DIPLOMA IN HOSPITALITY AND

TOURISM MANAGEMENT

& DIPLOMA IN CULINARY ART

GROUP MEMBER STUDENT IDFATHIN NUR FARIHIN BITNTI AB.AZIZ

DHT 44-07-2009

TUNKU HILWA BINTI TUNKU ABD.HAMID

DHT 44-15-2009

VIVIAN ANAK SAMSON DHT 44-02-2009MUHAMMAD YUSOF BIN SULAIMAN

DHT 44-04-2009

SITI NURSHARINA BINTI MOHD NOOR

DCA 38-06-2009

AMIE FAROSHAN BINTI SUHAIMI

DCA 38-04-2009

CHIU TOH PING (PHILIPS)

DCA 39-04-2009

SUBJECT : PRINCIPLE OF MANAGEMENT

NAME OF LECTURER : MRS.LINDA

SUBMISSION DATE : 14TH AUGUST 2009

ACKNOWLEDGEMENTS

First of all, we would like to give acknowledge those individuals who provided direct assistance in our assignment. Our thanks go out to Mrs. Linda, lecturer of Principle of Management, who always monitoring and give us encouragement. Second, we would like to acknowledge the helped of our senior, Hussein, Francesca, Salman, and Jin Ho who give us advices in this assignment.

TABLE OF CONTENT

Title Page

Executive summary ------------------ page 1

Introduction --------------------------------- page 2

Objective ------------------------------------------- page 3

Methodology --------------------------------------- page 3

Planning ------------------------------------------------- page 4~

Organizing --------------------------------------------------- page

Coaching ----------------------------------------------------------- page

Controlling --------------------------------------------------------------- page

Conclusion ----------------------------------------------------------------------- page

References ---------------------------------------------------------------------------- page

Appendices --------------------------------------------------------------------------------- page

EXECUTIVE SUMMARY

Bronx Consultations Ltd is one of the small and young companies from Bronx Ltd; it is one of the new company works on consultant. We are consult people in restaurant make over, in case now during the world economic crisis. Food is one of important needs for human. But because of the environment, price and menu still stick with old version it does not attract people around. So that Bronx Ltd came out with Bronx consultation restaurant make over to bring new surrounding with fresh air regarding restaurants.

Our trend of the restaurant will be more toward nature, healthy food, simple and do not required much of cooking .Everything that is fresh and can eat raw.

Our material used for built up will be more environmental friendly like the used of recycle items and the decoration items used will always help us to remember that we need to take good care of nature and also our next generation

From these assignments, we know that a good company required a good planning, organizing, coaching and controlling

Planning, we have ten points i.e. Mission, Strength, Weaknesses, Opportunity, Treat, Goal, Tactical plan, operation plan and monitor plan

Organizing will be our job description & specification

Coaching, we emphasis more on how we go and motivate staff, provide training and their career development, beside these, we also include leading

Controlling will be more on controlling what kind of problems we are going to faced, our current day to day problems and also controlling of our information.

INTRODUCTION

Bronx Holdings Ltd was incorporated on the 15th October 1991. Bronx Holdings Ltd has thrived to become one of world widely most recognized and diversified conglomerates with many type of businesses. We are determined be a successful Malaysian-based multinational with our prime business in interior& exterior designer, information technology, property development and investment, manufacturing, leisure, entertainment and hospitality, healthcare, and education.

Bronx Holdings Ltd operations span across 50 countries and is supported by a team of over 100,000 people worldwide. In maintaining and extending our global presence, we are synergizing our businesses for strategic positioning. We have received award from Ministry of Education because we have achieved our goal to yield a very good and brightly student because a lot of successful people are from our college. In hospitality, we are famous with our good service and we are the most popular hotel in the world. We also succeeded in our previous project which is luxurious service apartment called The Ascott. Burj Al Arab, one of our famous hotel is located in Dubai. This is our project that gets really positive feedback from other company and people. Bronx Ltd have been merged with ExxonMobil, the world’s largest oil company in official oil exploration.

Nowadays, we are expanding our business in Restaurant Makeover Consultation known as Bronx Consultation Ltd to the respective owners of the restaurant and also the overview of the restaurant during the world wide economic crisis. This includes interior and exterior, food and beverage and kitchen.

 

OBJECTIVE

To provide best customer service.

To increase the gross profit of the company.

To provide the best make over equipments to the restaurant.

To be known as one of the best restaurant make over company.

Provide training to the employee of the company in various fields so that they can learn new

things to improve their service.

To provide job oppourtunity.

To learn new things in business field.

METHEDOLOGY

With all the expertise we have in our company that we detected, they realized that all the restaurant in Malaysia were not attractive and interesting for the customer to dine in. Most of the restaurant did not use a suitable or proper menu in their restaurant especially during this economic crisis season. So as a consultant it is one of our jobs to consult them to become better in choosing and using a proper and suitable menu. We have found a place where there is highest demand of restaurant make over consultant for our business to operate. Mother Nature is one of our priorities. All of our product and material that we use will not defile or pollute our environment, With the menu planner we have in our company, we do provide a good high quality and healthy menu for the customer.

PLANNING

Goals

• To decrease the material cost.

• To provide good materials.

• To finish our project as soon as possible

• To be an idol to any consultant where is growing in future.

• To be good competitor to other company.

• Be a conglomerate and stable company within 15years in the whole world.

Objective

• To increase profitable and earnings and also expand the business.

• To give complete customer satisfaction by efficient and courthouse, with value for money.

• To provide good working conditions and to maintain effective communications at all

levels to develop better understanding and decision making.

• To make sure no discrimination against sex, race, color or creed and to train.

• To act with integrity at all times and to maintain a proper sense of responsibility.

Mission

• To make profit for our company with sense of creed and responsibility.

• To proactively serve and satisfy our customer.

• To improving the low cost with effectiveness and quality of our service.

• We offer innovative design thru dedicated research.

• To create and provide and dynamic environment.

Vision

Our target in the future will be a company not only consult a restaurant make over, but also provide education toward restaurant make over, within 15years we achieve by conquer restaurants make over consultant in the whole world.

Strategy

At the first our company hired the best and experience interior, exterior design, and food and beverages expertise. Our company also hired fresh graduated but they had been monitoring by expert.

SWOT

SWOT Analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective.

Strength1. Stable and huge of company background.2. Have our own expertise in some department.3. Experience worker towards handling business.4. Easy to get good quality material supplier.5. The establishment of our company located at strategic place.6. Have enough trained man power.

Weakness1. Leak of expertise.2. Lack of time to finish our makeover in short time at high demand situation.3. We need more experiences because this is our first company in consultation.

Opportunity1.High demand in industry2. Restaurants owners need consultant to remake over their whole restaurants during economic crisis.3. We are the only consultants that work on good condition with high profile background.

Threat1. People steal our ideas and use it.2. There are a lot of competitors which causes it very competitive.

Operational plan

Bronx consultant such a caring and concentrate company towards their men power, the first one they provide to the workers is a good and comfortable condition at working area. Bronx also a company that concern to their men power health, they provide enough facilities such as gym, cafeteria, and clinic. Bronx operate hour will start since 10am-5pm in week days and holiday on weekends, they practice American working style. Bronx give sponsor to their staff by further study, motivation, and send some of their staff monthly to outside do training. Bronx create positive competitors between their staff in different department, example which department achieve profit for this month they going to get free tickets for holidays in oversea.

Tactical Plan (7P’s)

7P's ACTIVITIES

PRODUCT

DESIGN OF NEW RESTAURANT-Location-Menu planner-Floor plan(tables,chairs,capacity,restaurant arrangement,)-Cutleries-Themes

PREDESIGN OF EXISTING RESTAURANT-New themes-New menu planner-New interior

THEMES-English Country style-Mediterranean-Ethnic (Traditional, Indian & Chinese, Arabian, Bali)-Borneo rainforest-Geometry-Urban contemporary-Luxury-Retro

PRICE

NEW-New RM100,000(depending base on customer request/requirement)

PREDESIGN-Minimum RM30,000(depending base on customer request/requirement)

THEMES-The theme depends on size of the restaurants

PLACE HQ company located in Sri Damansara at BRONX tower.-Set up mock up place at The Curve, Mutiara Damansara for display to the customers Operation hour 9am-8pm.

PROMOTION-Set up few mock up room with different design/themes-Magazines (Décor, Food and people, Business week)-Our Official Website-Bill Board-Salesman-Flyers-Advertise on TV

PEOPLE

-Professional and working experience in interior design and Art and design.-Fresh Graduates(with good CGPA) in interior and exterior design will be monitoring by trainers-Food and beverages advisor / menu planner.-Degree o upper level (graduate with honour) for trainers.-Customer service department-IT department-Personal Assistant or Secretaries

PHYSICALEVIDENCE

COMPANY-Modern contemporary theme-black, white and red colour

STAFFS-Formal uniform (black and red)-must be well groom

PROCESS

1st STEP-Approach Customer and explain to them

FOLLOW UP-1 week

PREPARATION PROPOSAL-Agreement, design for the restaurant (2 weeks)

PROJECT TAKE OFF-New restaurant: 3 months (depends on the size of restaurant)-Predesign: 1 month (depends on the size of restaurant)-Themes: Maximum 2 weeks.

Gantt chart

TaskDuration (Days) Week 1 Week 2 Week 3 Week 4 Week 5 Week 6

Agree job and specification 1Recommendation 3Planning 4Organizing 4Coaching 3Mock up 5Merge all task 1Submission 5Present our project 1

ORGANIZING

Organizing are groups of people with ideas and resources working towards common goals.

i) Organization Chart

(Refer page for Organization Chart)

*Project director

Able to draw up a study on our competitors, what is their strength and weaknesses. She or he must be able to write up a proposal as how to our company can excel in the market. To handle any ad-hoc from time to time.

*Sales And Marketing Department

The person who involves is sales and marketing manager. The sales and marketing manager must know the way how to achieve a particular goal, for

instance, increasing the company sales by doing a promotion on the sales. Ensure that selling prices are maintained within established parameters set by the

organisation. Provide a monthly report on customer, competitor and general market activity. Assists in the preparation of sales budgets.

* IT Department The person who involves is design and layout manager. The designer manager must be reputable architect, which can help to attract a lot of new

customer, as he or she has a wide connection in the industries. The designer manager also must know the local ruling that need to complied regarding layout

and design, be able to liase with local authority and client to satisfy their need. Organizes and plans details for multiple projects in order to meet project deadlines and

budgets. Manages time efficiently and effectively, makes timely and quick to decisions in order to

meet project deadlines. Creates presentation boards and other materials to present to senior management.

This level including graphic manager, interior designer, exterior designer which their role is to design the logo, layout artist and web designer.

*F&B Expert Department The person who involves is food and beverage manager. The food and beverage manager involves in this job because he or she will be a pioneer to

draw up a better system that suit the current market. For instance, a good and efficient take away service.

The food and beverage manager also must able to lead his or her staff toward accomplishing a particular task.

Prepare and monitor plans and budgets. Deal with guest complaints. Ensure customer service is maintained at a high level. Under this food and beverage expert, there are including food and beverage assistant manager and the operational staff which is doing on menu planning, table set up and much more in this particular job.

*Customer Service And Receptionist Department

The person who involve is customer service manager and receptionist department. The customer service manager task is to handling customer complaints or any major incidents,

such as a security issue or a customer being taken ill. The customer service manager also helping to develop a customer service policy for an entire

organisation. Handling face to face enquiries from customers.

This department also involving the customer service assistant manager which is doing their particulat task such as customer feedback and comment and also operator.

* Administration Department

The person who involve is administrative manager. The administrative manager task is including planning, organising, providing leadership and

controlling all administrative functions. Providing a service to other functions within the organisation. Responsibility for the overall work performance of a company. Providing specialised support to other department and managers. Meeting with other members of management and planning for the future and problem that

have to confront.Under this level, there are involving administrative assistant manager which is perfomed their task in doing the budgeting, filling the job position and regarding the clerk.

ii) Human Resources Management

Project Team Work >Project team work is working in a group.>Advantage:

-can get more idea-delegating job-critic own opinion-good reputation-sense of-belonging-shared authority and responsibility

>Disadvantage:-free rider-different personality types clash-unequal workloads = arguments

Job Enlargement >Job enlargement involves giving the employees more task to perform.>When director of a department go to do promotion or work outside, assistant of the department will replace the director task and will be given more task.

Chart 2 : Job enlargement of Project director assistant

Job Enrichment >Job enrichment involves increasing both the number of tasks the workers does and the control worker has over the job.> Job enrichment is an attempt to motivate employees by giving them the opportunity to use the range of their abilities>Project manager will be given head project for next or for incoming project.>For this new project, we will done it and achieve our goals within a year.>Job enrichment, as a managerial activity includes a three steps technique:

TASK 3monitor data entry to the system and conduct pereodic review of data

integrity

TASK 2Provide a monthly report on customer, competitor and general market activity.

TASK 1Assists in the preparation of sales budgets

1) Turn employees' effort into performance:

> The overall corporate mission statement should be communicated to all. Individual's goals should also be clear. Each employee should know exactly how he/she fits into the overall process and be aware of how important their contributions are to the organization and its customers.

>Providing adequate resources for each employee to perform well. This includes support functions like information technology, communication technology, and personnel training and development.

>Creating a supportive corporate culture. This includes peer support networks, supportive management, and removing elements that foster mistrust and politicking.

>Provide enough freedom to facilitate job excellence. Encourage and reward employee initiative. Flextime or compressed hours could be offered.

>Provide adequate recognition, appreciation, and other motivators.

>Provide skill improvement opportunities.

>Provide job variety. This can be done by project team work or job rotation programmed.

2. Link employee’s performance directly to reward:

>Clear definition of the reward is a must

>Explanation of the link between performance and reward is important

>Make sure the employee gets the right reward if performs well

>If reward is not given, explanation is needed

3. Make sure the employee wants the reward. How to find out?

>Ask them

>Use surveys (checklist, listing, questions)

Job Specialization >Job specialization is to which the overall task of the organization is broken down and divided into smaller component.

Chart 3: Job specialization of restaurant make over consultant.

Job Rotation >Job rotation involves systematically from on job to another job.

Chart 4: Job rotation of customer service & receptionist department.

FOOD AND BEVERAGE EXPERT DEPARTMENT

-menu planning -trainee juniors -table set up

ADMINISTRATION DEPARTMENT

-design for interior and exterior of the restaurant

SALES AND MARKETING MANAGER DEPARTMENT

-promote our new bussines

IT MANAGER-designer (interior & exterior) - graphic (logo design, website design)

-give information to custumer ,its about what

promotion going on , what services that we provided

-doing portal delivery -follow up customer

interactions-pick up call

-doing promotion on voucher-opening cashier

-trainee the juniors

-report to the senior

director on every

incident