ASM Job Description March 2012

Assistant Store ManagerAssistant Store ManagerAssistant Store ManagerAssistant Store Manager Job Description Job Description Job Description Job Description This position reports to the Store Manager

Position Summary:Position Summary:Position Summary:Position Summary: The Assistant Store Manager supervises and motivates the Shift Supervisors and Customer Service Associates, inspiring them to model the customer service experience in order to drive sales and exceed customer expectations. Assistant Store Managers must promote an engaging and positive work environment that fosters open communication, encourages teamwork and inspires creativity. Essential Job ResponsibilitiEssential Job ResponsibilitiEssential Job ResponsibilitiEssential Job Responsibilities and Accountabilitieses and Accountabilitieses and Accountabilitieses and Accountabilities Models the Paper Source Customer Service Experience:Models the Paper Source Customer Service Experience:Models the Paper Source Customer Service Experience:Models the Paper Source Customer Service Experience: • Consistently performs, leads by example and coaches staff to exemplify the customer engagement behaviors

outlined in CREATE training:

• Exhibits an attitude that is one of positive, can do and customer first with all customers. • Knowledgeable and proficient in technology in order to accurately and efficiently process customer transactions

professionally and in compliance with the Paper Source policy; sales, returns, gift certificates, special orders, etc. • Manages store operations and visual merchandising standards to ensure a ‘grand opening’ look and feel to our

customers. • Resolve customer service related issues using good business judgment and elevating as needed to the Store

Manager. Inspire customers through impressive product knowledge:Inspire customers through impressive product knowledge:Inspire customers through impressive product knowledge:Inspire customers through impressive product knowledge: • Inspire our customers and staff about Paper Source’s unique product offerings through product stories,

understanding and selling of our core businesses such as cards and envelopes and custom products. • Demonstrate consistent selling behaviors that inspire our customers towards a greater connection with our

products through registration and selling of workshops and special events to achieve company goals. • Understand customers’ needs and projects to be able to make meaningful suggestions for additional purchases to

achieve company goals. • Completes all required training modules and has a clear understanding of all available tools and resources to

enhance the selling experience Executes consistent operational excellence:Executes consistent operational excellence:Executes consistent operational excellence:Executes consistent operational excellence: • Demonstrates the ability to efficiently and effectively operate the store in the absence of the Store Manager,

executing opening and closing procedures to company policy. • Develops the store weekly schedule for Customer Service Associates to maximize store sales and execute tasks in

alignment with labor goals/models for the Store Manager’s approval. • Oversee organization of the cash/wrap area, back room operations, stock organization and monitors store supply

inventory. • Consistently execute quality inventory practices with receiving, restocking, transfers, and managing inventory

discrepancies and negative on hands. • Partner with Store Manager in execution of accurate and detailed in store/product cycle counts and inventories as

planned and communicated. • Understand, model and support the Store Operations/HR policies and procedures and ensure consistent

compliance and acceptable audit scores.

• ConnectConnectConnectConnect with every customer by greeting them warmly, asking open-ended questions and engaging them in product related conversations.

• RespondRespondRespondRespond to customers’ immediate needs • ExploreExploreExploreExplore your customers’ needs and demonstrate products at the demo table, on the sales floor and at the custom

print station. • AddAddAddAdd relevant products to complete the project, take it to the next level and help with their whole checklist. • ThankThankThankThank every customer regardless of purchase. • EmpowerEmpowerEmpowerEmpower customers to complete their creative projects at home and build customer loyalty

ASM Job Description March 2012

Executes consistent operational excellence:Executes consistent operational excellence:Executes consistent operational excellence:Executes consistent operational excellence:(cont)(cont)(cont)(cont) • Responsible to communicate daily the company/store objectives to store teams through consistent structured

communication process. • Partner with Store Manager in the training, communication and continued awareness of all policy and

procedures including safety and maintenance to ensure compliance and acceptable store operational audit results Drives sales and profitability through Key Performance Indicators and Manager on Duty leadership:Drives sales and profitability through Key Performance Indicators and Manager on Duty leadership:Drives sales and profitability through Key Performance Indicators and Manager on Duty leadership:Drives sales and profitability through Key Performance Indicators and Manager on Duty leadership: • Utilize company business reporting to drive stores sales, conversion and profit plans to exceed budget through

successful leadership, organizational plans, customer service, and outstanding execution of all field operations strategies, consistently.

• Demonstrate and hold team accountable to consistent selling behaviors that inspire our customers towards a greater connection with our products through registration and selling of workshops and special events to achieve company goals.

• Sells the benefits associated with capturing email addresses in our customer registry. • Utilizes company tools and works with customer to suggest add-ons to ensure store sales goals, workshop goals,

and ADT and UPT goals are met. • Provide feedback to store management on customer requests, reaction to merchandise and store environment. • Act as Manager-on-Duty

• Motivates, inspires and communicates to the team, hourly sales and ADT goals during MOD shift along with results.

DrivDrivDrivDrive and deliver budgeted sales of custom printe and deliver budgeted sales of custom printe and deliver budgeted sales of custom printe and deliver budgeted sales of custom print and and and and cards and envelopescards and envelopescards and envelopescards and envelopes product: product: product: product: Custom PrintCustom PrintCustom PrintCustom Print Coordinator: Coordinator: Coordinator: Coordinator: Partner with the Store Manager to drive custom print sales within the store through associate training and development, in store presentations and events, organization and communication. Driving Business Results:Driving Business Results:Driving Business Results:Driving Business Results: • Responsible to lead store team towards store and personal sales goals. Maintain, motivate and track progress.

Identify risk; be quick to course correct through coaching, mentoring, facilitating store needs and regular inspection.

• Communicates, drives and tracks custom print orders and card/envelope product sales to budgets Associate Training and Development:Associate Training and Development:Associate Training and Development:Associate Training and Development: • Manage in partnership with the Store Manager invitations training for store team is completed within 6 weeks of

hire, an complete and accurate order is taken with in 9 weeks of hire and quarterly there after. • Act as the stores communications liaison to effectively answer queries regarding custom print, as well as provide

coaching opportunities when and where needed to the associates. InInInIn----Store Presentation and Events:Store Presentation and Events:Store Presentation and Events:Store Presentation and Events: • Partner with the Store Manager to ensure that in-store samples and visuals (signage and presentation) are

maintained according to the Paper Source visual standards. • Manage the communication of pertinent information regarding both PS and third party custom print related

business, forms policy, execution direction for related events, such as Paper Source Wedding. Order Tracking:Order Tracking:Order Tracking:Order Tracking: • Monitor Daily proof log, address actions and track progress of all custom orders • Follow up on correspondence between customer and Paper Source regarding proof approval and other

communication as needed.

• Takes ownershipTakes ownershipTakes ownershipTakes ownership of all store functions • Sets up for successSets up for successSets up for successSets up for success through planning, goal setting and communication • MotivatesMotivatesMotivatesMotivates the team to work together to achieve goals • CoachesCoachesCoachesCoaches to reinforce positive behavior and challenge negative behavior • Overcomes obstaclesOvercomes obstaclesOvercomes obstaclesOvercomes obstacles to achieve KPI goals and operational standards

ASM Job Description March 2012

RequirementsRequirementsRequirementsRequirements:::: • Arts and crafts background preferred with a minimum of 1-2 years supervisory experience in retail or service

related industry • Demonstrated passion for Paper Source, our products, and our customer service experience. • Outstanding leadership and communication skills. Inspiring interpersonal effectiveness to lead and train team

and effect change. Ability to balance the need of delivering a creative experience, prioritizing tasks and delivering a profitable result in a team environment.

• Exemplify professional and ethical behaviors; follow all Paper Source policy and procedures • Required to work a flexible schedule to meet the needs of the business inclusive of nights and weekends. • Ability to work with /around cleaning chemicals and various art supplies. • Ability to effectively maneuver around sales floor and stock room. May include repetitive bending, prolonged

standing, twisting, and lifting of up to 30 pounds.