Athlete Research

Foundational user research for Athlinks.

Discovery Interviews

Qualitative Research

● Coffee shops● Running clubs● Local races

Recruiting

Connecting with Athletes for interviews

Research tools

Card Sorts

Quantitative Research

● Remote● In person

Running clubs

LifeTime network

Athlinks DB

Colleague network

Discovery research surfaced three distinct athlete personas

Competitive Athlete Persona

Athlinks was built for this persona, by this persona.

Current features and tone revolve around results and rivals, precisely what a competitive athlete wants.

Social Athlete Persona

This persona is motivated by inclusion, encouragement and improving endurance.

This persona is not aware of Athlinks and likely sees no value in its current state.

The Committed Athlete Persona

This persona is focused on maintaining health.

He competes against himself and is consistent with his training.

Athlete Triptych

Placed in meeting rooms to keep users top of mind.

Presented research to the full organization, with a second presentation for the executive team

Personas have been widely adopted throughout product, marketing, sales and engineering

As a researcher, it thrills me to hear the personas called out by name in product discussions

Research highlights