at arts av tech and comm planning guide.pdf

7/27/2019 AT Arts AV Tech and Comm Planning Guide.pdf

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You are probably tired of people asking, What do you want to be when you grow

up? Some students know exactly what they want to do, but most havent got a

clue. The idea of choosing a career is intimidating, and it feels like its far in the

future. Theres little time in the commotion of classes, activities, sports, work, and fun to

think about what career you want to pursue after graduation from high school or college.

It pays, though, to take the time to think about your future career. The truth is that

youll save a lot of time and money if you have a direction in life, as opposed to just

nishing high school and worrying about it later. Its really a matter of dollars and

sense. If you choose a career direction now, you can select classes and activities that will

make you highly marketableand highly paidwhen you look for work. And it only

makes sense to have an idea of what you want to do rather than just wandering aimlessly

through school.

Nobody wants that. Not your parents. Not your teachers. Not your friends. They want

you tobesomebody. They want you to use your talents, follow your interests, and pursue

your ambitions to become great at what you love to

do in life. Thats what you should want, too.

So the time is right to take charge of your life and

think about the future. You need a plan of action

for how to get from where you are today to where

you want to be in a few years: starting out on a

personally and professionally rewarding career.

Thats what AchieveTexas in Actionis all about. The

magazine you are holding is one of 16 guides to different

career clusters. It is designed to help you make smarter

decisions about your education and career options.

Youve heard the phrase, Information is power. Well, this magazine is power. It puts

you squarely in charge of your future, from creating your Texas Achievement Plan (TAP)

(see page 5) to choosing college or some other form of education or training after high

school. Work with your parents, teachers, and counselors to make decisions, but remind

everyone that it isyourfuture at stake and thatyouare taking charge of it.

Get information. Get a plan. Get a clue about your career direction. Its all right if that

direction changes; choosing a direction now is better than having no direction at all. Just

promise yourself that youll make smart choices about where to focus your time, energy,

and passion.

Were proud that you are taking steps to plan your career direction, and we pledge that

your school, teachers, and counselors will do all they can to help you make wise choices

on your plans for success. We wish you the best of luck on your journey.

Dear Texas Student,

Youve HeardTHaT InformaTIon Is

power. well, THIs

magazIne Is power.

IT puTs You In cHargeof Your fuTure.

WELCOME TO AChEvETExA ACTO


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H Career Areas

Texas has launched a strategic plan that target

state efforts on six industry clusters that

economists say will be the engines of economi

growth in Texas.

As you plan your future, think about a career in

one of these new and emerging sectors.

Advanced echnologies & Manufacturing -Moleculartechnologist -Sensor/roboticsengineer

Aerospace & Defense -Aerospaceengineer -Unmannedautonomousvehicleengineer

Biotechnology & Life Sciences -Bioinformaticsspecialist-Biocontainmenttechnician

Information & Computer echnology -Systemintegrator

-Computergamedeveloper

Petroleum Rening & Chemical Products -Petrochemicalengineer-Reneryprocessdesignengineer

Energy -Wind/solarenergyengineer-Geophysical(oilandgas)prospector

The Wrld

THe

Texas musIc projecTwIll award more THan $250,000

In musIc educaTIon granTs

To scHools and communITIes

THrougHouT Texas.

A hApA bvd, A thWd A tAg. Whether its music, painting,drawing, sculpting, writing, dancing, or any other genre,

artistic expression is all around uson TV and radio,at the movies, in art galleries, on the Web, in our MP3

players. People who work in the Arts, A/V Technology

& Communications cluster may entertain and inform

through an ever-growing array of new media forms

such as cell phone ringtones, text messaging, and

shared online videos. A world of audio-visual (A/V)

technology and communications professionalsincluding

producers and directors, print and electronic journalists,

website designers, video game programmers, andmultimedia artistsmakes it all possible. If you have a

calling to be creative, yearn to express yourself, or love

using new technologies, then Arts, A/V Technology &

Communications may be the right career cluster for you.

Page 1AchieveTexasinAction:Arts,A/VTechnology&Communications2010 by the Texas Education Agency. All rights reserved.

Is Yur Stage


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When I was in high school, says Sheryl

Kovach, Human Resources Director ofEnvironmental Services at Phillips Services

Corporation in Houston, the only job that I evenknew about was receptionist work. I didnt aspire tobe a manager or entrepreneur because I really didntknow about those disciplines. I was just lookingforward to graduating. That was it. I really didntknow what it was I wanted to do.

Sound familiar? You, too, may not have a clueabout what to do with your life.

Dont worry, though. Help is right here in yourhands. This issue ofAchieveTexas in Actionis

your guide to education and career choices that

can shape your future. Its one of 16 career clusterguides published by AchieveTexas, Texass collegeand career initiative (www.AchieveTexas.org).This edition is all about Arts, A/V Technology &Communications.

Lets start with some basic steps you should taketo get organized, plan for the future, and start on theroad to success.

Assess Your Talents and Abilities

First, you need to gure out some things aboutyourself. This step can be as simple as writing downa list of your interests (like video games or rock

climbing), your hopes and dreams (like helpingothers), your talents (like writing or math ability),and your weaknesses (if youre squeamish at the

sight of blood, for example, you might not want to be

a doctor).Follow up on this informal exercise by taking

some formal assessments to determine your interestsand abilities. Common assessments include theKuder (www.kuder.com), Bridges (www.bridges.com), Career Cruising (www.careercruising.com ),COIN (www.coinedu.com), and Myers-Briggs (www.myersbriggs.org) tests. These tools give students somecareer exploration awareness by the time they entereighth or ninth grade.

Ask your principal or counselor about thecareer assessments available at your school.

Researc Your Career OptionsOnce youve learned about yourself, learn moreabout your career options. There are thousandsof occupations out there of which you may neverhave heard, and others that do not yet exist becausethe technologies have not beendeveloped. Fortunately, there areplenty of resources (see inside backcover) for you, and they are asclose as the nearest computer.

One of the most helpful is theOccupation and Skill Computer-Assisted Researcher (or OSCAR,

for short) from the TexasWorkforce Commission.It is a vast database of

PLA YOR CAREER

Page 2

an esTImaTed $2.62 IllIon was spenT onfIlm producTIon In Texas eTween 1999 and 2009.

TE IT TEP toward success is making smartdecisions about your education and career options.

Plan forSuccess


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information about hundreds of professions. You cannd OSCAR at http://www.ioscar.org/tx. Another goodplace to start is O*NET (http://online.onetcenter.org).

Gather information about what you can earn in thecareers in which you are interested. Find out whetherthe careers you are considering have a promisingfutureare they adding or losing jobs? Check out theeducation youll need to enter those careers.

The chart on pages 1011 presents data on 25possible professions. Remember, though, that these are

just a sampling of careers available in the cluster. Go

to OSCAR, O*NET, or another resource to investigateother careers.

Create Your TAP

Once you have a better idea of your interests andabilities, you are ready to plan for high school andbeyond. The Texas Achievement Plan, or TAP, is yourplan for preparing for the career of your choice.

The rst step is for students to choose a careercluster, not a particular educational goal. In theeighth grade a student might choose Arts, A/VTechnology and Communications and then laterbecome interested in a narrower eld such as broadcast

technology or graphics design.The program of study you chooseyour plan

does not stop with graduation from high school.A student could then pursue a two-year degree asa broadcast technician or a four-year degree as agraphics designer.

You should set up a TAP that takes you throughcareer preparation after high school, revising your

blueprint as neededas you go along. If your careerplans include college study, ask your counselor abouttests required for admission to college, such as thePSAT, SAT, or ACT.

eek Out pecial Programs

Many Texas schools offer innovative programs toprepare students for specic career areas. Theseinclude career and technical education (CTE)programs, academies, and magnet schools. Once

youve decided on a career direction, ask yourcounselor about special programs in your area thatmay provide related experiences in your chosen career.

Samuel Odamah enrolled in the architectureprogram at the University of Texas at Arlington,having found his career calling at Dallass SkylineCareer Development Center, a high school with careerprograms in a number of different elds.

Skyline is one of the few schools in the countrythat offers programs in architecture, Odamah says.In some careers, Skyline students could even getprofessional certications or licenses right in highschool. It was a great place because you could nd out

whether you really wanted to enter a career.Odamah says that the career cluster system at

Skyline taught him the value of planning for his careerand his life. We learned about planning ahead, hesays. Those who plan things ahead of time dont haveto catch up. Its just a matter of what a person wantsout of life. Planning gives you a better platformfor success.

Page 3

Arts, A/VTechnology &CommunicationCTOsone f the bet wy t quire

experiene in yur hen

reer i by jining reer nd

tehnil tudent rgniztin

(cTso). In art, a/v Tehnlgy

& cmmunitin, the mt

helpful cTso re:

killsUAwww.txskillsusa.org

business professionalsof America (bpA)www.texasbpa.com

dCA, texas Associaionwww.texasdeca.org

Family, Career anCommuniy eaers ofAmerica (FCCA)

www.texasfccla.org

Fuure business eaersof America (FbA)www.txfbla.org

texas technologyuens Associaion (tAwww.texastsa.org


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PLA YOR CAREER

In Texas, TAPs (Texas Achievement Plans) will guide students high school andcollege experiences (see next page). As part of this process, students focus theirstudies within a chosen career cluster and program of study.

Career Clusters& Prgrams f Study ?WHAT ARE

Acareer cluster is a group of occupations and broad industriesthat share certain features. The Arts, A/V Technology &Communications cluster, for example, includes fashion

designer and musician. Texas has adopted 16 career clusters (seeback cover), the same ones designated and developed by the U.S.Department of Education.

As the graphic below shows, within each cluster areprograms of study, which are more specic groupings of similaroccupations. Think of a program of study as being like a collegemajor. In Arts, A/V Technology & Communications, you mightchoose to focus on Journalism & Broadcasting in high schooland college.

Related OccupationsEach program of study includes a range of related occupations;reporter/correspondent is an example of an occupation that fallswithin Journalism & Broadcasting.

Choosing a career cluster and program of study will help youacquire the knowledge and skills youll need to enter your chosen

career. It will allow you to follow a seamless course of study fromhigh school into college or other postsecondary education ortraining. The electives you choose can complement your core

academic classes to prepare you for the challenges of the realworld of work.

Reiew Your TAP Eac Year

Dont get locked into a cluster and program of study you dontlike. You should reexamine your TAP at least once a year andchange programs or clusters if your interests have changed.Choosing a cluster and program of study, even if it changes later,means that youll have a direction in life. The idea is to be awareof whats going on in your life and take control of your future.

When you know where your education is going and why, yourclasses will become more meaningful. Youll make contact withstudents, teachers, and employers who share your interest in aparticular career area. Youll have experiences that are fun andexciting. Youll be on your way to success in school, in a career,and in life.

Page 4

P R O G R A M S O F S T U D Y E X A M P L E O C C U P A T I O N S

C L U S T E R

Arts, A/V Technology& Communications

Journalism & Braodcasting

Printing Technology

Performing Arts

Audio & Video Technology & Film Audio/Video Technician

Reporter & Correspondent

Graphic Designer

Musician

Visual Arts Fashion Designer

Journalism & Broadcasting

Printing Technology

Performing Arts

Audio & Video Technology & Film Audio/Video Technician

Reporter & Correspondent

Graphic Designer

Musician

Visual Arts Fashion Designer


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ATAP is a Texas Achievement Plan, and its a smartidea to create one to guide your studies throughhigh school and into college or other postsecondary

education or training. Your TAP represents your chanceto take control of your education and career choices.Working with your parents/guardians and guidancecounselor, you can pick the cluster on which you

want to focus your studies as well as your career and

postsecondary education goals. Dont worry. You arentlocked into your choices. You should revisit your TAPat least once a year to update it. You can change clusters,programs of study, and career and postsecondary goals as

your interests and ambitions change. Having a planevenif it changesis smarter than having no idea of what youwant to do and why you are attending school. Heres how

to ll out your TAP.

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LITbasicinformation such as

your name and school.

COOE one or more occupations forwhich you would like to prepare. Use

resources such as OCA (www.ioscar.

org/tx) to research your options.

PICa program of study within thecluster. There are six programs within the

Arts, A/V Technology & Communications

cluster (see page 12).

COOE a career cluster on which tofocus your high school and college or

postsecondary studies. The idea is to

offer you a seamless route to follow from

high school, through college or other

postsecondary education, and into a career.

Not all Texas schools offer all clusters, so

ask your guidance counselor which clusters

are available at your school.

ACareer Portfolio(see page 15) is agood way to organize information about youreducational experiences, record results ofcareer interest and abilities assessments,and hold examples of your best work.Include a TAP in your portfolio.

PICextended learning activities that complementyour classes (see page 14). Work on community

service projects. Plan for paid and unpaid career

learning experiences, such as job shadowing and

internships. All these extracurricular activities

can give you experience that will help you get into

college or land a job.

PLAN for what you want to do after high school.Your goal may be to attend a four-year university

or two-year college, join the military, or enter an

apprenticeship program. Your postsecondary goal

should inuence the classes you take in high school;

for example, you will need certain course credits to

qualify for admission to a college.

ETC out your schedule of classes for yourhigh school years. Most of your time will be

spent taking your core academic courses. By

carefully selecting your electives, you can get

the education and experience you need to start

toward the profession of your choice.


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ccupation % Growth(20082018)New Jobs Created

(20082018)

Itt Tt 35.0% 244

ai vi eqit Thii 32.0% 180

mti-i atit ait 31.0% 383

ct atit 30.0% 26st ehibit di 29.0% 87

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libi/libi Thii 23.5% 841

Thi wit 23.0% 185

pbi rti siit 21.0% 463

fi vi eit 21.0% 39

The blessing and the challenge of any of the communicationselds is that students can do almost anything they want,says Matt Berndt, director of career services for the

University of Texas at Austins College of Communication. Butthey have to play the lead role in determining what that might be.

In Arts, A/V Technology & Communications, success will belimited only by students talents and drive. Dogged persistence

is the key when dealingwith the arts, says

Lynne Cox, projectcoordinator of trade andindustrial education atthe University of NorthTexas in Denton andexecutive director of theVisual Arts Society ofTexas.

A variety of Careers

The careers in this cluster are varied, including audio recording,

television and lm technology, printing and publishing, thevisual arts, the performing arts, journalism, broadcasting, andtelecommunications. Each of these categories, in turn, offers anumber of specialties.

As might be expected, salaries vary widely in Arts, A/VTechnology & Communications, but the jobs that require moreknowledge and training generally pay more.

In the A/V eld, for example, the Texas Workforce Commissionreports that motion pictureprojectionists can become qualiedfor the job with as little as onemonths training, but salariesare low, with even experienced

projectionists earning little morethan $18,000 annually. Soundengineering technicians, by contrast,require advanced training and, in

some cases, professional licenses.Salaries average $41,000 in Texas.

College pays off. Public relationsspecialists with four-year degreescan start out making more than$31,000 annually. With experience,PR salaries approach $125,000 a

year, and PR managers can earn upto $166,000.

CLTER PROLE

Page 6

OPPOTUNITIE O UCCE

in the arts are many and varied, butyouve got to supply the passion tomake it happen.

THere are

more THan 1,200free radIo and

TelevIsIon sTaTIons

In Texas.

This is a projection of 10 fast-growing careers in Arts, A/V Technology & Communications in Texasfrom the year 2008 to 2018 and the number of new jobs created in each occupation. Note that while thepercentage of growth in jobs may be high, the actual number of jobs created may be low. Source: TexasWorkforce Commission.

10 Fast-Growing Careers

Persistence

Passionand


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ccupation AverageWageEntry-Level

WageExperienced

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mi/citi eqit wk $29.45 $10.72* $37.63*

Thi wit $28.24 $18.63 $33.05

pbi rti siit $27.37 $15.33 $33.39

ci Iti di $26.19 $15.67 $31.45

wit ath $26.14 $14.93 $31.74

mtii atit ait $25.36 $22.86* $37.63*

are more specialized; they must not only write well, but be able tounderstand and clearly describe complicated technical processes.

et Experience

If your goal is a career in the arts, you probably already haveidentied your particular interests. The trick is to gure out howto nd your way to an occupation that lets you use your talents.

There arent linear career routes as you might see in accountingor engineering. Our students will go to a wide variety of places,says UT Austins Berndt. Our graduates are working as publicists,

journalism teachers, marketing coordinators, copywriters, in salesand account management, in advertising, in intelligence, in public

affairs, and in the publishing business.

Berndt stresses that working on your businessand marketing skills can yield big dividends in Arts,A/V Technology & Communications. Studentsare not marketable just because they have acommunications degree. They have to denetheir skills and qualications and interests topotential employers, says Berndt. The same canbe said for radio, TV, or lm degrees as well.

Students cant just study, Berndt adds.They have to gain experience throughinternships, or working in student media.Their education is only the start. Without thatexperience, theyre underqualied.

Cox says you have to cultivate a rock-solidbelief in your own talent. For every time you hear,thats great, you might hear veor 10 people say I really dont likethat. To really succeed, youhave to have a condence,persistence, andpassion.

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8.

s Arts, A/v Tecnology & Communications te rigt cluster for you?

Take tis quiz to nd out. Answer yes or no to te following questions.

If you answered yes to ve or more of the above questions, Arts, A/V Technology & Communications may be the right cluster for you.To get a more specic and scientic measurement of your attitudes and abilities, ask your guidance counselor or teacher about taking acareer assessment test or interest inventory.

5. 6. 7.2. 3. 4.1.

Be lexible

If students are exible enough to see the full range of differentdirections their talents might lead them, they are a lot more likelyto succeed. Public relations, for instance, spans a number ofdifferent job opportunities, says Jerry C. Hudson, academic deanof the College of Mass Communications at Texas Tech Universityin Lubbock. The eld includes event planning, Hudson says,or students could work for corporations, hospitals, or nonprotorganizations.

And Becky Kores, a teacher of graphic design and illustration atDallass Skyline High School, reports that her students have found

jobs all the way from tattoo artwhich is not my focustobeing animators for video games, comic book artists, and medicalillustrators. Some students work for ad agencies, some for printers.Some students become art teachers. Its all over the board.

These choices can make a difference. The Texas WorkforceCommission projects that although the number of Texas writersand authors will grow 13 percent between 2008 and 2018, thenumber of technical writers in the state will grow 23 percent, morethan twice as fast. The work is different as well. Technical writers

Page 7

This is a chart of hourly wages for 10 of the top-paying careers in the Arts, A/V Technology &Communications cluster in Texas. Note how entry-level wages are often much lower than pay for the averageworker and experienced workers in each profession. Source: Texas Workforce Commission.* Where entry le vel salary and experienced salary were not available, salary levels for employees in the lowest

10% and the highest 10% pay range in the eld respectively have been substituted. Source: U.S. Bureau ofLabor and Statistics

10 Top-Paying Careers

9. 10.


10/24

O ThE JOB

Communications

Creative

You never know where an interestin Arts, A/V Technology &Communications can take you.

Laura Grace House was one of the kidswho, when I saw a squished frog on theroad, got a stick and turned it over. Mymothers a biology teacher, and I loved allher biology booksI just thought theywere wonderful.

House also had a talent for art, but it

wasnt until she graduated from college thatshe realized she could combine both lovesin a career as a medical illustrator. I alwayswanted to do this, I just didnt know it was a

job! House says.Based in Dallas, she now uses her skills to

educate through pictures. Whensurgeons develop new techniques,well illustrate what they aredoing, says House. Or youllnd people who are interested in

writing a textbook, or want to sell a newmedical productits a variety

of possibilities.

Doing Wat You Loe

Wendy Wheeler, an Austin-basedcommunications manager for CSC, a majoinformation technology rm, crafted hercareer out of two other loveslanguage ancomputer technology. When I was growinup, I could always write quickly and clearlyshe says. I loved to read, and I believe thatreading teaches you how to write well.

While working at a savings and loan

association, she became interested inelectronic banking systems. I came to realizthat I really enjoyed doing communicationsfor high-tech subjects, Wheeler says. Ina typical day, Im writing brochures, datasheets, or yers, and managing direct-mailand email campaigns.

Winning Combinations

Careers that combine technology, science,and the arts are not as uncommon as

you might think. Anne Zanikos studiedbiology and chemistry in school, but now

shes self-employed as an art conservator inSan Antonio. It turns out that knowledgeof biological and chemical processes isrequired to clean and restore old paintingsand sculpture without harming them.

My specialty is painting, Zanikos says.In my day, I may examine a painting todetermine its problems, and determinetreatment options that will preserve it for

years to come.

What Employers Want

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Page 8

Texas college

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11/24

ell Yourself

Doing what you love is important in the

arts, but you also have to nd clients who

are willing to pay you to do what you love.To make a living in the creative elds, therst thing you have to sell is yourself.

Professionals in the arts have to nd abalance between self-expression and conditionsin the marketplace, says Lynne Cox, a projectcoordinator at the University of North Texas inDenton and president of the Visual Arts Societyof Texas. Obviously, creativity is important,and a sense of pride in what the artist isproducingin authentic self-expression. Butentrepreneurism is a very important skill, too.Professionals have to be able to market their

work, to promote themselves, or theyre outof business. They have to take a risk and putthemselves out there. They have to have a self-starters mentality.

Building Your Reputation

As in any other business, marketing isimportantwe have to let people knowwere here, says Zanikos. We depend onword of mouth and reputation.

House agrees. I constantly need to getout there and meet and nd new customers,and help them nd me, she says. When

medical illustration isnt available, Houseturns to other forms of art to pay the bills.

Im a technical illustrator, too, she says.So one week, Im illustrating oil wells, thenext week Im depicting a surgical procedurethat went wrong, the next week Imexplaining how cell phones work.

Your Art, Your Business

No matter what creative eld studentspursue, they have to remember that its abusiness rst and last.

Even the glamorous world of fashion

design is ruled by hard dollars-and-centsjudgments. Our students denitely haveto be able to understand prot and loss,and the costing of garmentshow muchit actually costs to produce them, saysDeborah Young, program director for

fashion and textiles at Texas WomansUniversity in Denton. We spend lotsof time talking about costing, markup,and prots.

Many professionals in Arts, A/VTechnology & Communications arefreelancers or small business owners,

and being your own boss carries certainresponsibilities. Im running a business,with all its aspects, from employees tobilling and bookkeeping and that sort ofthing, says Zanikos.

Learn Business

House says few artists are taught the ins andouts of business and, as a result, often haveno idea how to negotiate a fee or manage abudget. Observe someone who runs theirown business, she advises, like a family-owned business, even if its a orist shop,

because the same principles apply.Id encourage students to take business

courses, particularly accounting, says Cox.I think some students expect a careerto fall in theirlaps, and it

just doesnt workthat way.

Page 9

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12/24

SC ccupation Growth penings Wages Education

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Page 10

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13/24

Education Levels Job Description

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Some CollegeHigh School College or Better


14/24

In 2005, Denise Harmans students inthe Lewisville Independent SchoolDistrict staged a rock concert. They

found a venue, booked 12 bands,created T-shirts and had them silk-screened, made posters, promoted theevent, rounded up sound equipment

and audio engineers, and got food froma local vendor to serve at the snack bars.

They did every bit of the legwork,Harman says proudly. They did allthe promotional work. They were

responsible for the budget.Students put theiradvertising and design skills

into action for a good cause.They were able to donateseveral thousand dollars tothe Second Chance SPCA

animal shelter.

Real-World Eperience

Creative projects like Harmans areone of many ways Texas high schoolshelp their students prepare for acareer in Arts, A/V Technology &Communications.

Harman, a graphics design and

illustration instructor at the DaleJackson Career Center in Lewisville,looks for charities that could benetfrom free ad campaigns created byher students. I try to get students todo work that serves the community,she explains. I could open a reallycompetitive advertising agency usingthese students.

Build on te Basics

Jackson Career Center students, andstudents in the arts across Texas, build

their artistic expertise on a foundationof rigorous academic basics.

English is generally a very importantsubject for advertising, journalism,printing and graphic arts, desktoppublishing, and drama, notes LynneCox, project coordinator at the

University of North Texas in Denton.Students interested in careers inprinting and A/V also benet frommastery of math and science skills.

ARTSHigh School

Page 12

TUY math, English, 3- animation,and more to get your start in Arts,

A/V Technology & Communications.

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hh ChOOL PRORAM


15/24

2-D and 3-D

Mark Harman, who works with his wife,Denise, at the Dale Jackson Career Center,teaches Animation. His students learn2-D and 3-D techniques used in Shrek, TheSimpsons, and Toy Story. Media Technology Iat the school includes up-to-date training foremployment in motion picture, video, audio,

and TV production. Students learn to operatedifferent types of cameras. They experimentwith electronic editing, signal control, andmonitoring equipment.

Creating a Portfolio

Denise Harmans graphic design andillustration students also utilize technology.They learn digital photography and softwareprograms such as Adobe Photoshop,Illustrator, and InDesign.

Most of the students have an onlineportfolio, a digital portfolio on DVD or CD,

and a print portfolio, she says. I try to havethe students portfolio-ready before they leavehigh school so they can secure a job or go tocollege or design school.

Because many people in Arts, A/VTechnology & Communications managetheir own businesses as well as practicingtheir art or craft, students in the clusterneed a solid foundation in academic coursesrequired for success in life.

undamentals of Art

Cox, a trained architect, photographer, andquilter, appreciates the fundamentals ofartknowledge of composition, balance,harmony, and contrastthat she learned asa student at Skyline High School in Dallas.The fundamentals apply to all her work,

she says.Cox, who is also executive director of

the Visual Arts Society of Texas, advisesstudents to master business fundamentalsto help with self-promotion. She adds thattechnology is a huge component of nearlyevery career in this cluster. Anyone interested

in the arts should take courses in technology.Even in the visual arts, technology is playingan increasing role in the production andmarketing of images.

Electies for All

Meaningful elective courses related tothe arts are available to students in Texashigh schools. In addition to the traditionalofferings such as Theater, Band, Music, Art,Journalism, and Speech Communications,there are specialized career and technicaleducation (CTE) programs that offer

preparation in particular elds.Imagine the chance to take electives such

as Animation, Audio Video Production,Fashion Design, Commercial Photography,Graphic Design and Illustration, and more.Seem impossible? These electives makesense when you look at the six programsof study in the Arts, A/V Technology and

Communications cluster (see ProgramProles at left).

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Page 13

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grauaes Ariss an ars


16/24

Michael Schwerin has a masters degree

in music theory earned as a Priddy

Fellow at the University of North

Texas in Denton, as well as a bachelors degree

in mathematics and trumpet performance.

His degrees stand out on his resume, but

when it comes to day-to-day performance

as marketing director for the Waterbury

Symphony Orchestra in Connecticut,

an internship he had with the Greater

Denton Arts Council may have been just as

important to his career.

Schwerin says he draws on skills learned in

his internship every day. Margaret Chalfant,

the councils executive director, had him

writing press releases and learning budgeting

and grant writing.

Etend Learning

Learning your art in a high school or college

classroom is a good way to start down the

road to success, but careers in Arts, A/VTechnology & Communications are built by

perfecting skills in real-world settings

Such career learning experiences are calledextended learning because they takelearning outside the classroom.

Doing things outside the classroomgives validity to what the teacher tells you,says Susan Smith, audio video productioninstructor at the Career and TechnicalEducation Center serving three highschools in Edinburg. It reinforces what

youve learned in class, but also lets studentsknow what theyve learned is whats beingpracticed in the workplace.

nternships

Extended learning is available to studentsin many forms. Internships such as MichaelSchwerins are part-time or summer jobsthat can help students learn more aboutcareers in the arts. Interns tend to focus asmuch on learning as on employment. Theirtemporary position allows them to gainspecic skills.

Interns are here to learn arts advocacy,says Chalfant. Its exciting because theyregetting so much practical information.

Work in Your fieldEven if a part-time or summer job is notan internship organized to help studentsacquire particular ski lls, employment canstill be a valuable learning experience.Kraig Springer, for example, worked inhigh school on his fathers magazine,the Red Angus Journal. He learned aboutediting and publishing.

That was about the time computerizedtypesetting was really coming intoexistence, recalls Springer, now a

printing and publishing executive at

Wheeler Press in Denton. I was in chargeof doing thatbringing in computerizedtype. Before that it was al l pasteup andlayout.

My other hat, he adds, was to helpedit the magazine, when I was 16 and 17.

After-school employment experiencein a chosen eldcan prove valuable,whether its indance, design,printing, orpainting. Even if the

job is as a courieror ofce worker,students will gain

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tudents ExPEIENCE CEATIVITY outside theclassroom and pick up important career skills.

PracticeYour

ExTEDED LEAR OPTO

Page 14

Art


17/24

Page 15

a better understanding of the eld andmight also make good contacts for thefuture. Meanwhile, theyll be learning workhabits, such as reliability, punctuality, and

teamwork, that can take them far no matterwhat their career goals.

volunteering

Students can learn a lot whether theyre paidor not. Smiths students in audio and videoproduction help out at their local publictelevision station. When they have telethons,students volunteer on the telephones.

Sometimes they have actually run cameras,she says. Theyre doing community servicework, but theyre doing it in a televisionstation, so they also get to see that side of theproduction while its going on. They get a lot ofreally good experience that way.

Students also volunteer to tape their high

school football games. This is Texas. Footballsvery popular, Smith says, and the fast paceof play gives the student video operators achallenging learning experience. The teamdoesnt stop and redo it for you, Smith notes.

Job hadowing

Job shadowing is another way Smiths studentslearn outside the classroom. By followinga professional as he or she goes through aday at work, job shadowers gain an up-closeperspective that lets them judge whether theeld would be a good t for them.

Smiths students have shadowed TV reporters,editors, and station managers. At radio stationsthey have sat in as disc jockeys did their shows.

Most of them shadowed jobs in which theywere interested, Smith says. They got an ideaof how fast-paced things are and the variety of

jobs behind the scenes.

CEATE a CareerPOTfOLIOOne valuable tool that can help you getready for college and beyond is a careerportfolioa collection of items that

document your achievements both inand out of school, assembled in oneconvenient package.

A career portfolio is not simplya resume, although it can certainly

include one. So what should go in acareer portfolio? A variety of things,depending on your own personalexperiences. It could include transcriptsand grades; writing samples; lettersof recommendation from teachers,mentors, or employers; awards youvereceived; and items that documentother activities, such as internships and

job shadowing experiences.You need to be specicdates, how

many years, any awards, what theymeant, and who you received themfrom, says Grace Brauchle, who helpsstudents put their portfolios togetheras the career center coordinator forLehman High School in Kyle.

Brauchle says portfolios come inhandy when students apply for jobs oradmission to college. First impressionsare a very big thing, she says, and

you want to be the one whose papersget passed around the ofce. You wantto be the one where the admissions

counselors say, Wow, look at this one!And a portfolio doesnt have to be

simply a collection of papers. Artistsand photographers use their portfoliosto provide visual examples of theirwork, and so can you. Do you havephotos of someone giving you anaward? Put them in. How about a videoof a performance? Include it on a DVD.Do you have experience in Web design?Make an online portfolio to showcasewhat you can do.

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S P o T L I G H T


18/24

Everett Bradford started with bouncingballs and talking heads in his computeranimation class at the Art Institute of

Dallas. In the beginning wed go through anumber of simple animation ideas, he says.

By the end of the course, he wasadding music and sound to his computeranimations. It was so much fun. We would

stay at school late, he recalls, working oncomputer animation.

In 2006, Bradfords twoyears of hard work at the

institute earned him anassociates degree inapplied arts. He is now

exploring opportunitiesin video game production

and believes real jobexperience will sharpen

the technical skills heacquired at the

Art Institute.

Across Texas, students in Arts, A/V

Technology & Communications are ndingthat the opportunities for career preparationand development after high school are richand varied. Two-year and four-year programsare available in printing, communicationstechnology, ne arts, and other disciplines.Graduate programs help students take their

art to a higher level or prepare them forcareers as university professors.

Two-Year Degrees

Tonya Littmann, a freelance graphicdesigner, says she has made a good livingwith a two-year associates degree in

commercial art and advertising fromTexas State Technical College (TSTC) inWaco. Working with clients such as thespecialty jeweler Zale Corp. and seven localschool districts, she stays busy with layout,production, and print jobs, as well as public

information work.Im really visual and creative, so it was a

good t, Littmann says of her decision toobtain an associates degree. A community

college such as TSTC can be easier onthe budget and closer to home than alarge university. The Waco campus offersassociates degrees in a wide variety ofprograms, including advertising design andprint technology.

four-Year Degrees

For Tom Judd, a professional photographerin Denton, a four-year degree provided awider lens on the world. Typically, when

you reach the college level in photography, a

lot of programs are geared around a ne artsor photojournalism approach, he says.

Judd, who completed his degree atSouthern Illinois University, was drawn

to classes in ne arts such as design, aswell as business courses, which come inhandy for a self-employed photographer.If students have a good advisor, he or shewill probably suggest they take businesscourses, Judd says.

Robert Milnes, dean of the School ofVisual Arts at the University of North Texas,says two-year associates degrees provide

nuts-and-bolts education, whereas four-year bachelors degrees add the academiceducation component beyond your eldof concentration.

Next

Page 16

AfTER hih ChOOL

LIELONG LEANING in Arts, A/V Technology &Communications begins after high school.

Take it to the

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Level


19/24

A bachelors degree allows students a lot

of elective credits so they can move aroundin different disciplines, Milnes explains.It leaves a lot of room for study in foreignlanguages and related cultural subjects.Most students who plan to work as designersand illustrators obtain a bachelors degree.

The University of North Texas offers 13programs leading to bachelors, masters,and doctoral degrees in art history, arteducation, design, and studio arts. With2,400 students and 50 faculty members, theSchool of Visual Arts is one of the largest inthe country.

Milnes says students also benet from being

so close to Dallas/Fort Worth. Design majors,for instance, can secure internships withmuseums, jewelers, and fashion companies.

Beyond our Years

Those who earn a four-year degree at theUniversity of North Texas often pursuefurther education, Milnes says. The schooloffers master of arts degrees in art educationand art history. Art education is of interestto students who want to teach in elementaryand secondary schools and communitycolleges. The art history degree appeals to

students who prefer to work in museums.Students who wish to advance their art can

pursue a master of ne arts (MFA) degree.MFA programs give students the benet ofworking closely with a group of fellow artists.A really good master of ne arts programis exciting, Milnes says. It gives students achance to discuss their work with a group ofother artists and develop their talents fasterthan they would have on their own.

To teach art at the university level,students need at least an MFA. Manyprofessors have a Ph.D., or doctor ofphilosophy degree. This is an academicdegree of the highest level, involvingadditional time and advanced study.

Teas Art cools

Of course, Texas boasts many otherpostsecondary schools with excellentarts programs. For instance, the FiskeGuide to Collegescites a number of Texas

universities with unusual strength incategories such as architecture, art anddesign, communications and journalism,dance, drama, lm and TV, and music.They include Rice University, Texas A&MUniversity, Texas Christian University,and the University of Texas at Austin. Thewebsite www.artschools.comprovides ageneral directory of Texas art schools andprograms at the university level.

The military offers other opportunitiesfor career education after high school, evenin the arts. For instance, Judd points out,some branches of the armed services trainand employ photographers. That is one waya student could learn about certain kinds ofphotography, he says.

Whether pursuing career developmentin the military, in a university, or onthe job, arts professionals stress theimportance of continued learning afterhigh school. From his own experience,Judd says, artists are always learning andnding out about the latest technology. Ifnot, theyll be left behind.

Page 17

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20/24

1. Make chool Your Job

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Page 18

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I TING Texas students shouldknow about getting into college

InsideCollege

Admissions


21/24

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EVEN Iyou get accepted to college, youllnever be able to pay the bill, right? Wrong! Theresnancial aid available if you know where to look.

FinancialAidBASICS

Page 19


22/24

What

LOOK T P

Page 20

doesthat mean?

AcieeTeas: the name for Texasscollege and career education initiative.

Articulation agreements:

formal agreements between or amongeducational organizations (high schools,community colleges, and universities)that align courses and majors in a waythat allows students to transition fromone institution to another without lossof course credit or time.

Associates degree:a two-yeardegree awarded by a community ortechnical college.

Bacelors degree:a four-yeardegree awarded by a university.

Career and tecnical student

organizations (CTOs):curricularorganizations for students that offeractivities and competitions related toparticular careers.

Career cluster:a way of organizingcurricula, instruction, and assessmentaround specic occupational groups (forexample, Information Technology or HealthScience) that offers students core academics,coursework related to specic occupations,and extended learning experiences.

Career guidance:structureddevelopmental experiences presentedsystematically from kindergarten through12th grade that help students analyze andevaluate abilities, skills, and interests.

Career portfolio:a collection of studentwork indicating progress made in subjects,activities, or programs. In career clustersystems, portfolios are often used to assessstudent performance in extended learningexperiences.

Doctoral degree:a degree awardedby universities for study beyond a mastersdegree. Also referred to as a Ph.D. orprofessional degree.

Dual credit:credit given in both high

school and college for college-level coursestaken while in high school.

Etended learning eperiences:

participation in career and technical studentorganizations, extracurricular activities, jobshadowing, internships, or service learning.

inancial aid:scholarships, grants, loans,and work-study funds awarded to studentsto pay for college expenses.

nternsip:an extended learning

experience in which students worktemporarily at entry-level jobs in careersthat interest them.

Job sadowing: an extended learningexperience in which students observeprofessionals in particular careers as they gothrough a day on the job.

Masters degree:a degree awarded byuniversities for study beyond a bachelorsdegree.

Postsecondary education:

education beyond high school. Middle

school and high school are referred to assecondary education, sopostsecondarymeansafter high school.

Program of study: a way of organizingthe curricula and educational activitieswithin a career cluster related to a studentsspecic academic and career goal.

erice learning:an extended learningexperience in which students do volunteerwork related to their career goals.

Targeted industry clusters:six industry clusters that have beenidentied by Texas as high-demand, high-growth sectors paying high wages. As theyare developed by the State, these may be hotareas in which to build a rewarding career.

LOO IT UP! ere are key words and phrasesused in this guide that you may not already know.

Teas Acieement Plan (TAP):

an education plan suggesting the highschool courses a student should taketo prepare successfully for graduationand transition into postsecondary

education. The vision for AchieveTexasis that eighth graders, in consultationwith their parents/guardians,counselors, and teachers, will selecta program of study and create a TAP.TAPs are to be reviewed and revised atleast once each school year.


23/24

TDET REORCE

ask osCarThe stte Tex h eted peil ebite tudent nd the

eehing ee. It lled the ouptin nd skill cmpute-

aited reehe, oscar ht. Yull nd elth

inmtin but hunded ee hie. Yu n lk up ee,

exmple, by lute. che I wnt t Tke the full flight m the

hme pge, then lik n clute n the lling pge. Thee, yun he ee lute nd ee gup, hih yield lit jb.

clik n jb title nd yull get bie deiptin the uptin nd

ummy edutin equiement. che rept t the bttm

the pge nd yull ee detiled lk t the jb, inluding jb dutie,

emplyment utlk, ge in Tex, nd the knledge, kill, nd

bilitie needed the uptin. Thee e mny the y t lik

thugh the dt t exple yu ee ptin, m able semn t

zlgit. T exple oscar, g t www.ioscar.org/tx.

Online

Explore these Internet resources for moreabout your education and career options.

Info

The Tex wke cmmiin h eted n

nline eue lled relity chek t help yu

undetnd h muh mney yull need t live n yun te high hl llege nd h yu n en it. Thee e thee y t exple ee,

expene, nd ening. f the t ptin, hih i lledget a eality Check, yu he

n e yud like t live in, uh autin. Yu then g thugh eie een ith el-ld

t item uh huing, lthing, tnpttin, helth e, nd penl expene. The ite

utmtilly dd up yu etimted mnthly expene, then ue ly inmtin Tex t

h yu ee tht ill mke yu tht muh mney. The end ptin, lled Future salary,

tt ith the ge yu expet t en, ht edutin yu pln t puue, nd the ee lute tht

inteet yu. Then it genete lit ee in hih yu n mke tht munt mney. The

thid ptin, Career direct, begin ith yu ee hie nd the e hee yu nt t live, then

h h yu etimted expene ubtt m the ly yu hen jb. The ite, hih

i t www.cdr.state.tx.us/realitycheck, i get y t ply ht i hen it me t mixing yu jb,

ening, nd expene ptin.

Take areality

AcieveTexas

www.AchieveTexas.orgThe AchieveTexas website offersinformation about the initiative andcopies of the programs of study thatrecommend classes to take in high

school, extended learning opportunities,and postsecondary programs.Americas Career nfoet

www.acinet.org/acinetThis is the place to search for occupationalinformation, industry information, andstate-specic labor market information.Competency Model Clearingouse

www.careeronestop.org/competencymodel/default.aspxThis career planning resource focuses on theskill sets and competencies essential for careersand industries.

College for Texans

www.collegefortexans.comHere is everything a Texan needs to knowabout preparing for, applying for, and payingfor college or technical school. And its all inone up-to-date, easy-to-navigate mega-site

almost as big as the state itself. Remember:$4 billion is available every year to help Texansattend college.College Tec Prep of Texas

www.techpreptexas.orgTech Prep is a way to begin your courseof study in high school and continue ina community or technical college. The

result is a certicate or associates degreein a career eld.

O*ET

(Occupational Information Network)

http://online.onetcenter.org/Also available in schools and libraries,O*NET provides full information onoccupations, including compensation,

employment prospects, and skill matchingfor students. Information on compensationis available on a state-by-state basis... Department of Labor

Occupational Outlook handbook

www.bls.gov/ocoThis nationally recognized resource offersinformation on job responsibilities,

earnings, working conditions, and jobprospects for the future.

Check

The results of Reality Check show you how expenses addup quickly when you are living on your own.


24/24

The career clusters icons above are used with permission of theStates Career Clusters Initiative, 2010. For more information, visitwww.careerclusters.org.

AchieveTexas Career Clusters

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About AchieveexasYou may ae seen te name AcieeTeas on te coer of tis magazine. Wat eactly is tat?

Well, AchieveTexas is the name of Texass college and career education initiative. The idea behind it is

simple: Planning for the future so that students achieve lifelong success. As AchieveTexas grows, youll

see how subjects such as English, math, science, and social studies are relevant to your personal goals

and ambitions. Youll get the chance to begin a plan that gets you where you want to go in life. Youll have

the opportunity to take courses and engage in extended learning experiences that give you marketable

skills. Best of all, youll be in control of your future. Read all 16 editions of AchieveTexas in Action(available

through your counselor) to explore Texass career clusters and start on the road to success.

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YOR TRE AWAT

at arts av tech and comm planning guide.pdf

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