asus user experience innovation workshop - v1.0
DESCRIPTION
This is the material used in ASUS user experience innovation workshop.TRANSCRIPT
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DESIGN THINKINGUser eXperience Innovation Process Method and Tool
Steven Tseng , ASUS
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DesignThinking
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It’s a human-centeredapproach to innovation.
Jonney Shih
President, ASUS
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Design Thinking is foreveryone.
Jonney Shih
President, ASUS
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It is a discipline thatuses the designer’s sensibility and methodsto match people’s needswith what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.
Tim Brown
IDEO Co-funder
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Design thinkers think about people first, then the business second. The
opposite is true for most companies.
Tim Brown
IDEO Co-funder
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Design thinking is supported by a rich set of tools, processes, roles,
and environments. Designers know when to use the right tool at the right time.
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Three Perspectives
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Method
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Human Centered DesignA
bs
tra
ct
Co
nc
rete
Ab
stra
ct
Co
nc
rete
Time
H C DHear Create Deliver
Observation
Stories
Themes
Opportunities
Solutions
Prototypes
Implementation Plan
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HEAR●Observe ●Engage ●Define
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Create●Ideate ●Prototype ●Develop
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Deliver●Test ●Model ●Implement
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Tools
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interviewobservation
share-and-capture
synthesis
prototypingneed
insightgrouping
design challenge
brainstormingbeginner’s mind
co-design
storytelling
point-of-view
empathy
a day of life shadowing
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Mechanical Instruments
to
ol
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Observation
to
ol
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Reminder
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Reminder
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Reminder
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Reminder
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Reminder
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Interview
to
ol
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Reminder
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Reminder
•
•
•
•
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Reminder
•
•
•
•
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Reminder
•
•
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Wallet Mapping
to
ol
…
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Behavior Archeology
to
ol
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Share-and-Capture
to
ol
storytelling ( )
quote surprise interest
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Needs and Insights
to
ol
Need
activity
Insight
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Grouping
to
ol
finding need
insight
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Point-of-View (POV)
to
ol
[ ] [ ] [ ] POV
[ ] [ ] [ ]
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Design Challenge
to
ol
finding need insight POV
Design Challenge
How Might We [Goal] + [How]
…
+ [ ] + [ ]
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Design Challenge
hear
How Might We...
Goal: Enable people to enjoy the browsing
experience at the library
How: By shifting from physical to digital
books in a seamless way?
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Design Challenge
hear
How might we improve maternal health
with mobile technologies for low-income
countries?
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Brainstorming
to
ol
... ( …)
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Storytelling
to
ol
who what when where why how
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Prototyping
to
ol
Build to Think ( )
idea concept solution
Stay low fidelity ( )
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Common Prototype Forms
Model
idea concept solution 2D 3D
low fidelity
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Common Prototype Forms
Storyboards
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Common Prototype Forms
Roleplay
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Common Prototype Forms
Diagrams
( …)
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Common Prototype Forms
Mash up
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千里之行始於足下
ONE small step leads
ONE giant leap
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Steven TsengInnovator and Facilitator
Design Thinker
UXIP Facilitator
Service Designer
Six Sigma Black Belt