assignment four, social media branding
TRANSCRIPT
FA102a, Research and Brand Development
Tali MahonMiniature Humanoid Friend
http://www.kurzweilai.net/japanese-mh-2-shoulder-robot-wants-to-be-your-friend-literally
“A Miniature Humanoid Robot Lives on Your Shoulder and Wants to Be Your Friend”
Tali MahonMiniature Humanoid Friend
Assignment One, Research
Most people in contemporary society are uncomfortable about being alone because of the stigma society has put upon it.
http://www.psychologytoday.com/blog/the-legacy-distorted-love/201109/why-am-i-so-afraid-being-alone
Tali MahonMiniature Humanoid Friend
Assignment One, Research
http://freelancefolder.com/working-from-home-tips-to-avoid-loneliness/
Tali Mahon
A wearable perched miniature humanoid that can be operated by your friends from anywhere, so you are never alone.
http://spectrum.ieee.org/automaton/robotics/humanoids/japanese-mh2-shoulder-robot-wants-to-be-your-friend-literally
Miniature Humanoid Friend
Assignment One, Research
http://spectrum.ieee.org/automaton/robotics/humanoids/japanese-mh2-shoulder-robot-wants-to-be-your-friend-literally
The MH-2 mimics your friends actions while he or she is standing in a motion capture environment.http://www.kurzweilai.net/japanese-mh-2-shoulder-robot-wants-to-be-your-friend-literally
Tali MahonMiniature Humanoid Friend
Assignment One, Research
http://www.tischasia.nyu.edu.sg/object/organicmotion.html
Miniature Humanoid Friend
Tali MahonMiniature Humanoid Friend
Assignment One, Description of Future Product or Service
• Miniature
• Humanoid
• Friend
• Long distance
• Wearable
• Mini Friendoid
• PresenceWear
• BFF
• Always2gether
– “never alone”
– togetherness
Tali MahonMiniature Humanoid Friend
Assignment Two, Naming Process
The name relays the product and service in a positive light, making the consumer feel the comfort of a friend’s presence even when they are far away.
Character/Persona• Friendly
• Comfort
• Playmate
• Companionship
Tone• Personal
• Clinical
• Socializing
• Artificial
Language• Long distance
• Togetherness
• Avatar
• Realistic
Purpose• Entertain
• Enable
• Interaction
• Company
Tali MahonMiniature Humanoid Friend
Assignment Two, Brand Character Diagram
Always2gether
Entertain(verb)
to hold the attention of with something amusing or diverting
Tali MahonMiniature Humanoid Friend
Assignment Three, Word from Diagram
• http://www.school-crossing.com/wp-content/uploads/2012/11/playmobillogo.png
• http://blog.domaintools.com/wp-content/uploads/2012/07/android-logo.gif
• http://sciencefiction.com/wp-content/uploads/2011/07/Syfy-Logo1.jpg
Tali MahonMiniature Humanoid Friend
Assignment Three, Logotype Research
always2gether
Tali MahonMiniature Humanoid Friend
Assignment Three, Finished Logotype
• Monster Products» https://www.facebook.com/CoolProducts/info
• Eos Products» https://www.facebook.com/eos
• Cool Products & Ideas» https://www.facebook.com/CoolProducts/info
Tali MahonMiniature Humanoid Friend
Assignment Four, Social Media Branding, Research
• Wrote in various groups on Facebook
• Messaged friends to take a look
• Texted family and home friends to spread beyond Hofstra community
Tali MahonMiniature Humanoid Friend
Assignment Four, Social Media Branding, Creating Community
Tali MahonMiniature Humanoid Friend
Assignment Four, Social Media Branding, Facebook Pages
Tali MahonMiniature Humanoid Friend
AssignmentFour, Social Media Branding, Facebook Pages
Tali MahonMiniature Humanoid Friend
Assignment Four, Social Media Branding, Facebook Pages