at the edge of better results
TRANSCRIPT
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IT ANALYTICS FOR BUSINESS (Session 1 of 5)
At The Edge of Better Results Using Cisco Data & Analytics To Achieve Your Business Goals
May 18th, 2015
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ANALYST INSIGHTS – Mike Gualtieri of Forrester
CISCO DATA ANALYTICS – Richard Halkett
CUSTOMER EXPERIENCE – BAE Systems
SOLUTION OVERVIEW – Bob Glithero
IT ANALYTICS FOR BUSINESS
• Cisco Analytics Story
• Connected Analytics Portfolio
• Connected Analytics For Network Deployment
• Customer Success Stories
Q&A SESSION
• Data & Analytics Trends and Landscape
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Connected Transportation Video
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Use Analytics To Hyper-Personalize
In The Age Of The Customer
Mike Gualtieri, Principal Analyst
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© 2015 Forrester Research, Inc. Reproduction Prohibited 5
7%
16%
15%
18%
20%
24%
5%
12%
18%
17%
16%
33%
Social related projects
Mobile related projects
Cloud related projects
Systems of engagement applications
Systems of record applications
Data related projects
2nd Priority
Top Priority
Rank the following technologies according to their importance and investment within your firm?
Executives and technology decision-makers recognize the power of data.
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Why?
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Growth and customer experience are priorities to business leaders
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© 2015 Forrester Research, Inc. Reproduction Prohibited 8
For you For all For segments For you
CRM
Hyper-decision
management
Personal
Relationships Mass
Production
Custo
mer
Experien
ce
1800 1900 1950 2000 2015
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#Celebrity
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Consumers want to be treated like celebrities.
Trend
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Celebrity experiences
have real-time contextual
awareness and adapt to
serve a single consumer.
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Treat consumers like celebrities to lock-in their loyalty.
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• Use analytics to predict
customer characteristics
and context
• Make and optimize
decisions about that
customer as an individual
• Adapt customer
experiences to act on
decisions
Celebrity experiences must:
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#Analytics
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Businesses often make decisions based on historical reports and dashboards…
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…but decisions must also be made right now.
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© 2015 Forrester Research, Inc. Reproduction Prohibited 18
Enterprises need all kinds of analytics to create celebrity experiences for customers
Past Present Future
Learn Decide Anticipate
Predictive
Analytics
Streaming
Analytics
Descriptive
Analytics
(Traditional Analytics) (Advanced Analytics)
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Predictive and real-time have momentum, but most of enterprises are not using it yet
10%
13%
16%
18%
21%
21%
24%
29%
33%
37%
49%
50%
56%
58%
81%
15%
21%
20%
20%
27%
32%
19%
33%
42%
35%
50%
54%
59%
57%
77%
Non Modeled Data Exploration And Discovery
Streaming Analytics
Advanced Visualization
Text Analytics
Metadata Generated Analytics
Predictive Analytics
Search/Interactive Discovery
Location Analytics
Process Analytics
Olap
Embedded Analytics
Performance analytics
Web Analytics
Dashboard
Reporting
2014
2012
“What is your firm's/business unit's current use of the following technologies?”
Source: Forrester Research
+52%
+61%
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Relationships
Finances
Devices
Attributes
History
Use predictive analytics to derive
characteristics, behaviors, likes,
and needs of customers.
Customer
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Behavior
Channel
Weather Location
Time Use streaming analytics to predict next-best-action for
the customer.
Customer
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How can Spotify use accelerometer data generated by customers while they listen?
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#Opportunity
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The Cisco Analytics Story
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Gaining Insight from Data is Our Customers’ Biggest IoE Challenge
Data
Effectively capturing, storing,
and analyzing data generated
by connected “things” (e.g.,
machines, devices, equipment)
Things
Connecting the right “things”
(e.g., machines, devices, equipment)
to capture useful data
Process
Updating our business and
operational processes to
benefit from IoT solutions
People
Enabling workers to effectively
use IoT solutions through means
such as training and providing
user-friendly systems
1230 Respondents
Source: Cisco Consulting Services Global IoT Study, 2014
20%
27%
13%
40%
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Widely Distributed, Streaming, Short Shelf Life, Too Big to Move
“Most data will be
processed at the edge” (mobile devices, appliances, routers)
Digital Enterprises See an Explosion of Data at the Edge
1230 respondents Source: Cisco Consulting Services Global IoT Study, 2014
37%
of the $19T IoE Opportunity over the Next 10 Years will be Realized Through Data & Analytics $7.3T
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Use All of Your Data to Develop the Most Valuable Insights
Data You Have
Big Data
Store
Fast Data
Traditional Data
Warehouse
Data You Need
Most Valuable
insight
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Cisco Has a New Approach to Reach and Analyze That Data
Structured Data Unstructured Data Data Streaming at the Edge
Traditional Data
Warehouse
Big Data Store
Analytics 1.0 Analytics 2.0
Hours/Minutes/Seconds Days/Hours
Analytics 3.0
Seconds/Milliseconds
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Operational Consistency Data Mobility Optimized Form Factors
UCS Mini
UCS Mini
UCS for
Enterprise
UCS for Hadoop
Nexus Family
ISR
APIC EM
AP MS
CGR
IE
Video
Cloud Services and Applications
Partner Clouds
Intercloud Fog & Edge Core Data Center
Cisco Infrastructure is the Foundation for Connected Analytics
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Connected Analytics Portfolio
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Cisco
Solution
Support
Services
Cisco
Advanced
Services
Data
Science
Services Partner Designed
Solutions
Cisco
Consulting
Services
Real-Time Analytics Intellectual Capital Data Virtualization Work-load Automation
Agile & Pervasive Data Access
Integrated Infrastructure and Networking
Big Data & Analytics Ready Infrastructure
Real-time Connected Solutions
Connected
Analytics for Events
Connected
Analytics for IT
Connected
Analytics for Retail
Connected
Analytics for SP
Analytics Packages for Optimized Infrastructure
Cisco Data & Analytics for the Internet of Everything
1
3
Contact
Center
Video
Analytics
Threat
Analytics
Location
Analytics
Collaboration
Analytics
Network
Analytics
Energy
Analytics 2
NEW
NEW
Devices Wi-Fi Video POS Sensors Social 3G/4G
Access
Wired | Small Cell | Wi-
Fi
Data Center | Intercloud
Core/Edge | IoT | IoX
Mobile Packet Core/SON I
Unified Communication
Collaboration | Contact Center
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Connected Analytics for Network Deployment (CAND) Overview
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Software as a Service that analyzes Cisco TAC (or customer -managed support case) data and Cisco network deployment data (platforms, software, and feature utilization) to help customers gain proactive control of network risk and disruptions, instead of reacting to issues ad-hoc.
Network Disruption
Index
Network
Consistency
Index
Feature
Utilization
Index
Support Case
Data (Cisco TAC / Self
Managed)
Cisco IB Data (Network Collector
SNTC/NOS)
Cisco Analytics
Platform
Data Modeling &
Design
Identify possible causes of disruption
Assess KPIs and trends
Prioritize remediation
Analyze network changes
Simulate planned changes
Compare against peers and industry
What Is Connected Analytics for Network Deployment (CAND)?
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CAND in Action
• Summarizes major indices for at-a-glance
view of network deployment posture
• Devices automatically clustered into
network roles; color-coded for risk profile
• User-configurable benchmarks
• Comparisons with anonymized peers, or
the industry as a whole
• Nominates policy / master device for
network role if none exists
• Model effect of software changes before
committing
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What CAND Delivers
Challenges Faced
IT Director
Network Engineer
Value Delivered
Budget Restraints
Resource Allocation
Industry/Peer Comparison
IT-Driven Initiatives Readiness
Controlling Risk/Disruptions
Fix Prioritization For Maximum
Impact
Understanding Network
Changes
Better Use of Budget
Engineer Time More Focused on Business Goals
Improved Readiness with Greater Network Quality, Performance,
Availability
Faster Reduction of Problem Trends, Volatility and Sources of
Issue
Enhanced Understanding of Risk Contributors
Proactive Correction of Devices/ Visualizations Focusing on High-
Impact Devices
Better Prioritization of Device Fixes for Service Resilience s
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Customer Experience – BAE Systems
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Virtual Business Process Management Drives Value
Replace Manual Effort for Data Insights High Value Process Management with Data Virtualization
• Establish a consistent, data-driven process for IT asset management, improving resource utilization.
• Cisco Data Virtualization drives virtual business process management improvement across a complex data landscape.
• Five year projected savings of 3-5% of recurring costs, with a one-
time software license recovery of more than $500,000.
3-5% Lower Recurring Asset Costs
Increased Staff Efficiency
ROI Achieved at Go-Live
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Harness the Power of Data with Cisco Analytics Solutions
• Data Volume will Grow 800% over the next 5 years
• The World’s Data Doubles Every 18-24 months
• 1 of 7 say they have enough data and it’s how they use their data
Massive Data
Generation
Retail Government Service Providers
Analytics
Approach
• Real-Time Analytics Through Big Data Solutions
• Process Large Amounts of Data for Immediate Insights
• Embrace the Power of Big Data to Drive Transformative Business Value Greater Insights Faster Decision Making Improved ROI
Variety of
Data Sources
• More than 50B Connected Devices by 2020
• Data from everywhere, from any device, at any time
• New Sources of Data Environment Sensors Social Media
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Q&A Session Access these slides on SlideShare through @CiscoAnalytics Download Forrester Total Economic Impact of Cisco Data & Analytics Solutions Study Save the Date for Webinar #2: Customer Communication Analytics on June 23rd10 AM PT
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