astd mooc
TRANSCRIPT
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Realities of MOOCsThe
BEN BETTSCEO @ HT2 Inc.Research Engineer @ University of Warwick, UK
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BEN BETTS
Massive Open Online Courses – two distinctions…
xMOOCs vs cMOOCs
What are MOOCs?
The Realities of MOOCs
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An exercise in chaos?cMOOCs
No timetable
No set platform
Connectivist approach
BEN BETTS
The Realities of MOOCs
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Chaos commercialized…xMOOCs
Set timetable
Content driven
Getting really popular viaCoursera, EdX etc…
BEN BETTS
The Realities of MOOCs
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Sustainable Supply ChainsOur MOOC
An xMOOC with some cMOOC elements
4 modules, spread over 8 weeks
Lead by Prof. Simon Croom
BEN BETTS
The Realities of MOOCs
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A ‘gamified’, social platform; really easy to create the course
BEN BETTS
The Realities of MOOCs
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660 participants registeredSustainable Supply Chains
45 countries
Mostly executives working in large, blue-chip companies
Lots of different education backgrounds – high school, university, higher level degrees
BEN BETTS
The Realities of MOOCs
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Stats breakdownSustainable Supply Chains
660 registered
56% logged on
18% made it halfway in module 1
14% made it to the end of module 1
BEN BETTS
The Realities of MOOCs
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BEN BETTS
The Realities of MOOCs
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Social was well usedSustainable Supply Chains
12,000 + comments
1,003 pieces of user-generated content
We ran some tests to investigate further…
BEN BETTS
The Realities of MOOCs
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BEN BETTS
The Realities of MOOCs
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1. Size doesn’t matterThree lessons we learned
Tests with classrooms of 300, 150 and 50 show no statistical difference in activity
BEN BETTS
The Realities of MOOCs
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2. To finish, start.Three lessons we learned
We lost 87% before the end of module 1.
Just 3% dropped out after completing module 1.
BEN BETTS
The Realities of MOOCs
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3. Educational history mattersThree lessons we learned
People with degrees were 3 times more likely to complete.
BEN BETTS
The Realities of MOOCs
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Early days for MOOCs…Where’s the business model?
We’re making some $ from accreditation
Others making money from recruitment + data
Mostly seen as a cost of marketing
BEN BETTS
The Realities of MOOCs
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Questions?Thanks for your time
Visit: http://www.sandiego.edu/business/centers/supply_chain_management/
To find out about our next MOOC!
Or come see us at booth 1146.
BEN BETTS
The Realities of MOOCs