atascadero chamber of commerce business reporter · recently introduced a line of fresh baked...

I t may not look like much is happening under the Sunken Gardens Big Top behind the green fence, but don’t be fooled! There is a lot of great news to report.

The new foundation underneath the nearly 100 year old structure is now complete after an 8 month tedious and sometimes very stressful effort by local contractor Wysong Construction. An incredible amount of labor has been expended to install the materials that will secure the building

for generations to come. Here is some trivia for future local lore: There were 248 steel and concrete piles installed into subterranean bedrock at an average depth of 65 feet each…..that’s over 16,000 feet! On top of the piles, underneath the old foundations, over 80 tons of new reinforcing steel was set in place and covered with over 600 yards of concrete. New structural, 8” thick, reinforced concrete (shotcrete) walls that are anchored to the new foundation system and tied into the old foundation walls in the Basement have been completed as preparations are being made to install a new structural concrete floor. Concurrently, new shotcrete walls are being on the first, second and third floor walls. Ultimately the new four story wall system will be all tied together and supported by the bedrock below.

As Wysong works from the bottom up, the Diani Building Corporation of Santa Maria works underneath the Big Top from the top down. The dome roof and interior finishes of the upper rotunda have been removed down to structure. All of the interior wall finishes around the upper rotunda perimeter have also been removed. This has been accomplished so that additional structural steel and new wood framing members could be installed to secure and reinforce the original construction. The old unreinforced masonry walls that surround the upper rotunda are now being retrofitted

City Hall Restoration

See “CITY HALL” pg 7

PRESORTED STANDARD

U.S. POSTAGE PAIDAtascadero, CA 93422

Permit No. 68

“Representing the business community and promoting the economic and civic welfare of Atascadero.”

we would love it if you would like us!

Inside...Chairman’s Circle Spotlight 3

New Members 4

Labor Law Corner 6

Members Making News 8

BUSINESS REPORTER6904 El Camino Real • Atascadero, CA 93422

SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

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MOTHERSDAY

JUNEMEMORIALDAY

2012 CENTRAL COAST

ECONOMIC FORECASTMID-YEAR UPDATE

THURSDAY JUNE 7, 2012PASO ROBLES EVENT CENTER

The Atascadero Chamber of Commerce in partnership with the Paso Robles Chamber of Commerce will host

the annual 2012 Central Coast Economic Mid-Year Update. The program will feature keynote speaker Chris Thornberg, founding principal with Beacon Economics along with a panel of three county experts; Ty Safreno/Trust Automation, Kevin Meyer/Specialty Silicone Fabricators and a Representative from PG & E providing a Countywide update.

JANUARY 2012BUSINESS REPORTER

MAY 2012

Atascadero Chamber of Commerce

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May 3rd: North County Young Professionals Educational Event11:30 - 1 pm, Best Western Colony Inn

May 10th: Women In Business Elegant Evening Business Faire 5 - 7 pm, Pavilion on the Lake(Call the Atascadero Chamber Office to Reserve Your Exhibitor Space, (805) 466-2044)

May 17th: The Spa Central Coast and Haven Wine Bistro to Host the “After Hours” Mixer 5:30 - 7 pm, 6105 El Camino Real

May 22nd: Marketing Boot Camp 9am, 6-part monthly Webinar Series(Pre-Reservations required at www.KentEimersMarketing.com/BootCamp)

M ike, along with his wife Carole, own Cold Stone Creamery which is next door to the Galaxy Theater. This is Mike’s second term on the Board of Direc-

tors. He feels being active in the Chamber of Commerce is important because the Chamber is the backbone of any business community. Without a vibrant and healthy business community no city can succeed. He believes that networking

with other business people to promote your business is just plain fun!

Mike enjoys camping and fishing and spending time with his five kids and 8 3/4 grandkids (JJ is due June 2!). Mike is a member of the Atascadero Kiwanis Club, is involved in the Tent City festivities with the always popular old fashioned ice cream parlor, and helps local charities by holding in store fundraisers. He is a graduate of Cal Poly Pomona.

Cold Stone Creamery serves ice cream and frozen yogurt, which Mike and his staff make every day. He also sells ice cream cakes, pies, cupcakes and cookies. His wife Carole has recently introduced a line of fresh baked cupcakes that is receiving rave reviews. Cold Stone has also received the “Best in Class” for ice cream and frozen yogurt from New Times for San Luis Obispo County for 2012.

The work has begun for the 2013 Atascadero Centen-nial Celebration slated for October 18, 19 & 20, 2013. Over 20 community leaders and service organizations

came together to brain storm on how to celebrate Atascadero turning 100. This will be a celebration for all the citizens of Atascadero along with weekend activities showcasing all the wonderful things Atascadero has to offer. The mission of the

newly formed Centennial Steering Committee is to organize and produce a celebration for Atascadero’s 100th Anniver-sary, encouraging community participation and tourism. In partnership with the Colony Day’s committee the Centen-nial Celebration will participate with the Colony Day Parade, Tent City, City Hall and Historical Society grand opening. Other events planned throughout the weekend are: 2013 Community Photo in the Sunken Gardens, Saturday eve-ning Gala, Sunday car show featuring Model T and Model A classic cars, along with a dedication of the new Kiwanis bandstand and Elks barbeque at the Lake Park. Along with volunteer opportunities the Centennial steering committee will begin a sponsor outreach by the beginning of May 2012. Watch the Chamber newsletter for monthly updates leading up to the October 2013 celebration.

2 May 2012

BOARD OFFICERS 2012Chairman of the Board Jeannie Malik, Greg Malik Real Estate GroupChairman-ElectRobert “Grigger” Jones, Retired ProfessionalChief Financial Officer Joseph Modica, Jr., Modica Financial & Tax, Inc.Past Chairman of the Board Chuck Braun, State Farm Insurance

BOARD DIRECTORSTerrie Banish, The TribuneHelena Berardi, Heritage Oaks BankCarol Bezkostny, RabobankRay Buban, Ray Buban Financial & Tax ServiceRita Carr, Galaxy TheatresDonn Clickard, Atascadero Greyhound Athletic FoundationKelly Long, Kelly’s CasualsTeri Davis, Mission Community BankJohn Neil, Atascadero Mutual Water Co.E.J. Rossi, Atascadero High SchoolMike Talen, Cold Stone Creamery

AMBASSADORSAmbassador Chair: Joseph Modica, Jr., Modica Financial & Tax, Inc.Ambassador Past Chair: Jeannie Malik, Greg Malik Real Estate GroupTamara Baldwin, RabobankAngela Cisneros, K-Jon’s Fine JewelersVicki Blankenship, John Donovan, State Farm InsuranceJesus Rubio, Union BankLauryn Francisco, Chuck Braun State Farm InsuranceEric Gobler, Eric J. Gobler Civil EngineeringAllen Reese, Community Action Partnership of SLO CountyMara Whitten, Community Action Partnership of SLO CountyDarren Barnes, Founders Small Business Lending CenterAmy Jimenez, Farmers Insurance GroupSharon Rosenfeld, Ray Buban Financial & Tax ServiceDixon Mann, Chuck Braun State Farm Insurance

CHAMBER STAFFLinda Hendy, President/CEOPat St. Clair, Office ManagerJoyce Stewart, Member & Visitor ServicesMaryann Dinsfriend, Member SalesKim Austin, Member Sales & Special EventsGerri Shoaf, Volunteer

6904 El Camino Real Atascadero, CA 93422 Telephone: (805) 466-2044 Fax: (805) 466-9218 www.atascaderochamber.org

Information in this newsletter regarding any business does not constitute an

endorsement by the Atascadero Chamber of Commerce.

President’s Perspective

BUSINESS REPORTERAtascadero Chamber of Commerce

Chamber’s Perspective

Linda Hendy, President/CEO

Meet Your DirectorsMike Talen Cold Stone Creamery

In light of the pending conclusion of the public com-ment period for the supplemental EIR for the Annex/WalMart project at Del Rio Road and El Camino

Real, and to better understand the issues facing the City, members of the Chamber’s Legislative Committee met with City Staff to obtain responses to salient questions posed to staff.

A summary of the questions and responses follows:1. Why is the EIR being circulated?

Last year a concern emerged about the feasibility of the entire project. Staff determined the “Walmart-only” project alternative needed to be supplemented so the Council had the option to select it as the preferred EIR project. The Annex/Walmart project continues to be the primary project, but the Council now has an additional option to consider.

2. Is the City required to build a roundabout?Yes, the EIR has determined that the Del Rio Road / US

101 interchange will fail to operate at an acceptable level of service once the combined Annex/Walmart project is built. The EIR is recommending that three roundabouts be built at the Del Rio Road / US 101 interchange and the intersection of El Camino Real and Del Rio Road. This triple roundabout would accommodate all the project traffic plus the buildout of other vacant land on the north end of town. The City’s General Plan, Interchange Operational Improvement Study and Master Facilities Plan all plan for the City to improve the Del Rio Road / US 101 interchange. The City has been collecting Traffic Impact Fees (TIF’s) since 2003 for the purpose of improving all of the interchanges in Atascadero. Walmart and the Annex’s payment of TIF’s will allow the City to improve the interchange in the immediate future.

3. Why do we need a roundabout? Can’t we expand the bridge?Widening the bridge and rebuilding all of the intersections

and signals is also a mitigation that would accommodate the traffic increase. The City’s 2008 Interchange Operational Improvement Study determined that the cost of bridge

widening was considerably more than the cost of the roundabouts. The roundabouts are estimated to cost $4.5 million and the bridge widening would likely be around $10 million. The additional TIF’s required to fund a bridge widening would likely make the project not feasible.

4. How much is Walmart paying for traffic mitigation?The entire Walmart project includes the 129,560 square

foot Walmart store plus 10,000 square feet of free standing retail pads and 44 multi-family residential units. The total TIF’s paid by the Walmart part of the project will be $2,992,018 before credits for off-site improvements. The traffic impact survey and the EIR has determined that Walmart will generate 28.7% of the traffic impact and the Annex generates 24.3% of the traffic impact to the Del Rio Road / US 101 interchange. This impact translates into a special traffic impact fee (TIF) for Walmart and the Annex of $2,388,099 specifically for the Del Rio Road / US 101 interchange improvements. This matched by Approximately 1.1 million held by the City currently in TIF funds.

5. How will the City fund any shortfall?The City has options to cover any funding gap on the

interchange improvements. One option would be to borrow internally from another restricted City account that has a surplus. This is allowed under State law and would be repaid as future TIF’s are collected. Ultimately, this will be a Council policy decision.

6. Why can’t the City force Walmart to fix the interchange?

State law limits the amount of “off-site” improvements that can be required of a project to the project’s proportional share. That means if a store contributes only 10% of the traffic to an intersection, the store is responsible for roughly 10% of the costs, not 100% of the cost.

In the case of Walmart, the Walmart store is contributing 28.7% of the traffic to the Del Rio Road / US 101 interchange. Therefore, Walmart is responsible for 28.7% of the cost of improving the interchange under State law.

7. How much will the City make annually with Walmart?The fiscal consultant for the EIR estimates the combined

Annex/Walmart project will generate a gross revenue of $636,000 annually to the City. After City service costs are subtracted, the net income will be $530,000 annually. Staff is still reviewing how the dissolution of the RDA will affect property tax revenues from the project.

Legislative Committee Meets With City Officials on Annex/Walmart Projectby Grigger Jones, Legislative Chair


Spotlight

Nearly 100 years ago, Atascadero Colony founder, E. G. Lewis, filed the articles of incorporation for the Atascadero Mutual Water Company (AMWC), estab-

lishing the first and now oldest business in Atascadero. The Lewis’s were so progressive that his wife Mabel was one

of the first board directors at a time when women did not even have the right to vote. The following excerpts from the Board minutes provide insight into AMWC’s rich history and connection to the community.

–In July 1916, AMWC begins charging its shareholders for the use of water at a rate of $0.10 per thousand gallons. In 1919, a letter was sent to all shareholders advising of a water shortage. At the time there were 35 miles of water main in the system, including 15 miles of redwood stave pipe. In 1920, E.G. Lewis resigned from the Board.

In the 1930’s Atascadero was feeling the grip of the Great Depression. There were no Christmas bonuses due to low funds. Instead, turkeys obtained as payment for a rancher’s past due water bill were given to employees (giving employees turkeys at Christmas continues to be a tradition to this day). Mrs. Nellie Miller requests a $1 flat rate for water service because of her great age, physical disability, and she was no longer receiving a Civil War Widow’s Pension. The Board honors her request.

In 1933, the Board gives employees Columbus Day off so they can attend Pioneer Days in Paso Robles. In 1936, the new Social Security Act is brought to the attention of the Board. In 1937, AMWC buys a new trenching machine, which dug five miles of ditch in the same time it took to dig 3/4 mile by hand.

In the 1940’s all employees & employers are now required to pay into the newly established unemployment fund. World War II brings competition for labor and wages are increased to keep employees from getting jobs at the military camps.

In the 1950’s Superintendent John Dulitz reports on progress of freeway work to the Board. In 1954, shareholders are advised to turn off water if they hear the siren to insure sufficient fire flow. In 1956 George Porter of the Atascadero News expresses appreciation for the work of the Board and employees. A Cal Poly engineering student draws plans for the Pine Mountain Tank.

In 1962 Camp Roberts closes and the Board anticipates a decrease in population. In 1963 the Board feels development of the Nacimiento Water Project is more practical than participating in the State Water Project. Atascadero has seen seven years of steady growth and 77,034’ of pipe has been installed. In 1965 AWMC leases the office space at 5850 Traffic Way (currently occupied by The Red Tree Gallery). Redwood from the old Pine Mountain tank is donated to the high school for outdoor tables and salvaged pipe is donated to James Alvord for a youth baseball field.

1970’s - The board prohibits dirt bike riding on Company property, Alexander’s contract services begins reading meters. Resident Shane Gilman, 14, writes a letter claiming he hit a hole in the pavement caused by AMWC and the Board agrees to pay $42.56 for damages to his bicycle.

1980’s - Mike Lucas designs the current AMWC letterhead. The Board donates a main extension and a meter following the request of Jay DeCou & Stan Cherry for the South Park Committee (today’s La Paloma Park). The Board donates a water meter to the Zoo so it can obtain accreditation. Blue is selected as the uniform color for AMWC employees to distinguish them from the City Public Works department’s orange shirts. AMWC increases computer storage, receives a quote for $14,000 for 290 MB.

To learn more about AMWC’s unique history visit www.amwc.us

www.firstsolar.com

www.amwc.uswww.atascaderonews.com

www.wm.comwww.gregmalik.com

www.coasthills.coop

www.heritageoaksbank.com

www.idlers.netwww.kennedyclubs.com

www.SanLuisObispo.com

www.unionbank.com

www.wysongconstruction.com

May 2012 3

The Spa Central Coast and Haven Wine Bistro, located at 6105 El Camino Real nest door to the Carlton Hotel has offered to host the Chamber’s “After Hours” May

Mixer, Thursday May 17th from 5:30 – 7:00 p.m.Owner Kitty Arosteguy said “So many great things are

happening at the Spa Central Coast.” From local massage and facial memberships that make getting your service affordable, and having the option of receiving your service in Avila Beach or Atascadero, to a heated outdoor patio where the fire pit is usually going during the evening, “what an ambiance!” In addition to the beautiful Central Coast Spa Kitty opened Haven Wine Bistro right next door to The Spa.

Haven Wine Bistro always has something going on, from Meet the Wine Maker to Singles Night, A new Foodie Group, Open Mic on Wed’s where you will hear local talent, and now on Sundays from 5- 8 pm Live Blues Jam sessions.

The largest “True Spa” facility in the County, Central Coast Spa takes great pride in their highly educated therapists. Being a therapist at the Spa requires continued education every month. “It’s something that all of us decided together that we would continue our education monthly, we want to always be learning and giving our guests the best that we can offer” says Kitty.

The Spa Central Coast and Haven Wine Bistro received the Chamber’s Business of the Year award in 2012 and Kitty and staff would like to invite Chamber members and guests to their May After Hours Mixer and see what a treasure we have in downtown Atascadero.

The Spa Central Coast & Haven Wine Bistro to Host April “After Hours” Mixer

Members in Action

Chairman’s Circle 2012These members are an elite group of

businesses influential to the economic vitality of Atascadero whose continued support has been instrumental in the

Chamber’s growth.

www.missioncommunitybank.com

www.pge.com

www.rabobankamerica.com

A Century of Service 1913-2013

Only $2,449 if booked by May 30, 2012*

One

Hote

l

Holi

day! Chamber Discoveries

TuscanyDeparting October 28, 2012

With the Atascadero Chamber of Commerce

For more information, please contact The Chamber at

(805) 466-2044

Highlights:• Round trip scheduled airfare• Round trip transfers between airports and hotel• Hotel luggage handling • 7 nights first class hotel, only unpack once!• Superb cuisine, daily breakfast, and selected dinners• City tour Florence, see the Cathedral, Baptistery, and the famous Gates of Paradise • City tour of Siena and Piazza del Campo• Chianti Wine Festive • Visit San Gimignano

Mark Your Calendar:Tuesday, May 15, 2012 | 11:30 a.m.-1p.m.

Pavilion on the Lake 9315 Pismo, Atascadero

$20 for Members, $25 for Non-Members Pre-registration is required. Register at www.atascaderochamber.org or call 466-2044.

J. H. Menezes Concrete ConstructionJohnny MenezesLoc: 4250 E Hwy 4, Templeton, CA 93465 Phone: (805) 464-0389 Fax: (805)4 64-0388Email: [email protected] Web: www.jhmenezesconcrete.com

The May Firm, Inc.Robert May297 Santa Rosa St, Suite B, San Luis Obispo, CA 93401Phone: (805) 981-7758Fax: (805) 980-7754Email: [email protected]: www.mayfirm.com

Que Pasa Mexican CaféOmar CisnerosLoc: 6917 El Camino Real, Suite G, Atascadero, CAPhone: (805) 462-1400Fax: (805) 461-1402Email: [email protected]: www.quepasamexicancafe.com

EF Homestay ProgramsGail GreshamMail: 7343 El Camino Real, Suite 213, Atascadero, CAPhone: (805) 466-3322Fax: (805) 426-0306Email: [email protected]: www.efhomestay.org

SendOutCardsKathy J. ClarkeMail: 6450 Navarette Ave., Atascadero CA 93422Phone: (805) 461-3570Email: [email protected]: www.sendoutcards.com/118712

Salinan Tribe of San Luis Obispo, Monterey CountiesGary PierceLoc: 7070 Morro Rd., Atascadero, CA 93422Phone: (805) 610-0037Email: [email protected]

The businesses listed below have made a significant commitment to the community and an important investment in their future by joining the Atascadero Chamber of Commerce.

Renewing Members


Members Are Our Business

1-5 YEARS Atascadero Little LeagueSimple Treasures Fred Springe StudiosRiley McInnis, QuickBooks ProAdvisor

OVER 10 YEARSAtascadero Optimist Club Sunset Service CenterSan Luis Autobody SLO County Farm Bureau Paso Robles Wine Country AllianceApplied Telecom Technology Best Western PLUS Colony InnNorth County Farmers MarketNorth County Humane SocietyJohn Donovan, State Farm Agency

110% Club1-5 YEARSMike Howe’s Automotive Healthy Inspirations of Atascadero Kathleen Nutt, Mary Kay Sales Director Jodi’s Bloom N GrowConsignage Home & Garden ConsignmentAmerican Perspective Bank

OVER 10 YEARS H & R Block Terra Paints, Inc. E.C.H.O. San Luis Ambulance Starna Cells, Inc. Ray M. Buban, EA

Welcome New Members

An investment in the Atascadero Chamber of Commerce is one of the strongest assets a business can have.

Member Spotlights

Established: 26 years ago

Chamber Member: 1997

What brought you to North County to open a business? My dad owned Dick Hawkins Coors Beer Distribution & I grew up here. As Sales Manager for the business I saw things that made stores successful and incorporated those into my store.Why do you belong to the Chamber? All businesses should belong to the Chamber. I appreciate their support and involvement in the community that creates more business for everyone by bringing people to Atascadero. Our sales increase when people come to our town. More sales will keep local businesses strong.

Mike Hawkins Chalk Mountain Liquor & Deli 9900 El Camino Real 461-1100



What brought you to North County to open a business? I grew up here. It is a great community and the best place to live. There a lot of neat people and it’s great to be around many of the people I grew up with.Why do you belong to the Chamber? The Chamber is a great organization. It gives me the opportunity to meet people and other local businesses. I want to do business in town with other local businesses.

Tom Hilliard Mr. Tom’s Tile Inc. 8405 Morro Rd 466-8453



What brought you to Atascadero to open a business? It was Dad’s dream, he bought an existing business and over time, family came to work the business. We now do it to make sure Mom is taken care of.Why do you belong to the Chamber? It’s definitely the right thing to do. The newsletter keeps us informed and in contact with other businesses. People who join chambers are community minded and we want to associate with those people.

Linda Buss Western Janitor Supply, Inc. 1026 Pine St. Paso Robles 238-2112



What brought you to Atascadero to open a business?I brought my family to SLO County 3 days after the ’94 earthquake. I enjoy representing this organization in the North County. We like the weather and enjoy the friendly people.Why do you belong to the Chamber? It’s about helping local businesses. As a former small business owner, I didn’t know how to market and promote my business to bring in customers so I joined the Chamber where my business was located. The Chamber gave me the help I needed then and still helps me build relationships.

Scott Santella Yellow Book 360 539 Paulding Circle, Ste. A Arroyo Grande 406-9942

4 May 2012

Wings of Wellness helps people manage physical ailments with natural supplements as well as lose body fat and increase energy. Call Alana Reynolds at 438-5500 for a consultation or visit www.wingsofwellness.com . Pictured with Alana Reynolds are Chamber members, Ambassadors and City Council Member Roberta Fonzi.

A-Town Gallery 41 located at 7010 Morro Rd., 466-9181, celebrated their official opening with a ribbon cutting. Owner Ryan Adams features a variety of artisans at his eclectic gallery. Ryan invites you to the gallery to see the always changing collections. Pictured with Ryan Adams are fellow artists and Atascadero Chamber members.

Ribbon Cuttings

Networking Opportunities

May 2012 5


Womenin Business

WIB Attendance: 4+ YEARS

Healthy Inspirations is a weight loss & fitness center for women. We specialize in sensible nutrition using real foods you purchase from your local grocery store. We provide simple exercise with hydraulic equipment which burns fat and builds muscle. The one-on-one support is convenient and keeps you motivated. Our effective relaxation treatments are designed to pamper and de-stress you. We guarantee results of 2-3lbs each week!

Why do you love Women in Business? I love it because it provides an environment to share my story with other business owners and hear their story. It allows for business development through education and personal growth through inspiration and an opportunity to network with amazing women. I am also happy to be a committee member to give back to this wonderful group.

Tricia Williams Healthy Inspirations 8125 El Camino Real 805-462-3476 at.hiforlife.com

WIB MEMBER SPOTLIGHT

Katy Deshotels-Moore, owner of Healting Earth Design was the guest speaker at the Women In Business April meeting. Katy gave some great hints and easy

inexpensive ways in which we can create favorable, lasting First Impressions with customers to keep them coming back. Katy did a power point slide show presentation showing various business entries and the effect that have when you are entering the business, from plants and shrubs, clean walkways, clear signs and color appeal.

Our Business spotlight Speaker Kathy Nutt, Senior Sales Director for Mary Kay Cosmetics shared with us the heart of the Mary Kay dream and expand your vision of this amazing company.

PLAN TO ATTEND The Women in Business 1st Annual Elegant Evening Business Faire. The Evening will be filled with Marketing, Networking and Business Op-

portunities. Come and enjoy Wine Tasting, Food Sampling and Great Raffle Prizes. Don’t miss this event which will be held at the Pavilion on the Lake, Thursday, May 10, 2012 from 5pm to 7 pm.

INTERESTED IN PARTICIPATING? We are currently accepting applications for Atascadero Chamber Members to participate. Please contact Joyce Stewart at the Atascadero Chamber Office for more information at 466-2044.

Business Spotlight Speaker Kathy Nutt, Sr Sales Director Mary Kay Cosmetics and Guest Speaker Katy Deshotels-Moore owner of Healing Earth Designs

“Women have always been dynamic no matter what field they choose to enter, come and meet the Positive, Creative, and Successful Women of Atascadero!”

Bring your friends to enjoy great networking. Atascadero Women in Business offers you leadership, networking support, education and recognition at our monthly meetings. We look forward to seeing you.

A Committee of the Atascadero Chamber of Commerce

Womenin BusinessPlease join us for

an Elegant Evening Business Faire!

Pavilion on the Lake May 10, 2012

5pm-7pm

is Proud to Present the 1st Annual Evening Business Faire!

Please Join Us For Our Buiness Expo, Marketing & Networking

Enjoy Wine Tasting, Food Sampling & Great Raffle Prizes!

Call the Atascadero Chamber Office to Reserve Your Exhibitor Space, (805) 466-2044

For More Information on Women in Business Visit www.atascaderochamber.org

FIRST IMPRESSIONS: Adding Curb Appeal to Your Business

The North County Young Professionals were given the royal treatment by the wonderful owners of Guest-house Grill in Atascadero, Eric Peterson and Trevor La-

Salle, at the group’s most recent exclusive mixer on Thursday, April 5th. Peterson and LaSalle outdid themselves in making NCYP feel warm and welcome by showing off their brand new, outdoor patio dining area and by providing attendees with a gourmet spread featuring delicious items from both their restaurant and catering menus. Those that had the plea-sure of tasting one of their bacon wrapped dates definitely know why they are one the best restaurants on the Central Coast! Dessert was also provided by Guesthouse Grill and sponsored by Dr. Ryan McGaughey of McGaughey Chiro-practic and Dr. Carolyn Jones, N.D., of Foundations Family Wellness.

The mixer featured the Guesthouse Grill owners relating to the group the hard work that brought them to open the restaurant. The experiences they shared perpetuated the upbeat, can-do attitude that is vital to success in business in a small town; and it certainly is this very hardworking nature

and local flavor of Peterson and LaSalle that make their restaurant a gem for the business community and the county at large.

The success of this mixer at Guesthouse Grill also highlighted for NCYP committee members and Atascadero Chamber of Commerce president and CEO, Linda Hendy, why NCYP is one of the fastest growing networking groups in the county…”Everyone is so friendly and welcoming!” was the sentiment heard repeatedly throughout the evening. NCYP may just have a new tagline!

North County Young Professionals grows in numbers daily, and new events are on the horizon. Check out our Facebook page or email us for more information: [email protected]

Watch for our next educational event at Best Western PLUS Colony Inn in Atascadero, May 3rd from 11:30-1pm. Sponsored by Ray M. Buban Bookkeeping &Tax.

Thursday June 21st will be the next combined mixer with the Atascadero Chamber of Commerce at Portola Inn in Atascadero.

Thursday, July 12th will be the next exclusive NCYP mixer at Madrone Landscapes in Atascadero.

The Atascadero Community Band will perform their FREE music concerts from 7 – 8 p.m. at the Lake Park Gazebo and Atascadero Kayak & Sail

will remain open for Pedal Boat, Kayak, Row Boat & Sailboat rentals.

The Chamber urges all members and guests to try and attend at least one BBQ during the summer and support our local clubs and organizations.

CLIP & SAVE

2012 Tuesdays in the Park BBQs Schedule

Sponsored by Atascadero Chamber of Commerce

June 19th: P.E.O. & Community Church of Atascadero

June 26th: St. Luke’s Episcopal ChurchJuly 3rd: Quota & Community Action

Partnership of SLO County July 10th: Atascadero Christian Home &

Atascadero Elks LodgeJuly 17th: Boy Scouts of America Troops

111/176 & Atascadero Chamber of Commerce

July 24th: Atascadero Historical Society & Atascadero Veterans Memorial Foundation

July 31st: ECHOAugust 7th: North County Women’s Shelter &

ASH Building Blocks August 14th: Friends of the Library August 21st: Atascadero Professional Firefighters

& Police AssociationAugust 28th: Atascadero Kiwanis

Successful NCYP Mixer at Guesthouse Grill Article contributed by Dr. Carolyn Jones, N.D.

Greg Modica NCYP Relay for Life Team Captain, Event Sponsors Dr Ryan McGaughey, McGaughey Chiropractic and Dr Carolyn Jones, Foundations Family Wellness

Signature Events

Host Ted Jacobson and Producer Heather Hyde of California Meridian Insurance welcome guests and enjoy the spring evening in the courtyard.


A fter waiting three years, on April 12, 2012, the California Supreme Court ruled on a lawsuit filed by employees of Brinker, which owns Chili’s and

Romano’s Macaroni Grills. The employees claimed that Brinker’s were denied plaintiff employees proper rest and meal-breaks and required employees to work off the clock. As a result of the lawsuit there was an epidemic of meal and rest-break cases where employers were being sued, resulting in millions of dollars in damages being awarded by either the courts or juries. In fact, many employers simple settled the matters by paying the extra penalty whenever an employee’s timecard showed a potential meal-break issue.

The central holding in the Brinker case states the following:

As to the 30 minute off the clock meal periods:

• A company’s obligation is to provide (give the opportunity for) employees to take meal periods, but not to “police” employees to ensure they took the meal period.

• The meal period must be at least 30 minutes, and the employee must be relieved of all duty and allowed to leave the work premises (except in limited circumstances.)

• Employees must be allowed to take one meal period if they work shifts over five hours, and that meal period must start no later than the end of the fifth hour of work.

• Employees must be allowed to take a second meal period if they work shifts over ten hours, and that meal period must start no later than the end of the tenth hour of work.

• The second meal period does not need to be provided within 5 hours of the first meal period.

As to 10 minute rest periods:

• The employer must authorize and permit 10 minutes on the clock rest periods for its employees. Again, the employer need not ensure they are taken by the employees.

• One 10 minute rest period must be provided for every four hours of work “or major fraction thereof.” To calculate the number of rest periods required, an employer should divide the total number of hours of the shift by four, then round up if the fractional part is over 2 hours. For example, an

employee who works 6 hours or more is entitled to two rest periods, not just one.

• The rest period must be provided in the middle of the four hour period “insofar as practicable.”

• The first rest period need not necessarily be provided before the first meal period, if an employer’s specific circumstances prevent it from doing so.

• However, an employee is entitled to no rest periods for shifts of 3 hours or less.

It is important to note that even though an employer does not need to ensure employees take meal periods, the employer needs to ensure that employees have the opportunity to take meal periods by ensuring that the employees are relieved of all duties and free to do what they want. Whatever the employees choose to do during that “free of all duties” is up to the employees. If an employee wants to work during that meal period, the employer will not have violated any wage laws. On the other hand, if an employer is aware that an employee is not taking 30 minute meal periods because that employee has not been relieved of all duties and free to do what he or she wants, the employer will be held liable. Also, if an employer has a policy that contradicts these regulations, the employer will be held liable.

Arguably, this decision is a victory for employers because employers do not have to “ensure” that their employees are taking either the meal periods or rest periods. Rather, employers are obligated only to “make available” these meal/rest periods.

While the ruling in Brinker seems to be fair, to both the employer and employee, I see potential problems for employers who either do not have a clear policy regarding rest/meal-breaks, and, who do not have good policies in place to immediately document when an employee claims that their employer is in violation of the law because he or she was not “free of all duties”, and, therefore, the employee either did not get a 30 minute meal break, or did not get their 10 minute rest break. An employee could also allege that while he was allowed to have a meal break, he still had to continue to work while on that meal break. When time records show that no meal period was taken, the burden will be on the employer to prove that it relieved the employee of all duty, and that the employee’s choice to continue working was truly voluntary. Good documentation will be needed to counter any such claims.

Supreme Court Rules on Meal and Rest Periods

Building Business

Labor Law Corner with Mary Ann Tardiff

6 May 2012

Mike Talen of Cold Stone Creamery, John Donovan of State Farm Insurance and Chuck Braun of State Farm Insurance enjoy the mixer.

Guests were treated to hors d’oeuvres, wine and live music in the Courtyard of California Meridian Insurance Building.

The 17th annual Atascadero Wine Festival will be held Saturday, June 23rd from 4 – 8 p.m. at the beautiful Atascadero Lake Park.

The afternoon and evening will encompass a wine and culinary adventure to excite your palette. Food vendors will showcase their finest cuisine and suggest wine pairings based on the varietals available at the event. In addition, an array of juried fine art created by local artists will be on display.

Tickets are available at the Chamber office, 6904 El Camino Real or you can register online www.atascaderowinefestival.com. Tickets are $45 in advance, $50 at the event. Proceeds from the Atascadero Lakeside Wine Festival benefit community projects including the Charles Paddock Zoo.

Lakeside Wine Festival Tickets Available

Greg Modica, Joe Modica, John “Glenn” Nelson, Roberta Fonzi and Bob Kelley having a good time at the mixer.

Ambassador of the Month: Eric Gobler

Trevor La Salle, Owner of Guest House Grill presents Eric Gobler, owner of Eric Gobler Civil Engineering with a Gift Certificate for being the Ambassador of the Month.

T ickets are now available for the second annual Mayors’ Winemaker Dinner sched-

uled for Friday June 22nd at the Pavilion on the Lake 9315 Pismo Ave. Atascadero. The gala begins with open wine sampling at 5 pm, dinner will be served at 6:30.

A gourmet meal will be prepared and served by Pacific Harvest Catering and 33 winemakers will be participating during and before the event. Each table of six will include one winemaker.

All proceeds from this fundraiser will go toward the completion of a new lakeside performance venue which will be presented to the city on the occasion of its centennial celebration in 2013.

Ticket information is available by calling 464-0632 or the club’s website at www.atascaderokiwanis.org.

Mayors’ Winemaker Dinner June 22

Recently the County Board of Supervisors adopted a resolution commending our volunteers and proclaim-ing April 15-21, 2012 as “National Volunteer Week”

in San Luis Obispo County. Nine programs and departments were recognized and the extent to which they utilize volun-teers to carry out their mission was highlighted in a ceremony before the Board of Supervisors. I’d like to describe the many ways volunteers help make the county a great place to live and work.

Retired Senior Volunteer Program (RSVP) members have been helping county airport patrons for twenty-one years, answering questions and helping with travel related issues. Volunteers are averaging 11.64 years of service. Now that’s commitment.

Animal Services Department utilizes 75-100 volunteers at any given time. They have directly affected the care, adoption, rehoming and quality of life of more than 4,000 homeless pets sheltered by Animal Services. This has helped the county achieve one of the lowest euthanasia rates of any public shelter in California.

General Services Agency volunteers staff the front desk at the County Government Center. They provide approximately 546 hours of service annually and are occasionally appointed as Deputy Commissioners of Marriage and have performed numerous marriages over the years.

Libraries use approximately 800 volunteers who contribute approximately 32,000 hours each year. Working through 15 different Friends of the Library organizations and the San

Luis Obispo County Library Foundation, volunteers assist librarians with maintenance, programming and operations of the libraries. As we know so well, library volunteers also play an important role in fund raising activities for their respective libraries.

Parks has a number of volunteer groups and individuals that have contributed approximately

46,000 hours of service so far this year with a value of just under $1,000,000. They help in a variety of capacities including building and trail maintenance, leading nature walks, assisting at special events and fundraising.

Planning and Building Department volunteers and student interns have contributed up to 3,200 hours per year updating public forms, developing graphics for staff reports, helping with initial studies and data collection for community projects.

Probation Department works with Executive Director, Sister Theresa Harpin and staff from Restorative Partners, to provide hundreds of hours of programming for the Juvenile Hall. Activities include art, music, study halls and tutoring and sports activities with Cal Poly athletes.

Public Works utilizes volunteers for Creek Clean-ups, the Adopt-A-Road Program and the landscaping and maintenance of several medians. Several well owners provide water-level data and rain gauge monitors provide rainfall data to the county.

University of California Cooperative Extension/Farm Advisor (UCCE) utilizes more than 400 adult volunteers to lead one of the largest 4-H programs in the state. Through the Master Gardener Program, more than 140 certified Master Gardeners volunteer over 5,000 hours per year in outreach and education programs for sustainable landscape practices

Through personal interest and commitment, thousands of volunteers contribute tens of thousands of hours, valued in the millions of dollars, each year to help enhance the quality of life in the county. I encourage you to help where you can. It makes life better for all of us.

Our Charles Paddock Zoo is small but mighty. It’s the only accredited zoo facility between San Jose and Santa Barbara. We all know it’s a great place to spend

some time with the kids and grandkids. We all know it fea-tures a swell tiger. We all know it offers entertaining programs like Zoo-fari and Zoo-Boo. What we don’t all know is how highly respected it is in the zoo community.

One example of this regard is the recently born African Crested baby porcupine. It’s cute and it’s just beginning to explore its habitat so folks can get a peek. Its arrival at the Charles Paddock Zoo was no trivial process, however. As part of the Species Survival Plan, managed only in AZA Accredited zoos, this important birth will help to conserve the species and its genetic diversity. According to Council Member Roberta Fonzi, “It’s exciting that Atascadero’s zoo was chosen to help preserve an endangered species such as the African Crested Porcupine. It’s a rare opportunity for the public to see such a cute addition to the zoo!”

The baby porcupine is just one example of the reputation the Charles Paddock Zoo has in the zoo community nationwide. The zoo is also home to rare reptiles and turtles that are close to extinction. They have been placed in the Charles

Paddock Zoo because of the facility’s reputation for excellent care. Some of these rare animals have actually reproduced in captivity due to programs and processes developed at the Charles Paddock Zoo in cooperation with Cal Poly in San Luis Obispo.

Maintaining and developing a facility with the quality of the Charles Paddock Zoo is an expensive proposition, especially now with the difficult economy and the loss of Redevelopment funding. To insure the Zoo’s existence in the long term, we will have to constantly re-evaluate its value, not only to the City of Atascadero, but to the County of San Luis Obispo and the entire Central Coast. Just as there is only one Hearst Castle and one Morro Rock, there is only one zoo on the Central Coast. We must treat it as a regional asset.

If you are among those who have never visited the Charles Paddock Zoo, I encourage you to take an afternoon and discover this unique facility located at Atascadero Lake. It’s a wonderful, peaceful, natural collection of exhibits with a new entryway and great new gift shop that opens May 1st. The Zoo is truly a unique facility that already draws tens of thousands of visitors each year and has the potential of drawing many more. And, it’s one more reason to be proud of where you live.

Regular Admission Prices: Adults 12 and over: $5.00, Children 3-11: $4.00, Children under 2: free; Seniors 65 and up: $4.25. The Zoo is open every day from 10:00 a.m. to 5:00 p.m., except Thanksgiving and Christmas Day and is located in Atascadero Lake Park, off of Highway 41 (Morro Road), one mile west of Highway 101.

For more information about the Charles Paddock Zoo visit www.CharlesPaddockZoo.org.

Voice of Business

May 2012 7


News FromThe City

By City Manager, Wade G. McKinney

From the Office of Supervisor

Jim Patterson5th District Supervisor

County Celebrates Our Volunteers

Atascadero’s Charles Paddock Zoo: Unique on the Central Coast!

The strength of the Chamber is derived from the volunteers that serve the membership. You can make a difference! The Chamber is looking

for volunteers. Each month the Chamber will feature a committee

for your consideration.

Ambassadors: The Ambassadors are the public relations and retention assistants of the Atascadero Chamber of Commerce. A group of business leaders in the community, they have made a commitment to volunteer their time and efforts toward developing and maintaining a feeling of goodwill and understanding between the Chamber and business, government, and the community at large.

Some of their duties include: • Calling on existing members throughout the year

to remind them of upcoming events• Volunteer and act as official hosts at Chamber

events. • Attend Monthly Mixers • Attend Ribbon Cutting Ceremonies• Develop new members by referring business

prospects to the Chamber’s Membership Sales Team.

They hold a monthly luncheon meeting on the first Tuesday of the month. Please contact the Chamber office (805) 466-2044 if you’re interested in serving with this dynamic group of business leaders.

Building RelationshipsThrough Committee Connections

graphic design solutions to enhance your image

logos • brochures • catalogs

flyers • posters • newsletters

ads • rack cards • web design

805.460.0870 • www.jemdesigngraphics.com

“CITY HALL” continued from page 1

with carbon fiber reinforced polymer sheets that will carry the lateral loads of the upper rotunda. All of this work in being done off of a scaffold “dance floor” platform that is over 40’ high which enables tradesmen to reach the heights necessary to install the new materials safely. The structural mitigation and repair work on the Historic City Hall will be complete by mid May 2012.

In addition to the structural work that is being completed, the damaged masonry on the exterior upper rotunda drum is being repaired. Scaffold has now been installed on the north and south exterior elevations of the building in order to begin the masonry repair on those elevations. Another scaffold “dance floor” is now being installed in the lower rotunda ahead in preparation for ceiling plaster repairs, fire sprinkler installation and new decorative paint for a new, spectacular interior dome finish. New framing to accommodate all of the rest of the new finishes and the reinstallation of salvaged historical fabric will begin soon as the construction effort transitions from structural to architectural and mechanical work.

On another note, the success of the project’s Community Outreach Committee consisting of representatives from the Atascadero Chamber of Commerce, Atascadero Unified School District, the City of Atascadero, Atascadero Main Street, San Luis Obispo County Builder’s Exchange, Atascadero Historical Society and the construction manager Bernards, should be mentioned. As a result of their efforts to secure local participation on this project, 94% of the Prime Contractors working on the project are headquartered on the Central Coast and around $5,000,000 worth or work has been contracted directly to businesses located in Atascadero. Indirectly, much more local business has been generated as a result of the project. In these times of economic hardship for many it is gratifying to know that this exciting project has been and will continue to be a positive force for local business. The project is and will remain on target for completion in June of 2013, in time for a great centennial celebration of the founding of the Colony of Atascadero.

Chamber Shout-OutRESERVATIONS ARE WINDING DOWN... for the 2012 Official City Map

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Atascadero Chamber of Commerce

6904 El Camino Real • Atascadero, CA 93422

805.466.2044 • Fax 805.466.9218

www.atascaderochamber.org

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Chief Risk Officer joins Mission Community Bank: Holly Ford has joined Mission Community Bank as Senior Vice President and Chief Risk Officer. In this position, Ms. Ford will be responsible for the bank’s enterprise-wide-risk management program.

Prior to joining Mission Community Bank, Ms. Ford was Senior Vice President and Audit/Compliance Manager at Bank of Marin in northern California, where she worked for almost 17 years.

Mission Community Bank is a locally operated communi-ty bank which first opened its doors in 1997. They have full-service offices in Atascadero, San Luis Obispo, Santa Maria, Paso Robles and Arroyo Grande and a loan production of-fice in Oxnard. Their administrative headquarters and Small Business Banking Center are located in San Luis Obispo at 3380 South Higuera St.

Save the Dates: September 27th-30th: Tickets go on sale the first of May for Sunset’s 3rd Annual Savor the Central Coast scheduled for Sept. 27th thru the 30th at the Historic Santa Margarita Ranch and throughout San Luis Obispo County. Tickets can be purchased online at www.savorcentralcoast.com.

September 20th: Chamber’s Annual Showcase Mixer, Thursday Sept. 20th at the Pavilion on the Lake.

How to Read Financial Statements; Have you ever wondered what the numbers tell you?

Whether you’re a small business owner, bookkeeper, man-ager, non-profit Treasurer or a trusted Board Member . . . run-ning a successful business is about managing your money.

Discover how to use the information contained within the Balance sheet and Income Statement to make more effec-tive and more informed decisions. With easy to understand and easy to follow explanations, you will learn how to red and interpret financials just as your banker, accountant, and creditors do. Sponsored by Cuesta College this informative workshop will be held Saturday May 12, 10 a.m. – 1 p.m. room 4760, at the Cuesta SLO Campus. Cost is $38 + $5 materials fee collected by instructor. Call Cuesta Commu-nity Programs @ (805) 546-3132 up to one week prior to class. Note: this is not a course on investments or financial planning.

A-Town SK8 Park: One of Atascadero’s best kept secrets. Operating on a shoestring budget, A-Town Park provides a safe after-school place to do homework, learn social skills, exercise and much more; from 3:00-5:00pm weekdays it’s free and also open for a small fee from 5:00-7:00pm. The park is located at 5493 Traffic Way, and it is the only indoor/outdoor BMX bike, skate and scooter park for hundreds of miles in any direction.

Director Kevin Campion has a staff of one paid manager, 8 Jr. High interns, a volunteer contractor, and volunteers who spend most of their time mentoring, providing free tools for equipment repairs, and maintaining the facility. Kevin and the staff are focused on teaching boundaries, honoring kids when they stay within the boundaries and reeling them in when they step outside of the boundaries.

A-Town Park is under constant renovation and repair to keep the facility safe and exciting. They are currently expanding the park by 30% and adding features to engage more veteran riders and attract higher skill levels. The ongoing changes help to bring athletes and families to town and increase our tourism revenue. For added flavor and needed revenue, there is a small pro-shop with shoes, bikes, skateboards and parts for onsite repairs. They host 4 or more Saturday overnight Lock-Ins, bringing locals plus others from adjacent communities. The park can also be rented for private parties, including over-nighters. A-Town also hosts 3-4 big BMX and 2-3 skate contest-events each year. Families from all over California come for the weekend, stay in our hotels, eat at our restaurants and enjoy other entertainment in town.

A-Town Park needs individual and business sponsors. They appreciate the support they receive from Jay DeCou of DeCou Lumber who provides materials as needed with the verbal understanding that they will pay as they can. Without Jay’s generosity, this amazing community resource would not be able to provide the services to our youth.

Go to facebook.com/atascaderochamberofcommerce for more photos and www.atownpark.com for a complete sched-ule and more information.


Atascadero Lake Park Frontage Improvements Under Construction: The long awaited frontage im-provements along Morro Rd. at the Atascadero Lake Park are now underway. The project includes new landscap-ing and a pedestrian path along Highway 41, as well as a new monument sign for the Lake Park and Charles Pad-dock Zoo. A new lighted banner holder will also be con-structed allowing the City, service clubs and other groups to advertise their upcoming events to tourists, Highway 41 travelers and residents of the North County.

Mayor Bob Kelley said “the Lake Park is the “Gem of the City” and we’re glad to continue our commitment to the success of the Lake Park and Charles Paddock Zoo.” Councilmember Roberta Fonzi added “we’re excited that a local contractor was the successful bidder, and that our investment is creating local jobs.”

Bill Filippin Joins Mission Community Bank as Regional Manager: Bill Filippin has joined the bank as Senior Vice President and Regional Manager. Mr. Fil-ippin will oversee loan and deposit growth, and overall management for the bank’s offices in San Luis Obispo and Arroyo Grande. Prior to joining Mission Communi-ty Bank, Bill served as Senior Vice President and Credit Administrator at Santa Lucia Bank, where he worked for 15 years and Executive Vice President and Market Presi-dent for SLO County at Heritage Oaks Bank.

Children’s Day in the Park: The 23rd Annual Chil-dren’s Day in the Park will be held Saturday May 19th, at the Atascadero Lake Park from 11 a.m. to 3 p.m.

Co-sponsored by the City of Atascadero’s Department of Community Service, Cal Poly Recreation Class 330 and the Atascadero Community LINK. This fun filled event offers a day of family resource information, food, entertainment and many free activities. The event is free to attend and just a $5 wristband gains entry into the carnival area full of games and activities. Contact Paula Anton, Recreation Supervisor at (805) 470-3472 or [email protected].

Members on the Move: Well Seen Sign Company & SLO County Signs are pleased to announce their union which took place on the 10th of February. Located at 3250 El Camino Real Suite B2, Bret, Robby, Angelo, Alex and Rick are ready to serve all of your sign needs.

MembersMaking News

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Notes:Chamber CLOSED (Memorial Day)

Ambassador Committee (Chamber, 12 noon)

Executive Board Committee (Chamber, 8:30 am)Legislative Committee (Chamber, 12 noon)

North CountyYoung Profes-sionals Mixer (BestWestern PLUS Colony Inn, 11:30-1pm)

Member Benefits Committee (Chamber, 9 am)

Women In Business Committee (Chamber, 12 noon)

After Hours Mixer(�e Spa Central Coast & Haven Wine Bistro, 6105 El Camino Real, 5:30-7pm)

Planning Commission Meetings, May 1st & 15th (City Hall, 7pm)City Council Meetings, May 8th & 22nd (City Hall, 6pm)

Mothers Day

Board of Directors Meeting (Chamber, 12 noon)Women In BusinessElegant Evening Business Faire (Pavilion on the Lake, 5-7pm)

Children’s Day in the Park(11am-3pm)

Marketing Bootcamp Webinar (9 am)

www.atascaderochamber.org

8 May 2012

Two Years Exposure – One Time CostGET YOUR BUSINESS “ON THE MAP”In challenging times, advertising is not only critical but essential for your business. Call the Chamber and reserve your spot today, (805) 466-2044.

BMX bike, scooter and skate board riders took a quick break to pose for a picture with Director Kevin Campion, City of Atascadero Recreation Supervisor Paula Anton and A-Town park volunteers.

atascadero chamber of commerce business reporter · recently introduced a line of fresh baked...

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