assignment 8
TRANSCRIPT
Kurzweil’s Blog Post
“The Ubi ubiquitous computer is here?”
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Yao Wang | Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinHome Automation
Speculative Concept
Artificial Intelligence & Home Automation
Yao Wang | Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinHome Automation
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Yao Wang | Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinHome Automation
Ethnographic Research
Extreme Users:Observe 20-30 years old people cooking for themselves more than 4 times a week.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Yao Wang | Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinHome Automation
Ethnographic Research
Extreme Users:Confused & tired
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Yao Wang | Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinHome Automation
Ethnographic Research
Extreme Users:Be interrupted by reading recipes
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Ethnographic Research
Extreme Users:Be interrupted by cellphone
Yao Wang | Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinHome Automation
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Yao Wang | Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinHome Automation
Ethnographic Research
Extreme Users:Cooking in a smoke-filled environment
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
https://www.youtube.com/watch?v=-riOeGOmkjE&feature=youtu.be
Ethnographic Research
Extreme Users:Feel busyFeel afraid to approach
Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Ethnographic Research
Unmet Need 1:A system that would monitor air condition and food temperature. Control the speed of the cooker hood and fire automatically.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Ethnographic Research
Unmet Need 2:A service that can prevent people from being interrupted when they are cooking.
Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Interim ProposalUsing the electronic scale and temperature sensor to create a cooking guide system.
Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Interim ProposalThe system has the capability of guiding people to measure the weight of ingredients, regulate the heat of gas stove and set timer.
Home Automation
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Interim ProposalApplications include a voice-operated device, a cooking recipe App and smart cookers.
Home Automation
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Brand Name Development
Home Automation
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Kurzweil’s Blog &Ethnographic Research
Further Development Adjustment Brand Name
UbiquitousConnectivity
CookAutomation
MonitorSafe
KitchenSmart
Artificial Intelligence
TogetherGuide
CompanyAssistantCondition
FocusControl
AccommodateAdjust
ConitorCoMoInCook
Cook SideCosideEcook
InCook
Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Brand Character DiagramPersona Tone
Language Purpose
ConsiderateReliableRational
HelpfulTechnical
Direct
SellDelight
Promote
IntelligentRigorous
Innovative
InCook
Soundscape
Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
https://www.youtube.com/watch?v=AZqUV_JX-58&list=UU0fQHXvUK7dS_PKV7YekxfA
Motion Identity
Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Motion Identity
Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
https://www.youtube.com/watch?v=pxqGFa8k628&feature=youtu.be
Mobile App
Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
The purpose of the app
Recommends individual recipes and guides people cooking
Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
The contents of the first screen
Provide the suggestion of the newest recipes everyday.
Mobile App
Mobile App
Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Two features within the app
1. Recipe suggests based on the individual user’s information 2. Feedback information from the smart cookers including the weight of
food ingredients and the heat of gas stove.
Persona
Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
-Freelance Writer
-Has a photographer boyfriend
-Has fashion design background. Writes for fashion magazines.
-Household income = $60K
App Research
Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Nike+ Running
Tracks your route, distance, pace, time and calories.
App Research
Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Yelp
Yelp is your local guide to finding just the place to eat, shop, drink, relax and play.
App Research
Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Lose It!
Tracks your meals, exercise and nutrition to help you lose weight in a healthy, sustainable way.