1. MS Tea Restaurant
Sonia Hsieh
Business Communication 290
June6th
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2. Agenda
Introduction
Background
History & Products
Problems and solutions of costs
Training & Ingredients
Other solutions
Marketing & Expansion
Conclusion
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3. Introduction
Food Culture in Taiwan
Why Taichung?
First restaurant in 2008
Their faith
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4. Background
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5. History
Japanese tradition
HealthyGreen Tea
Polyphenol & Catechin
Kyoto-Uji
Morihan Company in 1836
Tea Master
Cooperate with MS Tea
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6. Second one in Taichung
Headquarter
Me& MS Coffee Shop
Third one in Taipei
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7. Green Tea Products
Loose leaf teas
Instant green teas
Rich Mocha powder
Tea bags
Drip teas
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8. Problems and solutions of costs
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9. Trainingcosts
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Cause & Result
10. Ingredient costs
30% of whole expenses
Importation from Japan
Shipping
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11. Other solutions
Marketing & Expansion
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12. Marketing
Online promotion
Food exhibition
Food event
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13. Expansion
Chain Stores
Brand Name fees
Limitations
Expanding toNorth Taiwan
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14. Conclusion
The locations
Japanese products
Ingredient costs
Improvements
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15. Thanks for your listening!
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