ASUG presentation October 10th 2012

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• One of the world’s largest brewer with operations in:

• Canada

• United States

• Central Europe

• United Kingdom

• International (MCI)

• What is our BI reality?

• Globalization and standardization is a top priority across each function

• Multiple and complex sources of data

• Limited BI resources / Increasing demand

Molson Coors BI – Who are we?

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Vision: BI becomes a solution provider

Position the BI department not just as a doer!

Master Data

Master Data

Master Data

Master Data

KPIs & Metrics

KPIs & Metrics

KPIs & Metrics

Analytics Analytics

Ch

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ge M

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ag

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Go

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IT Brainstorms Solutions to

Business Issues

IT Develops Solution

Mock-Ups

IT Sells Solution to

Business

Business Provides Feedback

Challenge: how to get only one source for Plan, Actuals and on going revised

forecasts in volume and $

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One source of the truth

Combining : •Actuals (volume, $) from SAP •Forecasts volumes from DP •Forecasts $ from Finance

G game P planning R reporting System

GPR is a tool to help make better operational decision with a weekly contribution margin reporting for actuals vs forecast vs plan

GPR System – SAP IP technology Global volume/$ rolled up from skus/ship to

What we live with What you get

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SAP IP allows the end user to directly input their revised forecast at any level.

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Good quality trusted data is key to ensure accurate reporting, sound decision making, and overall process efficiency.

Governance – SAP Information Steward

Collaboration between Business & IT Information Stewart measure the quality of master data

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Analytics Type: Guided/Structured/Ad-Hoc Audience: Sales Representatives

•Offline capabilities / user friendly •BI tool used: Web Intelligence Rich Client

Audience: Commercial •User friendly, drag and drop functionality •BI tools Web Intelligence 4.0 web, BI Launch Pad

Analytics Type: Dashboards & Scorecards Audience: Executives

•Available on mobile device •BI Tools used: WAD/Dashboards/MOBI/Analysis by Design

Analytics Type: Guided/Structured/Ad-Hoc Audience: General/Casual User

•Global KPI’s •BI Tools used: WAD/Analysis by Design

Analytics Type: Unstructured/Ad-Hoc Audience: Analyst

•Excel based •BI tools used BEX Analyzer / Analysis for Excel

Select the Right Tools for the Right Users THE key success factor!

Efficient BI reporting needs to answer different business needs

Who does BI support? Finance, HR, Sales, Marketing, Supply Chain

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WebI Rich Client for offline reporting, Key success for our Sales Team.

Business Review

• Audience:

Sales Representatives (300 Users)

Sales Managers (50 Users)

• Requirements:

Replace Excel workbook

Offline

Ease of use

Professional looking

Analytics Type: Guided/Structured/Ad-Hoc Audience: Sales Representatives

•Offline capabilities / user friendly •BI tool used: Web Intelligence 4.0 Rich Client

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IT (

We

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WebI Rich Client Version: Highest score of process adoption and new IT tool ever at Molson Coors.

Deployment BO 4.0 SP4 FP4

• When: Q4 2012

• Offline Publications run time is 3 times quicker on BO 4.0 SP4

Initial Deployment XI 3.1 SP1

• When: 2008

• How: 7 weeks

Build BO Architecture

Create 2 Universes over BeX queries

Create 2 Reports with 10 Views each

Deploy

Change Management & Training

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Web Application Designer 7.0 our success to win user adoption by a non technical audience

HR Workforce Analytics

• One source for information

• Users all on site

• User Friendly

• User took an active role in the Dev

• Workshop

• High adoption rate

Analytics Type: Guided/Structured/Ad-Hoc Audience: General/Casual User

•Global KPI’s •BI Tool used: WAD 7.0

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(Dai

ly)

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GPR, Molson Coors mission to Global Standard Reporting

Back-End

One Single source: One Multi-Provider

Front-End

One Structure to rule the world!

Are we lazy people or just very efficient ?

• We solidified our foundation through the GPR project allowing us to naturally leverage the same structure across multiple SAP BI tools

Select the right tool for the right user.

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One structure makes for easy changes and multiple tool options depending on the audience

BeX Analyzer (Quick Prototype) Adv. Analysis for Excel (Detailed info for Excel Lovers)

Web Intelligence (Performance at the fingertips)

BeX Query Designer (Foundation for reporting)

Same Structure used everywhere

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Regional and brand performance profitability analytic tool

GPR Analytics (Prototype) • Audience:

MLT, Directors (70 Users)

Analysts, Brand Mgt (150 Users)

• Requirements:

Corporate KPI’s

• Volume, NSR, $/HL, Share, EBIT

Time KPI’s

• FY, YTD, YTG, Quarters, Period

Value Type

• Actuals (LY & Current), Plan, Forecasts

Variances

Analytics Type: Guided/Structured/Ad-Hoc Audience: Commercial

•Quick Prototype with real LIVE data •BI tool used: BeX Analyzer 7.0

Dat

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(Fis

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)

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GPR Analytics WebI accessed via BI Launch Pad – Performance at the fingertips

GPR Analytics

• Tool:

Web Intelligence (Web Version) SP4

BI Launch pad (Inbox deployment)

• Scheduled data refresh by publication to select user group

• Phased

First limited deployment (Pilot group)

General deployment

Analytics Type: Guided/Structured/Ad-Hoc Audience: Commercial

•User friendly, drag and drop functionality •Has to be quick (less then 2 sec) •BI tool used: Web Intelligence 4.0 web, BI Launch Pad

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Same structure different tool for different users

GPR detailed data

•Focused on detailed analysis using the speed of our BWA

•User friendly tool for Excel lovers (not too many bells and whistles)

•User comment: Pivot Tables on Steroids

Analytics Type: Unstructured/Ad-Hoc Audience: Analyst

•Excel based •BI tools used: Analysis for Excel

Dat

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(We

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Senior Executives need GPR information at their fingertips

Analytics Type: Dashboards & Scorecards Audience: Executives

•Available on mobile device •BI Tools used: MoBI (Web Intelligence on Ipad)

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Global Corporate Dashboard

Analytics Type: Dashboards & Scorecards Audience: Executives

•Available on mobile device •BI Tools used: Dashboards/Analysis by Design

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GPR accessible via our Global Reporting Portal

Step 2

Step 3 Step 4

Step 1

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Ensure adoption and continuity

Build awareness, understanding and commitment

Engage leaders

BI Partner - Change Management are keys for Success

Responsability

Accountability

Consultation

Inform Communication

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Molson Coors BI

Business Analytics to Drive Decision Making

Global Common Processes and Measures

Global Common Data Platform

Common Technology

Common Information Governance

Global Change Management/Training

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