Assignment #9Media Strategy in Digital CommunicationCopenhagen Business School

Assignment #9: TacticsMedia Strategy in Digital CommunicationCopenhagen Business School

You’ll have to setup strategic communication tactics for your company.Smith’s Step 7

Strategic communication dimensions

Interpersonalcommunication

Personal involvement, information exchange, special events

Strategic communication dimensions

Interpersonalcommunication

Organizationalmedia

Personal involvement, information exchange, special events

General publications, direct mail, electronic media, social media

Strategic communication dimensions

Interpersonalcommunication

Organizationalmedia News media

Personal involvement, information exchange, special events

General publications, direct mail, electronic media, social media

Direct news material, indirect news material, opinion material, interactive news oportunities

Strategic communication dimensions

Interpersonalcommunication

Organizationalmedia

Advertising &promotional

mediaNews media

Personal involvement, information exchange, special events

General publications, direct mail, electronic media, social media

Direct news material, indirect news material, opinion material, interactive news oportunities

Print advertising media, electronic media advertising, out-of-home advertising, promotional items

Finished?Publish on the blogs.

Finished?Comment on the blogs.

Finished?That’s it.You’ve just tricked the ninja for one more week.