assistants and social media

© 2010 IBM Corporation

Yves Van Seters – External Communications & Media Relations IBM BeLux

Social Media In need of assistants

© 2010 IBM Corporation2

Agenda

Social Media

Social Media in day2day business

Social Business

Social Ice


Inventory Check

Uses LinkedIn / Xing / PlaxoUses Flickr / PicasaUses Delicious / Digg / ...Reads blogs?Reacts on a blog?Has a blog?Uses RSS-feed readersUses Instant messagingHas no idea what Instant messaging isUses VOIP

Uses this in Day to Day Business ?

Has a SmartPhone/BB/iPhoneHas a Hotmail / Gmail / Yahoo AccountLooked something up with Yahoo?Looked something up with Google?Looked something up with Ask?Looked something up on Wikipedia?Contributed to Wikipedia?Uses review sitesContributes to a review site Has a Facebook accountHas a Twitter account

WHO


“Social Media describes the online technologies and practices that people use to share content, opinions,

insights, experiences, perspectives and media.”

Ironic Source: http://en.wikipedia.org/wiki/Social_media

Social Media is … Editable

Popular

Conversation

Fast

Emotional


Statement :

Social Media is a hype !

http://www.youtube.com/watch?v=sIFYPQjYhv8


Why do people participate?

To have a dialogue and be a “part”

To meet and share information – to have fun

To learn from an expert’s ideas and opinions

To provide their opinions and wisdom

To get the inside scoop

To tell a company what they like – and what they don’t

To see the experience of the people who bought it, tried it, read it, made it, or visited it first


Face Gucci ?


So, it’s about

Marketing &

Communications


The Communications Dilemma


The Fiesta Movement


The Fiesta Movement - Results


843.931 people like this page….

2286 people follow this tweet stream


The most trusted providers of information today are

“not institutions.”


They are

“other people like you & me.”


Creators

Critics

Collectors

Joiners

Spectators

Inactives

Publish a blogPublish your own Web pagesUpload video you created Upload audio/music you createdWrite articles or stories and post them

Post ratings/reviews of products/servicesComment on someone else’s blogContribute to online forumsContribute to/edit articles in a wiki

Use RSS feedsAdd “tags” to Web pages or photos“Vote” for Web sites online

Maintain profile on a social networking siteVisit social networking sites

Read blogsWatch video from other usersListen to podcastsRead online forumsRead customer ratings/reviews

None of the above

The Social Technographics® Ladder

Model Audience propensity to use social media in business decision making/adoption activity


The Social Technographics® ladder of business buyersUS

adults*B2B

buyers+

21% 43%

37% 58%

19% 48%

35% 55%

69% 91%

25% 5%

Creators

Critics

Collectors

Joiners

Spectators

Inactives

*Source: Forrester's North American Media & Marketing Online Survey, Q2 2008, 5,002 respondents

+Source: Forrester global survey of business decision makers and influencers, Q4 2008, 1217 respondents

Groups include people participating in at least one activities while working on behalf of their businesses.


Social Media Adagio

LISTEN LEARN

CONTRIBUTE SHARE


Real Simple Syndication is an easy way to both provide relevant (corporate) information to your stakeholders as well as collect and organise relevant

content for yourself.


RSS readersD

ESK

TOP

WEB

-BA

SED

http://my.yahoo.com/

http://www.newsgator.com/individuals/default.aspx




Social Media Adagio

LISTEN LEARN

CONTRIBUTE SHARE


Basic Tools

Twitter

LinkedIn


Twitter

Twitter: “a free social messaging utility for staying connected in real-time.”

send and read updates (tweets).–text-based posts of up to 140 characters.

Twitter is sometimes described as the "SMS of the Internet”


http://twitter.com/coastw


What is LinkedIn?

LinkedIn is a social media business networking site.

Today there are over 50 million LinkedIn members


Who uses LinkedIn?

Professionals are using LinkedIn to connect professionals and businesses.

Businesses are using LinkedIn to connect to their customers, and thereby extend their brand presence.

LinkedIn spans:– 170 industries. – 200 countries.

• >50% members are outside U.S.


ONLINE SUCCESS =

Focus

Activity

Network

Reputation


Only if you have something to say, people will listen…Assistants Day 2010


Social Business

New Technologies(always on)

Personal Contact(you and me)

BusinessPrivate Social Business


Proposition1 :

The separation between work and private life can go into the trashcan.

http://www.youtube.com/watch?v=Taz9kODFalY


Proposition 2:

“Hi, sick 2day, l8er :-s”; it can


The Bar, The Backyard BBQ & The Office

IMPACT

http://www.linkedin.com/?trk=hb_logo


Propostion 2:

Digital communication is at the expense of personal attention

http://www.youtube.com/watch?v=IeBac_0ApBA&feature=related


Business and Social Networks


New Social Business Etiquette ?

Eti·quet·te (noun) : the set of rules or customs which control accepted behavior in particular social groups or social situations (Cambridge Dictionary)

Etiquette: make sure that people feel comfortable and at ease so their and your qualities can be brought to attention (Erasmus, 1530)

Core of etiquette is care for others and the pursue of equality. If we can empathize than, we can turn the situation in our advantage

“Directive, not a law” or “advice, not a rule”


Y

Questions ?


Yves Van SetersExternal Communications & Media relations Belgium & Luxembourg

Av.du Bourgetlaan 42B-1130 BRUSSELSBELGIUM

T: +32(0)2-225 21 11M:+32(0)478-27 10 33E: [email protected]

linkedin.com/in/Yvesvanseters

@YvesVS

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mailto:[email protected]

assistants and social media

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