assignment 4
DESCRIPTION
Output: Facebook page; Goals: Apply branding elements to social media Social Media combines both elements of professionally authored design and content with input from members (this is called “co-creation”).TRANSCRIPT
FA102a, Research and Brand Development
Back to the Past Gaming Princy Prasad
Assignment One, Research
“Digital game downloads are worse for the environment than Blu-ray discs”http://www.extremetech.com/extreme/189268-digital-game-downloads-are-worse-for-the-environment-than-blu-ray-discs
Back to the Past Gaming Princy Prasad
Assignment One, Research
“Video Games Impact the Economy More Than You Think”http://www.cnbc.com/id/38644484
Back to the Past Gaming Princy Prasad
Assignment One, Research
“iPad or Book? Is it time to go tablet for the planet?”http://shrinkthatfootprint.com/ipad-mini
Back to the Past Gaming Princy Prasad
Assignment One, Research
“The Carbon Footprint of Games Distribution”http://onlinelibrary.wiley.com/doi/10.1111/jiec.12181/full
Back to the Past Gaming Princy Prasad
Assignment One, Research
“Back to the Past Gaming”
“With the ever looming doom of technology, online gaming may become a thing of the past rather than the future.”
“However, the benefits to the economy might outweigh the negatives to the environment.”
Back to the Past Gaming Princy Prasad
Assignment Two – Naming Process Princy Prasad
• Selected words from original post:– Smart, Convert, Eco-friendly, Elimination
• Generated name possibilities:– SmartCon, SVAET, SVAIT, SVAEN (Smart & Convert)– Eco-Nation (Eco-friendly & Elimination)
• Selected name:– SVAIN
• Justification for name selection:– Catchy phrase that can be implemented in selling slogan: “Smart, Convenient,
SVAIN”• “Saving your games, so you can keep on playing!”• “Don’t let those games go in vain, save the Earth and convert with SVAIN!”
– Allows curiosity to form from combining words to create signature name– Brings in savvy shoppers as well as interested technologically-forward thinkers
Assignment Two – Brand Character Diagram Princy Prasad
Character/Persona
HelpfulNecessary
ReliableAvailableStrategic
Logical
Tone
EfficientSmartQuickCommercialBeneficialRewarding
Language
SleekTrendy
Eco-friendlySimple
ConvenientAdaptable
Purpose
ConvertMass-productionEliminationGrowthGamingDevelop
SVAIN
• The word used as starting point:– Rewarding (not in vain)• “SVAIN” should be a rewarding
program/product• Customers will feel like they earned
something back, when purchasing/using service/product
Assignment Three – Logotype Research, Word from Diagram Princy Prasad
• General Electric (GE)– http
://thecollegeinvestor.com/10443/general-electric-should-be-a-very-rewarding-holding/
• Walgreens Balance Rewards– https://www.walgreens.com/balancerewards/balance-rewards.jsp
• Marriott Hotel Rewards– http
://loyaltylobby.com/2013/04/28/most-rewarding-loyalty-program-series-marriott-rewards-earning-points-goldplatinum/
Assignment Three – Logotype Research Princy Prasad
Assignment Three – Finished Logotype Princy Prasad
Assignment Four – Social Media Branding, Research Princy Prasad
• “Likes” were created by sharing page• Answering comments and asking
questions created discussion• Friends sharing page themselves
increased publicity• Promotion created by “following”
similar pages
Assignment Four – Social Media Branding, Creating Community Princy Prasad
Assignment Four – Social Media Branding, Facebook Page Princy Prasad
Assignment Four – Social Media Branding, Facebook Page Princy Prasad
Assignment Four – Social Media Branding, Facebook Page Princy Prasad