assignment - rm

Research MethodologyAssignment 2Name: Salem AbduhuMetric no: G1425123 Topic: Impact of Online Marketing in Malaysia noYEARAUTHORFINDINGSOUCRE

12015Amilia HaidaHardy Loh RahimEntertainment is a predictor for advertising value, not for product awareness.Social Media Advertising value: A study Of Consumers perception.ISSNN- 22898433International Academic Research Journal of Bussiness and Technology 1(1 2005), page 1-8

22015Amilia HaidaHardy Loh RahimInformative is a predictor for both product awareness and advertising valueSocial Media Advertising value: A study Of Consumers perception.ISSNN- 22898433International Academic Research Journal of Business and Technology 1(1 2005), page 1-8

32015

Amilia HaidaHardy Loh RahimIrritation has negative impact towards product awareness but not a predictor for advertising valueSocial Media Advertising value: A study Of Consumers perception.ISSNN- 22898433International Academic Research Journal of Business and Technology 1(1 2005), page 1-8

42015

Amilia HaidaHardy Loh RahimIn terms of applying and using social media advertising it is suggested to focus on being informative that will create product awareness and advertising value consequently. Social Media Advertising value: A study Of Consumers perception.ISSNN- 22898433International Academic Research Journal of Business and Technology 1(1 2005), page 1-8

5NAAi Ling,TanPoh Theng LooMalaysian university students believe that the food advertisement provide them with valuable and useful information which effects their overall attitudes towards food advertising in social mediaImpact Of Food Advertising In Social Media Among Local University Students In Malaysia.JEL Clarifications: L66,M37

6NAAi Ling,TanPoh Theng LooMalaysian university students believe that food advertising in social media provides economic benefits to them and the nationImpact Of Food Advertising In Social Media Among Local University Students In Malaysia.JEL Clarifications: L66,M37

7NAAi Ling,TanPoh Theng LooSocial role or image factor as hypnotized is a magnificent factor which effects the university students overall advertising in social mediaImpact Of Food Advertising In Social Media Among Local University Students In Malaysia.JEL Clarifications: L66,M37

8NAAi Ling,TanPoh Theng LooSocial image and perceived good for economy have positive sigficant influence on overall attitude towards food advertisement which leads to positive behavioral intentionImpact Of Food Advertising In Social Media Among Local University Students In Malaysia.JEL Clarifications: L66,M37

9Wenjing DuanJie Zhang

Number of customers referred from search engine I high predictive of websites sales which suggest that the search engine optimization is critical to generate the optimal amount of saleCustomer Journeys On Online Purchase: Search Engine Social Media and Third Party Advertising


Customers referred from social media channels is the leading predictor of conversion, this suggests that customers are more likely to make the purchase being exposed on social media channels.Customer Journeys On Online Purchase: Search Engine Social Media and Third Party Advertising

112015Anis Yusairah Abdul Kadir

Al-Hassan Al-AldarosThere is no significant relationship between cultures on advertisement influencing.Factors Influencing advertisement in Malaysia From an Islamic Perspectives: Case of Kedah State.International Review of Managements and Business search. Volume 4. Issue 1ISSNN:23069007


Al-Hassan Al-AldarosThere is no significant relationship between control on advertisement influencingFactors Influencing advertisement in Malaysia From an Islamic Perspectives: Case of Kedah State.International Review of Managements and Business search. Volume 4. Issue 1ISSNN:23069007


Al-Hassan Al-AldarosThere is no significant relationship between emotion on advertising influencing Factors Influencing advertisement in Malaysia From an Islamic Perspectives: Case of Kedah State.International Review of Managements and Business search. Volume 4. Issue 1ISSNN:23069007


Al-Hassan Al-AldarosMalaysian respondents are more influenced by western culture which is not consistent with IslamFactors Influencing advertisement in Malaysia From an Islamic Perspectives: Case of Kedah State.International Review of Managements and Business search. Volume 4. Issue 1ISSNN:23069007


Al-Hassan Al-AldarosHe higher the level of modernization and urbanization and the application of modern elements enter into the society, the more it will decrease the value of religious, moral and ethical values held by the society before.Factors Influencing advertisement in Malaysia From an Islamic Perspectives: Case of Kedah State.International Review of Managements and Business search. Volume 4. Issue 1ISSNN:23069007


Different referral paths have different predicting power on consumer purchase amount, volume and the conversation rateCustomer Journeys On Online Purchase: Search Engine Social Media and Third Party Advertising


Only referral paths to competing websites from search engines have significant negative predictive relationship with both sales amount and volume.Customer Journeys On Online Purchase: Search Engine Social Media and Third Party Advertising


Referral paths to competing websites from social media and third-party channels have no significant relationship with any of the sales measures from focal websiteCustomer Journeys On Online Purchase: Search Engine Social Media and Third Party Advertising


The widely used conventional web traffic metrics such as page view an duration have no significant predictive relations with sales.Customer Journeys On Online Purchase: Search Engine Social Media and Third Party Advertising

20Shaojei Tang

Jing YuanSocial advertising problems like budgeting and unconstrained social advertising are NP-hard by reducing them from traditional influence maximizing problem, then develop two constant factor approximation algorithms for each problemOptimizing Ad Allocation in Social Advertising

assignment - rm

Documents