot keep a good bear down.”

HISTORY

ATKINSONS REBORN

A cracking good fragrance that very much lives up to its fabled address, 24 Old Bond Street is more representative of the house’s inestimable peerage

than any heraldic crest or coat of arms.A revelation of endlessly effortless chic and classic British flair, the cologne and bath collection tipsits top hat to Atkinsons’ first fragrance creation,

the exceedingly English Eau de Cologne of 1800. Like its predecessor, 24 Old Bond Street is

no mere Continental cologne but a powerfully assertive and peculiarly wonderful English scent.

With a glamorous twist of Brit eccentricity, it redefines the very notion of cologne, and will beguile

boys and girls of the very highest discernment.

11

TheEmblematicCollection

THE EMBLEMATIC COLLECTION

24 OLD BOND STREET

13

The emblematic fragrance of the house, 24 Old Bond Street is an extremely English

cologne of tremendous personality. Its devastatingly aromatic cocktail of juniper,

rose and black tea is deepened with a gorgeously eccentric note of smoky, oak casked whisky.

Bracingly fresh yet warmly embracing, it is the definitive last word in English elegance.

Eau de Cologne – Natural Spray 50 ml & 100ml


24 Old Bond Street

1514

Fresher, Richer, StrongerTriple Extract is the precious quintessence of 24 Old Bond Street, reworked and intensified for fuller character, tonicity and splendid dramatic contrast. Its whiskey-inflected, super-fresh floral infusion of petals, spices and wood makes the Triple Extract not once, not twice, but three times the potency of 24 Old Bond Street.

Eau de Cologne Concentrée – Natural Spray 50 ml & 100ml


TRIPLE EXTRACT

B.

A.

C.

C.

E.

D.

F.

H.

G.

24 Old Bond StreetTriple Extract

24 Old Bond Street

The fabulousalchemic journey of24 Old Bond Street

Triple Extract

Use with caution: exerts a peculiarly addictive effect on scent snobs of the highest order.

17

Perfumed Toilet Vinegar – Splash Bottle 100 mlPerfumed Body Lotion 200 ml

Bath & Shower Essence 200 mlPerfumed Soap 150 grScented Candle 450 gr

THE EMBLEMATIC BATH COLLECTION

16

The full beautifying and grooming capabilities of 24 Old Bond Street deployed in the form of a

marvelous Bath collection. Infused with a fabulous Flora Britannica complex of rose, chamomile,

cucumber extracts and milk proteins, andenriched with glycerin, honey and vitamin E, these

are soaps and creams that not only cleanse but positively lift one’s entire outlook on life. Amplify

that optimism even further with an insouciant splash of perfumed toilet vinegar, a traditional Atkinsons recipe that produces an extraordinarily aromatic

bath and body water. Delicately douseyour handkerchief with the smallest soupçon. Splash some on after your shower. Or throw a quart into your bath! You will feel refreshed,

revitalized, perhaps even revolutionary. And last,but not in the very least, preface your preparationsby lighting a 24 Old Bond Street scented candle.

THE EMBLEMATIC BATH COLLECTION

BEAR BATHESSENTIALS

TheLegendaryCollection SINCE 1799

TheOdd

Fellow’sBouquet

TheBritish

Bouquet

FashionDecree

TheNuptialBouquet

Lovein

Idleness

The Excelsior Bouquet

Amber Empire

19

THE LEGENDARY COLLECTION

MODERNVINTAGES

Spritzing one’s personage with a thrilling bit of history is the very apogee of perfume snobbery.

Atkinsons marvellously reinvents its heritage masterpieces in seven contemporary fragrances.

The Odd Fellow’s Bouquet, The British Bouquet, Fashion Decree, The Nuptial Bouquet,

The Excelsior Bouquet, Love in Idleness and Amber Empire are fragrances that convey the fascinating,

exotic nobility of a vanished era.

Atkinsons marvellouslyreinvents its heritage

20


21


The British BouquetAn olfactory ode to dandyism, The British Bouquetis to be worn like the finest suit of bespoke tailoring,

with Beau Brummel confidence and panache.

For ladies and dandies, a veritable mist of the Isles inspired by Beau Brummel, intrepid pioneer ofthe 3-piece suit, and the model of the man who

was born with a wise-crack on his lips andan eye for knock-out sartorial elegance.

Woven from velvety lavender, myrtle and malt,and lined with gilded citrus top notes of bitter

orange and caviar lemon, The British Bouquetis impeccably finished with a leather accord that recalls the champagne-polished Hessian boots

of the Dandy himself.

The Odd Fellow’s BouquetThe grand return of Lawrence of Arabia to the fireside

luxuries of London’s most storied gentleman’s club.

Lawrence of Arabia ensconced in the splendour and leather Chesterfielded comfort of a St. James

gentleman’s club, its weighty silence broken only by the occasional turning of a sheet of a newspaper,and the Oriental fragrance of Ottoman tobacco

issuing from the depths of fearsomely upholstered winged armchairs. This rarified ambiance is

conveyed with almondy heliotrope flowers anddark tobacco, heightened with ginger and fiery peppercorn and, finally, deepened with a rich

ambery accord of benzoin and labdanum.A fragrance of immense leisure.

The British BouquetBitter Orange & Citrus Caviar – Lavender – Leather Accord

Eau de Toilette – Natural Spray 100 ml

The Odd Fellow’s BouquetGinger – Heliotrope & Oriental Tobacco Accord – Labdanum


22


23


The Nuptial BouquetMyrtle Flower & Violet Leaves – Lily of the Valley – White Sandalwood


Fashion DecreePink Peppercorn – Chinese Magnolia & Iris – Patchouli


The Nuptial BouquetA cherished bouquet of ardent Romance composed of the very blooms Queen Victoria carried down the wedding aisle to

her beloved Albert. Hearkening back to a time when flowers, steeped in meaning, spoke volumes...

A fragrance of royal romance, a retro contemporary interpretation of Queen Victoria’s bridal bouquet: the green and white loveliness of Lily of the Valley, violet leaves and exquisite myrtle flowers enhanced

with delicate white musk and sandalwood. For women who wouldn’t dream of

settling for less than a prince.

Fashion DecreeA languorous scent redolent of a cargo of

Asian silk brocades steamship-bound for London,carefully packed in patchouli leaves.

A mesmerising re-creation of the fragrancethat seduced the most dazzling fashionistas of the late 19th-century, among them, Sarah Bernhardt.

Fashion Decree summons up a time whenprecious silk brocades, arriving from the Far Eastin trunks packed with patchouli leaves, were all

the rage at the court of Queen Victoria.An opulent patchouli perfume of far-flung origins.

A fragrance for exquisitely dressed womenwith a passion for luxury.

24


25


Love in IdlenessA neo-Victorian love philter for those who believe in the magic of fragrance.

Ahhh… the ethereal innocence of the violet flower, touched by Cupid’s arrow, and transformed into a spell-bindingly sensual love potion.

Out of Shakespeare’s love elixir, Atkinsons has conjured a shimmering, powdery violet cloud

of a fragrance. As gorgeous and indolent as a midsummer night’s dream, Love in Idleness is

the fragrance of love at first sight –a perfumed tryst between an intensely feminine orris-violet accord

and a seductive woody chypre dry down.

Amber EmpireAn extremely Oriental fragrance which transports

you on an utterly sensual voyage into the languorous, enigmatic reaches of the Far East.

It all began with a Chinese snuffbox, an exquisite Asian Art Deco objet d’art that fired

up Atkinsons’ imagination. Amber Empire became one of the first Oriental fragrances introduced

to the Western world in 1927. In its day, it was a fascinatingly foreign perfume,

“as mysterious and refined as the ageless East”. But 21st-century Amber Empire is not so much

exotic as cosmopolitan, contemporary and devilishly sensual. Carved from a precious amber accord

that is captured in slowly rising drifts of oolong tea, earthy and rich, Amber Empire is a moody,

atmospheric perfume, vaporous and lingering.

Love in IdlenessRaspberry & Violet Leaves

Violet Flower, Orris & Heliotrope – Tree Moss & PatchouliEau de Toilette – Natural Spray 100 ml

Amber EmpireBergamot – Oolong Tea Accord & Chinese Magnolia

Sandalwood, Myrrh, Incense, Vanilla & White MuskEau de Toilette – Natural Spray 100 ml

2726

The Odd Fellow’s Bouquet - Fashion Decree - The British BouquetLove in Idleness - Amber Empire - The Excelsior Bouquet

The Nuptial Bouquet


The Excelsior BouquetThe Excelsior Bouquet is not merely a fragrance, it is the sensation of freedom and of immense open skies.

For modern-day adventurers who wear The Excelsior Bouquet, not even the sky’s the limit. This most intrepid of fragrances captures the exhilaration, the danger and the heroism of history’s first-ever

non-stop flight over the Atlantic, accomplished in June 1919 by Englishmen John William Alcock and Arthur Whitten Brown. With its high-spirited blend of flint, sage and spices, the Excelsior Bouquet is a captivating olfactory journey. It is the experience of chilled air on

metal, the heat of the cockpit, the leathery scent of aviator jackets and the rush of adrenaline as

the airplane slowly climbs up and up.


The Excelsior BouquetGrapefruit, Flint Accord, Aldehydes

Sage, Nutmeg, Sichuan Pepper – Vetiver, Tonka Beans, Leather AccordEau de Toilette – Natural Spray 100 ml

29

TheContemporary

Collection

A thoroughly modern Haute Parfumerie line of classic unconventionality.

Rose in Wonderland, Jasmine in Tangerine, Lavender on the Rocks and Posh on the Green,

are highly figurative, radically contemporary visions of iconic perfume ingredients.

These fragrances transform the familiar into the fabulously unfamiliar in a way

that is distinctive and intriguing.

THE CONTEMPORARY COLLECTION

CLASSICUNCONVENTIONALITY

THE CONTEMPORARY COLLECTIONTHE CONTEMPORARY COLLECTION

30 31

Rose In WonderlandA rose is a rose is a rose. Or is it ?

If Alice had chanced to smell Rose in Wonderland she would have discovered a rose that by any other name would not have smelled so treacherous. Far

from the gentle, innocent garden bloom of the same name, Rose in Wonderland is an ultra-magnified

super rose that is earthy, but not of this earth.

A radiant phantasmagorical flower that grows in the green wilds, it is a dizzying hybrid of the rose’s thorny, earthy prickliness and its smooth,

luminous, deceptively innocent beauty.A rose fragrance to wear and beware.

Jasmine In TangerineThe most British of exotic Flowers

Jasmine is steeped in the floral language of love and grande passion. Just as Lord Krishna brought the jasmine tree from heaven for his beloved wife

Rukmini, Sir Thomas Milington, the noted18th Century English Physician and adventurer,

brought back the purest jasmine flower from India as an act of Love to England.

Jasmine in Tangerine is a contemporary tributeto this romantic expedition. It is a radical and cheeky

take on Jasmine that marries with a charming irreverence the exotic solar beauty of the Indian flower and the sparkling suavity of a tangerine

squeeze, a fruit delicacy exclusively enjoyed by the Royal Society in the 1800’s.

Rose In WonderlandRose Dew Accord & Blackcurrant Buds

Geranium & Rose Centifolia Absolute – Vetiver & Cristal AmberEau de Parfum – Natural Spray 100 ml

Jasmine In TangerinePink Pepper & Mandarin Essence – Sambac Jasmine Absolute

Ylang & Osmanthus – Vanilla & White CedarEau de Parfum – Natural Spray 100 ml

THE CONTEMPORARY COLLECTIONTHE CONTEMPORARY COLLECTION

32 33

Lavender On The RocksA pure double distillation of lavender.

A stylishly sharp update of an English perennial, this is a lavender fragrance of

electric contrasts. A glacially cold lavender cocktail—shaken, not stirred—it ignites

into an aromatic white-hot fieriness that deliciously envelops the entire body.

Blended like fine spirits, this strong, icy eau de parfum radiates a gorgeously delirious

buzz, both invigorating and disorienting.

Posh On The GreenA preppy chic perfume of

sumptuously stylish sportmanship.

A sun-dappled alfresco scent for dandies and ladies created from the greenest notes in perfumery,

Posh on the Green is a freshly cut homage to the great manicured British lawns—the cricket greens,

the resplendant grass courts of Wimbledon and the glorious green of the polo fields.

Redolent of smart garden parties and long leisurely afternoons spent on summer lawns this is a woody,

green perfume of the most verdant intensity for boys and girls of elegant athletic inclination.

Game, set, match.Posh On The GreenCoriander & Petit Grain

Galbanum & Geranium – Vetiver & Cedarwood Eau de Parfum – Natural Spray 100 ml

Lavender On The RocksGeranium & Basil – Rose Essence

Lavender Essence & Absolute – Guaiac Wood & Oud AccordEau de Parfum – Natural Spray 100 ml

OudSave The

King

OudSave The Queen

SINCE 1799

THE OUD COLLECTION

AN EMIRIN ENGLAND

35

Imagine, please, London, the roaring Twenties, the glittering facade of Atkinsons, and, at its legendary portal, the dashing Crown Prince Mohammed Ali Ibrahim, renowned pugilist,

sports-car driver and extravagant dandy. At his side is his most recent conquest, the Hollywood movie

star Mabel Normand, whom, alas, the Prince’s uncle, King Fuad I of Egypt, a descendent of the

“Terrible Turk” Mehmet Ali Pasha, has forbidden him to marry.

The dashing emir is carrying, hidden inside a delicately engraved wooden box in his vest pocket, the key ingredient for the perfumes he wishes the illustrious house to compose for himself and his

paramour: it is oud, the precious resin of agarwood, and the crown jewel of royal Oriental perfumery.

The OudCollection

37

Revealed with an Irresistibly English Twist The exotic cynosure of the Crown Prince’s first fragrances are the heart and soul of Atkinsons’

Oud collection. So too are its distinctively English accords of Central London (to remind the Prince what a terrifically rip-roaring time he had there), Earl Grey tea (his beloved’s favourite) and, for the Prince’s own scent, leather, (to conjure forth the

smell of boxing gloves and his glories in the ring).

Sumptuously packaged, the ensuing cosmopolitan bouquets are a richly fragrant entente between

the Orient and bonny old England:Oud Save the King and Oud Save the Queen.

THE OUD COLLECTION

THE MOST PRECIOUS SECRET

OF THE ORIENT

The OudCollection

39

THE OUD COLLECTION

Oud Save The KingA Dandy concoction of Oriental

exoticism and proper British posh.

Oud Save the King is as charismatic and extravagantly elegant as the glamorous Crown

Prince who inspired it. Freshly infused earl grey bergamot and iris à la boutonnière brighten the majesty of oud, which is further exalted by the

plushness of suede and an exhilarating cortege of wood essences. A scintillating dialogue between the hieratic scents of England and the Orient,

Oud Save the King is a fragrance of supreme luxury, to be worn with straight-backed posture, stiff-upper

lip and a most regal jauntiness and insouciance.

Oud Save The QueenA Bewitching fragrance of Forbidden Love

A spirited Scheherezade of oriental charms and ever-so-English subtlety, Oud Save the Queen is as captivating as the Hollywood enchantress who inspired its creation. The beguiling aura

of oud is femininely wreathed in exquisite white petals of jasmine and orange blossom,

and intriguingly sparkled with notes of earl grey bergamot and clove.

A majestic fragrance of sublimely sovereignbeauty, destined to adorn our most incandescent

seductresses, our most precious jewels of all-consuming and rapturous love.

THE OUD COLLECTION

Oud Save the KingEarl Grey Bergamot Accord – Orris & Leathery Suede

Sandalwood & Oud AccordEau de Parfum – Natural Spray 100 ml

Oud Save The QueenEarl Grey Bergamot Accord – Jasmine Petal & Orange Blossom

Guaiac Oud & Oud Accord Eau de Parfum – Natural Spray 100 ml

38

41

THE HOME COLLECTION

WISH YOUWERE THERE

Why go out when England’s finestcan be brought home?

The Isle of Wight Bouquet, The Hyde Park Bouquet and The Mayfair Bouquet—scentedcandles that whisk one instantly to Regency

England’s most romantic spots.

TheHome

Collection

43

Scented candles 450 gr

The Isle of Wight BouquetA verdant and floral fragrance reminiscent of

this Channel island’s seaside landscapes, redolent of its native purple wood calamint flowers and the deliciously tangy Prince Albert Rhubarb that grows in the gardens at Osborne House.

The Hyde Park BouquetThe woody vegetal scent of linden trees,

rustling birch leaves, wild grasses and soft tree moss. As bucolic as a walk in this royal park.

The Mayfair BouquetPoshness itself, in a richly woody ambery

fragrance enhanced with rose, orange flower, amber and oud wood.

THE HOME COLLECTION

TheHome

Collection

44

SHARE ANDSHARE ALIKE,

DARLING Tweet, post, pin, update—for two centuries Atkinsons was the name on everyone’s lips;now we’re the name at everyone’s finger tips.

Give us a ping-a-ling at:

Website: atkinsons1799.comFacebook: atkinsons 1799

•

atkinsons brochure 2015

Documents