ASURE ID SALES TRAINING

PRESENTED BY: DAVID O’DRISCOLL

JULY 18, 2007

AGENDA

Where to Market ID Software

Software Products

Sales Tools

Competition

ID Target Markets

• Targets– Corporate– Education– Membership/Loyalty– Government

• Prospects– New– Upgrade existing Asure ID accounts– Upgrade competitive software users– Lost Accounts: Where are they now?

Who is Buying ID Software?

• Medium to Large Corporations

• Colleges & Universities• Vocational-Technical

Institutes• K-12• School Boards /

School Districts• Insurance Companies

• Health Systems/Hospitals/ Medical Associations/ Pharmaceutical Organizations/ Treatment Centers• Government:

- Department of Corrections- City Council- District Court- Military- DMV- Post Offices

Who Is Buying ID Software? (cont.)

• Financial Organizations– Banks– Credit Unions

• Gaming Commissions/Casinos• Racing Associations• Automotive Companies• Hotels/Resorts/Country Clubs• Parks & Recreation• State Fairs

Software Market Trends

• Increased need for security

• Open interfaces and device independence

• Customization and flexibility

• Range and choice of products

• Individual workstation

• LAN/WAN networked

• Internet/Intranet networked

• Vertical market applications

• Software and systems bundling

Software Products

Photo ID Software Products

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Transactionprocessing (authentication,capture, updates)

Database FunctionsImage ProcessingMultiple peripherals

Database TableformatImage Input

Data EntrySavePrint/Encode

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AdvancedEntry Level

Asure ID Solo Features

• Preconfigured Microsoft® Access® database table automatically created for each template design– No import/export of data from external databases– Maximum of 200 records combined in all templates

• Limit of eight (8) text fields per template • Limited to one Photo field per card design• Supports one (1) magnetic stripe per card design• Linear Barcodes• No Reporting Capability• Photo Capture: In-Photo ID / TWAIN• Spanish, German and French language support

Asure ID Solo Key Messages

• Upgrade to Express, Enterprise or Exchange as needs change

• Downloadable from web• Entry-level software for photo and non-photo ID cards• Low cost solution for a competitive market• Easiest migration/upgrade to higher edition – NO

RE-INSTALL– All templates/data remain after upgrade

• User documentation - Online Help and Online Q&A Guide

• Licensed via web registration• No Admin Center (Card Design & Data Entry)• Bundled with every printer sold without software

Asure ID Express Features

• Unlimited template design and record storage using preconfigured MS Access® db

• “Live Link” to existing MS Access® db• Dual Sided Card Design• Preconfigured and custom reports (export to

Excel)• Batch Printing• Conditional Display• Unlimited fields (text and photo)• Admin Center

Asure ID Express Key Messages

• Small to medium size organizations• Full design features, no limitations• Upgrade to Enterprise or Exchange as

needs change• 20 day trial version available (try before

you buy)• Photo storage internally in db or

separate folder

Asure ID Enterprise Features

• Unlimited template design and record storage using preconfigured MS Access® or SQL® db

• “Live Link” to existing MS Access® or SQL® db

• Share a db amongst multiple workstations via site licenses (very competitive pricing)

• Export capabilities to use data with other applications

Asure ID Enterprise Key Messages

• Medium to Large Organizations• Upgrade to Asure ID Exchange as needs

change• No learning curve when upgrading from Asure

ID Express• Consistent interface and design tools• Major differentiators make the difference• Site license pricing most competitive in the

business

Asure ID Exchange Features

• Unlimited template design and record storage using preconfigured MS Access® or SQL® db

• “Live Link” to any ODBC (ADO) compliant db

• SmartGate (smartcard management)• SASI/Lifetouch plug-in (schools)• Share a db amongst multiple

workstations via site licenses

Asure ID Exchange Key Messages

• Medium to Large Organizations• Highest edition of Asure ID family• Connect to MULTIPLE TABLES using “Live

Link” feature• Easy integration with other applications• “Do More” with smartcards utilizing Smart

Gate (cashless vending, biometric enrollment, logical access)

• Easy to use tools for schools (SASI/Lifetouch)• Asure ID Mobile builder• Trial Version Available!!!

TRIAL VERSIONS

• Asure ID Solo (no time limit)• Asure ID Express (20 days)• Asure ID Exchange (20 days)

• Download from website• Install from “All-In-One” disc

COMPETITION

• Companies– ImageWare Systems Inc– Number 5 Software

• Products– EPI Suite– CardFive

ImageWare Systems

• ImageWare EPISUITE platform: Lite, Classic, Pro and an SDK • Strength:

– Focus on mid to high volume card production.– Vertical market focus by packaging sample projects for specific markets.

• Asure ID distinguishes itself from ImageWare products through:– Superior user interface and flexibility for customization– Offer a low end software solution with upgrade option (Asure ID Solo)– Modular packages for design and production– More databases tested and supported– Unlimited reports available– More flexibility in card production– Plug-ins for easy encoding– Integrated capture packages (Akond In-Photo ID)

N5 Corporation• CardFive products: Lite, Lite Plus, Premier and Professional.• Strength:

– Europe sales in the low end ID market at a low price in many • Czechoslovakian, English, French, German, Italian, Polish, Portuguese and Spanish

– N5 has released “CardFive Classic” at a low price so it can be bundled with new printer sales. This software does not include a database or any access to a database.

• Asure ID distinguishes itself from N5 products through:– Superior user interface and flexibility for customization (e.g. view front and back of

card simultaneously, customized production, more graphics options, hot keys and shortcuts)

– Entry level software (Solo) with an internal database– More databases tested and supported– Unlimited reports available– More security options (e.g. audit logs, security privileges by module)– Offering plug-ins for encoding and integrated capture package

Other ID Software

• Other Players:– Jolly Technologies– Fox ID– Lexington Technology– Identicard – N.E.S.C.– Screencheck and more

• Targeted to specific applications or regions • None of these companies offer easy upgrades and same

variety of packages• Lack vision and backing to provide software for high end

applications

Questions / Comments