atelier marketing frenchweb 11/12/2012 - groupe de communication oyez (bmw)
TRANSCRIPT
www.oyez.fr
GEORGE V BMW FLAGSHIPThe Amplified reality «Vortex»
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What Oyez! handles
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Our field of action :
• Vortex design with the architect
• R&D and prototyping
• Overseeing the global implementation
• The creation and animation of the contents of the four «Vortexes».
• Programming and implementation of the interactive devices of the four «Vortexes»
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The architecture of the vortex
There are 4 «Vortexes» in the showroom (plus 3 desktop vortexes). Each vortex is composed of three low resolution screens (LED based)
• 1 for the ceiling
• 1 exterior
• 1 interior
Each vortex is driven by a media server and motion sensors
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Why the vortex ?
• To animate the space
• A multimedia device directly integrated into the architecture
• Two axes : Magic & Technology
• To focus on cars
• A device that highlights the vehicle exposed by creating a luminous scenography
• Highlights vehicle identity & design
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Theme content
The vortexes are synchronized to work together with a common identity, one of three possible :
• Element : wind, fire, water,cloud...
• Mechanic : network, transmission, engine...
• Organic : heart beat, breathing...
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Easy to use, easy to update
The entire device can be checked / updated from a single ipad
3 main functions :
• Setup the media diffusion planning
• Upload a media (from existing videos)
• Create a media (real time animation)
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In conclusion
• Great opening of the flagship : June 2012.
• BMW has decided to decline the GEORGE V Flagship concept worldwide (Future Retail program)
• The flagship became an exception event space for BMW Europe
