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Kindly go through the case and respond to the following:

1. Identify HT Media's Resource Strengths and Weaknesses, and its external opportunities

and threats

Hindustan Times

Parent Company HT Media Ltd

Category Newspapers

Sector Media & Entertainment

Tagline/ Slogan The Name India trusts for News

USP It is the flagship publication of HT Media Ltd

STP

Segment General News

Target Group English speaking/reading audience in India

Positioning Trustworthy news coverage for the people of India

SWOT Analysis

Strength

1. Wide coverage especially in Northern India

2. Good brand recall and brand loyalty

3. Part of a huge media conglomerate means excellent reach

4. Has a good pool of supplements covering education,

entertainment, Sunday lifestyle magazine

Weakness1. Limited pan-India presence and penetration as compared to

market leaders

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2. Tough competition means market share is not growing

Opportunity

1. Being part of a large conglomerate means they have resource

expand in other parts of the country

2. Can use its strong network of supplements to build on its

readership base

3. Maximise involvement of people through online interaction an

ups with institutions and companies

Threats

1.Increased competition from other dailies

2. On line news medium means reduced circulation

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2. Conclude overall Business position of HT Media vis a vis their competitors

CompetitionLast Price Market Cap.

(Rs. cr.)

Sales

Turnover

Net Profit Tot

Zee Entertain 226.50 21,607.14 2,204.02 489.73

Sun TV Network 442.75 17,448.10 1,757.37 694.65

Dish TV India 67.70 7,225.65 1,957.82 -158.85

TV18 Broadcast 28.00 4,792.65 626.10 9.24

DB Corp 239.05 4,383.34 1,452.97 208.21

Hathway Cable 237.45 3,397.08 514.15 -50.19

JagranPrakashan 102.60 3,244.91 1,244.41 179.64

Den Networks 211.65 2,836.62 434.43 7.72

HT Media 102.05 2,398.39 1,319.14 159.82

Eros Intern 191.70 1,760.45 802.00 109.79

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Balance Sheet ------------------- in Rs. Cr. -------------------

HT

Media

Zee

Entertain

Sun TV

Network

Dish TV

India

TV18

Broadc

Mar '12 Mar '12 Mar '12 Mar '12 Mar '12

Sources Of Funds

Total Share Capital 47.00 95.90 197.04 106.36 72.42

Equity Share Capital 47.00 95.90 197.04 106.36 72.42

Share Application Money 0.00 0.00 0.00 0.00 0.00

Preference Share Capital 0.00 0.00 0.00 0.00 0.00

Reserves 1,263.18 2,899.20 2,448.20 -200.18 704.99

Revaluation Reserves 0.00 0.00 0.00 0.00 0.00

Networth 1,310.18 2,995.10 2,645.24 -93.82 777.41

Secured Loans 151.17 1.00 0.00 1,089.35 206.28

Unsecured Loans 116.37 0.00 0.00 125.00 435.25

Total Debt 267.54 1.00 0.00 1,214.35 641.53

Total Liabilities 1,577.72 2,996.10 2,645.24 1,120.53 1,418.9

HT

Media

Zee

Entertain

Sun TV

Network

Dish TV

India

TV18

Broadc

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3. Suggest actions for improving the company's strategy.

Ans.

Marketing Strategy

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Media as we know it is changing. Consolidation and newsroom cutbacks are bringing more titles

under fewer ownership umbrellas and putting the task of news delivery into the hands of even

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In this new age landscape, where media uber-brands reign, a handful of cult media personalities

are reporting across brands and bringing with them engaged and connected audiences. (Think of

Chris Anderson and her command at Wiredand MSNBC). These media uber-advocates can take

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Global Perspective

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